FlowForms – Conversational Form Builder vs WS Form LITE – Drag & Drop Contact Form Builder

FlowForms is a self-hosted conversational form builder for WordPress. Most contact form plugins give you a wall of fields. FlowForms gives your visitors a conversation. One question at a time, guided and focused — the result is higher completion rates, better responses, and a user experience that feels modern and intentional. Whether you’re collecting leads, running surveys, gathering testimonials, or building customer feedback forms, FlowForms delivers an interactive form experience that lives on your server, under your control, with no monthly subscription. View Demo | Templates Conversational, Step-by-Step Forms Our conversational form plugin enables you to create engaging, Typeform-style interactive forms that guide users through a seamless question-by-question experience. This reduces overwhelm, keeps respondents focused, and improves form completion rates compared to traditional multi-field forms. Every form flows through three stages: Welcome Screen — customisable title, description, start button, and background image Questions — any combination of 8 field types, drag-to-reorder Thank You Screen — closing message with optional redirect URL, delay, and social share buttons Drag & Drop Form Builder Build any form in minutes without touching a line of code. The intuitive React-powered drag-and-drop builder lets you add, reorder, and configure questions visually. What you build is exactly what your visitors see. 8 Ready-to-Use Field Types FlowForms ships with all the essentials: Short Text — single-line text input Long Text — multi-line paragraph / textarea Multiple Choice — single-select with optional “Other” answer Checkboxes — multi-select with min/max limits and optional “Other” answer Rating — star rating with configurable max stars and shape Yes / No — two-button question with customisable labels Email — with format validation and optional confirm-email mode Number — numeric input with optional min/max validation Beautiful Design Customisation Every form is independently styled with a live design panel. Customise: Background colour Title, description, answer, hint, field, and button colours Button hover colour and text Star rating colour Layout alignment: left or centered Border radius: angular, rounded, or full Google Fonts Font size: small, regular, or large Forms look great on every device — FlowForms is fully responsive and mobile-ready. Flexible Embed Options Embed your forms anywhere in WordPress using your preferred method: Shortcode: [flowform id="123"] Gutenberg Block: native FlowForm block — drag it straight into the editor Full-Page URL: /flowform/{id} — share a direct link to a distraction-free form page Pre-Built Form Templates Get started in seconds with 4 ready-to-use templates: Contact Form Lead Generation Survey Customer Feedback Testimonial Form Submission Management Every submission is stored securely in your WordPress database. The built-in entries dashboard gives you full control: Paginated list with search and sorting Individual entry detail view Bulk actions: mark read/unread, star, trash, delete permanently Status filters: All, Starred, Spam, Trash Unread count badge in the admin menu Email Notifications Get notified the moment someone submits your form. Configure the recipient, subject, sender name, reply-to address, and message body — all with smart tag support. Available smart tags: {admin_email}, {site_name}, {form_name}, {all_fields} Built-In Spam Protection Three layers of anti-spam run automatically on every submission — no CAPTCHA plugins required: Honeypot field — invisible to humans, catches bots Rotating server-side token — tied to each form, refreshed daily Akismet integration — if Akismet is active, submissions are checked automatically; spam entries are flagged and saved for review Multilingual Ready Every user-facing string — button labels, validation messages, placeholders, error messages — is customisable from the Global Settings panel. No translation plugin needed to adapt FlowForms for any language. FlowForms Pro (Coming Soon) We are actively researching the features users most want. The Pro version will be a self-hosted annual licence that extends the free plugin without replacing it. Candidate Pro features under research: Conditional logic (show/hide questions based on answers) Multiple email notifications and respondent confirmation emails Email marketing integrations (Mailchimp, ConvertKit, ActiveCampaign, and more) File upload field Stripe payment field CSV / Excel entry export Opinion scale / NPS field Date & time picker field Phone number field with country code GDPR consent checkbox field Form scheduling (open/close at a specific date) Submission limits (cap responses at a set number) Zapier / webhook