Tracking and Consent Manager – WP Full Picture vs SkylarkAds Advertisement Banner

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

SkylarkAds is a comprehensive advertisement management system for WordPress that allows you to create stunning ad banners with customizable designs, track views and clicks with detailed analytics, schedule campaigns, and optimize ad performance – all from your WordPress dashboard. Key Features Visual Banner Editor – Create beautiful ad banners with an intuitive visual editor Responsive Design – Banners automatically adapt to mobile and desktop devices Analytics & Tracking – Detailed view and click tracking with comprehensive reports Campaign Management – Schedule and manage advertising campaigns Google Analytics Integration – Seamless integration with Google Analytics Customizable Designs – Full control over colors, fonts, and layouts Performance Optimization – Lightweight and fast-loading banners Premium Features Upgrade to SkylarkAds Premium for advanced features: Advanced Analytics – Enhanced reporting and insights WYSIWYG Editor – Rich text editor for banner content Font Library – Access to premium fonts Visual Customization – Advanced styling options Campaign Automation – Automated campaign management External services This plugin connects to several external services to provide analytics tracking, advertisement serving, and premium functionality. Below is detailed information about each service, what data is sent, and when. Google Analytics This plugin loads Google Analytics tracking on your website when a Google Analytics tracking ID is configured in the plugin settings. It tracks page views across your entire website and also sends specific banner interaction data. What data is sent: Page view data for all pages on your website, user session information, and standard Google Analytics data. Additionally, banner-specific events including banner IDs, campaign IDs, view and click counts are sent both via the Measurement Protocol (server-side) and gtag events (client-side). When data is sent: Page view tracking occurs on every page load across your entire website when a Google Analytics tracking ID is configured in the plugin settings. Banner-specific events are sent both server-side and client-side when users view or click on banners. Service provider: Google LLC Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy Google Tag Manager This plugin uses Google Tag Manager’s gtag.js library to load and configure Google Analytics tracking across your website. What data is sent: Page view data for all pages on your website, user session information, and standard Google Analytics tracking data as configured in your Google Analytics property. Additionally, banner-specific events are sent via gtag when users interact with banners. When data is sent: On every page load across your entire website when Google Analytics tracking ID is configured in the plugin settings. Banner events are sent in real-time when users view or click banners. Service provider: Google LLC Terms of Service: https://www.google.com/analytics/terms/tag-manager/ Privacy Policy: https://policies.google.com/privacy Google AdSense This plugin loads the Google AdSense script to enable AdSense functionality on your website. The script makes AdSense ad serving capabilities available but does not automatically display ads within banners. What data is sent: Standard AdSense data including user browsing context, page information, and publisher configuration for ad targeting and serving (when AdSense ads are actually displayed on your site). Additionally, banner interaction events are logged locally and sent via dataLayer for correlation with AdSense performance. When data is sent: When AdSense Publisher ID is configured in settings and the AdSense script is loaded on pages. Data transmission occurs when AdSense ads are displayed. Banner events are sent to dataLayer when users interact with banners. Service provider: Google LLC Terms of Service: https://www.google.com/adsense/terms Privacy Policy: https://policies.google.com/privacy Matomo Analytics (Optional) This plugin optionally supports Matomo analytics as an alternative to Google Analytics. It’s used for users who prefer self-hosted analytics solutions. What data is sent: Banner view and click data, campaign information, user interaction metrics, and page URLs (sent to your configured Matomo server). Banner events are sent both server-side via HTTP requests and client-side via the Matomo JavaScript tracker. When data is sent: Only when Matomo is manually configured by the user in plugin settings and analytics tracking is enabled. Banner events are sent in real-time when users interact with banners. Service provider: Your own Matomo installation or Matomo Cloud Terms of Service: Depends on your Matomo hosting provider Privacy Policy: Depends on your Matomo hosting provider License This plugin is licensed under the GPLv2 or later. This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 2 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA For full license terms, visit: https://www.gnu.org/licenses/gpl-2.0.html