FluentCart A New Era of eCommerce – Faster, Lighter, and Simpler vs ifthenpay | Payments for MemberPress

Meet FluentCart. It’s a performance-first, self-hosted eCommerce platform for WordPress. Build your ideal store, whether you sell physical products, subscriptions, downloads, licenses, or all of them. No third-party dependencies, no platform lock-in, and no transaction fees. Just a powerful store on your terms. 👉 Official Website Link: Official Website 👉 Join Our Community: FluentCart Community 👉 Official 5 Minutes Guide: Getting started with FluentCart 👉 Contribute: GitHub Repository Built from the ground up with flexibility, performance, and long-term scalability in mind, this isn’t a fork of existing plugins. This is a fresh take on what a WordPress store should be: lean, powerful, and completely under your control. FluentCart adapts to your model without adding bloat or cutting you into a SaaS fee structure. FluentCart is ideal for solo creators, growing businesses, and developers building client stores. If you’re tired of overcomplicated dashboards and bloated add-ons, this is your answer. Forget about transaction fees, because FluentCart charges exactly 0 transaction fees on both Free and Pro installations. FluentCart is for you if you’re looking to free yourself from rigid checkout flows, or vendor lock-ins. Run your store with clarity and confidence, whether you sell ebooks, handmade goods, software licenses, or monthly product bundles. Sales Models FluentCart supports a variety of sales models, all in the same store. Offer one-time products or digital downloads, manage subscriptions with flexible billing intervals, add setup fees or installment plans, and issue time-limited licenses. You can mix and match hybrid product types without relying on third-party add-ons. Best for Subscription goods Gated downloads Licensed software Online book stores B2B catalogs Maintenance services Tiered subscriptions Digital file hosting Software distribution Membership access Fashion stores Course Websites Grocery Shop Agro Catalogs Agency services Features List by Category Product & Catalog Management Simple Products – Create one-time purchasable items with fixed pricing Variable Products – Offer products with multiple attributes (e.g. size, license type) Subscriptions – Configure recurring products with billing intervals and durations (No Transaction Fees) Installments – Support split payments over time for high-ticket items (PRO) Setup Fees – Add one-time setup charges on top of recurring payments Subscription Bump Offers – Show discounted upgrade paths with discounts Licensing Support (Pro) – Attach license keys to products and define expiry rules (PRO) Product Categories – Organize products for easier navigation and filtering Product Labels – Tag products for promotional badges (e.g. “New”, “Popular”) Downloadable Files – Securely attach files to digital products Checkout & Payment One-Click Checkout – Optimized checkout experience for faster conversions Custom Payment Gateways – Add or extend gateways using hooks and filters Stripe Integration – Fully-featured Stripe payments with no extra plugins PayPal Integration – Built-in PayPal support with easy configuration Manual Gateway – Accept Cash on delivery Failed Renewal Handling – Automatic retry logic for subscription renewals Prorated Charges (Pro) – Calculate and bill customers proportionally for changes Coupon Support – Enable discounts, promos, and launch offers via coupons Customer & Subscription Management Customer Profiles – View and manage full purchase history and subscriptions Customer Notes – Add internal notes visible only to store admins Subscription Dashboard – Let users manage billing, pause/cancel subscriptions Support Dashboard Integration – Pull customer history into Fluent Support Automated Notifications – Send email alerts for purchase, renewal, failures with FluentCRM User Roles – Control access to FluentCart admin tools by role Analytics, Marketing & Growth Reports Overview – Track order volume, Revenue by Quarter, Revenue by Country Sales Reporting – Track order volume, most sold products and variants, Customer LTV and more Order Analytics – Average order value, order items, order heatmap, orders by country, and more Revenue Analytics – Net revenue sorted by Time, Country and Payment Gateway Refund Analytics – Total refunds, Avg. Refund value, Refund Rate, Filter by Country, Payment method and Intervals Product Data – Top performing products, Product Performance over time Subscriptions Report – Top performing products, Product Performance over time Product Data – Top performing products, Product Performance over time Customer Data – Top performing products, Product Performance over time Advanced Filtering (Pro) – Date and Other Filters for tracking beyond 30 days data Performance & Developer Experience Custom Database Schema – Built for speed, not tied to WordPress post tables Lightweight Architecture – Minimal plugin bloat and clean dependency footprint Custom Endpoints – Extend customer dashboard or checkout with new features Full REST