FormRank Lead Scoring vs WS Form LITE – Drag & Drop Contact Form Builder

FormRank tells you which WordPress form submissions are worth your time. It automatically sorts every lead by quality — so you call the right people first and stop wasting hours on spam and tire-kickers. Features: Guided Setup Wizard – Get started in under a minute with industry-matched demo data so you can explore the dashboard instantly Smart Spam & Quality Filter – Junk submissions, cold outreach, and spam automatically score low and stay out of your way Smart Lead Scoring – Intelligent scoring engine analyzes form submissions and provides lead scores (1-100) Multiple Form Support – Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms Smart Lead Classification – Automatically categorizes leads as Hot, Warm, Neutral, Cool, or Cold AI-Powered Lead Enrichment (PRO) – Instantly enrich leads with job title, company details, seniority level, LinkedIn profile, and more using AI web research Learning System – Scoring improves over time as you mark leads as converted Email Notifications – Get instant alerts for hot leads Webhook Integration – Send scored leads to Zapier, Make, or any webhook endpoint Privacy First – All data stored locally in your WordPress database Dashboard Analytics – Track lead quality trends and conversion metrics Data Import – Import historical form entries for immediate scoring CSV & JSON Export – Export leads with scores and enrichment data for use in external tools How It Works: Install and activate — the setup wizard walks you through choosing your industry Explore a pre-populated dashboard with realistic demo leads for your business type Configure your business context and ideal customer profile in Settings Form submissions are automatically captured and scored View leads sorted by score in the admin dashboard Mark leads as converted to improve scoring accuracy over time Free vs Pro: Free version includes: * Unlimited lead capture and storage * All form integrations * Local scoring engine * Basic email notifications * Dashboard analytics * 50 AI scores per month Pro version adds: * Unlimited AI scoring * Advanced AI scoring via Claude * AI-powered lead enrichment — job title, company, seniority, LinkedIn, and more * Enrichment data included in CSV and JSON exports * Slack notifications * Priority support External Services This plugin connects to external third-party services under certain conditions. Below is a comprehensive disclosure of all external services used. FormRank Analysis Service Purpose: AI-powered lead scoring, lead enrichment, license validation, and usage tracking What data is sent: For scoring: form field names, form field values, timestamps, and submission metadata. For enrichment (PRO): lead name and email address. This may include personally identifiable information (names, email addresses, phone numbers, company names) submitted through your forms. When data is sent: For scoring: only when a site administrator has enabled AI scoring and a visitor submits a form that is configured for scoring. For enrichment: only when an administrator explicitly clicks the “Enrich” button on a lead. Service Provider: FormRank Service Terms of Use: https://formrankwp.com/terms Service Privacy Policy: https://formrankwp.com/privacy Anthropic Claude API Purpose: AI language model that performs lead analysis, scoring, and enrichment research What data is sent: For scoring: processed form submission data is forwarded by the FormRank Analysis Service to the Claude API for analysis. For enrichment: lead name and email are sent for AI-powered web research to identify professional details. The Claude API key is managed server-side and is never exposed to the plugin or site administrators. When data is sent: When the FormRank Analysis Service processes a scoring or enrichment request Service Provider: Anthropic, PBC Service Terms of Use: https://www.anthropic.com/terms Service Privacy Policy: https://www.anthropic.com/privacy Freemius Purpose: Plugin license management, update delivery, and optional usage analytics What data is sent: Site URL, plugin version, license key, and optional diagnostic data (only with admin consent via the opt-in prompt shown on activation) When data is sent: On plugin activation (opt-in prompt), during license validation, and when checking for plugin updates Service Provider: Freemius, Inc. Service Terms of Use: https://freemius.com/terms/ Service Privacy Policy: https://freemius.com/privacy/ Data Processing Notes All data transmission uses HTTPS encryption AI scoring is opt-in – site administrators must explicitly enable it Administrators can configure which forms are analyzed No form submission data is stored permanently on external servers beyond processing needs Site administrators are responsible for ensuring compliance with applicable data protection regulations (e.g., GDPR) A suggested privacy policy snippet is available under WordPress > Settings > Privacy for site administrators to include in their privacy policy Privacy Policy This plugin collects and processes form submission data as described below. Site administrators are responsible for ensuring their use of this plugin complies with applicable data protection laws (e.g., GDPR, CCPA). Data collected: Form submitter name, email address, company, phone, and all form field values. Lead Enrichment (PRO feature): When a PRO user triggers lead enrichment, the lead’s name and email address are sent to Anthropic’s Claude AI API via a secure FormRank Cloudflare Worker proxy. The AI performs web-based research to identify job title, company, LinkedIn URL, and related professional information. No enrichment data is stored by Anthropic beyond the time needed to process the request. Anthropic Privacy Policy: https://www.anthropic.com/privacy FormRank Privacy Policy: https://formrankwp.com/privacy All data is stored locally in your WordPress database. The personal data exporter and eraser (Tools > Export Personal Data / Erase Personal Data) cover all data stored by this plugin including enrichment data.

