Fathom Analytics Conversions vs VigIA – AI Visibility, Analytics & Control

This Fathom Analytics partner plugin makes it easy to enable WordPress forms and pages as Fathom Analytics Events with no code. 👉 Go to the official Fathom Analytics plugin What does this companion plugin do? Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account. Best of all no technical knowledge is required to implement events on your site. Key Features No code event tracking for marketers and website owners Common form plugins supported Make any page or post an Event Synchronized event names between website and analytics Watch the setup walkthrough This is not an official Fathom plugin This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc. ⚠️ Warning BETA API in use This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur. Privacy Notices This plugin: does not track any users stores plugin settings and event mappings in the WordPress database sends data to the Fathom Analytics servers – more information can be found on Fathom Analytics website Demo You can find more information about the plugin, and see a demo and installation instructions on the Fathom Conversions website Requirements For this to work you will need a paid Fathom Analytics account (get $10 off your first month with this link) And a supported WordPress plugin listed below installed and active. Currently supported plugins Contact Form 7 WPForms & WPForms Pro Gravity Forms Ninja Forms & Ninja Forms Pro Fluent Forms & Fluent Forms Pro WooCommmerce For Developers Fathom Analytics Conversions provides hooks and helper functions so that plugin and theme developers can fire Fathom conversion events from their own code. Quick Start The simplest way to fire a conversion from your plugin: // Fire a basic conversion event. add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'My Custom Conversion' ); }); // Fire a conversion with a monetary value (in cents, e.g. 1999 = $19.99). add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'Premium Signup', 4999 ); }); The event name you pass here will appear in your Fathom Analytics dashboard. If the event doesn’t exist yet, Fathom will create it automatically on the first fire. PHP Helper Function You can also call the helper function directly: /** * fac_track_conversion( string $event_name, int $value = 0 ) * * Outputs a fathom.trackEvent() script tag on the frontend. * Must be called during or before wp_footer output. * * @param string $event_name Event name (shown in Fathom dashboard). * @param int $value Optional. Value in cents. Default 0. */ add_action( 'wp_footer', function() { if ( function_exists( 'fac_track_conversion' ) ) { fac_track_conversion( 'Booking Confirmed', 15000 ); } }); Both methods automatically check that Fathom Analytics is active and respect excluded user roles — you don’t need to add those checks yourself. Available Filters You can customize event names for built-in integrations using these filters: fac_woocommerce_order_title — Customize the WooCommerce order event name. Default: “WooCommerce Order”. fac_login_event_title — Customize the login event name. Default: “WP Login”. fac_registration_event_title — Customize the registration event name. Default: “WP Registration”. fac_lost_password_event_title — Customize the lost password event name. Default: “WP Lost Password”. Example: add_filter( 'fac_woocommerce_order_title', function( $title ) { return 'Shop Purchase'; }); Adding a Custom Integration to the Settings Page Use these filters and actions to add your own integration checkbox to the plugin’s settings page: // 1. Add a default option. add_filter( 'fac4wp_global_default_options', function( $defaults ) { $defaults['integrate-my-plugin'] = false; return $defaults; }); // 2. Add a checkbox to the Integration section. add_filter( 'fac4wp_integrate_field_texts', function( $fields ) { $fields['integrate-my-plugin'] = [ 'label' => 'My Plugin', 'description' => 'Track conversions from My Plugin.', 'phase' => 'fac4wp-phase-stable', 'plugin_to_check' => 'my-plugin/my-plugin.php', ]; return $fields; }); // 3. Fire the conversion when your plugin's action completes. add_action( 'wp_footer', function() { $options = get_option( 'fac4wp-options', [] ); if ( ! empty( $options['integrate-my-plugin'] ) && my_plugin_conversion_happened() ) { do_action( 'fac_track_event', 'My Plugin Conversion' ); } }); JavaScript API If you need to fire a Fathom event directly from JavaScript (e.g., after an AJAX action), you can call the Fathom tracking function directly. The Fathom Analytics script exposes a global fathom object: // Basic event fathom.trackEvent('My JS Event'); // Event with monetary value (in cents) fathom.trackEvent('My JS Event', { _value: 1999 }); Note: The fathom object is only available on the frontend when the Fathom Analytics plugin is active and the tracking script has loaded. Utility Functions These functions are available for checking the plugin state: is_fac_fathom_analytic_active() — Returns true if Fathom Analytics tracking is active. fac_fathom_is_excluded_from_tracking() — Returns true if the current user’s role is excluded. FAC_Options::get( $key ) — Retrieve a specific plugin option value.

