Fathom Analytics Conversions vs Registrations for the Events Calendar – Event Registration Plugin

This Fathom Analytics partner plugin makes it easy to enable WordPress forms and pages as Fathom Analytics Events with no code. 👉 Go to the official Fathom Analytics plugin What does this companion plugin do? Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account. Best of all no technical knowledge is required to implement events on your site. Key Features No code event tracking for marketers and website owners Common form plugins supported Make any page or post an Event Synchronized event names between website and analytics Watch the setup walkthrough This is not an official Fathom plugin This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc. ⚠️ Warning BETA API in use This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur. Privacy Notices This plugin: does not track any users stores plugin settings and event mappings in the WordPress database sends data to the Fathom Analytics servers – more information can be found on Fathom Analytics website Demo You can find more information about the plugin, and see a demo and installation instructions on the Fathom Conversions website Requirements For this to work you will need a paid Fathom Analytics account (get $10 off your first month with this link) And a supported WordPress plugin listed below installed and active. Currently supported plugins Contact Form 7 WPForms & WPForms Pro Gravity Forms Ninja Forms & Ninja Forms Pro Fluent Forms & Fluent Forms Pro WooCommmerce For Developers Fathom Analytics Conversions provides hooks and helper functions so that plugin and theme developers can fire Fathom conversion events from their own code. Quick Start The simplest way to fire a conversion from your plugin: // Fire a basic conversion event. add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'My Custom Conversion' ); }); // Fire a conversion with a monetary value (in cents, e.g. 1999 = $19.99). add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'Premium Signup', 4999 ); }); The event name you pass here will appear in your Fathom Analytics dashboard. If the event doesn’t exist yet, Fathom will create it automatically on the first fire. PHP Helper Function You can also call the helper function directly: /** * fac_track_conversion( string $event_name, int $value = 0 ) * * Outputs a fathom.trackEvent() script tag on the frontend. * Must be called during or before wp_footer output. * * @param string $event_name Event name (shown in Fathom dashboard). * @param int $value Optional. Value in cents. Default 0. */ add_action( 'wp_footer', function() { if ( function_exists( 'fac_track_conversion' ) ) { fac_track_conversion( 'Booking Confirmed', 15000 ); } }); Both methods automatically check that Fathom Analytics is active and respect excluded user roles — you don’t need to add those checks yourself. Available Filters You can customize event names for built-in integrations using these filters: fac_woocommerce_order_title — Customize the WooCommerce order event name. Default: “WooCommerce Order”. fac_login_event_title — Customize the login event name. Default: “WP Login”. fac_registration_event_title — Customize the registration event name. Default: “WP Registration”. fac_lost_password_event_title — Customize the lost password event name. Default: “WP Lost Password”. Example: add_filter( 'fac_woocommerce_order_title', function( $title ) { return 'Shop Purchase'; }); Adding a Custom Integration to the Settings Page Use these filters and actions to add your own integration checkbox to the plugin’s settings page: // 1. Add a default option. add_filter( 'fac4wp_global_default_options', function( $defaults ) { $defaults['integrate-my-plugin'] = false; return $defaults; }); // 2. Add a checkbox to the Integration section. add_filter( 'fac4wp_integrate_field_texts', function( $fields ) { $fields['integrate-my-plugin'] = [ 'label' => 'My Plugin', 'description' => 'Track conversions from My Plugin.', 'phase' => 'fac4wp-phase-stable', 'plugin_to_check' => 'my-plugin/my-plugin.php', ]; return $fields; }); // 3. Fire the conversion when your plugin's action completes. add_action( 'wp_footer', function() { $options = get_option( 'fac4wp-options', [] ); if ( ! empty( $options['integrate-my-plugin'] ) && my_plugin_conversion_happened() ) { do_action( 'fac_track_event', 'My Plugin Conversion' ); } }); JavaScript API If you need to fire a Fathom event directly from JavaScript (e.g., after an AJAX action), you can call the Fathom tracking function directly. The Fathom Analytics script exposes a global fathom object: // Basic event fathom.trackEvent('My JS Event'); // Event with monetary value (in cents) fathom.trackEvent('My JS Event', { _value: 1999 }); Note: The fathom object is only available on the frontend when the Fathom Analytics plugin is active and the tracking script has loaded. Utility Functions These functions are available for checking the plugin state: is_fac_fathom_analytic_active() — Returns true if Fathom Analytics tracking is active. fac_fathom_is_excluded_from_tracking() — Returns true if the current user’s role is excluded. FAC_Options::get( $key ) — Retrieve a specific plugin option value.

