Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More vs Form Attribution Tracking

WordPress Backup & Migration Plugin Duplicator provides a simple way to move WordPress sites, create reliable backups, or clone a site for staging. With Duplicator, you can easily migrate, transfer, or clone your WordPress site between domains or hosts with no downtime. Create full backups of your website, or package your entire site to download and install elsewhere with only a few steps. At Duplicator, reliabilty, security, and ease of use are our top priorities. Our variety of cloud backup integrations and easy migration wizard make Duplicator the most beginner-friendly backup and migration plugin on the market. You don’t have to hire a developer. Create a backup and migrate sites in just a few minutes. Duplicator Pro This plugin is the Lite version of Duplicator Pro, which comes with scheduled backups, cloud storage integrations, multisite support, and more. Get Duplicator Pro for the complete migration and backup solution. Easy Site Migration, Backup, and Cloning Duplicator streamlines site migrations by packaging your website files and database into a single file, known as a “backup”. Download and re-install your “backup” on any new WordPress location or server without dealing with complicated setups. Launch at your new destination without installing WordPress. Duplicator is the only migration and backup plugin that works on an empty site. See why experts love Duplicator: “Duplicator provides an easy to use tool to make backups of your site, or to transfer it to another location.” Richard McAdams – Expert Web Developer Secure WordPress Backups Duplicator offers cloud WordPress backups with military-grade encryption. Automatically backup your entire WordPress site to secure cloud storage. Recovery Points (1-click Restore) Duplicator makes 1-click restores for WordPress backups easy and stress-free. Quickly restore your entire website in minutes just like a time machine. Fast WordPress Migrations Duplicator makes WordPress website migrations fast and stress-free. Quickly move to a new host, domain, or server. No downtime, no data loss, and no coding required. WordPress Multisite Backups Duplicator offers automatic WordPress Multisite backups with easy 1-click restore. Safely backup your entire Multisite network to secure cloud storage. WooCommerce Backups Duplicator offers reliable WooCommerce backups with military-grade encryption. Easily and automatically back up your entire online store to secure cloud storage. Pre-configured WordPress Installs Never start from scratch with Duplicator’s smart pre-configured WordPress installs. Save time and hassle duplicating ready-made sites with 1-click. WordPress Recovery Points with Quick Rollbacks Duplicator offers hourly recovery points and 1-click rollbacks for WordPress sites. Quickly and automatically recover from failed WordPress updates or disasters. Partial WordPress Backup Plugin Duplicator makes partial backups for WordPress quick and easy. Save storage and restore sites faster with database-only, media-only, or completely custom backups. Server to Server WordPress Migration Import Tool Duplicator makes server-to-server WordPress migrations fast and hassle-free. Quickly import your website to a new server in minutes. No downtime, no data loss. Smart WordPress Migration Wizard Duplicator’s smart WordPress migration wizard makes transferring your website to a new host or server effortless. No downtime, no data loss, and no code required. Drag & Drop Import WordPress Website Tool Migrating WordPress sites has never been easier with Duplicator’s drag & drop import tools. Quickly transfer your site to a new host or server in minutes, no code required. Clone WordPress Website Plugin Duplicator clones your entire WordPress website with 1-click, no code needed. Perfect for staging sites, sandbox, or site migration. WordPress Staging Site Duplicator Pro lets you create a WordPress staging site directly from your WordPress dashboard. Safely test plugin updates, theme changes, and new features on a staging environment before pushing changes to your live site. No manual setup, no separate hosting, and no risk to your production site. Duplicator Pro Features Duplicator Pro takes Duplicator to the next level with features you’ll love, such as: WordPress staging sites – create a staging copy of your site to safely test changes before going live Drag and Drop installs – just drag the backup file to the destination