VigIA (Spanish for “lookout” or “watchman”, incorporating “IA” – Spanish for “AI”) is a complete AI visibility toolkit for WordPress. Monitor 60+ AI crawlers, control access to your content, and optimize how AI systems discover and understand your site. What does VigIA do? Scores your AI visibility with a 100-point analyzer covering 20 checks across 5 categories Tracks AI crawlers visiting your site (GPTBot, ClaudeBot, PerplexityBot, and 60+ others) Provides detailed analytics with advanced filters, server-side pagination, and exportable reports with metadata banner Blocks unwanted crawlers via PHP (403 response) Manages robots.txt rules for AI crawlers with compliance monitoring Sends email alerts about crawler activity (daily, weekly, or monthly) Generates llms.txt files to help AI systems understand your site Serves markdown endpoints for posts, pages, taxonomy archives (categories, tags, WooCommerce product categories, custom taxonomies) and WooCommerce products with schema-like data Generates JSON-LD structured data with Site Identity and AI Discovery signals Exposes abilities for AI agents and automation tools (WordPress 6.9+) Key Features AI Visibility Analyzer * 100-point scoring system with letter grades (A+ to F) * 20 individual checks across 5 categories * Access & AI Discovery (37 pts): robots.txt, AI bot directives, Content Signals, llms.txt, sitemap, RSS feed * Structured Data & Semantic Context (25 pts): JSON-LD schemas, Open Graph, Twitter Cards, meta description, canonical URL * Content Structure & Readability (20 pts): heading hierarchy, semantic HTML5, image alt text, content/HTML ratio * AI Interaction & Distribution (8 pts): markdown delivery, AI share buttons * Access Performance (10 pts): TTFB measurement * Smart recommendations with direct links to VigIA features and plugin suggestions * Analyze any page on your site with URL autocomplete selector * Results cached for 24 hours with manual re-analyze option Analytics Dashboard * Total visits, unique crawlers, and pages crawled statistics * Timeline chart with daily breakdown * Category distribution (AI Training, AI Search, AI Assistant, Data Scraper) * Top crawlers and most crawled pages tables with paginated navigation * Share Buttons & AI-powered Summaries integration: see share button clicks per page * Recent activity log with content type and HTTP status columns (color coded by status family) * Advanced filters: multi-select crawler picker, content type, HTTP status code, and configurable date range * Server-side pagination with four-button pager (first, previous, next, last) — operates over the full database, not just the latest 500 rows * Period comparison functionality * CSV export with a metadata banner (site name, site URL, export type, date range, export timestamp, applied filters) * “Export filtered CSV” button that downloads exactly what the active filters return, with vigia-filtered-YYYY-MM-DD.csv filename * Content type detection distinguishes Home, Post, Page, Product, custom CPTs, Category archive, Tag archive, Date/Author archive, Feed, Sitemap, REST API, File, Admin / login attempts (/wp-admin, /wp-login.php), WordPress system (admin-ajax, xmlrpc, wp-cron, wp-comments-post), 404 Not found, and Other Crawler Blocking * Block crawlers via PHP with 403 Forbidden response * Quick block dropdown in analytics dashboard * Manage blocks from Extras page * Works on any server (Apache, Nginx, LiteSpeed, etc.) Robots.txt Management * Add Disallow rules for AI crawlers * Visual preview of your robots.txt * Compliance monitoring: see which crawlers ignore your rules * One-click blocking for non-compliant crawlers * Works with both physical and virtual robots.txt Email Alerts * Daily, weekly, or monthly reports * Three detail levels: Minimal, Normal, Complete * Non-compliant crawler warnings * Activity comparison with previous period Markdown for Agents * Serve posts, pages and any public post type as optimized markdown for AI agents * Serve taxonomy archive pages (categories, tags, WooCommerce product categories, custom taxonomies) as markdown — disabled by default, opt in per taxonomy * Dedicated .md URL endpoints (e.g., /your-post.md, /category/news.md, /product-category/electronics.md) * Accept: text/markdown content negotiation on posts and taxonomy archive pages * Discoverability via Link HTTP headers and HTML tags * YAML frontmatter for posts: title, date, modified, author, image, categories, tags, post type, lang * YAML frontmatter for taxonomy terms: title, description, url, type, taxonomy, parent, count, image (term meta), lang * WooCommerce product frontmatter adds schema-like fields: sku, product_type, price, regular_price, sale_price, currency, availability, stock_quantity, rating, rating_count, review_count * Taxonomy term body includes the term description (rendered through the_content), the list of direct child terms in hierarchical taxonomies, and an excerpt of the latest posts/products assigned to the term * Product listings inside product_cat archives include an inline summary with formatted price, “was X” on sale items, star rating and out-of-stock flag * Respects blocking rules (blocked crawlers get 403) and LLMs.txt exclusion filters * Per-term noindex detection from Yoast SEO, Rank Math, All in One SEO and SEOPress * Analytics integration: tracks markdown requests per crawler * X-Markdown-Tokens response header * Filters: vigia_markdown_post_eligible, vigia_markdown_term_eligible, vigia_markdown_term_posts_limit * Follows the Cloudflare Markdown for Agents standard LLMs.txt Generator * Select content by post type with one click * Filter by taxonomies (categories, tags, custom) * Manual include/exclude with AJAX search * Exclude by URL patterns (wildcards supported) * SEO plugin integration (auto-exclude noindex content) * Auto-regeneration (daily, weekly, monthly) * Robots.txt integration (add llms.txt and llms-full.txt references) * Generate llms.txt and llms-full.txt files * Full content or excerpt mode * Compatible with Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework, and Native SEO NoIndexer JSON-LD Structured Data * Generate WebSite and Organization/Person schema for site identity * AI Discovery: ReadAction pointers to llms.txt, llms-full.txt, and Markdown for Agents endpoints * Social profiles and sameAs links for brand identity across the web * SearchAction for Google sitelinks search box * Media library integration for logo selection * SEO plugin conflict detection (Yoast, Rank Math, AIOSEO, SEOPress, The SEO Framework) * Choose output page (front page or any published page) * Live JSON-LD preview with real-time updates * Smart integration with LLMs.txt and Markdown for Agents features Supported AI Crawlers VigIA monitors 60+ AI crawlers including: OpenAI: GPTBot, OAI-SearchBot, OAI-AdsBot, ChatGPT-User Anthropic: ClaudeBot, Claude-SearchBot, Claude-User, Claude-Code Google: Google-Extended, GoogleOther, Gemini-Deep-Research, Google-NotebookLM Perplexity: PerplexityBot, Perplexity-User Meta: Meta-ExternalAgent, FacebookBot, Meta-WebIndexer Amazon: Amazonbot, Amzn-SearchBot, bedrockbot Mistral: MistralAI-User, MistralAI-Index Microsoft: BingBot ByteDance: Bytespider Apple: Applebot-Extended And many more… Privacy Focused VigIA stores visitor data locally in your WordPress database. No data is sent to external servers. Abilities API VigIA is one of the first WordPress plugins to implement the Abilities API introduced in WordPress 6.9. This API allows AI agents, automation tools, and external systems to discover and interact with VigIA’s functionality in a standardized, secure way. What are Abilities? Abilities are self-contained units of functionality that VigIA exposes through WordPress’s central registry. Each ability has defined inputs, outputs, and permissions, making it easy for automation tools to understand and use them. Available Abilities VigIA registers the following abilities: Analytics vigia/get-crawler-stats – Get statistics about AI crawler visits (total visits, unique crawlers, pages crawled) vigia/get-top-crawlers – Get a ranked list of most active AI crawlers vigia/get-top-pages – Get the most crawled pages on your site Blocking vigia/get-blocked-items – List all blocked crawlers and IP addresses vigia/block-crawler – Block a crawler by User-Agent pattern vigia/unblock-crawler – Remove an existing block Robots.txt vigia/get-robots-rules – Get current AI crawler rules in robots.txt vigia/add-robots-disallow – Add a Disallow directive for a crawler vigia/remove-robots-rule – Remove a robots.txt rule Use Cases Automated monitoring: AI agents can query crawler statistics and alert you to anomalies Reactive blocking: Automation tools can block crawlers that repeatedly ignore robots.txt External dashboards: Aggregate data from multiple WordPress