Font Awesome vs Yoast SEO – Advanced SEO with real-time guidance and built-in AI

The official way to use Font Awesome Free or Pro icons on your WordPress site, brought to you by the Font Awesome team. Features Our official plugin makes it easy to add Font Awesome icons to your pages, posts, and templates and includes the following features: Use Pro or Free icons, from the latest release or a specific release. Use custom icons from your Pro Kits. Use a Font Awesome Kit to add any of our icons (including the latest Duotone styles and custom icons!), or select the Font Awesome CDN for Version 5 icons only. Turn on automatic compatibility for Font Awesome Version 4 if you – or your plugins – are still using Version 4 syntax. Troubleshoot and resolve issues when multiple versions of Font Awesome are loading on your site from other plugins/themes, which can cause unexpected icon display or technical issues. How to Use Install And Enable The Plugin (See the Installation tab for details) How to Add and Style Icons Full docs on how to use the plugin and add icons are available on the Font Awesome Docs site. Add Icons in the Block Editor Once you’ve set up your plugin, you can add icons as blocks or inline with text. To add icons as blocks, select the “Font Awesome Icon” block, and then click the “Choose Icon button” to open the Icon Chooser. To add icons inline, select the Font Awesome option in the format toolbar to open the Icon Chooser. (Note: Inline icons require at least WP 6.3.) Once you open the Icon Chooser, add icons by: Searching for the icon you want – you can search by icon name, category, or keyword. Changing the Family and Style using the drop downs if you want an icon in a different style. When you see the icon you want, clicking it to enter it into the content of your page or post. Note: If you want to search and add Pro icons in the Icon Chooser, make sure you set your plugin to use a Pro Kit. Add Icons in The Classic Editor If you need to add icons in the classic editor, you can use the icon names in shortcodes or HTML. Add an icon using shortcodes to any text area – just add the name of the icon and a style prefix, where the prefix is the style of icon you want to use. Note that you don’t need to include the fa- part of the icon name. And if you don’t include any style prefix, the icon will default to the Classic Solid style. The shortcode for an icon looks like this: [icon name="stroopwafel"] [icon name="stroopwafel" prefix="fa-sharp fa-light"] You can also use basic HTML with standard Font Awesome syntax, like this: Using Pro Icons and Features To use a Kit to power your icons, create a Kit on FontAwesome.com and select “Pro icons” in the Kit Settings tab. Then grab your API Token from your Font Awesome Account page and add it to your WordPress plugin settings. To use the CDN to power your icons, know that you will only be able to use icons from Version 5. To enable Pro icons, add your site’s domain to the list allowed domains on your Font Awesome CDN Settings page and then use shortcodes or HTML to add the icons into your content. Troubleshooting with the Plugin Font Awesome icons are popular, so lots of themes and plugins also load Font Awesome, and sometimes their version can conflict with yours. So we created a way to help you find and prevent those conflicting versions from affecting your icons: The Conflict Detection Scanner. If the plugin seems to be set up correctly and your icons still aren’t loading and you’re not sure why, head over to the Troubleshoot tab, which has two parts: Detect Conflicts with Other Versions of Font Awesome – which lets you start the conflict detection scanner to find versions of Font Awesome loading on your site. Versions of Font Awesome Active on Your Site – which shows the results of the scanner and lets you prevent any conflicting versions from loading other versions of Font Awesome on your site. Get more information about using the scanner for troubleshooting on the Font Awesome WordPress docs. Configuring The plugin is set to serve Font Awesome Free icons as a Web Font via the Font Awesome CDN by default. You can change the CDN settings right in the plugin. If you want just the basic Free icons, you probably don’t need to make any changes to the default configuration. You can get more information about all the available settings and troubleshooting on the Font Awesome WordPress docs. Upgrading from Plugin Version 4 [icon] shortcodes found in Block Editor content and elsewehre will continue to work as before, though new icons added with the Icon Chooser in the Block Editor will be inline SVGs. Previously added [icon] shortcodes will not be automatically be converted into the new inline SVG format. If you want to convert an [icon] shortcode, delete it and re-add the icon using the Icon Chooser in the Block Editor. See Also The README on GitHub has details for WordPress site owners and developers. You can get more information about all the available settings and troubleshooting on the Font Awesome WordPress docs. And there are API docs for developers.