site! Scheduled backups Cloud Storage to Dropbox Backups, Google Drive Backups, Microsoft OneDrive Backups, Amazon S3 Backups and FTP/SFTP Backups Custom Backups and Cloning: want just plugins, or just themes, just the database? No problem! A special 2-step streamlined installer mode for mega-fast installs Recovery Points added for very fast emergency site restores Support for managed and shared hosts such as WordPress.com, WPEngine, GoDaddy Managed, and more Multi-threaded to support larger websites & databases Migrate an entire multisite WordPress network or a sub site as a standalone site Database and user creation in the installer with cPanel API Connect to cPanel directly from the installer Custom plugin hooks for developers Advanced permissions Email notifications Professional support … and much more! Supported Backup Cloud Storage Integrations We support any Amazon S3 compatible storage providers plus these first-party integrations. Localhost Backups FTP/ SFTP Backups Dropbox Backups Google Drive Backups Microsoft OneDrive Backups Amazon S3 Backups Cloudflare R2 Backups Wasabi Backups Dream Objects Backups Vultr Backups Digital Ocean Spaces Backups Google Cloud Storage Backups Backblaze B2 Storage Backups Linode Object Storage Backups You can easily see why Duplicator is the best WordPress backup and migration plugin on the market! Want to unlock these features? Upgrade to our Pro version Branding Guidelines Duplicator® is a registered trademark of Snap Creek LLC. When writing about the backup & migration plugin by Duplicator, please make sure to uppercase the initial first letter. Duplicator (correct) duplicator (incorrect)

Track the complete customer journey from first click to conversion with referral and Google Ads attribution data captured in your WordPress forms. Overview Form Attribution Tracking is a WordPress plugin that automatically captures and stores complete attribution data from Google Ads campaigns (and other traffic sources) directly in form submissions. This enables you to connect specific leads back to their originating campaigns, keywords, and ads in Google Ads for accurate conversion tracking and ROI measurement. The plugin uses first-touch attribution, meaning it captures the visitor’s original traffic source on their first visit and maintains that data through their entire journey until they convert via a form submission. Key Features Complete Google Ads Attribution Data Automatically captures 8 attribution fields for every form submission: Attribution Source – Traffic source (google, facebook, direct, etc.) Attribution Medium – Traffic medium (cpc, organic, referral, etc.) Attribution Campaign – Campaign name from utm_campaign Attribution Term – Keyword from utm_term Attribution Content – Ad variation from utm_content Google Click ID (GCLID) – Direct link to the specific Google Ads click Landing Page – The first page the visitor landed on First Click Timestamp – When the visitor first arrived Google Ads Conversion Tracking The Google Click ID (GCLID) field enables you to: – Import conversions directly back into Google Ads – Connect form submissions to specific ad clicks – Measure true campaign ROI based on actual leads/sales – Track the complete path from ad click to conversion – Attribute conversions to the exact keyword and ad that drove them Smart Tracking Technology First-Touch Attribution – Captures original source, not last-click Cookie Persistence – Maintains attribution data across multiple sessions (configurable 1-365 days) JavaScript + PHP Fallback – Dual-layer tracking ensures data capture even if JavaScript is disabled Dynamic Form Support – Mutation observer watches for forms loaded via AJAX UTM Parameter Detection – Automatically parses and stores all UTM parameters Intelligent Source Categorization – Recognizes and categorizes traffic from Google, Facebook, LinkedIn, and 15+ other platforms Universal Form Plugin Support Works seamlessly with: – Gravity Forms – Fluent Forms – Formidable Forms Modular architecture makes it easy to extend to other form plugins. Comprehensive Admin Dashboard Statistics Dashboard – View submission counts, attribution source distribution, and recent activity Form Management – See which forms have attribution tracking and bulk-add fields to all forms Debug Mode – Browser console logging for troubleshooting Flexible Configuration – Customize cookie duration and auto-add behavior How It Works Data Capture Flow Visitor Arrives – When someone visits your site, the JavaScript tracking