Tracking and Consent Manager – WP Full Picture vs Parse.ly

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Designed and built for digital publishers, Parse.ly helps you understand how your audience is connecting to your content. Thousands of writers, editors, site managers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience. Join industry leaders — like NBA, Slate, News Corp, and Condé Nast — who already use Parse.ly to bring clarity to content, audience, and analytics. Feedback, suggestions, questions or concerns? Open a new GitHub issue or email us at [email protected]. We always want to hear from you! NOTE: The plugin requires an active Parse.ly account. Sign up for a free Parse.ly demo. Features The wp-parsely plugin is packed with features that allow for a seamless integration process, and brings the power of the Parse.ly dashboard into WordPress. Automated integration The plugin automatically inserts the Parse.ly metadata and JavaScript in all published pages and posts (Custom Post Types are supported). It also provides a settings page to customize your integration, with options including: – Output Parse.ly metadata as JSON-LD or repeated meta tags. – Choose whether logged-in users should be tracked. – Define how to track every Post Type (as Post, Non-Post or no tracking). Parse.ly Content Intelligence Content Intelligence is a set of content insight tools including: – The Parse.ly Dashboard Widget – Displays the site’s top posts in the WordPress Dashboard. – The Parse.ly Stats Column – Displays published post performance for the last 7 days in Post Lists. – The Engagement Boost feature – Helps you increase page views and engagement by strategically placing links to key content within high-performing articles on your site. – The Parse.ly Editor Sidebar – This sidebar is integrated into the WordPress Editor and offers insights about the content currently being edited such as: – Title Suggestions – Generates title suggestions for the post/page currently being edited. – Smart Linking – Automatically adds links to the current content that point to the most relevant and top-performing posts. – Related Posts – Displays a list of the website’s most successful posts, similar to the post/page currently being edited. – Performance Stats – Displays performance metrics about the content currently being edited. – Excerpt Suggestions – Generates an excerpt suggestion for the post/page currently being edited, from the Excerpt panel of the Post Editor’s settings. The Parse.ly Recommendations Block The plugin includes a Recommendations Block that displays a list of posts related to the currently viewed post/page. The Block is useful for showcasing related content to visitors, and it can also be used in Site Editing mode or as a Block-based Widget. Advanced integrations support While the plugin works out of the box for basic integrations, it offers a host of features that easily allow for advanced integration scenarios: – Support for Google Tag Manager, AMP, Google Web Stories and Cloudflare is included. – The plugin exposes the wpParselyOnLoad and wpParselyOnReady JavaScript hooks that allow for advanced integrations requiring JavaScript, such as Dynamic Tracking. – Support for WordPress network/multisite and decoupled/headless (GraphQL and WP Rest API) setups is included. – Last but not least, a wide range of hooks is available in order to customize the plugin’s functionality even further. Documentation and resources Plugin Documentation. Commonly Asked Questions. Changelog. IMPORTANT: If you are a WordPress VIP customer, please consult the WordPress VIP documentation for more details. Sample Parse.ly metadata The standard Parse.ly JavaScript tracker inserted before the closing body tag: A sample JSON-LD structured data for a home page or section page: {"@context":"http:\/\/schema.org","@type":"WebPage","headline":"WordPress VIP","url":"http:\/\/wpvip.com\/"} A sample JSON-LD meta tag and structured data for an article or post: {"@context":"http:\/\/schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/wpvip.com\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/"},"headline":"How the WordPress Gutenberg Block Editor Empowers Enterprise Content Creators","url":"http:\/\/wpvip.com\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/","thumbnailUrl":"https:\/\/wpvip.com\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120","image":{"@type":"ImageObject","url":"https:\/\/wpvip.com\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120"},"dateCreated":"2021-04-09T15:13:13Z","datePublished":"2021-04-09T15:13:13Z","dateModified":"2021-04-09T15:13:13Z","articleSection":"Gutenberg","author":[{"@type":"Person","name":"Sam Wendland"}],"creator":["Sam Wendland"],"publisher":{"@type":"Organization","name":"The Enterprise Content Management Platform | WordPress VIP","logo":"https:\/\/wpvip.com\/wp-content\/uploads\/2020\/11\/cropped-favicon-dark.png"},"keywords":[]} Contributing Development, code hosting and issue tracking of this plugin happens on the wp-parsely GitHub repository. Active development happens on the develop branch and releases are made off the trunk branch. To run the plugin locally or to contribute to it, please check the instructions in the CONTRIBUTING file.