EWWW Image Optimizer vs Shortcodes Ultimate – Content Elements

Are you frustrated by a slow website? Do over-sized images make you say “ewww”… Image optimization with EWWW Image Optimizer helps you make your site faster, improve your bounce rate, and boost your SEO. But most importantly, make your visitors happier so they keep coming back for more. Why use EWWW Image Optimizer? Get all this for free: Unlimited image optimization to compress images of any size Local image optimization mode compatible with most web hosts Lossless JPG, PNG, GIF, and SVG image optimization (8% average savings) WebP conversion compatible with all web hosts (60% average savings) Optimize images from any plugin Image Detective to help you identify improperly scaled images and better optimize LCP images Resize images at upload or in bulk Lazy Load with auto-scaling for responsive images–uses properly-sized placeholders to prevent layout shift (CLS) Sharpen thumbnail images for better quality Adjust JPG and WebP quality (AVIF quality configurable in premium) Control creation and optimization of individual WordPress thumbnails Convert images to the best format (GIF to PNG, PNG to JPG or vice versa) Local image backups Preserve GIF animations in thumbnails Free email support EWWW Image Optimizer is the only plugin that lets you optimize images using tools on your own web server (jpegtran, optipng, pngout, pngquant, gifsicle, cwebp). This requires the PHP exec() function and a compatible Linux, Windows, MacOS, or FreeBSD web server. If your web server is not compatible, we offer unlimited lossless JPG image optimization and WebP conversion via our Compress API for free. Upgrade to Premium for: 5x premium image optimization PDF optimization Automatic scaling for all images, even those in external CSS One-click WebP & AVIF conversion and delivery Enhanced responsive images that use correct dimensions for all devices WebP image optimization Deliver High-DPI images to devices with 2x and 3x screens (retina) Watermark images CDN delivery for images, CSS, JS, and fonts with custom domain name option 30-day cloud-based backups Premium support Premium plans include SWIS Performance plugin with: Page caching Enable browser caching with long cache lifetimes Defer JS/CSS to eliminate render blocking requests Minify JS/CSS Critical CSS generation to prevent layout shifting (CLS) Optimize font display/self-host Google fonts Preload assets like fonts and LCP images Reduce unused JS/CSS Manage speculative loading Automatic Everything Optimize images on your entire site with a single click. With Easy IO CDN, images are automatically compressed, scaled to fit the page and device size, lazy loaded, and converted to next-gen WebP and AVIF formats. Support We provide free one-on-one email support to everyone. Do you have an idea to make EWWW Image Optimizer even better? Share it and vote on future features! Found a bug? Report the issue on GitHub, and we’ll get it fixed! You may report security issues through our Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage and handle any security vulnerabilities. Report a security vulnerability. Bulk Optimize Optimize images, all from a single page. This includes the Media Library, your theme, and a handful of pre-configured folders (see Optimize Everything Else below). GRAND FlaGallery, NextCellent and NextGEN have their own Bulk Optimize pages. Optimize Everything Else Configure any folder within your WordPress install to optimize images. The Bulk Optimizer will compress theme images, BuddyPress avatars, BuddyPress Activity Plus images, Meta Slider slides, WP Symposium Pro avatars, GD bbPress attachments, Grand Media Galleries, and any user-specified folders. You can also use Scheduled optimization or run the optimizer from WP-CLI if that’s more your thing. Plugin Compatibility EWWW Image Optimizer has been tested with thousands of plugins and themes, here are just a few of the most common ones: BuddyPress (Activity Plus add-on too), Cloudinary, Easy Watermark, FileBird, FooGallery, GD bbPress Attachments, GRAND FlAGallery, Gmedia Photo Gallery, MediaPress, Meta Slider, Microsoft Azure Storage, MyArcadePlugin, NextGEN Gallery, Regenerate Thumbnails, Weglot, WP Offload Media, WPML, WP Retina 2x, WP RSS Aggregator, WP Symposium, and more… WebP Images If you want simple, get automatic WebP conversion with Easy IO, and be done with it! Otherwise, you can generate WebP versions of unlimited images with the Bulk Optimizer. Deliver them to supported browsers with Apache-style rewrite rules, JS WebP Rewriting, or Picture WebP Rewriting. EWWW Image Optimizer even works with the WebP option in the Cache Enabler plugin from KeyCDN. AVIF Images AVIF conversion is built into the Easy IO CDN. Once your site is setup with Easy IO, edit the site settings to enable AVIF, and you’re done! WP-CLI Allows you to run all batch image processes from the command line, instead of the web interface. Optimize images even faster, run it in ‘screen’ or via regular cron (instead of wp-cron, which can be unpredictable on low-traffic sites). Install WP-CLI from wp-cli.org, and run ‘wp-cli.phar help ewwwio optimize’ for more information or see the Docs. CDN Support WP Offload Media is the officially supported (and recommended) plugin for uploads to Amazon S3, Digital Ocean Spaces, and Google Cloud Storage. Check our compatibility list for details on other plugins. All pull mode CDNs like Cloudflare, KeyCDN, Bunny CDN and Sucuri work automatically, but you will need to purge the CDN cache after you optimize images with bulk optimization. Client-Side Media Processing EWWW IO is fully compatible with browser-based thumbnail generation, but if you encounter any issues, you may disable the in-browser image handling in Ludicrous Mode. Translations Huge thanks to all our translators, see the full list! If you would like to help translate this plugin, join the team. Signup to receive updates when new strings are available for translation. Credits Written by Shane Bishop with special thanks to my Lord and Savior. Based upon CW Image Optimizer, which was written by Jacob Allred at Corban Works, LLC. CW Image Optimizer was based on WP Smush.it. Jpegtran is the work of the Independent JPEG Group. PEL is the work of Martin Geisler, Lars Olesen, and Erik Oskam. Easy IO and HTML parsing classes based upon the Photon module from Jetpack.

