Evidence – Social Proof & FOMO Notifications vs OptinCraft – Drag & Drop Optins & Popup Builder for WordPress

Sky rocket conversions with real-time social proof! Using Evidence in your marketing efforts can boost your leads and sales by 10% in 10 minutes! Works for any website with a call to action. Made for E-commerce, membership sites, SaaS, booking site, agencies and more! Benefits of social proof. Evidence Builds Trust: When making a purchase decision, consumers are 92% more likely to trust a peer over an advertisement. Evidence Creates Urgency: 60% of consumers said they made a purchase within 24 hours of experiencing FOMO (the fear of missing out). Evidence Increases Conversions: Displaying live social proof notification of the activity on your website can boost consumer conversions by up to 15%. Evidence is a standalone social proof app that integrates with 100s of different sources and platforms, including WordPress. You must have an Evidence account to use this plugin. Click here to create your free Evidence account. This plugin allows you to easily install the Evidence pixel and choose on which pages you want your pixel to load. Evidence gives you complete control of the notifications that show on your websites and comes with FOUR different notification types. Conversions: Conversion notifications show off individual actions taken by site visitors, building trust and encouraging others to do the same (our most popular notification). Streaks: Streak notifications show a large number of site visitors who have all taken the same action over a given time, establishing credibility and creating urgency. Visitor Count: Visitor Count notifications show either a live count of visitors on the site or a count of visitors on the site over a given time, making your website a busy and interesting place, which creates the fear of missing out. Announcements: Deliver targeted, well-timed messages to your site visitors. This tool is perfect for driving engagement and interaction with new blog posts, videos, podcasts, events, webinars, booking calendars and more. Each one of these notification types are designed to help you convert your hard-earned traffic into more prospects and customers. Evidence comes jam packed with other features as well including: Supports 3rd Party Integrations (including webhooks) Custom Notification Animations Advanced Notification Design Editor Prioritize Notification Type Boomerang Tabs (pull visitors back to your site with scrolling tab title) Add Any Merge Field US-based Customer Support Notification URL Verification Gravatar Images Tons more! Start leveraging the power of social proof on your WordPress website to increase conversions by up to 10% in 10 minutes! Click here to sign up for your Evidence account.

PRO – Up to 65% OFF | Roadmap Grab attention, capture leads, and boost conversions fast. OptinCraft makes building high-converting optins & popups effortless with a simple drag-and-drop canvas builder in a fully WordPress-friendly environment. No coding, just results. Build Beautiful Popups with Drag & Drop Simplicity OptinCraft comes with an intuitive drag & drop builder that lets you create custom optin & popup designs easily. You can add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion: just simple, visual control over your popup’s look and behavior. Every design is 100% responsive, so your popups look great on desktop, tablet, and mobile. Choose from Multiple Popup Styles OptinCraft gives you flexibility to design Popups that fit your campaign goals perfectly. You can use: Lightbox popups for email subscriptions or offers Floating bar popups for announcements or notifications Slide-in popups to promote new deals Sidebar popups for persistent visibility Each popup style feels modern and non-intrusive, keeping your visitors engaged without hurting their experience. Drag & Drop Canvas Builder in the Shadow of Gutenberg At first glance, it feels like you’re working in Gutenberg but it’s actually a powerful drag & drop canvas editor that works like Canva. Every click, every move flows naturally, letting creativity take the lead. Interesting, right? Mobile-specific Popups That Perform A large number of traffic comes from mobile users. OptinCraft ensures your popups are fully optimized for mobile screens, loading fast and displaying beautifully. You can even create mobile-specific popups to deliver device-targeted experiences. That means smoother engagement, better conversions, and a more enjoyable browsing experience for every visitor. Multi-Step Campaign A Multi-Step Campaign guides prospects through a structured journey that increases engagement and conversions by breaking the opt-in process into simple, intentional steps. Instead of asking for too much information upfront, OptinCraft captures micro-commitments first, then uses conditional logic and smart segmentation to deliver highly relevant