Create Professional, Mobile-Friendly, Accessible Forms for WordPress – For Free! WS Form LITE is a powerful, feature-rich form builder that lets you create fully styled, responsive, and accessible forms. Unlike other plugins, WS Form LITE includes premium-quality features at no cost, such as unlimited forms, customizable styling, submission exporting, and robust anti-spam protection. Perfect for websites of all sizes, WS Form LITE empowers you to build smarter forms with ease. Choose from single-click templates or build your own form for WordPress using the unique drag and drop form editor. Create Beautiful Forms with Ease WS Form LITE includes an incredibly powerful and intuitive form styler, enabling you to design stunning forms directly within WordPress. Whether you’re matching your site’s branding or building custom layouts from scratch, WS Form’s Styler gives you full control over the appearance of your forms, no coding required. Included Features Unlimited Forms Unlimited Submissions Unlimited Styles Accessibility Friendly CaptchaFox Clean HTML 5 Code Cloudflare Turnstile Captcha Data Sources Drag and Drop Layout Editor Elementor Angie Integration Framework Friendly (Bootstrap, Foundation) GDPR Ready Google reCAPTCHA hCaptcha MCP Server Mobile Friendly Multiple Tab Forms Responsive Forms Section Library Send Unlimited Emails Single Click Templates Styler Translation Variables How to Create a Form in WordPress Go to WS Form > Add New. Choose a template or start from a blank form. Use the drag-and-drop editor to add fields. Click “Publish” and embed the form using your preferred page builder. Page Builders Add forms to your website using your favorite WordPress page builder: Beaver Builder Block Editor (Gutenberg) Breakdance Bricks Classic Editor Divi 4 Divi 5 Elementor Etch Oxygen For other builders simply use the WS Form shortcode! Spam Protection WS Form includes a powerful, multi-layer spam protection system to block unwanted submissions automatically. You get both built-in defenses and integrations with leading anti-spam services. Built-in Defenses Honeypot to silently trap bots WordPress NONCE validation Field validation (client-side and server-side) Duplicate submission detection and blocking IP rate limiting and throttling Keyword, domain, user agent, and IP blocking rules Optional server-side custom validation hooks Anti-Spam Fields and Integrations AbuseIPDB Akismet CaptchaFox Clearout Cloudflare Turnstile Google reCAPTCHA hCaptcha Works alongside third-party services such as CleanTalk and OOPSpam Multilingual Forms and Translation Translate your forms using your favorite multilingual plugin, or create different forms per language: Polylang TranslatePress Weglot WPML Manual translation Upgrade to PRO This plugin is the free LITE edition of WS Form PRO. The PRO edition comes with unrivaled additional features: 65+ Feature Rich Field Types Calculated Fields Cascading Select, Checkbox and Radio Fields Conditional Logic Conversational Forms Data Encryption Debug Console E-Commerce Repeatable Sections Save Progress Signatures Statistics Track Visitors … and more! Upgrade to WS Form PRO. PRO Integrations Airtable Akismet Amazon S3 AutomatorWP ActiveCampaign Authorize.Net Accept AWeber Bento Brevo (Sendinblue) Campaign Monitor Clearout Constant Contact ConvertKit dotdigital Drip Dropbox Fluent CRM Freshdesk GetResponse Google Address Google Drive Google Map Google Sheets Groundhogg HighLevel HubSpot iContact InstaWP Klaviyo Laposta LeadConnector Mailchimp MailerLite MailPoet Mailster Make Modula Mollie Moosend Notion OpenAI PayPal Checkout PDF Pipedrive Post Management Salesforce Slack Stripe Elements Twilio User Management Webex WooCommerce WP Fusion Zapier Zendesk Zoho CRM …. or use the Webhook action to integrate with your own custom APIs or external systems. PRO Custom Field Plugin Compatibility ACF ACPT JetEngine Meta Box Pods Toolset Theme / Framework Support WS Form is compatible with all WordPress themes, and also outputs native HTML for the following front-end frameworks: Bootstrap 5+ Bootstrap 4.1-4.5.x Bootstrap 4.0 Bootstrap 