FooConvert – AI Popup Builder for Flyouts, Overlays & Bars vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

FooConvert lets you build stunning popups using natural language with our AI Popup Builder. It uses your brand colors and styling as context, so popups match your website look and feel. Alternatively, you can create bars, flyouts, and overlay popups from one of our templates. Or from scratch. Don’t like the templates? Ask AI to edit it to your liking. All popups are block-based and you edit them directly in the WordPress block editor. FooConvert also includes built-in popup blocks, display rules, open triggers, lead capture, popup analytics and styling controls. Read the FooConvert documentation Try the FooConvert backend demo What FooConvert Includes Create bars, flyouts, and overlay popups with the block editor. AI Popup Builder and Brand Context tools for WordPress 7+ sites. 15 bundled popup templates. Sign Up, Countdown, and Coupon blocks. Support for WordPress core blocks, embeds, and shortcodes inside popup content. Display rules for locations, exclusions, and user targeting. Triggers for page load, timers, scroll depth, exit intent, and element interactions. Leads capture with CSV export. Popup stats with daily activity charts. Google Fonts support and popup styling controls. Popup Types Bar: top or bottom bar announcements, promo strips, newsletter bars, and sticky calls to action. Flyout: slide-in messages and sidebar-style flyouts that stay visible without taking over the whole screen. Overlay: centered modal popups for forms, announcements, coupon offers, and embedded content. AI Popup Builder Start with a simple prompt and let FooConvert’s AI Popup Builder create a high converting popup that matches your website brand. It can help with campaign ideas, copy, layout, images, and brand fit, so you can launch faster without starting from a blank canvas. The AI tools require WordPress 7 or newer and a configured WordPress AI connector. Create bars, flyouts, and overlays from natural-language prompts. Use one of our starter prompts for common campaigns to get your going faster. Edit existing popups using natural language to save time. Match popup colors, fonts, spacing, and button styles to your website brand. Reuse your Brand Context across all your popups. Generate background images for your popups. Built in conversion playbook to help you create high converting popups. AI Connector Testing We have successfully generated popups using these WordPress AI connector provider and model combinations: OpenAI: gpt5.5 Anthropic: opus4.7 Google: gemini-3.5-flash Building Popup Content Use WordPress core blocks and most third-party blocks inside popup content. Shortcodes and embedded content are supported inside popups. Sign Up block: capture name and email, or run email-only forms, with configurable labels, placeholders, button text, and success behavior. Countdown block: build evergreen or fixed countdown campaigns with editable labels and optional close-on-expire behavior. Coupon block: show a coupon code with copy-to-clipboard behavior, custom button text, copied message, and optional close-on-copy behavior. Templates And Design Controls Start from one of the 15 bundled templates or build from scratch. Adjust colors, spacing, borders, radius, shadows, dimensions, and typography in the editor. Add background images to popup designs. Choose a global editor background so the editing canvas is easier to work with. Register Google Fonts from the settings screen and reuse fonts bundled with templates. Build responsive popups for desktop and mobile layouts. Display Rules Show popups on the entire site, front page, blog index, search results, no-results pages, and 404 pages. Target specific posts, pages, public custom post types, public taxonomies, and post type archives. Add exclusions so a popup appears only where it makes sense. Target all users, only logged-in users, only logged-out users, or specific user roles. Popup Triggers Open on page load. Open after a timer elapses. Open after a visitor scrolls a chosen percentage of the page. Open on exit intent. Open when an anchor is clicked. Open when an anchor becomes visible. Open when a selected element is clicked. Leads And Popup Stats View captured leads from the built-in Leads screen in wp-admin. Search, sort, bulk delete, and export selected leads to CSV. View per-popup stats including views, unique visitors, engagements, and daily activity charts. Open popup stats directly from the popup list table. Popup analytics data is retained for 14 days by default. Settings And Admin Tools Add demo content to see example bars, flyouts, and overlays on a real site. Choose the popup editor background for all popup types. Save reusable Brand Context details so generated campaigns can match your colors, typography, voice, and offer style. Enable debug mode when troubleshooting an issue. Hide selected dashboard panels or promo messages if you want a cleaner admin area. Review database stats and remove old or orphaned event data. Copy system information when contacting support. Typical Use Cases Newsletter signup bar on the homepage. Coupon or limited-time offer overlay. Slide-in lead magnet or content upgrade. Announcement bar for site-wide notices. Embedded video or shortcode-based popup content. Pro Version FooConvert Pro adds tools for WooCommerce stores