messages and follow-ups. This approach reduces friction, improves lead quality, and allows you to personalize nurturing sequences based on user behavior and intent, resulting in higher opt-in rates, stronger trust, and better overall campaign performance. Smart Targeting & Trigger Controls OptinCraft gives you complete control over where, when, and to whom your popups appear. Use smart targeting options like: Device targeting (desktop, mobile, tablet) Page-level targeting (show popups on specific pages) Conditional display (custom rules for visibility) Target new visitors or returning visitors (PRO) Geo-location targeting (PRO) Trigger your popups with behavior-based controls such as: On page load After inactivity Click count Page Scrolled (PRO) On page exit intent optin (PRO) Custom selector click (PRO) On hover (PRO) These options let you build campaigns that appear at the right time without annoying your audience. Create Urgency with Timers and Schedules You can boost conversions by adding countdown timers to your popups. Perfect for flash sales or limited-time offers, timers add urgency and drive instant action. OptinCraft also lets you schedule popups with specific start and end times. Run seasonal promotions, limited-time events, or recurring announcements even when you’re offline. Stunning Templates for Every Campaign No design experience? No problem. OptinCraft includes a bunch of pre-made templates crafted to look professional and convert effectively. Each template is customizable with your branding, colors, and fonts. You can use Google Fonts to personalize your popups and match your website style. These ready templates save hours of design work and help you launch beautiful popups in minutes. Measure Success with Detailed Analytics OptinCraft’s powerful analytics dashboard helps you track performance in real-time. You can view: Campaign analytics for impressions, clicks, and conversions Device-wise data to see which popups perform best on mobile or desktop Country-wise analytics Page-wise and browser-wise analytics These insights help you optimize your designs, adjust targeting, and continuously improve your campaigns. Integrate with Your Favorite Tools OptinCraft connects seamlessly with your existing favorite tools, making automation easy. Available integrations include: Email Notification (Free) WooCommerce (PRO) EDD (Easy Digital Downloads) (PRO) SureCart (Upcoming) FluentCart (Upcoming) Mailchimp (PRO) Zoho CRM (PRO) FluentCRM (PRO) HubSpot (Upcoming) ActiveCampaign (Upcoming) MailPoet (Upcoming) Kit (formerly ConvertKit) (Upcoming) MailerLite (Upcoming) Google Sheets (PRO) Webhook (PRO) Zapier (Upcoming) Pabbly (Upcoming) FlowMattic (Upcoming) Slack (Upcoming) WPML (Upcoming) These integrations help you sync data, manage leads, and automate follow-ups, saving time while improving marketing efficiency. Seamless Compatibility with Popular Page Builders OptinCraft works hand-in-hand with your favorite design tools. Whether you’re crafting pages with Elementor, Gutenberg, Bricks, Beaver Builder, Brizy, Oxygen, Breakdance, or Divi, OptinCraft integrates flawlessly to fit your workflow. No clunky add-ons, no style mismatches, just seamless harmony between your design vision and conversion goals. Build and launch campaigns directly within your existing page builder environment, ensuring perfect alignment across your entire website. A/B Testing Made Simple Find what converts best with A/B testing. Test different headlines, designs, triggers, or layouts and see which one performs better. This feature helps you understand your audience’s behavior and optimize campaigns for maximum conversions. (Upcoming) You can deliver personalized experiences, increase engagement, and drive long-term results. Free Features You’ll Love Drag & Drop Popup builder Lightbox, floating bar, slide-in, and sidebar popups Mobile-specific popups Newsletter popup Countdown timers Conditional display Device and page-level targeting Campaign analytics Google Fonts support On-page load & inactivity triggers Campaign duplicate Multi-device responsive design Verification code / One-time password (OTP) (Upcoming) Built for Performance and Simplicity OptinCraft is optimized for speed and built with clean code that won’t slow down your website. Every popup loads fast and adjusts smoothly to your layout. The user-friendly dashboard ensures even beginners can create campaigns without confusion. With constant updates and improvements, OptinCraft stays aligned with modern WordPress standards. Get in Touch With Us Join Our Facebook Community | Facebook Page | LinkedIn Privacy Policy OptinCraft uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements. Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure a great user experience for all our users. Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case. Learn more about how Appsero collects and uses this data.