3.x Foundation 6.4+ Foundation 6.0-6.3.1 Foundation 5.x Performance WS Form was built with enterprise level performance in mind. WS Form does not interfere with the loading of other page or post content on your website and isolates submission records to ensure as your website grows your page load speed is not affected. All form code is HTML 5 compliant and if your website theme uses a framework such as Bootstrap or Foundation WS Form automatically outputs code to suit that framework. This means your form loads as fast as possible without any unnecessary overhead typically found in other form plugins for WordPress. Click here to learn more about the WSForm performance features. Extensive Field Types WS Form comes complete with all the field types you need to build a contact form. Upgrade to WS Form PRO to take advantage of all the form field types available, including: Color Picker Date / Time File Upload Google Address Google Map Google Routing hCaptcha HTML Legal Media Capture (Includes QR code reader) Message Previous Tab / Next Tab Price Progress Bar Range Slider Rating reCAPTCHA Save Signature Validation … and more! For Developers WS Form PRO comes with a unique debug console that provides you with rapid, form population capabilities (perfect for form testing!), as well as comprehensive event and error logging. 3rd Party Use WS Form includes the following third party components: Date Format by Jacob Wright – Used for formatting server and post dates on the public JavaScript interface. Intl-Tel-Input – Used for international telephone input Select2 – Used for AJAX select dropdowns CanIUse.com – Used for linking to field and field attribute compatibility pages Coloris – Used for the color picker in the styler External Services WS Form uses the following API endpoints to provide services within the plugin: AbuseIPDB https://api.abuseipdb.com/api/v2/ This endpoint is called when AbuseIPDB spam protection is enabled to check the submitter IP address, and optionally to report an IP when a submission is marked as spam. Terms of Use / Privacy Policy CaptchaFox https://api.captchafox.com/siteverify This endpoint is called when a form is submitted to validate a CaptchaFox field. Terms of Use / Privacy Policy Google reCaptcha https://www.google.com/recaptcha/api/siteverify This endpoint is called when a form is submitted to validate a reCaptcha field. Terms of Use / Privacy Policy hCaptcha https://hcaptcha.com/siteverify This endpoint is called when a form is submitted to validate an hCaptcha field. Terms of Use / Privacy Policy Turnstile https://challenges.cloudflare.com/turnstile/v0/siteverify This endpoint is called when a form is submitted to validate a Turnstile field. Terms of Use / Privacy Policy WS Form – Knowledge base popular articles https://wsform.com/plugin-support/knowledgebase_content.php This endpoint is called when the support sidebar is opened to show popular knowledge base articles. Terms of Use / Privacy Policy WS Form – Knowledge base search https://wsform.com/plugin-support/knowledgebase_search.php This endpoint is called when a knowledge base search is performed in the support sidebar to return knowledge article results. Terms of Use / Privacy Policy WS Form – Support ticket requests https://wsform.com/plugin-support/contact.php This endpoint is called when a support ticket request is submitted in the support sidebar to create the support ticket and return the ticket ID. Terms of Use / Privacy Policy WS Form – Deactivation feedback requests https://wsform.com/plugin-support/deactivate_feedback.php This endpoint is called when deactivation feedback is submitted to provide your feedback to WS Form. Terms of Use / Privacy Policy WS Form – Select, checkbox and radio presets https://cdn.wsform.com/plugin-support/preset.json This endpoint is called when the preset option is selected for a select, checkbox or radio field to return the available presets and preset data (e.g. List of countries). Terms of Use / Privacy Policy Support Need help? Check out our extensive knowledge base. For support, please visit the WS Form LITE support forum.