Tracking and Consent Manager – WP Full Picture vs Tag Pilot FREE – Google Tag Manager Integration for WooCommerce

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same. This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice. To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here: Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below. More information and documentation can be found here. Example scenarios Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4 Get most out of Facebook and Instagram paid campaigns with conversion tracking Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version) Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version) Supported events After the plugin is installed it automatically tracks the following events: Add To Cart Purchase Which are a great base for conversion measurements and analysing sales funnels related to cart behavior. For full eCommerce events coverage, improved handling and professional support, buy PRO version. You can also subscribe to our Tag Pilot Care support service for ongoing assistance, expert guidance, and priority help whenever you need it. PRO Version The paid version covers following events: view_item_list select_item view_item add_to_cart view_cart remove_from_cart begin_checkout add_billing_info add_payment_info add_shipping_info purchase user_data Comes with presets for: Google Ads (Enhanced Conversions) Google Ads Dynamic Remarketing Facebook Pixel (Advanced Matching) Microsoft UET / Bing Ads Pinterest TikTok Consent Mode Server-side GTM Additonally, works with 3rd party plugins: WooCommerce Brands Yith Brands WooCommerce Quick View WooCommerce Wishlists WPC Smart Wishlist WooCommerce Multilingual WPML Polylang Advantage over alternative solutions Only one plugin needed Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services. Reporting consistency A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools. Google Consent Mode v2 Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.