API – Access product, customer, and order data programmatically Action & Filter Hooks – Modify behavior across store logic Block-based Components – Gutenberg-ready interface for checkout and forms Headless Ready – Serve as backend for mobile/web apps and Jamstack frontends Admin & Store Operations Order Management – View, filter, and update orders directly from dashboard Inventory Tracking – Track stock levels and automatically disable out-of-stock items Tax – Handle Global and EU Tax with custom Tax classes Shipping – Manage shipping regions and custom methods Refund Tools – Process manual or automatic refunds (gateway-dependent) User Role Management (Pro) – Assign operational access Storewide Settings – Control pricing formats, currency, etc. Custom Email Templates – Send branded emails for purchase events eCommerce for Developers FluentCart was built by developers who understand the pain of working with rigid eCommerce systems. Its architecture is entirely action and filter-driven, letting you override, extend, or customize anything without hacks or fragile workarounds. All data is stored in dedicated database tables for performance and portability. We’ve optimized the queries so Orders can be processed 3X faster compared to the market leader. On top of that we’ve built FluentCart for complete programmatic control. REST API endpoints are available for all key resources. Due to this the frontend can be completely decoupled with technology like Vue and Alpine. Whether you’re building custom apps on top of FluentCart or creating complex checkout flows, this plugin is built to stay out of your way and give you the keys. Customization and Design No more fighting layouts. Style your cart, checkout, and product pages exactly how you want using your theme, no forced stylesheets or layout overrides. Customize every part of the experience: product card components, variation pickers, quantity selectors, checkout forms, and thank-you pages. All templates are overrideable. Whether you’re designing high-converting sales funnels or frictionless repeat purchase flows, FluentCart is built for modern storefront aesthetics. You can set store branding with global customizations as soon as you setup FluentCart. The responsive blocks act as standard Gutenberg blocks so your store doesn’t break under any circumstances, even on mobile. Moreover, you get direct compatibility with popular store themes along with page builders like Elementor and Bricks Builder. If you need even more customizability, the option to use advanced CSS is also available to give you complete design control. Blocks Product Grid Search Bar Customer Dashboard Check out Product Cards Product Gallery Product Info Buy Section Buy Now Button Add To Cart Button Available Stock Business Growth FluentCart includes tools that help you operate at scale. From revenue analysis to team coordination, it comes with every operational tool pre-integrated, so you don’t need workarounds or extra plugins to manage growth. Reports You get detailed breakdowns of subscriptions, refunds, and subscriber churn rates. Filter performance by product, category, date range, to evaluate the ROI of every sale. Payments Payments are at the heart of eCommerce. FluentCart handles automatic retry logic on failed subscription renewals, supports prorated charges for mid-cycle upgrades or plan changes, and lets you offer installment payments—all without custom coding or third-party checkout tools. You can switch gateways, track payment history, and automate invoicing with ease. Access Control User Role management means you can safely scale your internal team too. Grant access to team members based on function. Everything is role-based, compartmentalized, and securely accessible from the backend. Every feature is tightly integrated, so your operational data flows through one system. No external dashboards. No syncing delays. Just live, accurate, and usable insight to help you grow smarter. Reinventing eCommerce Building stores on WordPress has been riddled with slow queries, bloated schemas, bloated add-ons, and unscalable databases that make your store feel sluggish as it grows. SaaS platforms offload those problems by locking you into hosted environments, but charge you platform fees, gateway markups, and provide exactly zero control over your backend. At its core, FluentCart runs on a custom database schema purpose-built for digital and subscription commerce. No legacy baggage. It uses fast, indexed tables that prioritize the read/write operations that matter most for modern stores such as, orders, customers, products, subscriptions, licenses, and transactions. This keeps your store snappy even under load, without relying on caching hacks or third-party optimizers. All data is structured for scalability. Whether you’re haqndling 50 or 50,000 orders, FluentCart maintains consistent performance with predictable query logic. No degrading response times as tables balloon, no complex migration paths when scaling up, and no reliance on external APIs to run day-to-day operations. And while most platforms