Building new pages with Gutenberg? Explore VovaBlocks, a focused collection of native marketing and content blocks from the creator of Shortcodes Ultimate. View VovaBlocks → About Shortcodes Ultimate Shortcodes Ultimate is a WordPress shortcode plugin for adding tabs, accordions, buttons, FAQs, sliders, carousels, lightboxes, columns, boxes and other reusable content elements without coding. It is ideal for site owners who want richer content layouts and practical UI elements without switching to a full page builder. Use Shortcodes Ultimate in the Block Editor, Classic Editor, widgets and template files. Generate shortcodes visually, preview the result before inserting it, and reuse the same elements across posts, pages and existing shortcode-based content. Trusted by hundreds of thousands of WordPress sites, Shortcodes Ultimate helps you replace multiple single-purpose UI plugins with one maintained toolkit. Explore live examples What you can build With Shortcodes Ultimate, you can quickly add common WordPress content elements such as: Accordions and FAQ sections Responsive tabs CTA buttons and download buttons Boxes, notes and callouts Columns and layout helpers Sliders and carousels Lightboxes for images and custom content Post lists and dynamic content blocks Spoilers, toggles and expandable content Media embeds and visual content blocks Instead of installing a separate plugin for every small content element, Shortcodes Ultimate gives you one maintained toolkit for everyday WordPress content tasks. Works with modern and classic WordPress workflows Shortcodes Ultimate works with the Block Editor, Classic Editor, widgets and template files. You can insert shortcodes manually, use WordPress shortcode blocks or use the built-in shortcode generator to configure elements visually. This makes the plugin useful for: Site owners who want to improve content without coding Bloggers and affiliate publishers who need reusable CTA and content blocks Agencies and freelancers maintaining multiple WordPress sites Developers who want shortcode-friendly output in templates Existing sites with older content that already uses shortcodes Why use Shortcodes Ultimate? 50+ ready-to-use WordPress shortcodes Visual shortcode generator Live preview Works with the Block Editor and Classic Editor Shortcodes can be used in posts, pages, widgets and template files Responsive elements that work with your theme Built-in Custom CSS editor Developer-friendly hooks and documentation Free version available on WordPress.org Pro version available for advanced shortcodes, extra styles and premium support Why shortcodes still matter in WordPress The WordPress Block Editor is great for visual content editing, but shortcodes are still useful when you need portable, reusable content elements that work across different parts of a WordPress site. Shortcodes are especially helpful when you want to: Reuse the same content element in many posts or pages Add dynamic content inside widgets or templates Maintain older WordPress sites that already use shortcodes Work across Classic Editor and Block Editor workflows Add content elements without switching to a full page builder Keep common UI elements available through a simple text-based syntax Shortcodes Ultimate is designed for these practical workflows. It gives you a large collection of ready-made shortcodes and a visual generator, so you do not need to write shortcode syntax manually unless you want to. Free and Pro The free version of Shortcodes Ultimate includes a large collection of useful shortcodes for everyday WordPress content tasks. Shortcodes Ultimate Pro adds advanced shortcodes, additional styles, Content Slider, Pricing Table, Testimonials, Shortcode Creator, Elementor support and premium support. Compare Free and Pro Useful links Documentation Live Examples Pro features Support