and marketers who want to build better campaigns, learn what works, and connect popups to real business results. A/B testing for popup ideas and offers. WooCommerce revenue attribution. Store-focused popup blocks. WooCommerce targeting rules and shopper behavior triggers. Lead delivery to Mailchimp, MailPoet, Brevo, and custom webhooks. More detailed analytics with longer data retention. Background Image Generator Create polished popup backgrounds without opening a design tool or hunting for stock images. FooConvert turns adjustable visual styles into ready-to-use background images, so every campaign can feel branded and intentional. Image generation is available from the AI Popup Builder when your configured WordPress AI connector supports image generation. Generate a new background directly from the popup background image controls. Start with modern styles like gradients, swirls, soft noise, pattern textures, and colorful shapes. Match the image to your campaign with custom colors, presets, variation, and size controls. Use popup-friendly layouts for bars, flyouts, overlays, or a custom shape. Save and apply the generated background to the popup in one step. A/B Testing Test different popup ideas against each other and use real visitor behavior to decide what works best. Run experiments for offers, headlines, layouts, calls to action, and timing. Create an experiment from an existing published popup. Duplicate the control popup to make variants faster. Split traffic evenly or choose custom traffic weights. Pick the goal that matters most: clicks, conversions, or leads. Compare views, clicks, conversions, leads, goal rate, improvement, and confidence. Let FooConvert Pro automatically complete the test or apply a winner when your rules are met. Sales Revenue Attribution See which popups help drive WooCommerce orders. FooConvert Pro connects popup engagement to sales, so you can measure campaigns by revenue instead of guessing from views and clicks alone. Credit sales to the popup interaction that helped lead to the order. Choose whether to count revenue when an order is created or after payment is confirmed. Set how far back FooConvert should look for a matching popup interaction. Avoid duplicate credit for the same shopper session. View attributed revenue, order counts, recent sales, and top revenue popups in wp-admin. PRO Blocks FooConvert Pro includes extra popup blocks built for ecommerce offers, cart incentives, and sales campaigns. Apply Coupon block: let shoppers apply a WooCommerce coupon directly from a popup. Choose what happens after a coupon is applied, including closing the popup or sending shoppers to the cart or checkout. Free Shipping Progress block: show shoppers how close they are to free shipping using their live cart total. Customize the free shipping threshold, almost-there message, unlocked message, progress bar, and styling. Confetti block: add a celebratory effect when a coupon, offer, or sale popup opens. WooCommerce Display Rules Show store campaigns only where they make sense. WooCommerce display rules help you match the popup to the page, product, and stage of the buying journey. Target the shop, cart, checkout, and My Account pages. Show campaigns on product pages, product category pages, or product tag pages. Target any WooCommerce page when you want a broader store-wide campaign. Use exclusions to keep popups away from pages where they do not belong. Combine WooCommerce rules with FooConvert’s standard location and user targeting. WooCommerce Triggers Open popups at the right moment in the shopping journey. WooCommerce triggers react to cart activity, coupons, checkout events, and product interest. Show an offer after a shopper adds or removes a product from the cart. Trigger campaigns when cart value is above or below a chosen amount. Respond when a coupon is applied or when a coupon fails. Rescue checkout visitors with checkout view, exit intent, error, and payment failure triggers. Reach high-intent shoppers based on product views, time on page, scroll depth, repeat views, or cart idle time. Lead Automation Integrations Keep leads moving after they are captured. FooConvert Pro can send new subscribers to the tools your business already uses while still saving the lead inside WordPress. Send leads to a selected Mailchimp audience. Add subscribers to a selected MailPoet list. Add or update contacts in Brevo. Send lead data to Zapier, Make, n8n, or custom systems with webhooks. Test connections, fetch available lists, add webhook headers, and review integration errors from the settings screen. Advanced Analytics + Retention Understand more than whether a popup was seen. FooConvert Pro gives you deeper campaign reporting so you can improve popups based on clicks, conversions, revenue, and visitor engagement. Track clicks, click-through rate, conversions, conversion rate, engagement rate, and overall sentiment. See unique visitors, unique sessions, returning visitors, closes, and attributed sales. Add clicks, conversions, closes, sales, and update markers to activity charts. Compare week-over-week changes for views, engagements, clicks, and conversions. Keep analytics data longer with the Pro default of 30 days and configurable retention settings. Repository The source code for this plugin is available publicly on GitHub here.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.