EDD Metrics vs Epic Tracking – Click & Event Tracking for WordPress

Get the important metrics for your business, such as average revenue per customer, renewal rate, refund rate, and more. Support EDD Software Licensing add-on for renewal rates, and EDD Recurring Payments for subscription information. Included metrics: Net Revenue (Properly subtracts refunds) Sales Average revenue per customer Estimated monthly revenue Refunds Discounts Renewals, and renewal rate (if EDD Software Licensing is active) Subscriptions (if EDD Recurring Payments is active) Recurring revenue this period and next 30 days Earnings by download Earnings by gateway New customers Charts are displayed on the detail page along with other metrics. To contribute or report an issue, please use the EDD Metrics Github This plugin is inspired by (and basically a total copy of) Baremetrics. I would have just used Baremetrics instead of building a new plugin, except that Baremetrics is very specific to SaaS businesses, and doesn’t really work for EDD.

Epic Tracking lets you add event tracking to any element on your WordPress site using a visual editor. Click the element you want to track, give it a name, and you’re done — events start recording immediately. No code, no Google Tag Manager, no external scripts. Visual Click & Event Editor Open the visual editor on any page from the WordPress admin bar. Click a button, link, form, CTA, or any other element — give it a reference name and tag — and save. That’s it. The event is live and tracking starts immediately. Track button clicks, form submissions, link clicks, and CTA conversions Set up events in seconds with a point-and-click interface Organize events with custom tags for easy filtering No coding or tag manager knowledge required Built-in Analytics Dashboard The plugin includes a full analytics dashboard in your WordPress admin: Event trigger counts with unique visitor breakdowns Page view statistics with date range filtering Per-page detail views with referrer, device, browser, OS, and country data Daily traffic charts and trend visualization Sortable tables with pagination Self-Hosted & Privacy-Friendly All tracking data stays in your WordPress database. No data is sent to third-party analytics services. Visitors are identified using a single first-party cookie — no personal data is stored or shared. Features Visual event editor — Point-and-click setup for tracking clicks on any element Custom event tags — Organize events with tags for easy filtering and reporting Event analytics — See which events fire most, with trigger counts and unique visitors Page view tracking — Automatic visit logging with full referrer and device data Country geolocation — Automatic IP-based country detection for visitor locations Bot filtering — Known bots and crawlers are automatically excluded Role exclusion — Exclude administrators or any user role from being tracked Date range filtering — Quick presets (today, last 7 days, last 30 days) and custom ranges Lightweight — No impact on page load speed; tracking runs asynchronously after render Self-hosted — All data stored in your WordPress database, no external dependencies Clean uninstall — All tables and options are removed when you delete the plugin Use Cases Track which CTAs and buttons get the most clicks on your landing pages Measure form submission rates and conversion events without tag managers Monitor page views and traffic trends without Google Analytics See which referrers drive the most traffic to specific pages Understand visitor demographics: device type, browser, OS, and country Why Epic Tracking? Most WordPress event tracking requires Google Tag Manager, custom JavaScript, or expensive third-party services. Epic Tracking gives you a visual editor to set up event tracking in seconds — no code, no external scripts, no data leaving your server. External services This plugin uses the ip-api.com geolocation service to determine visitor country based on their IP address. An HTTP request is sent to ip-api.com each time a new visitor is recorded (unless a cached result is available). The request contains only the visitor’s IP address. No other personal data is sent. Service: ip-api.com Data sent: visitor IP address When: on each new visit (results are cached for 24 hours) Terms of service: ip-api.com/docs/legal Privacy policy: ip-api.com/docs/legal