Meta for WooCommerce vs PixelFlow

This is the official Meta for WooCommerce plugin that connects your WooCommerce website to Facebook, Instagram and WhatsApp. With this plugin, you can install the Facebook pixel, upload your online store catalog, enabling you to easily run dynamic ads and connect your WhatsApp Business account to automatically update customers about their orders. Marketing on Meta platforms helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you: Maximize your campaign performance. By setting up the Facebook pixel and building your audience, you will optimize your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website. Find more customers. Connecting your product catalog automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website. Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Meta for WooCommerce. Engage with customers on WhatsApp by updating your customers about their orders at every step, freeing up more time for you to focus on your business. Support Before raising a question with Meta Support, please first take a look at the Meta helpcenter docs, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to Meta Direct Support and ask your question. When reporting an issue on Meta Direct Support, please give us as many details as possible. * Symptoms of your problem * Screenshot, if possible * Your Facebook page URL * Your website URL * Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP To suggest technical improvements, you can raise an issue on our Github repository. Known limitations Crash recovery uses a shutdown handler to write a disable flag and queue a sanitized crash report. In rare PHP memory-exhaustion fatals, there may be too little memory left for the shutdown handler to run. When that happens, the site still recovers on the next request, but the disable flag and crash report may be skipped for that request.

Stop losing 30-50% of your WooCommerce conversions to iOS restrictions and ad blockers. PixelFlow is the no-code solution for implementing Meta’s Conversions API on WooCommerce – so your ads finally get the data they need to optimize. No more missing sales or conversions in Facebook ads manager See every single event and where it came from down to the campaign, adset and ad No for developers, Google Tags Manager or expensive solution Why PixelFlow? Most server-side tracking solutions are built for developers or enterprise teams. They require complex setups, expensive consultants, or per-event pricing that spirals out of control. PixelFlow is different: No developer needed — install plugin, click enable and you’re DONE. Unlimited event tracking — flat monthly pricing, no per-event fees or surprise charges Set up in minutes — not days or weeks What You Get Recover lost conversions that browser-based tracking misses Improve Event Match Quality scores for better ad targeting and lower CPAs Track WooCommerce events automatically — Add to Cart, Checkout, Purchase Real-time event monitoring — see exactly what’s being sent to Meta Works alongside your existing Pixel — CAPI supplements browser tracking, it doesn’t replace it. PixelFlow automatically loads both your pixel & CAPI for you for perfect event. deduplication and more coverage. Why Server-Side Tracking Matters Since iOS 14, Meta’s browser-based Pixel misses up to half your conversions. Ad blockers make it worse. When Meta doesn’t receive your conversion data, it can’t optimize your campaigns — so you pay more for worse results. PixelFlow sends events directly from your server to Meta, bypassing ad blockers and privacy restrictions entirely. Your ads get complete data. Your ROAS improves. Built for WooCommerce When WooCommerce is active, PixelFlow automatically tracks: Add to Cart — with product name, price, and quantity Initiate Checkout — captures cart totals Purchase — full order data including revenue No manual setup. No custom code. Works instantly. Additional options: Exclude free products from tracking Exclude admins and specific user roles Control which events fire and when Not Using WooCommerce? We’ve Got You Covered. Running a WordPress site without an online store? PixelFlow works for you too without the need for a plugin. Learn more at PixelFlow Privacy Policy PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include: Page views Product interactions Purchase events Form submissions All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA). For more information: * PixelFlow Privacy Policy * Meta Business Tools Additional Information Links: * PixelFlow Website * Documentation * Event Classes Reference * Support Requirements: * WordPress 5.0 or higher * PHP 7.4 or higher * WooCommerce 4.0+ (optional, for e-commerce features) Developer Resources: * The plugin is developer-friendly with filters and hooks * Custom event tracking can be implemented using PixelFlow classes * Compatible with custom WooCommerce themes * GitHub Repository – feel free to contribute or report issues