integrations Calculator & quiz scoring Extended pro template library Want to influence what we build first? Request a feature and tell us which feature matters most to you. Self-Hosted and Private Your own server: All data stays in your database Your own data: No third-party servers, no vendor lock-in Native integration: Gutenberg block, shortcode, full-page URL Conversational UX: One question at a time Full Feature List Drag-and-drop conversational form builder 8 field types: short text, long text, multiple choice, checkboxes, rating, yes/no, email, number Welcome screen and thank you screen for every form Redirect on completion with configurable delay Social share buttons on thank you screen Live design customisation — colours, fonts, layout, border radius Google Font supported Layout alignments: left and center Progress bar (show/hide) Navigation arrows (show/hide) Gutenberg block embed Shortcode embed Full-page form URL 4 free starter templates Submission entries database with full admin management Read/unread, star, trash, spam entry statuses Unread count badge in WordPress admin menu Email notifications with smart tags Honeypot, token, and Akismet spam protection Customisable user-facing strings GDPR-friendly — all data stored on your own server 100% mobile responsive Developer hooks for extensibility Source Code The full source code, including all JavaScript source files and build configuration, is publicly available on GitHub

Create Professional, Mobile-Friendly, Accessible Forms for WordPress – For Free! WS Form LITE is a powerful, feature-rich form builder that lets you create fully styled, responsive, and accessible forms. Unlike other plugins, WS Form LITE includes premium-quality features at no cost, such as unlimited forms, customizable styling, submission exporting, and robust anti-spam protection. Perfect for websites of all sizes, WS Form LITE empowers you to build smarter forms with ease. Choose from single-click templates or build your own form for WordPress using the unique drag and drop form editor. Create Beautiful Forms with Ease WS Form LITE includes an incredibly powerful and intuitive form styler, enabling you to design stunning forms directly within WordPress. Whether you’re matching your site’s branding or building custom layouts from scratch, WS Form’s Styler gives you full control over the appearance of your forms, no coding required. Included Features Unlimited Forms Unlimited Submissions Unlimited Styles Accessibility Friendly CaptchaFox Clean HTML 5 Code Cloudflare Turnstile Captcha Data Sources Drag and Drop Layout Editor Elementor Angie Integration Framework Friendly (Bootstrap, Foundation) GDPR Ready Google reCAPTCHA hCaptcha MCP Server Mobile Friendly Multiple Tab Forms Responsive Forms Section Library Send Unlimited Emails Single Click Templates Styler Translation Variables How to Create a Form in WordPress Go to WS Form > Add New. Choose a template or start from a blank form. Use the drag-and-drop editor to add fields. Click “Publish” and embed the form using your preferred page builder. Page Builders Add forms to your website using your favorite WordPress page builder: Beaver Builder Block Editor (Gutenberg) Breakdance Bricks Classic Editor Divi 4 Divi 5 Elementor Etch Oxygen For other builders simply use the WS Form shortcode! Spam Protection WS Form includes a powerful, multi-layer spam protection system to block unwanted submissions automatically. You get both built-in defenses and integrations with leading anti-spam services. Built-in Defenses Honeypot to silently trap bots WordPress NONCE validation Field validation (client-side and server-side) Duplicate submission detection and blocking IP rate limiting and throttling Keyword, domain, user agent, and IP blocking rules Optional server-side custom validation hooks Anti-Spam Fields and Integrations AbuseIPDB Akismet CaptchaFox Clearout Cloudflare Turnstile Google reCAPTCHA hCaptcha Works alongside third-party services such as CleanTalk and OOPSpam Multilingual Forms and Translation Translate your forms using your favorite multilingual plugin, or create different forms per language: Polylang TranslatePress Weglot WPML Manual translation Upgrade to PRO This plugin is the free LITE edition of WS Form PRO. The PRO edition comes with unrivaled additional features: 65+ Feature Rich Field Types Calculated Fields Cascading Select, Checkbox and Radio Fields Conditional Logic Conversational Forms Data Encryption Debug Console E-Commerce Repeatable Sections Save Progress Signatures Statistics Track Visitors … and more! Upgrade to WS Form PRO. PRO Integrations Airtable Akismet Amazon S3 AutomatorWP ActiveCampaign Authorize.Net Accept AWeber Bento Brevo (Sendinblue) Campaign Monitor Clearout Constant Contact ConvertKit dotdigital Drip Dropbox Fluent CRM Freshdesk GetResponse Google