make you pay for scale, whether through add-on upsells, platform commissions, or percentage-based transaction fees, FluentCart is truly self-hosted and pro-ownership. You pay once. You own it. There are zero transaction fees, no enforced usage tiers, and no hidden charges from payment providers. You can integrate Stripe, PayPal, local gateways, or your own custom processor using native hooks without ever sharing a cut. Data Privacy Your data stays where it belongs, on your server. FluentCart does not phone home, track your customers, share checkout data or payment details. There’s no reliance on cookies or third-party scripts for core functionality. For businesses under strict data policies or privacy regulations, like GDPR and EU DPA, FluentCart is the safest possible eCommerce option. You keep complete control of your stores data. Period. Integrations FluentCart works out of the box with major Fluent plugins including: FluentCRM: Run marketing automations triggered by store actions and segment customers with lists and tags. FluentCommunity: Managing your gated community and course sales. FluentAffiliate: Handle all your payouts and affiliate sales from a unified dashboard that syncs in real-time. More native integrations coming soon in FluentCart, Fluent Forms: Build custom forms for check out and build product surveys that engage your customers. FluentSupport: Bring your support portal right inside your store and sync purchase history across tickets and customers. Ninja Tables: Build fantastic table layouts for products and provide in-line checkout for B2B sales. FluentBooking: For managing Booking sales and Event seats. FluentBoards: Managing your stores projects and tasks. FluentSMTP: Ensure email deliverability for every email generated by your store. Payment Gateways Stripe PayPal Paddle Paystack Mollie RazorPay Authorize.Net Mercado Pago (onetime) Square (Coming Soon) AirWallex (Coming Soon) Popular page builders Gutenberg Bricks Elementor (Coming Soon) Divi (Coming Soon) Support For us, support isn’t outsourced or run by third parties. You get direct access to the same expert team that builds and maintains the plugin, engineers who understand the codebase inside and out, and who treat your issue like it’s their own store. We prioritize developer-level responsiveness and clarity in support tickets. That means no endless loops of canned replies, no asking for “more details” five times, and no dodging responsibility with vague documentation references. Whether you’re debugging a gateway integration or extending a checkout flow with hooks, our team is here to assist with clear, actionable guidance. But support doesn’t stop at tickets. You also get access to a 10,000+ member strong community of Fluent product users across our ecosystem including store owners, developers, marketers, and SaaS builders who use FluentCRM, Fluent Support, FluentBooking, and now FluentCart. It’s a collaborative environment where people share real-world workflows, custom code snippets, integration tips, and even performance benchmarks. Other Plugins By The Same Team FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, and CRM Solution Contact Form Plugin by Fluent Forms for Quiz, Survey, and Drag & Drop WP Form Builder Ninja Tables – Easiest Data Table Builder Ninja Charts – WordPress Charts and Graphs Plugin Simple Payment Donations & Subscriptions Plugin by Paymattic – Best Payments Plugin for WP PDF Generator For Fluent Forms – The Contact Form Plugin FluentSMTP – WP SMTP Plugin with Amazon SES, SendGrid, MailGun, Postmark, Google and Any SMTP Provider External Services This plugin connects to several external services for payment processing functionalities depending on your payment method configuration. Payment Gateway Services Stripe This plugin connects to Stripe’s payment processing service to handle credit card transactions, subscription billing, and payment confirmations. When customers make purchases through your store, payment data including credit card information, billing addresses, and transaction details are securely transmitted to Stripe for processing. Data sent includes: payment information, billing details, customer email, transaction amounts, and subscription data when applicable. This service is provided by Stripe: Terms of Service, Privacy Policy PayPal This plugin connects to PayPal’s payment processing service to handle PayPal payments, subscription billing, and payment confirmations. When customers choose PayPal as their payment method, they are redirected to PayPal’s secure checkout where their payment information is processed. Data sent includes: transaction amounts, billing details, customer email, order information, and subscription data when applicable. This service is provided by PayPal: Terms of Service, Privacy Policy Note: Data transmission to external services only occurs when store administrators actively configure and enable these integrations. Customer data is sent only for customers who complete purchases, and no data is transmitted without explicit integration setup by the store owner.