code immediately captures: All UTM parameters from the URL Google Click ID (GCLID) if present HTTP referrer to determine traffic source Current page URL as landing page Current timestamp Attribution Stored – All data is packaged as JSON and stored in a first-party cookie with your configured expiration (default 30 days) First-Touch Persistence – If the visitor returns multiple times before converting, the original attribution data is preserved (not overwritten) Form Submission – When the visitor fills out a form, the tracking code automatically: Reads the stored attribution data Populates hidden fields in the form Submits with the complete attribution chain PHP Fallback – If JavaScript fails to populate fields, the PHP integration captures attribution server-side before form processing Integration with Google Ads To enable conversion imports in Google Ads: Forms will capture the GCLID parameter automatically from your ad URLs Export your form submissions (including attribution fields) as CSV In Google Ads, navigate to Tools → Conversions → Uploads Create a conversion action using the GCLID field to match conversions Upload your leads with timestamps and GCLIDs Google Ads will attribute the conversions to the exact campaigns, ad groups, keywords, and ads that generated them This creates a closed feedback loop between your ad spend and actual business results. Configuration Settings Access settings via Form Attribution Tracking → Settings: Auto-add to new forms – Automatically adds all 8 attribution fields when new forms are created Cookie Duration – How long to preserve first-touch attribution data (1-365 days, default 30) Debug Mode – Enables detailed logging in browser console for troubleshooting Managing Existing Forms Use the Manage Forms tab to: – View all forms and their attribution tracking status – Bulk-add attribution fields to all existing forms with one click – See which forms already have tracking enabled Statistics The Statistics tab provides: – Total submissions tracked across all forms – Breakdown of traffic sources (Google, Facebook, Direct, etc.) – Recent form submissions with their attribution data – Forms-with-tracking count Usage For Marketers Once installed and configured, the plugin works automatically. Every form submission will include complete attribution data that you can: Export to CSV and upload to Google Ads for conversion tracking Analyze in your CRM to understand which campaigns drive the best leads Use to calculate true cost-per-lead and ROI by campaign Review to optimize your landing pages and ad targeting For Developers JavaScript API The plugin exposes a global API for programmatic access: `javascript // Get full attribution data object const attribution = window.FormAttributionTracking.getAttributionData(); // Returns: { utm_source, utm_medium, utm_campaign, utm_term, utm_content, gclid, landing_page, timestamp } // Get just the traffic source (legacy method) const source = window.FormAttributionTracking.getReferralSource(); // Manually trigger form field population window.FormAttributionTracking.populateFormFields(); // Access configuration const config = window.FormAttributionTracking.config; ` JavaScript Events Listen for when attribution data is populated: `javascript window.addEventListener(‘attributionDataPopulated’, function(event) { console.log(‘Attribution captured:’, event.detail.attribution); console.log(‘Fields populated:’, event.detail.fieldsCount); }); ` PHP Hooks and Filters Extend or customize the plugin: `php // Add custom form plugin integration add_filter(‘attribution_tracking_integrations’, function($integrations) { $integrations[‘CustomForms’] = new CustomFormsIntegration(); return $integrations; }); // React to integration initialization add_action(‘attribution_tracking_integration_initialized’, function($integration_name) { error_log(“Attribution tracking initialized for: ” . $integration_name); }); // Hook into debug logging add_action(‘form_referral_source_debug_log’, function($message, $context, $source) { error_log(“[$source] $message: ” . print_r($context, true)); }, 10, 3); ` Attribution Field Names The plugin creates these hidden fields in your forms: attribution_source – Traffic source identifier attribution_medium – Marketing medium attribution_campaign – Campaign name attribution_term – Keyword/search term attribution_content – Ad content variation attribution_gclid – Google Ads Click ID attribution_landing_page – First page visited attribution_timestamp – ISO 8601 timestamp of first