FlowForms – Conversational Form Builder vs YS LeadGen – Popup Builder, Popup Maker & Form Builder for WordPress | Lead Generation,

FlowForms is a self-hosted conversational form builder for WordPress. Most contact form plugins give you a wall of fields. FlowForms gives your visitors a conversation. One question at a time, guided and focused — the result is higher completion rates, better responses, and a user experience that feels modern and intentional. Whether you’re collecting leads, running surveys, gathering testimonials, or building customer feedback forms, FlowForms delivers an interactive form experience that lives on your server, under your control, with no monthly subscription. View Demo | Templates Conversational, Step-by-Step Forms Our conversational form plugin enables you to create engaging, Typeform-style interactive forms that guide users through a seamless question-by-question experience. This reduces overwhelm, keeps respondents focused, and improves form completion rates compared to traditional multi-field forms. Every form flows through three stages: Welcome Screen — customisable title, description, start button, and background image Questions — any combination of 8 field types, drag-to-reorder Thank You Screen — closing message with optional redirect URL, delay, and social share buttons Drag & Drop Form Builder Build any form in minutes without touching a line of code. The intuitive React-powered drag-and-drop builder lets you add, reorder, and configure questions visually. What you build is exactly what your visitors see. 8 Ready-to-Use Field Types FlowForms ships with all the essentials: Short Text — single-line text input Long Text — multi-line paragraph / textarea Multiple Choice — single-select with optional “Other” answer Checkboxes — multi-select with min/max limits and optional “Other” answer Rating — star rating with configurable max stars and shape Yes / No — two-button question with customisable labels Email — with format validation and optional confirm-email mode Number — numeric input with optional min/max validation Beautiful Design Customisation Every form is independently styled with a live design panel. Customise: Background colour Title, description, answer, hint, field, and button colours Button hover colour and text Star rating colour Layout alignment: left or centered Border radius: angular, rounded, or full Google Fonts Font size: small, regular, or large Forms look great on every device — FlowForms is fully responsive and mobile-ready. Flexible Embed Options Embed your forms anywhere in WordPress using your preferred method: Shortcode: [flowform id="123"] Gutenberg Block: native FlowForm block — drag it straight into the editor Full-Page URL: /flowform/{id} — share a direct link to a distraction-free form page Pre-Built Form Templates Get started in seconds with 4 ready-to-use templates: Contact Form Lead Generation Survey Customer Feedback Testimonial Form Submission Management Every submission is stored securely in your WordPress database. The built-in entries dashboard gives you full control: Paginated list with search and sorting Individual entry detail view Bulk actions: mark read/unread, star, trash, delete permanently Status filters: All, Starred, Spam, Trash Unread count badge in the admin menu Email Notifications Get notified the moment someone submits your form. Configure the recipient, subject, sender name, reply-to address, and message body — all with smart tag support. Available smart tags: {admin_email}, {site_name}, {form_name}, {all_fields} Built-In Spam Protection Three layers of anti-spam run automatically on every submission — no CAPTCHA plugins required: Honeypot field — invisible to humans, catches bots Rotating server-side token — tied to each form, refreshed daily Akismet integration — if Akismet is active, submissions are checked automatically; spam entries are flagged and saved for review Multilingual Ready Every user-facing string — button labels, validation messages, placeholders, error messages — is customisable from the Global Settings panel. No translation plugin needed to adapt FlowForms for any language. FlowForms Pro (Coming Soon) We are actively researching the features users most want. The Pro version will be a self-hosted annual licence that extends the free plugin without replacing it. Candidate Pro features under research: Conditional logic (show/hide questions based on answers) Multiple email notifications and respondent confirmation emails Email marketing integrations (Mailchimp, ConvertKit, ActiveCampaign, and more) File upload field Stripe payment field CSV / Excel entry export Opinion scale / NPS field Date & time picker field Phone number field with country code GDPR consent checkbox field Form scheduling (open/close at a specific date) Submission limits (cap responses at a set number) Zapier / webhook integrations Calculator & quiz scoring Extended pro template library Want to influence what we build first? Request a feature and tell us which feature matters most to you. Self-Hosted and Private Your own server: All data stays in your database Your own data: No third-party servers, no vendor lock-in Native integration: Gutenberg block, shortcode, full-page URL Conversational UX: One question at a time Full Feature List Drag-and-drop conversational form builder 8 field types: short text, long text, multiple choice, checkboxes, rating, yes/no, email, number Welcome screen and thank you screen for every form Redirect on completion with configurable delay Social share buttons on thank you screen Live design customisation — colours, fonts, layout, border radius Google Font supported Layout alignments: left and center Progress bar (show/hide) Navigation arrows (show/hide) Gutenberg block embed Shortcode embed Full-page form URL 4 free starter templates Submission entries database with full admin management Read/unread, star, trash, spam entry statuses Unread count badge in WordPress admin menu Email notifications with smart tags Honeypot, token, and Akismet spam protection Customisable user-facing strings GDPR-friendly — all data stored on your own server 100% mobile responsive Developer hooks for extensibility Source Code The full source code, including all JavaScript source files and build configuration, is publicly available on GitHub