Whether you’re holding a meetup, class, workshop, tournament, or any other kind of event, you need a reliable way to handle event registration. Our plugin makes collecting and managing event registrations easy and simple. Even nontechnical users can set up the plugin and start collecting event registrations within minutes. Create a simple RSVP registration form or a more advanced event registration form with custom fields. All event registrations are stored in your WordPress database for easy event management. Customize confirmation and notification email templates to keep your attendees and event managers informed throughout the event registration process. Looking for an All-in-One Event Plugin? If you’re starting a new event website and prefer an all-in-one solution, check out Event Genius which is a partner plugin. Event Genius includes built-in event management, calendars, registrations, recurring events, and attendee management in a single plugin. Requires The Events Calendar Registrations for The Events Calendar works alongside The Events Calendar plugin. If The Events Calendar is not installed, you can install it directly from the onboarding setup wizard. Quick to Set Up and Easy to Get Started As soon as you install and activate the plugin, you can begin collecting event registrations on the single event page for all of your events. You can also customize the placement of the form on the single event page or on any other page using a shortcode or the block editor. Uses The plugin can be used for more than event registration. Here are some common ways people are using it: RSVP for meetings Class registration or simple class management Sports club registration Venue booking Webinar sign-ups Private instructor booking Virtual events Pickleball tournament registration User-Friendly Features Reduce incomplete event registrations by keeping the entire process on a single page (AJAX form submission). Keep your event page uncluttered (your registration form is hidden initially and revealed by clicking a customizable “Register” button). Follow up with attendees using customizable confirmation emails. Save registrations in the WordPress database for easy management. Allow attendees to cancel their registration using a secure link sent via email. Highly Customizable Add as many fields as you’d like to your event registration form. Choose where the registration form appears on your event page. Control how the form displays: reveal on click, pop-up modal, or always visible. Display the form anywhere on your site using shortcodes or the Gutenberg block. Customize labels, error messages, instructions, and required fields. Customize both attendee confirmation emails and organizer notification emails. Limit the number of registrations per event. Restrict registration to logged-in users if needed. Display a list of registered attendees. Set a registration deadline (date and time). Powerful Admin Tools Registrations are saved in the WordPress database, where you can manually add, edit, and delete them. Email addresses can be checked for duplicates (this prevents duplicate registrations). Get notifications when new registrations need to be reviewed. View a breakdown of registrations by event, and browse them quickly in an overview. Export your event registrations to a CSV spreadsheet. Search event registrations by name, phone, or email. Integrates with WPML (WordPress Multi-language) for multi-language events. Tools for GDPR Compliance View a breakdown of the tools with screenshots here Search for event registrations filtered by email address. Export all collected data attached to an email address whether connected to a user or not. Delete individual event registrations or permanently delete all data attached to an email address. Require attendees to agree to terms and conditions before registering. Include a link to a terms and conditions page. Benefits Save time with a simple, streamlined registration workflow. Customize the experience to match your needs. Build community by displaying registered attendees (optional). Provide a fast, user-friendly registration experience that increases sign-ups. New in 3.0 Cleaner, more modern interface Improved registration forms Revamped registration management experience 100+ improvements across the plugin Featured Reviews “Perfect plugin, excellent support! Really, two things you can never find combined. The plugin works great. Even the free version has many options, and the support is great. They answer quickly and provide answers to help you achieve what you need. Totally recommend it, and hope they keep creating great plugins!” –delfidream “I needed a plugin to allow signing up for advising sessions at a university; this worked great. Simple, easy to set up.” –adowdle “Awesome Support for Very Useful Plugin I’ve used Registrations for the Events Calendar for several years in a website for a chess camp. RoundupWP always provides timely, above-and-beyond support for any issues that arise.” – jodyfr Pro Version Need more customization and control? Check out Registrations for the Events Calendar Pro. Pro features include: Pro features include: Multiple registration forms per event. Drag and drop event registration form builder. Advanced field types: drop-down, number, checkbox, radio, date, file upload, and paragraph. Accept online payments for event registrations using PayPal (Stripe, iDEAL, and WooCommerce extensions available). Offline payment management. Flexible pricing: add multiple costs to events or vary pricing based on form field responses. Guest registrations (register multiple attendees at once). Waiting lists with automatic promotion when spots open. Multiple confirmation email templates. Registration types with multiple price levels and limits. Scheduled email messages for reminders and follow-ups. Send emails manually from the WordPress dashboard. Connect event series to a single registration (with The Events Calendar Pro). Event check-in and attendance tracking tools. Customizable event registration reports downloadable as CSV. Import event registrations in bulk using CSV. Allow attendees to edit their own registrations. Ideal for membership sites and recurring event registration workflows. Logged-in users can view a list of their registered events. Feedback or Support We would love to hear feedback and support the plugin so please visit the “Support” tab inside the plugin settings page for assistance. Setting up Registrations for the Events Calendar Install the plugin “The Events Calendar” by Modern Tribe from our welcome page (if not already installed). If you haven’t created an event, do so by going to the WordPress dashboard and navigating to Events -> Add New. A registration form will now appear on your created event or any other published event. Add a registration form for a specific event to another page on your site using the shortcode [rtec-registration-form event=743] with the “event” setting being the post ID for that event. Blocks also available. You can configure the form fields, messaging, registrations limits etc by navigating to Registrations -> Settings. You can configure the email options on the “Email” tab of the settings page. See a quick overview of your events and registrations on the “Registrations” page. Add, edit, and remove registrations manually by navigating to the “Registrations” tab and clicking “+ Manage Registrations” for an event. You can also export or view submission details here.