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees. Yoast SEO: the #1 WordPress SEO plugin Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web. Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered. Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools. Ready for search, and ready for AI People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both. Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are. Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle. LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included. Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended. Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly. Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach. Real-time guidance while you write SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after. Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first. Quick and easy setup Setting up Yoast SEO is quick and straightforward. No technical background required. Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site. Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools. AI tools built into your workflow Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves. Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options. Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit. Yoast AI Summarize: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast. Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page. Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve. All AI tools included: no extra accounts, no separate credit purchase, no hidden costs. Content analysis and optimization SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages. Readability analysis for clear, engaging, user-friendly writing. Inclusive language analysis, so your content is more considerate and accessible. SERP previews for both desktop and mobile results. HowTo and FAQ blocks with built-in schema support. Breadcrumbs block for improved navigation. Semrush integration for keyword research directly inside Yoast SEO. Wincher integration to track keyword performance from your dashboard. Elementor integration for optimization inside your favorite builder. Technical SEO, handled for you Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content. Automated meta tag optimization right out of the box. Canonical URLs to prevent duplicate content issues. Advanced XML sitemaps for clear site indexing. Deep Schema.org integration to improve how search engines and AI systems understand your site. Complete breadcrumb control for visitors and crawlers. Performance improvements that help reduce load times. Crawl settings to manage how bots access your site and reduce unnecessary server load. Every update delivers ongoing technical SEO enhancements automatically. Keep your website in perfect shape Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health: Cornerstone content tools to organize and prioritize your key pages. Front-end SEO inspector to view and edit titles, descriptions, and schema live. SEO roles to delegate plugin access securely across your team. Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes. Powerful integrations Yoast SEO works seamlessly with popular WordPress tools: Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress. Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization. Elementor: use full Yoast SEO functionality inside Elementor’s editor. Algolia: improve internal search accuracy and performance. Semrush: discover and optimize for high-value keywords. Wincher: track keyword positions and trends in Google Search. Jetpack: manage SEO and social previews in one place. Easy Digital Downloads (EDD): improve digital product visibility with integrated schema. Mastodon: verify your website on Mastodon with Yoast SEO Premium. WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension. Yoast SEO Premium: AI-powered SEO for WordPress Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery. What it helps you tackle: Keeping pace with algorithm changes and AI search. Reaching the right audience. Automating redirects, crawl controls, and internal linking. Finding orphaned content and improving your site structure. Getting expert help when you need it. Premium highlights: AI-generated titles and meta descriptions, page by page or in bulk. AI Content Planner, so you never open a blank page. Smart internal linking suggestions to strengthen your site structure. Social previews for Facebook and X. Redirect manager with bulk tools, CSV import and export, and automatic prompts when you move or delete content. Bot blocker for AI crawlers, including GPTBot, CCBot, and Google-Extended. Schema aggregation for NLWeb, plus significantly more schema types than free. IndexNow integration, so search engines hear about your updates the moment you publish. Front-end SEO inspector for real-time editing. SEO workouts for orphaned and cornerstone content. Task list, unlocked in full, showing what to work on next with priority levels and time estimates. Google Docs add-on, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included. 24/7 premium support from SEO specialists. Included at no extra cost: Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management. Yoast Video SEO: help Google understand your videos, with video sitemaps and schema. Yoast News SEO: help your news content get discovered in Google News and Top Stories. Yoast WooCommerce SEO: advanced SEO for online stores Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility. Key ecommerce features: WooCommerce-specific XML sitemap that excludes non-shopping content. Product structured data for rich results, including price, reviews, and availability. Canonical URL management to prevent duplicates. Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions. AI Generate for ecommerce: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories. What that gets you: Better product visibility through automated structured data. More efficient crawling for large catalogs. Time saved through metadata templates and automation. Metadata across your whole catalog without editing rows one at a time. Built for WooCommerce, trusted by thousands of online stores worldwide. For developers Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups. REST API Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API. Surfaces API Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation. Metadata API Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical. Schema API The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities. Abilities API integration Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts. Block editor compatibility Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks. Indexables At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs. Ongoing support and education Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills: Yoast SEO Academy: free and premium SEO courses, included in all paid plans. Yoast SEO blog, newsletter, and webinars. Yoast SEO Update podcast for the latest SEO insights. Bug reports on GitHub, for issue tracking rather than support. Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.