📈 Get More Sales, Leads & Email Signups With a Powerful WordPress Popup Plugin Create engaging pop-ups and opt-in forms that help you grow your email list, capture more leads, and turn website visitors into customers — all with an easy-to-use WordPress popup builder. YS LeadGen gives you a simple way to create popups, signup forms, offers, and lead generation campaigns directly in WordPress. It combines a visual popup builder with the tools you need to turn website visitors into subscribers, leads, and customers — without coding or sending your data to an external SaaS platform. Create campaigns for email signups, promotions, lead capture, WooCommerce sales, and more: Email opt-in popups for growing your subscriber list Exit intent popups for visitors who are about to leave Lead generation popups for collecting enquiries and leads Spin-to-win coupon wheels for interactive offers Content locker popups for gated content and downloads WooCommerce cart abandonment popups for recovering lost sales Contact and payment forms for enquiries and transactions Site-wide announcement bars for important messages and promotions YS LeadGen is designed to be an easy-to-use popup maker for WordPress, whether you’re running a blog, online store, service business, or marketing website. Build a campaign, customize it visually, choose when and where it appears, and publish it from your WordPress dashboard. There are no complicated setup requirements and no coding skills needed. Popup types you can build Lightbox popup – a box centered on the screen, with the rest of the page dimmed behind it. Exit intent popup – appears when a visitor is about to leave, giving you another opportunity to engage them. Floating bar / announcement bar – a thin bar at the top or bottom of the page for announcements, offers, or discount codes. Corner slide-in – a small box that slides in from the corner without covering the page. Inline signup form – a form placed directly inside your content, such as within a blog post. Spin-to-win wheel – an interactive coupon wheel that can encourage visitors to sign up. Multi-step form – breaks a longer form into smaller steps to make it easier to complete. Quiz – a short series of questions that can provide a personalized result. Countdown timer – a live timer that creates urgency around a sale or limited-time offer. Content locker – hides selected content until the visitor completes an action, such as entering an email address. Social proof popup – displays recent activity, such as recent signups. Video popup – opens a YouTube, Vimeo, or self-hosted video in a popup window. Floating badge button – a small corner button that opens a popup when clicked. What triggers a popup You decide when a campaign should appear: Exit intent – shows when a visitor is about to leave the page. Time delay / campaign scheduling – display a campaign after a set amount of time or during a scheduled period. Scroll depth – opens after a visitor reaches a selected percentage of the page. Click trigger – opens when a visitor clicks a button, link, image, or menu item. Mobile exit intent – uses a fast scroll-up gesture or back-button tap on mobile devices, where there is no mouse to track. Who sees each popup Display rules help you tailor campaigns to different visitors: Page-level targeting – show a campaign on specific pages, posts, categories, or WooCommerce product pages. Device targeting – show or hide a popup on mobile, tablet, or desktop. Location targeting – target visitors by country or city. Traffic source targeting – target visitors arriving from a particular search engine, advertisement, or referral. On-site retargeting – stop showing an offer to visitors who have already signed up or converted. Rule combinations – combine targeting conditions using AND/OR logic. Built for WooCommerce If you run a WooCommerce store, YS LeadGen can help you engage shoppers at important points in the buying journey. Cart triggers – show a popup when someone adds a product to their cart. Checkout triggers – display a message when shoppers reach the checkout page. Cart value rules – trigger campaigns based on cart value or selected products. Dynamic coupons – generate and apply a discount code when someone signs up. Cart recovery emails – follow up with shoppers who leave without completing their purchase. Product recommendations – display related products or bestsellers inside a campaign. Forms and payments Use the built-in form tools to collect the information your business actually needs. Custom form fields – create contact and lead generation forms with the fields you choose. Direct payments – collect payments inside a form using Stripe, PayPal, or Square. Test mode – test payment forms before accepting live payments. Works with other form plugins – add popup triggers and tracking to Contact Form 7, WPForms, Gravity Forms, or Fluent Forms. Integrations Connect YS LeadGen with the tools you already use: Email marketing – connect with Mailchimp, HubSpot, Brevo, Klaviyo, ActiveCampaign, MailerLite, Kit, GetResponse, AWeber, Drip, and Omnisend. Webhooks – send lead data to Zapier, Make, or other services through webhooks. Analytics – track campaign events in Google Analytics 4. Page builders – works with Elementor, Divi, Gutenberg, Bricks, Beaver Builder, and Oxygen. Privacy and testing GDPR cookie consent – a built-in banner can block tracking scripts until a visitor gives consent. Age verification – an optional age-check gate for restricted content or products. Spam protection – Google reCAPTCHA helps prevent unwanted bot submissions. A/B testing – compare two versions of a campaign to see which one generates better results. Built for Every Role on Your Team Business owners can capture leads, collect subscribers, and recover lost sales. Designers can build branded popups that fit the site. Developers can manage campaigns directly in WordPress, with no separate SaaS platform required. Your Data Stays on Your Site Subscriber and lead data lives inside your WordPress database, not an outside platform. There’s no monthly bill that grows with your list, and no subscriber limit. Built for Speed Popups shouldn’t slow down your whole site. YS LeadGen only loads popup code on pages with an active campaign, so every other page loads exactly as fast as before. Try it, then decide The live demo lets you build a real campaign in your browser with no account required. The documentation includes setup guides, while the template library provides hundreds of ready-made designs to help you get started faster. Everything described above is included free, with no time limit. If you need additional templates or advanced automation, a paid version with one-time lifetime pricing is available on the plugin website. The paid version is optional and not required to use the free plugin. Questions? Contact support. Grow your list, capture more leads, recover lost sales, and keep ownership of your data — all from inside WordPress. Privacy YS LeadGen runs entirely on your WordPress website. The plugin does not collect personal information unless you configure forms or connect third-party services. Depending on the integrations you enable, visitor information may be processed by third-party email marketing platforms or marketing services that you choose to connect. You remain in full control of your website data, customer information, and marketing campaigns. Review your website’s privacy policy and applicable regulations to ensure compliance with local privacy laws.