sites with VigIA installed WP-CLI integration: Future command-line access through the Abilities API n8n / Make workflows: Build custom automation flows using VigIA’s abilities Requirements The Abilities API ships with WordPress 6.9 and later. On older WordPress versions, VigIA works normally but abilities and MCP are not available. MCP Server (Model Context Protocol) VigIA exposes its 9 abilities as native MCP tools to any MCP-compatible client (Claude Code, Cursor, Claude Desktop, Codex CLI, Antigravity, Continue, Cline, Zed and similar) using the official WordPress MCP Adapter. The adapter ships bundled with the plugin, so the MCP endpoint is active right after installation — no Composer step or terminal access required. Requirements WordPress 6.9 or later (provides the Abilities API) Quick connect (recommended) Open VigIA > Extras > MCP and click “Generate password and connection commands”. The plugin creates a dedicated Application Password named VigIA MCP and renders ready-to-paste commands for Claude Code, Cursor, Claude Desktop and a generic block (URL + Authorization header) for any other MCP client. The plain password is shown only once. If you lose it, revoke the entry from the same panel and generate a new one. Endpoint https://your-site.example/wp-json/vigia/v1/mcp The endpoint uses HTTP Basic auth with the WordPress Application Password. The user must have the manage_options capability. Connecting Claude Code Quick Connect builds the full command for you. The shape is: claude mcp add --transport http vigia https://your-site.example/wp-json/vigia/v1/mcp --header "Authorization: Basic BASE64_OF_USER_AND_APP_PASSWORD" Claude Code merges the new entry into its config file automatically — no risk of breaking other servers. Connecting Cursor Save the JSON block from Quick Connect as ~/.cursor/mcp.json. You can also reach this file from inside Cursor at Settings → Cursor Settings → MCP. If the file already exists with other content, see the FAQ. Claude Desktop and other clients Claude Desktop does not speak HTTP MCP, so it needs a small bridge and a config file of its own. Any other client (Codex CLI, Continue, Cline, Antigravity, Zed, or your own) takes the two raw values Quick Connect exposes: the server URL and the Authorization header. Both cases are covered in the FAQ, together with how to merge VigIA into a config file that already exists without losing what is in it. Read-only mode If you only want your AI to consult VigIA (not change anything), enable “Read-only mode” in the MCP tab. While on, write actions (block, unblock, robots changes) return a permission denied error. Read actions (statistics, top crawlers, blocked items, robots rules) keep working. The toggle stores a vigia_mcp_read_only option that hooks into the vigia_can_write_via_abilities filter. Developers can still force read-only from a mu-plugin: add_filter( 'vigia_can_write_via_abilities', '__return_false' ); The mu-plugin filter at the default priority takes precedence over the toggle. Who can reach the endpoint The endpoint requires the capability to manage options, the same one every tool behind it already asked for. The vigia_mcp_transport_capability filter can lower that bar; each tool keeps its own permission check. After connecting Restart your MCP client after adding the server so it picks up the new tools. Then try a few prompts to confirm everything is wired up: “Show me VigIA crawler stats for the last 7 days.” “List the top 5 most crawled pages on this site.” “Add a robots.txt Disallow rule for TestBot and then list the current AI crawler rules.” The third example exercises a read + write + read round-trip, which is the most complete sanity check. Support Need private support or custom development? Do you need one-on-one help, priority troubleshooting, or a custom feature, integration, or tweak built specifically for your site? I offer private support and custom development. Just contact me and tell me what you need. Need help or have suggestions? Official website WordPress support forum YouTube channel Documentation and tutorials Love the plugin? Please leave us a 5-star review and help spread the word! About AyudaWP We are specialists in WordPress security, SEO, AI and performance optimization plugins. We create tools that solve real problems for WordPress site owners while maintaining the highest coding standards and accessibility requirements.