Address Google Drive Google Map Google Sheets Groundhogg HighLevel HubSpot iContact InstaWP Klaviyo Laposta LeadConnector Mailchimp MailerLite MailPoet Mailster Make Modula Mollie Moosend Notion OpenAI PayPal Checkout PDF Pipedrive Post Management Salesforce Slack Stripe Elements Twilio User Management Webex WooCommerce WP Fusion Zapier Zendesk Zoho CRM …. or use the Webhook action to integrate with your own custom APIs or external systems. PRO Custom Field Plugin Compatibility ACF ACPT JetEngine Meta Box Pods Toolset Theme / Framework Support WS Form is compatible with all WordPress themes, and also outputs native HTML for the following front-end frameworks: Bootstrap 5+ Bootstrap 4.1-4.5.x Bootstrap 4.0 Bootstrap 3.x Foundation 6.4+ Foundation 6.0-6.3.1 Foundation 5.x Performance WS Form was built with enterprise level performance in mind. WS Form does not interfere with the loading of other page or post content on your website and isolates submission records to ensure as your website grows your page load speed is not affected. All form code is HTML 5 compliant and if your website theme uses a framework such as Bootstrap or Foundation WS Form automatically outputs code to suit that framework. This means your form loads as fast as possible without any unnecessary overhead typically found in other form plugins for WordPress. Click here to learn more about the WSForm performance features. Extensive Field Types WS Form comes complete with all the field types you need to build a contact form. Upgrade to WS Form PRO to take advantage of all the form field types available, including: Color Picker Date / Time File Upload Google Address Google Map Google Routing hCaptcha HTML Legal Media Capture (Includes QR code reader) Message Previous Tab / Next Tab Price Progress Bar Range Slider Rating reCAPTCHA Save Signature Validation … and more! For Developers WS Form PRO comes with a unique debug console that provides you with rapid, form population capabilities (perfect for form testing!), as well as comprehensive event and error logging. 3rd Party Use WS Form includes the following third party components: Date Format by Jacob Wright – Used for formatting server and post dates on the public JavaScript interface. Intl-Tel-Input – Used for international telephone input Select2 – Used for AJAX select dropdowns CanIUse.com – Used for linking to field and field attribute compatibility pages Coloris – Used for the color picker in the styler External Services WS Form uses the following API endpoints to provide services within the plugin: AbuseIPDB https://api.abuseipdb.com/api/v2/ This endpoint is called when AbuseIPDB spam protection is enabled to check the submitter IP address, and optionally to report an IP when a submission is marked as spam. Terms of Use / Privacy Policy CaptchaFox https://api.captchafox.com/siteverify This endpoint is called when a form is submitted to validate a CaptchaFox field. Terms of Use / Privacy Policy Google reCaptcha https://www.google.com/recaptcha/api/siteverify This endpoint is called when a form is submitted to validate a reCaptcha field. Terms of Use / Privacy Policy hCaptcha https://hcaptcha.com/siteverify This endpoint is called when a form is submitted to validate an hCaptcha field. Terms of Use / Privacy Policy Turnstile https://challenges.cloudflare.com/turnstile/v0/siteverify This endpoint is called when a form is submitted to validate a Turnstile field. Terms of Use / Privacy Policy WS Form – Knowledge base popular articles https://wsform.com/plugin-support/knowledgebase_content.php This endpoint is called when the support sidebar is opened to show popular knowledge base articles. Terms of Use / Privacy Policy WS Form – Knowledge base search https://wsform.com/plugin-support/knowledgebase_search.php This endpoint is called when a knowledge base search is performed in the support sidebar to return knowledge article results. Terms of Use / Privacy Policy WS Form – Support ticket requests https://wsform.com/plugin-support/contact.php This endpoint is called when a support ticket request is submitted in the support sidebar to create the support ticket and return the ticket ID. Terms of Use / Privacy Policy WS Form – Deactivation feedback requests https://wsform.com/plugin-support/deactivate_feedback.php This endpoint is called when deactivation feedback is submitted to provide your feedback to WS Form. Terms of Use / Privacy Policy WS Form – Select, checkbox and radio presets https://cdn.wsform.com/plugin-support/preset.json This endpoint is called when the preset option is selected for a select, checkbox or radio field to return the available presets and preset data (e.g. List of countries). Terms of Use / Privacy Policy Support Need help? Check out our extensive knowledge base. For support, please visit the WS Form LITE support forum.