Formilla Edge Targeted Messaging Platform for Sales and Marketing vs MailerPress –

Formilla Edge is a powerful email, live chat, and in-app messaging platform to help you target customers with the right message at the right time using automation. This plugin installs the Formilla script to your WordPress website, including the live chat widget component. You’ll be required to sign up for a Formilla account and your free 15-day Premium trial begins. We offer a free account where you can live chat with website visitors (unlimited chats). Sending emails and displaying in-app Smart Messages are otherwise available with our Growth plan only. Upgrade to our Growth plan and enjoy the following features: Send Unlimited Emails to your Contacts: Keep customers coming back to your website with Formilla Edge email messaging. Use the “Personal” template so it looks like you’re contacting your customer directly, and not via a mass email marketing campaign. Use the “Professional” template when sending a company announcement, blog update, or similar, which includes your company logo, social links, and company address. Sending emails is a paid feature and comes with our Growth package tier. Send Emails from your Email Domain: Send emails to customers using your business domain (example: [email protected]) without any mention of Formilla. Live Chat with Website Visitors: Live chat and convert website visitors into customers using our web dashboard, Windows desktop app, or with your mobile device using our iPhone or Android apps (this comes with our free package). Display unlimited In-App Messages: Display in-app messages to your Formilla contacts using multiple different display types on your website (popups, corner widgets, website bars). Announce a limited time offer or sale, offer a coupon code, direct users to your latest blog, communicate breaking news or a maintenance outage, or market virtually anything to your visitors. A.I. Chat Bots: Formilla Chat bots allow customers to dramatically reduce support time by setting up a Helper Bot that automatically responds to common visitor questions at any time — day or night — using the power of Artificial Intelligence (paid feature add-on). Pro-active Chat: Enable pro-active chat to trigger live chat automatically with a visitor after a defined number of seconds. Automatic Audience Messages: Setup an email message or in-app message once, and we’ll automatically send it as soon as contacts perform a specific action on your website, or meet a given condition. Targeted Messaging: Track customers’ behavior in Formilla with custom attributes & events, and use the data to send well-timed in-app or email messages to your customers (e.g. when users sign-up, based on purchase activity, # of website visits, etc.). Lightbox Popup (Modal): Use lightbox popups in the center of your website to really get your website customers’ attention! They’re also mobile-ready, so they look great on smartphones or tablets. Top or Bottom Website Bars: Top or bottom website bars are a great alternative to lightbox modals and allow you to display a message across the top or bottom of your website. Sliding Corner Popup: The sliding corner popup is more subtle as it quietly slides in to display in the bottom-left or bottom-right corner of your website. Timing and Scroll-based Triggers: Display an in-app message after a defined number of seconds (e.g. after 15 seconds), or to automatically popup if the visitor scrolls on your website. Also control how often to display the in-app message to a visitor by selecting Always, One Time, Daily, Monthly, etc. Real-time Visitor Monitoring: View the most active visitors on your site and see how they interact with your in-app messages or widgets in real-time. You’ll also see each visitors’ page URL, where the traffic came from (referring website), the user’s country/location, whether they’re new or returning, and more. Contacts Management: Store your contacts in Formilla, and segment them automatically into separate groups to target them effectively. You can also tag high-value prospects for follow-up, as VIP customers, or really anything else. Use our super fast search and filtering options to find your contacts quickly. Email Collection Widgets: Continually grow your email list with our email collection popups. Facebook and Twitter Social Media Widgets: Increase your Facebook Likes and Twitter Followers using our social media widgets. Robust APIs: Push your data to Formilla to track advanced customer behavior with our Javascript and REST APIs. Track last order date, member signup date, total amount spent, or anything else.

MailerPress is a free email marketing and newsletter plugin for WordPress. Build professional email campaigns with a drag-and-drop editor, manage unlimited subscribers and lists, schedule newsletters, and send automated emails — all from your WordPress dashboard. Whether you’re a blogger sending a weekly newsletter, an online store owner looking to customize WooCommerce emails (paid plan required), or a marketer running large-scale email campaigns, MailerPress gives you everything you need — with no subscriber limits and no sending restrictions. Drag-and-Drop Email Editor Create beautiful email newsletters without writing a single line of code. The MailerPress email editor is inspired by the WordPress Block Editor (Gutenberg), so it feels instantly familiar: Drag-and-drop blocks to build your email layout Pre-built email templates to get started in seconds Save and reuse your own custom layouts Full theme.json support for consistent branding with Full Site Editing Google Fonts integration with local hosting for fast loading MJML template import for advanced email designs Responsive emails that look great on every device Subscriber Management & List Building Grow your email list with powerful subscriber management tools, completely free: Unlimited subscribers, lists, and tags — no restrictions Customizable opt-in forms with shortcode — works with any page builder (Elementor, Bricks, Divi, and more) Gutenberg opt-in form block for the Block Editor Embeddable opt-in forms for external websites Double opt-in with customizable confirmation emails CSV import and export for easy subscriber migration Advanced subscriber segmentation GDPR-compliant subscription management with built-in unsubscribe Email Campaigns & Newsletter Scheduling Send newsletters and email campaigns on your schedule: Create and send email campaigns to your subscriber lists Schedule newsletters for future