visit All fields are automatically populated by JavaScript and have PHP fallbacks. Traffic Source Detection The plugin intelligently categorizes traffic sources: UTM Parameters (Highest Priority) If UTM parameters are present in the URL, they are captured exactly as provided. Known Platforms (Automatic Categorization) The plugin recognizes and categorizes referrers from: – Google (google.com, google.co.uk, etc.) – Facebook (facebook.com, fb.com, m.facebook.com) – Twitter/X (twitter.com, x.com, t.co) – LinkedIn (linkedin.com, lnkd.in) – YouTube (youtube.com, youtu.be) – Instagram (instagram.com) – TikTok (tiktok.com) – Pinterest (pinterest.com, pin.it) – Reddit (reddit.com) – Bing (bing.com) – Yahoo (yahoo.com) – DuckDuckGo (duckduckgo.com) Generic Referrals For unlisted referrers, the clean hostname is stored (e.g., “example.com”) Direct Traffic When no referrer or UTM parameters are present, traffic is marked as “direct” Troubleshooting Attribution Data Not Being Captured Enable Debug Mode in plugin settings Open browser console (F12) and check for “[Referral Source]” log messages Verify cookies are enabled in the browser Check that JavaScript is not being blocked Fields Not Populating in Forms Enable Debug Mode and check console for “Field populated” messages Verify the form fields exist (check Manage Forms tab) Test with a fresh browser/incognito window Check that the form HTML includes the expected hidden field names Forms Not Showing in Dashboard Verify your form plugin (Gravity Forms, Fluent Forms, or Formidable Forms) is active Check that you have forms created in that plugin Look for PHP errors in debug.log if WP_DEBUG is enabled GCLID Not Being Captured Verify your Google Ads URLs include the {gclid} parameter Use Google’s Campaign URL Builder to test: https://ga-dev-tools.google/campaign-url-builder/ Check that cookies are working (GCLID is stored in the attribution cookie) Enable Debug Mode to see what parameters are being captured Extending the Plugin Adding Support for Other Form Plugins Create a new integration class: `php <?php namespace FormAttributionTracking\Integrations; use FormAttributionTracking\Abstracts\AbstractFormIntegration; class CustomFormPluginIntegration extends AbstractFormIntegration { public function isAvailable(): bool { return class_exists(‘CustomFormPlugin’); } public function getName(): string { return 'Custom Form Plugin'; } public function getVersion(): string { return '1.0.0'; } protected function registerHooks(): void { // Hook into your form plugin's save/render events add_action('custom_form_save', [$this, 'onFormSaved'], 10, 2); } public function addReferralSourceField(int $formId): bool { // Implement logic to add hidden fields to forms } public function removeReferralSourceField(int $formId): bool { // Implement logic to remove hidden fields } public function hasReferralSourceField(int $formId): bool { // Check if form has attribution fields } public function getAllForms(): array { // Return array of all forms } } ` Register your integration: `php add_filter(‘attribution_tracking_integrations’, function($integrations) { $integrations[‘CustomFormPlugin’] = new CustomFormPluginIntegration(); return $integrations; }); ` Architecture The plugin uses a clean, modern PHP 8+ architecture: ` src/ ├── Contracts/ │ └── FormIntegrationInterface.php # Interface all integrations must implement ├── Abstracts/ │ └── AbstractFormIntegration.php # Base class with common functionality ├── Integrations/ │ ├── GravityFormsIntegration.php # Gravity Forms support │ ├── FluentFormsIntegration.php # Fluent Forms support │ └── FormidableFormsIntegration.php # Formidable Forms support ├── Views/ │ └── admin-page.php # Admin dashboard template └── Plugin.php # Main plugin orchestration class ` Privacy & Compliance This plugin stores first-party cookies to maintain attribution data. Consider these compliance aspects: Cookie Duration: Configurable 1-365 days (default 30) Data Stored: Marketing attribution data only (no PII) First-Party Cookies: Data stays on your domain User Control: Respects browser cookie settings GDPR: Consider adding cookie consent notices per your requirements Data Retention: Attribution data is only stored in form submissions per your form plugin’s data retention policies Support & Contributing For bug reports, feature requests, or contributions: Plugin Author: Ryan Howard Website: https://www.ryanhoward.dev Text Domain: form-attribution-tracking License This plugin is licensed under the GPL v2 or later.