Fathom Analytics Conversions vs ShinyStat Analytics

This Fathom Analytics partner plugin makes it easy to enable WordPress forms and pages as Fathom Analytics Events with no code. 👉 Go to the official Fathom Analytics plugin What does this companion plugin do? Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account. Best of all no technical knowledge is required to implement events on your site. Key Features No code event tracking for marketers and website owners Common form plugins supported Make any page or post an Event Synchronized event names between website and analytics Watch the setup walkthrough This is not an official Fathom plugin This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc. ⚠️ Warning BETA API in use This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur. Privacy Notices This plugin: does not track any users stores plugin settings and event mappings in the WordPress database sends data to the Fathom Analytics servers – more information can be found on Fathom Analytics website Demo You can find more information about the plugin, and see a demo and installation instructions on the Fathom Conversions website Requirements For this to work you will need a paid Fathom Analytics account (get $10 off your first month with this link) And a supported WordPress plugin listed below installed and active. Currently supported plugins Contact Form 7 WPForms & WPForms Pro Gravity Forms Ninja Forms & Ninja Forms Pro Fluent Forms & Fluent Forms Pro WooCommmerce For Developers Fathom Analytics Conversions provides hooks and helper functions so that plugin and theme developers can fire Fathom conversion events from their own code. Quick Start The simplest way to fire a conversion from your plugin: // Fire a basic conversion event. add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'My Custom Conversion' ); }); // Fire a conversion with a monetary value (in cents, e.g. 1999 = $19.99). add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'Premium Signup', 4999 ); }); The event name you pass here will appear in your Fathom Analytics dashboard. If the event doesn’t exist yet, Fathom will create it automatically on the first fire. PHP Helper Function You can also call the helper function directly: /** * fac_track_conversion( string $event_name, int $value = 0 ) * * Outputs a fathom.trackEvent() script tag on the frontend. * Must be called during or before wp_footer output. * * @param string $event_name Event name (shown in Fathom dashboard). * @param int $value Optional. Value in cents. Default 0. */ add_action( 'wp_footer', function() { if ( function_exists( 'fac_track_conversion' ) ) { fac_track_conversion( 'Booking Confirmed', 15000 ); } }); Both methods automatically check that Fathom Analytics is active and respect excluded user roles — you don’t need to add those checks yourself. Available Filters You can customize event names for built-in integrations using these filters: fac_woocommerce_order_title — Customize the WooCommerce order event name. Default: “WooCommerce Order”. fac_login_event_title — Customize the login event name. Default: “WP Login”. fac_registration_event_title — Customize the registration event name. Default: “WP Registration”. fac_lost_password_event_title — Customize the lost password event name. Default: “WP Lost Password”. Example: add_filter( 'fac_woocommerce_order_title', function( $title ) { return 'Shop Purchase'; }); Adding a Custom Integration to the Settings Page Use these filters and actions to add your own integration checkbox to the plugin’s settings page: // 1. Add a default option. add_filter( 'fac4wp_global_default_options', function( $defaults ) { $defaults['integrate-my-plugin'] = false; return $defaults; }); // 2. Add a checkbox to the Integration section. add_filter( 'fac4wp_integrate_field_texts', function( $fields ) { $fields['integrate-my-plugin'] = [ 'label' => 'My Plugin', 'description' => 'Track conversions from My Plugin.', 'phase' => 'fac4wp-phase-stable', 'plugin_to_check' => 'my-plugin/my-plugin.php', ]; return $fields; }); // 3. Fire the conversion when your plugin's action completes. add_action( 'wp_footer', function() { $options = get_option( 'fac4wp-options', [] ); if ( ! empty( $options['integrate-my-plugin'] ) && my_plugin_conversion_happened() ) { do_action( 'fac_track_event', 'My Plugin Conversion' ); } }); JavaScript API If you need to fire a Fathom event directly from JavaScript (e.g., after an AJAX action), you can call the Fathom tracking function directly. The Fathom Analytics script exposes a global fathom object: // Basic event fathom.trackEvent('My JS Event'); // Event with monetary value (in cents) fathom.trackEvent('My JS Event', { _value: 1999 }); Note: The fathom object is only available on the frontend when the Fathom Analytics plugin is active and the tracking script has loaded. Utility Functions These functions are available for checking the plugin state: is_fac_fathom_analytic_active() — Returns true if Fathom Analytics tracking is active. fac_fathom_is_excluded_from_tracking() — Returns true if the current user’s role is excluded. FAC_Options::get( $key ) — Retrieve a specific plugin option value.

Activate the ShinyStat Analytics plugin and access to Web Analytics and On-site Marketing Automation tools provided by ShinyStat. This plugin makes it easy to connect your website to ShinyStat services, so you can start building your data-driven strategies to improve your business. Analytics services measure accesses to your website in real time, allowing you to check the progress of traffic in order to improve its performance. ShinyStat Widget that shows the counter icon can be inserted into your website pages, so both you and your visitors can see immediately how traffic is evolving. The ShinyStat dashboards provide a clear and immediate interpretation of all the main metrics related to traffic and performance of the site, allowing to perform punctual analysis on a census basis through dynamic and customizable graphic representations. The Keyword Not Provided report allows you to obtain a probabilistic projection of the keywords used to reach the site by users on search engines, thus constituting an essential tool for SEO and SEM managers. If the WooCommerce plugin is installed on your website, you can also view statistics about the monetary Conversions completed by your visitors. To collect data about conversions, the minimum version of WooCommerce is 3.3.0. Offering a complete statistical picture of the main characteristics of the Audience on each portion of the site, it is therefore the ideal tool for defining strategies, the selection of contents and their optimal allocation on the web pages of your store. Finally, thanks to Machine Learning and Artificial Intelligence algorithms, ShinyStat also provides On-site Marketing Automation ShinyEngage tool. With this tool you can send specific messages to targeted users at the most appropriate time in order to increase purchases, for example when user exit intent is detected without completing a purchase. ShinyStat Analytics plugin is compatible with WordPress AMP plugin, allowing to collect traffic data from AMP pages without any additional configuration.