delivery Merge tags for personalized email content (subscriber name, custom fields, and more) Content retrieval from posts and pages Flexible click and open tracking (track, anonymize, or disable) Detailed campaign analytics and performance reports Email Automation Automate your email marketing to save time and boost engagement: Automated post notification emails when you publish new content Scheduled email campaigns with precise timing Automated double opt-in confirmation follow-ups (paid plan required) Advanced automation workflows with triggers and conditions (paid plan required) Supported WordPress Plugin Integrations Connect MailerPress with popular form, page builder, e-commerce, membership, and automation plugins: Explore all available integrations: https://mailerpress.com/integrations/ Contact Form 7 (free) — map form fields, lists, tags, custom fields, and double opt-in settings to add subscribers Gravity Forms (paid plan required) — add form submissions to MailerPress lists with field mapping Fluent Forms (paid plan required) — capture form submissions and synchronize subscriber data Elementor (paid plan required) — use the MailerPress widget and Elementor Pro form action Bricks Builder (paid plan required) — build opt-in forms with the native MailerPress element Divi Builder (paid plan required) — connect the Divi Email Optin module to MailerPress WooCommerce (paid plan required) — capture checkout opt-ins, manage subscriber preferences, and customize transactional emails Paid Memberships Pro (paid plan required) — collect newsletter opt-ins at checkout and display subscription preferences in member accounts Advanced Custom Fields / ACF (paid plan required) — use ACF content in Query blocks and campaign content WordPress users (paid plan required) — synchronize WordPress user accounts with MailerPress contacts Third-party automation integrations are also available for Bit Flows, FlowMattic, OttoKit, and SureForms. These integrations are maintained by their respective plugin authors, and feature availability may depend on their plans. WooCommerce Email Marketing (paid plan required) Turn your WooCommerce store into an email marketing machine: Design custom WooCommerce transactional emails with the drag-and-drop editor Override default WooCommerce order confirmation, shipping, and account emails Send promotional email campaigns to your customers Retrieve WooCommerce product content directly in your newsletters Segment subscribers based on purchase behavior Incoming & Outgoing Webhooks (paid plan required) Connect MailerPress to any external system: Incoming webhooks to add subscribers from external platforms Outgoing webhooks to send real-time events to third-party services Build custom integrations with your existing tools Email Sending Options Send emails using your preferred method: PHP Mail (default — works out of the box) Custom SMTP configuration Brevo / Sendinblue integration (paid plan required) SendGrid integration (paid plan required) Gmail / Google Workspace integration (paid plan required) Mailgun integration (paid plan required) Mailjet integration (paid plan required) Postmark integration (paid plan required) Amazon SES integration (paid plan required) Emailit integration (paid plan required) SMTP2GO integration (paid plan required) Resend integration (paid plan required) Bounce management via email provider APIs (paid plan required) All Free Features Drag-and-drop email editor inspired by WordPress Block Editor Unlimited subscribers, lists, tags, and campaigns Email newsletter creation and scheduling Customizable opt-in forms (shortcode + Gutenberg block) Double opt-in with confirmation emails CSV import/export for subscriber migration Subscriber segmentation Contact Form 7 integration Email campaign analytics Post and page content retrieval for newsletters Click and open tracking (with anonymous option) Merge tags for email personalization MJML template import Google Fonts with local hosting GDPR-compliant with built-in unsubscribe Self-hosted — your data stays on your server Full theme.json and FSE support Hundreds of developer hooks and filters REST API for custom integrations Paid Plan Features Upgrade to MailerPress for advanced email marketing capabilities: WooCommerce email customization — design and override transactional emails (order confirmation, shipping, account emails) with the drag-and-drop editor Professional email delivery — Brevo, SendGrid, Gmail / Google Workspace, Mailgun, Mailjet, Postmark, Amazon SES, Emailit, SMTP2GO, Resend AI-powered email content — OpenAI, Claude by Anthropic, DeepSeek, Mistral, and Google Gemini for content optimization and image generation Advanced form integrations — Gravity Forms and Fluent Forms Page builder integrations — Elementor, Bricks Builder, and Divi Builder E-commerce and membership integrations — WooCommerce and Paid Memberships Pro WordPress user synchronization — keep WordPress user accounts connected with MailerPress contacts Advanced Custom Fields integration — use ACF content in Query blocks and campaigns Incoming and outgoing webhooks — connect MailerPress to external apps and automation platforms Advanced automation workflows — triggers, conditions, and behavioral targeting Custom fields and advanced segments — target subscribers based on behavior and data Premium email templates — professional designs ready to use Embed opt-in forms on external websites — grow your list beyond WordPress Bounce management — automatic handling via email provider APIs Automated double opt-in follow-ups — re-engage pending subscribers White-label options — customize MailerPress branding Priority support — dedicated customer assistance Developer-Friendly MailerPress is built for developers who need full control: Hundreds of hooks and filters — customize every aspect of the plugin REST API — build custom integrations and applications MJML support — use MJML templates for advanced email design workflows React-based architecture — modern, extensible, and performant Privacy & GDPR MailerPress is fully GDPR-compliant and privacy-first. No data is collected by us — everything stays on your server. Built-in unsubscribe links, double opt-in, and data export tools help you stay compliant. When using third-party email providers, please review their respective privacy policies. Translations MailerPress is available in English, French, Spanish, Dutch, and Arabic. Help translate MailerPress into your language. From the same team Try SEOPress, the best SEO plugin for WordPress