Fathom Analytics Conversions vs Controls for Contact Form 7 (Redirects, Analytics & Tracking)

This Fathom Analytics partner plugin makes it easy to enable WordPress forms and pages as Fathom Analytics Events with no code. 👉 Go to the official Fathom Analytics plugin What does this companion plugin do? Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account. Best of all no technical knowledge is required to implement events on your site. Key Features No code event tracking for marketers and website owners Common form plugins supported Make any page or post an Event Synchronized event names between website and analytics Watch the setup walkthrough This is not an official Fathom plugin This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc. ⚠️ Warning BETA API in use This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur. Privacy Notices This plugin: does not track any users stores plugin settings and event mappings in the WordPress database sends data to the Fathom Analytics servers – more information can be found on Fathom Analytics website Demo You can find more information about the plugin, and see a demo and installation instructions on the Fathom Conversions website Requirements For this to work you will need a paid Fathom Analytics account (get $10 off your first month with this link) And a supported WordPress plugin listed below installed and active. Currently supported plugins Contact Form 7 WPForms & WPForms Pro Gravity Forms Ninja Forms & Ninja Forms Pro Fluent Forms & Fluent Forms Pro WooCommmerce For Developers Fathom Analytics Conversions provides hooks and helper functions so that plugin and theme developers can fire Fathom conversion events from their own code. Quick Start The simplest way to fire a conversion from your plugin: // Fire a basic conversion event. add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'My Custom Conversion' ); }); // Fire a conversion with a monetary value (in cents, e.g. 1999 = $19.99). add_action( 'wp_footer', function() { do_action( 'fac_track_event', 'Premium Signup', 4999 ); }); The event name you pass here will appear in your Fathom Analytics dashboard. If the event doesn’t exist yet, Fathom will create it automatically on the first fire. PHP Helper Function You can also call the helper function directly: /** * fac_track_conversion( string $event_name, int $value = 0 ) * * Outputs a fathom.trackEvent() script tag on the frontend. * Must be called during or before wp_footer output. * * @param string $event_name Event name (shown in Fathom dashboard). * @param int $value Optional. Value in cents. Default 0. */ add_action( 'wp_footer', function() { if ( function_exists( 'fac_track_conversion' ) ) { fac_track_conversion( 'Booking Confirmed', 15000 ); } }); Both methods automatically check that Fathom Analytics is active and respect excluded user roles — you don’t need to add those checks yourself. Available Filters You can customize event names for built-in integrations using these filters: fac_woocommerce_order_title — Customize the WooCommerce order event name. Default: “WooCommerce Order”. fac_login_event_title — Customize the login event name. Default: “WP Login”. fac_registration_event_title — Customize the registration event name. Default: “WP Registration”. fac_lost_password_event_title — Customize the lost password event name. Default: “WP Lost Password”. Example: add_filter( 'fac_woocommerce_order_title', function( $title ) { return 'Shop Purchase'; }); Adding a Custom Integration to the Settings Page Use these filters and actions to add your own integration checkbox to the plugin’s settings page: // 1. Add a default option. add_filter( 'fac4wp_global_default_options', function( $defaults ) { $defaults['integrate-my-plugin'] = false; return $defaults; }); // 2. Add a checkbox to the Integration section. add_filter( 'fac4wp_integrate_field_texts', function( $fields ) { $fields['integrate-my-plugin'] = [ 'label' => 'My Plugin', 'description' => 'Track conversions from My Plugin.', 'phase' => 'fac4wp-phase-stable', 'plugin_to_check' => 'my-plugin/my-plugin.php', ]; return $fields; }); // 3. Fire the conversion when your plugin's action completes. add_action( 'wp_footer', function() { $options = get_option( 'fac4wp-options', [] ); if ( ! empty( $options['integrate-my-plugin'] ) && my_plugin_conversion_happened() ) { do_action( 'fac_track_event', 'My Plugin Conversion' ); } }); JavaScript API If you need to fire a Fathom event directly from JavaScript (e.g., after an AJAX action), you can call the Fathom tracking function directly. The Fathom Analytics script exposes a global fathom object: // Basic event fathom.trackEvent('My JS Event'); // Event with monetary value (in cents) fathom.trackEvent('My JS Event', { _value: 1999 }); Note: The fathom object is only available on the frontend when the Fathom Analytics plugin is active and the tracking script has loaded. Utility Functions These functions are available for checking the plugin state: is_fac_fathom_analytic_active() — Returns true if Fathom Analytics tracking is active. fac_fathom_is_excluded_from_tracking() — Returns true if the current user’s role is excluded. FAC_Options::get( $key ) — Retrieve a specific plugin option value.

NEW: Subscribe to the 🚀 PRO version for advanced analytics and tracking features, and professional support by the plugin author. This is an addon for the Contact Form 7 plugin with the following features: Track form submissions, errors and completions with Google Analytics (GA4), Google Tag (gtag.js), Google Tag Manager (GTM), Matomo (formerly Piwik) and Facebook Pixel. Redirect to URL on form submission. Enable native WordPress shortcodes in form content. Disable AJAX form submissions. Disable default form CSS. Disable automatic paragraph formatting. Disable HTML5 input field types or enable the HTML5 input type fallback. Specify the Google reCAPTCHA language. Store form submissions in Storage for Contact Form 7 or TablePress. Please note that some settings work on the per-page level and will apply to all forms on the same page. For example, disabling AJAX form submissions for one form will disable AJAX submissions on all forms on the same page. Requirements Contact Form 7 version 4.3 or later for features related to submission tracking and redirects. Usage The plugin adds a new “Controls” tab for each Contact Form 7 form in the WordPress administration area. Form Submission Storage Setup the official companion plugin Storage for Contact Form 7 plugin for capturing the form submissions safely in the WordPres database. Alternatively, there is also a basic integration with the TablePress plugin. Select the TablePress table where to store the form submissions. The plugin will add any missing columns for each form field, and append the form entries as rows to the table. Additionally, fields cf7_time (submission time as ISO 8601) and cf7_url (URL where the form was submitted) are stored along with the form data. Analytics Tracking The plugin automatically triggers analytics events for the following services: Google Analytics (GA4) using Google Tag Manager and Global Tag (gtag.js) with ga(), _gaq.push() and dataLayer.push() implementations, Matomo (formerly Piwik), Facebook Pixel Conversion Tracking. It passes the following data with the event: “Contact Form” as the event category, “Submit”, “Sent”, “Error” or “Spam” as the event action, and the form title as the event title. Facebook Pixel The standard Contact event is used for Facebook Pixel with content_category property set to the event type (Submit, Sent, Error, Spam) and content_name set to the form title. Contribute Report issues and suggest improvements on GitHub. Add a translation to your language.