Fathom Analytics Conversions vs Metrics Query

This Fathom Analytics partner plugin makes it easy to enable WordPress forms and pages as Fathom Analytics Events with no code. 👉 Go to the official Fathom Analytics plugin What does this companion plugin do? Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account. Best of all no technical knowledge is required to implement events on your site. Key Features No code event tracking for marketers and website owners Common form plugins supported Make any page or post an Event Synchronized event names between website and analytics Watch the setup walkthrough This is not an official Fathom plugin This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc. ⚠️ Warning BETA API in use This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur. Privacy Notices This plugin: does not track any users stores plugin settings and event mappings in the WordPress database sends data to the Fathom Analytics servers – more information can be found on Fathom Analytics website Demo You can find more information about the plugin, and see a demo and installation instructions on the Fathom Conversions website Requirements For this to work you will need a paid Fathom Analytics account (get $10 off your first month with this link) And a supported WordPress plugin listed below installed and active. Currently supported plugins Contact Form 7 WPForms & WPForms Pro Gravity Forms Ninja Forms & Ninja Forms Pro Fluent Forms & Fluent Forms Pro WooCommmerce For Developers Fathom Analytics Conversions provides hooks and helper functions so that plugin and theme developers can fire Fathom conversion events from their own code. Quick Start The simplest way to fire a conversion from your plugin: // Fire a basic conversion event. add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'My Custom Conversion' ); }); // Fire a conversion with a monetary value (in cents, e.g. 1999 = $19.99). add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'Premium Signup', 4999 ); }); The event name you pass here will appear in your Fathom Analytics dashboard. If the event doesn’t exist yet, Fathom will create it automatically on the first fire. PHP Helper Function You can also call the helper function directly: /** * fac_track_conversion( string $event_name, int $value = 0 ) * * Outputs a fathom.trackEvent() script tag on the frontend. * Must be called during or before wp_footer output. * * @param string $event_name Event name (shown in Fathom dashboard). * @param int $value Optional. Value in cents. Default 0. */ add_action( 'wp_footer', function() { if ( function_exists( 'fac_track_conversion' ) ) { fac_track_conversion( 'Booking Confirmed', 15000 ); } }); Both methods automatically check that Fathom Analytics is active and respect excluded user roles — you don’t need to add those checks yourself. Available Filters You can customize event names for built-in integrations using these filters: fac_woocommerce_order_title — Customize the WooCommerce order event name. Default: “WooCommerce Order”. fac_login_event_title — Customize the login event name. Default: “WP Login”. fac_registration_event_title — Customize the registration event name. Default: “WP Registration”. fac_lost_password_event_title — Customize the lost password event name. Default: “WP Lost Password”. Example: add_filter( 'fac_woocommerce_order_title', function( $title ) { return 'Shop Purchase'; }); Adding a Custom Integration to the Settings Page Use these filters and actions to add your own integration checkbox to the plugin’s settings page: // 1. Add a default option. add_filter( 'fac4wp_global_default_options', function( $defaults ) { $defaults['integrate-my-plugin'] = false; return $defaults; }); // 2. Add a checkbox to the Integration section. add_filter( 'fac4wp_integrate_field_texts', function( $fields ) { $fields['integrate-my-plugin'] = [ 'label' => 'My Plugin', 'description' => 'Track conversions from My Plugin.', 'phase' => 'fac4wp-phase-stable', 'plugin_to_check' => 'my-plugin/my-plugin.php', ]; return $fields; }); // 3. Fire the conversion when your plugin's action completes. add_action( 'wp_footer', function() { $options = get_option( 'fac4wp-options', [] ); if ( ! empty( $options['integrate-my-plugin'] ) && my_plugin_conversion_happened() ) { do_action( 'fac_track_event', 'My Plugin Conversion' ); } }); JavaScript API If you need to fire a Fathom event directly from JavaScript (e.g., after an AJAX action), you can call the Fathom tracking function directly. The Fathom Analytics script exposes a global fathom object: // Basic event fathom.trackEvent('My JS Event'); // Event with monetary value (in cents) fathom.trackEvent('My JS Event', { _value: 1999 }); Note: The fathom object is only available on the frontend when the Fathom Analytics plugin is active and the tracking script has loaded. Utility Functions These functions are available for checking the plugin state: is_fac_fathom_analytic_active() — Returns true if Fathom Analytics tracking is active. fac_fathom_is_excluded_from_tracking() — Returns true if the current user’s role is excluded. FAC_Options::get( $key ) — Retrieve a specific plugin option value.

This Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install. In addition to a set of general Google Analytics stats, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website. The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events. Credits This plugin forked from Google Analytics Dashboard for WP Created by Alin Marcu and forked by Yehuda Hassine Google Analytics Real-Time Stats Google Analytics reports, in real-time, in your dashboard screen: Real-time number of visitors Real-time acquisition channels Real-time traffic sources details Google Analytics Reports The Google Analytics reports you need, on your dashboard, in your All Posts and All Pages screens, and on site’s frontend: Sessions, organic searches, page views, bounce rate analytics stats Locations, pages, referrers, keywords, 404 errors analytics stats Traffic channels, social networks, traffic mediums, search engines analytics stats Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats In addition, you can control who can view specific Google Analytics reports by setting permissions based on user roles. Google Analytics Tracking Installs the latest Google Analytics tracking code and allows full code customization: Universal Google Analytics (analytics.js) tracking code Global Site Tag (gtag.js) tracking code Enhanced link attribution Remarketing, demographics and interests tracking Page Speed sampling rate control User sampling rate control Cross domain tracking Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Analytics Ecommerce support for Google Analytics User privacy oriented features: IP address anonymization option to follow Do Not Track (DNT) sent by browsers support for user tracking opt-out Google Analytics Dashboard for WP enables you to easily track events like: Downloads Emails Outbound links Affiliate links Fragment identifiers Telephone Page Scrolling Depth Custom event categories, actions and labels using annotated HTML elements With Google Analytics Dashboard for WP you can use custom dimensions to track: Authors Publication year Publication month Categories Tags User engagement Actions and filters are available for further Google Analytics tracking code customization. Google Tag Manager Tracking As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking: Google Tag Manager code Data Layer variables: authors, publication year, publication month, categories, tags, user type Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Tag Manager Accelerated Mobile Pages (AMP) features Google Tag Manager basic tracking Google Analytics basic tracking Automatically removes amp/ from Google Analytics tracking page URL Scrolling depth tracking Custom dimensions tracking User sampling rate control Form submit tracking File downloads tracking Affiliate links tracking Hashmarks, outbound links, telephones and e-mails tracking Custom event categories, actions and labels using annotated HTML elements Google Analytics Dashboard for WP on Multisite This plugin is fully compatible with multisite network installs, allowing three setup modes: Mode 1: network activated using multiple Google Analytics accounts Mode 2: network activated using a single Google Analytics account Mode 3: network deactivated using multiple Google Analytics accounts Localization You can translate Metrics Query on translate.wordpress.org.