Pixel Cat – Conversion Pixel Manager vs Tag Pilot FREE – Google Tag Manager Integration for WooCommerce

Facebook Pixel For WordPress Made Easy Pixel Cat – Conversion Pixel Manager (formerly known as “Facebook Conversion Pixel”) lets you add a Facebook(Meta) Pixel and Conversions API or Google Analytics Pixel to your site in a matter of minutes. From Facebook Retargeting to conversion tracking, this free plugin makes setting up your Facebook and Google Analytics Pixel a breeze. Run Better Facebook Ad Campaigns Using Pixel Cat, you can track Facebook and Google Conversions and build powerful retargeting audiences. Track Facebook Conversions Send conversion events (including the exact amount and currency) to Facebook to Google, so you can track, improve and automatically optimize your ad campaigns. Build Powerful Retargeting Audiences Pixel Cat lets you send granular events (blog posts read, products viewed, …) to Facebook and Google, so you can build insanely effective retargeting audiences. Conversions API Pixel Cat has a quick and easy Conversions API that will have you running server side tracking in no time. Upgrading from the Old Facebook Conversion pixel? This plugin used to be called Facebook Conversion Pixel and was updated to work with the new Facebook Pixel. Facebook has deprecated the old Facebook Conversion Pixel in favor of the new pixel, so we highly recommend migrating. Wondering how to migrate from the old Facebook Conversion Pixel to the new Facebook Pixel? Read this blog post: How to Migrate to the new Facebook Pixel How Pixel Cat helps you run better ads Our Facebook Pixel manager – Pixel Cat – comes with everything you need to run successful Facebook and Google ads. This plugin lets you easily add the new Facebook Pixel, Conversions API or Google Analytics Pixel to your WordPress site with ease, so you can track conversions and create retargeting audiences. >> For more details & screnshots, head over to our website > For more details & screnshots, head over to our website > Learn more about Pixel Cat Premium here Facebook Pixel Manager. Is Pixel Cat – Conversion Pixel Manager easy to translate? Yes. Pixel Cat – Facebook Pixel Cat is fully translateable. Please let us know if you’re interested in contributing. Do you integrate with WooCommerce Yes, our our pro plugin makes setting up a Facebook Pixel WooCommerce integration a breeze. Not only that, Pixel Cat Premium lets you create a Facebook Product Catalog for WooCommerce. Click here to learn more. What is a Facebook Pixel and how does it help my business? Please read this guide: Facebook Pixel WordPress Installation & Best Practices: The Definitive Guide. Selling on Amazon? Read this. —The Fatcat Apps Team

Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same. This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice. To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here: Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below. More information and documentation can be found here. Example scenarios Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4 Get most out of Facebook and Instagram paid campaigns with conversion tracking Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version) Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version) Supported events After the plugin is installed it automatically tracks the following events: Add To Cart Purchase Which are a great base for conversion measurements and analysing sales funnels related to cart behavior. For full eCommerce events coverage, improved handling and professional support, buy PRO version. You can also subscribe to our Tag Pilot Care support service for ongoing assistance, expert guidance, and priority help whenever you need it. PRO Version The paid version covers following events: view_item_list select_item view_item add_to_cart view_cart remove_from_cart begin_checkout add_billing_info add_payment_info add_shipping_info purchase user_data Comes with presets for: Google Ads (Enhanced Conversions) Google Ads Dynamic Remarketing Facebook Pixel (Advanced Matching) Microsoft UET / Bing Ads Pinterest TikTok Consent Mode Server-side GTM Additonally, works with 3rd party plugins: WooCommerce Brands Yith Brands WooCommerce Quick View WooCommerce Wishlists WPC Smart Wishlist WooCommerce Multilingual WPML Polylang Advantage over alternative solutions Only one plugin needed Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services. Reporting consistency A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools. Google Consent Mode v2 Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.