Tracking and Consent Manager – WP Full Picture vs Matomo Site Kit

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics. Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy. Why Choose Matomo Site Kit? Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box No Data Sampling – 100% accurate data, unlike Google Analytics You Own Your Data – No third-party data sharing Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers WooCommerce Ready – Complete ecommerce tracking for your online store Three Powerful Tracking Methods Choose the tracking method that best fits your needs: Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using _paq.push(). Best for most websites. Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management. Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers. Complete Feature List Analytics Dashboard * Real-time analytics overview in WordPress admin * Visits, page views, bounce rate, and session duration * WordPress Dashboard widget for quick stats * Per-post and per-page analytics metabox WooCommerce Ecommerce Tracking * Product view tracking with SKU, name, price, and categories * Category page view tracking * Add to cart and remove from cart events * Cart update tracking * Complete order tracking with revenue, tax, and shipping * Works with all three tracking methods Site Search Tracking * Automatic WordPress search tracking * Search keyword capture * Category filter detection * Search result count * Zero configuration required Automatic Annotations * Create Matomo annotations when content is published * Select which post types trigger annotations * Customizable format with variables: {post_type}, {title}, {url}, {author} * Live preview in settings Privacy & GDPR Compliance * Consent mode options (requireConsent, requireCookieConsent) * Privacy opt-out shortcode [matomo_opt_out] * Server-side tracking for cookieless analytics * Exclude tracking by user role * Compatible with cookie consent plugins Advanced Features * User ID tracking with SHA256 hashed email * Heartbeat Timer for accurate time-on-page measurement * DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) * AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) * Bot detection and filtering * Noscript fallback for JavaScript-disabled browsers * DNS prefetch and script preloading for performance * Matomo Cloud and On-Premise support Perfect For Bloggers who want simple, privacy-respecting analytics WooCommerce stores needing detailed ecommerce insights Agencies managing multiple client websites Enterprise organizations with strict data privacy requirements GDPR-conscious website owners in the EU Marketing teams using Matomo Tag Manager Matomo Cloud vs On-Premise This plugin works seamlessly with both: Matomo Cloud – Hosted solution at matomo.cloud, no server management needed Matomo On-Premise – Self-hosted on your own server for complete data ownership