ifthenpay does not offer built-in recurring billing. This plugin makes recurring memberships work by creating simple, easy-to-understand payment periods. When a period is paid, the membership continues; if not paid, MemberPress marks that period as “Lapsed” and the system waits for the end-customer to “Update” their subscription by making a manual payment for the next computed period. Periods are computed sequentially so customers never lose paid time — the next period is only created after the previous one is completed. An admin may also change the subscription status if needed. In plain terms you get: * One-time payments and recurring memberships (period engine) * Partial refunds you control * Merchant backoffice (basic sales & refunds) on web + mobile * Secure automatic payment confirmations (no card numbers stored) All settings are made in MemberPress and in your ifthenpay Backoffice. The plugin is built so store owners can manage payments without needing deep technical knowledge. Key Features Period-based recurring (sequential, preserves paid time) One-time payments (standard purchase flow) Automatic payment confirmation (fast access) Lapsed period handling with manual Update action Admin partial refunds (future/unconsumed periods) Multiple local payment types (cards, wallets, transfers) Merchant backoffice (basic sales & refund reports) Security first (signed callbacks, no card data stored) How Period-Based Recurrence Works User purchases a membership with a cycle (e.g. monthly). The plugin creates the first payment period and a payment reference for that period. When payment is received, the period is marked paid and the next period is prepared. Periods are computed sequentially to avoid overlap and preserve any paid time for the customer. Admins can generate or edit periods from the transactions screen. Requirements An active ifthenpay merchant account. A Gateway Key for MemberPress (request this from ifthenpay support/helpdesk). The payment methods you want enabled on that Gateway Key (your ifthenpay backoffice lets you choose). WordPress 5.0+, PHP 7.4+, and MemberPress installed. HTTPS (SSL) enabled on your site. Refund Policy Management Scope: refunds apply only to future or unconsumed paid periods (no retroactive time reimbursement). Process: * Admin inputs desired refund amount per transaction/period. * Optional min/max limits can guide consistency. * Approval required before issuing ifthenpay refund or internal credit note. External Services This plugin integrates with the ifthenpay payment platform to process payments for MemberPress memberships. ifthenpay is a third-party service that provides secure payment processing for various methods including cards, wallets, and local bank transfers. ifthenpay Backoffice & Integrations What it is and what it is used for: The ifthenpay Backoffice is the merchant dashboard for managing payment integrations. The plugin uses the ifthenpay API to retrieve account configuration, generate payment links, activate webhooks, and process refunds. What data is sent and when: During setup: Backoffice Key and API Token (stored securely in site settings) to authenticate and retrieve available payment methods. During payment processing: Minimal transaction details including transaction ID, user identifier, amount, and subscription details to generate payment references. During refunds: Backoffice Key, request ID, and refund amount to process partial refunds. End-User License Agreement (EULA): EULA Privacy Policy: Privacy Policy Callbacks / Webhooks What it is and what it is used for: Webhooks (callbacks) are used for automatic payment confirmations. When a payment is completed, ifthenpay sends a signed notification to the plugin to update the transaction status in MemberPress. What data is sent and when: Only upon payment completion: reference IDs, payment status, amount, payment method, and request ID. No sensitive card or bank details are transmitted. All network requests are performed server-side over HTTPS. Sensitive credentials are stored in site options and are not publicly exposed. The plugin does not store raw card numbers or full bank account details. License This plugin is licensed under the GPLv3. Support For assistance use the WordPress.org support forum: Please include: * Backoffice account * Site URL + plugin version * Exact error message + relevant log excerpts/screenshots Pre-checks before posting: * Callback URL reachable over HTTPS & matches settings * Payment method enabled on Gateway Key AND mapped to Integration * Running current recommended versions of WordPress, PHP & MemberPress Commercial helpdesk available (no direct email required): helpdesk.ifthenpay.com ifthenpay support: [email protected] MemberPress docs: MemberPress docs