Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce vs TrueAna – True Analytics Dashboard

Conversios is an all-in-one conversion tracking and product feed plugin for WooCommerce. It tracks purchases and the full shopping journey in Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook & Instagram), TikTok, and Snapchat, and syncs your product feed to 4 channels — Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog — from a single dashboard. Instead of running separate plugins for pixels, Conversion API (CAPI) events, product feeds, and reporting, Conversios replaces them with one no-code setup that takes about 15 minutes. It tracks 15+ GA4 ecommerce and engagement events, includes free TikTok Pixel purchase conversion tracking, is trusted by 60,000+ stores, and is fully compatible with WooCommerce HPOS (High-Performance Order Storage). Universal Commerce Protocol (UCP) (Pro) makes your WooCommerce products discoverable and purchasable inside Google Gemini shopping experiences, synced through Google Merchant Center with server-side purchase tracking. (Requires an approved Google Merchant Center account.) Order Recovery Engine (Pro) recovers untracked conversions in GA4, Google Ads, and Meta to close the gap between WooCommerce orders and ad platform reports. In a published WooCommerce case study, a global paint brand reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions after implementing Conversios, along with a smaller GA4 vs WooCommerce reporting gap. Read it here: Global paint brand sees 90% lift in Meta Ads with Conversios Walkthrough Video Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing. Why is my WooCommerce data inconsistent across GA4 and ad platforms? Most WooCommerce stores lose conversion data to browser restrictions, ad blockers, and fragmented tracking set up across multiple plugins. The result: GA4, Google Ads, and Meta each report different revenue than WooCommerce, and product feeds for Google, Meta, Microsoft, and TikTok fall out of date and get disapproved. Conversios fixes this by unifying pixel tracking, server-side tracking, product feed sync, and reporting in one plugin. You manage everything from a single dashboard — no developer required — and validate platform numbers against real WooCommerce orders. Customer Feedback “Outstanding support. Setup was quick and issues were resolved efficiently.” @sajava “Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” @boomstudio GA4 Tracking for WooCommerce (Free) Conversios connects Google Analytics 4 to WooCommerce and tracks 15+ ecommerce and engagement events automatically — purchase, refund, add to cart, checkout steps, product views, plus scroll depth, form submissions, sign-ups, logins, and file downloads. No code, no Google Tag Manager expertise needed (though you can use your own GTM container if you prefer). Google Ads & Microsoft Ads Conversion Tracking Google Ads remarketing tag to build audiences (Pro) Google Ads purchase conversion tracking with Enhanced Conversions (Pro) Google Ads Dynamic Remarketing for personalized product ads (Pro) Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing (Free) Microsoft Ads purchase conversion tracking — included (Free), rare in this category Meta Pixel, TikTok, CAPI & More Pixels Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization (Free) Meta Conversions API (CAPI) — server-side events that survive iOS restrictions and ad blockers (Pro) TikTok Pixel with automated setup, ecommerce events, and purchase conversion tracking (Free) TikTok Conversions API (CAPI) for server-side event accuracy (Pro) Snapchat Pixel for ad tracking and audience building (Free) Snapchat Conversions API (CAPI) for server-side event accuracy (Pro)(https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme) Pinterest Tag, LinkedIn Insight Tag, X (Twitter) Pixel (Free) In total, Conversios offers 12+ pixel and marketing tool integrations in one plugin. Server-Side Tracking (Pro) Server-side tracking sends conversion events from your server instead of the visitor’s browser, so purchases are still recorded when browser tracking is blocked. Conversios server-side tracking improves accuracy on Safari and iOS and on ad-blocked traffic, and supports GA4 server events, Google Ads Enhanced Conversions, Meta CAPI, TikTok CAPI, and Snapchat CAPI. The Order Recovery Engine then recovers conversions that were still missed. See Pro plans WooCommerce Product Feed for Google Shopping and More (Free) A product feed is the structured product data (title, price, availability, images) that shopping channels need to show your products. Conversios syncs your WooCommerce catalog in real time to: Google Merchant Center for Google Shopping ads Microsoft Merchant Center (Bing Shopping) Meta Catalog (Facebook & Instagram Shops) TikTok Catalog for ecommerce ads Real-time updates for price, availability, and variants reduce feed disapprovals and keep listings accurate — no separate feed plugin needed. Reports & Insights Inside WordPress Stop checking GA4, Google Ads, Meta, and WooCommerce separately. Conversios centralizes key reports inside your WordPress admin: GA4 general reports for events and conversions (Free) GA4 Ecommerce Funnel reporting (Pro) Google Ads conversion reporting (Pro) Meta Ads conversion reporting (Pro) White-label PDF reports for clients and stakeholders (Pro) Heatmap and Session Recording Integrations (Free) Microsoft Clarity for session recordings and heatmaps Hotjar for session replays, heatmaps, and feedback polls Crazy Egg for heatmaps and scrollmaps Full feature list: Conversios features Supported Payment Methods Purchase conversions work with common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay. Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page. Any gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking (Pro) can help recover some offsite gateway cases. Supported WooCommerce Events Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events. Store and product browsing – page_view (page visit) – view_item_list (category or product list view) – select_item (product click) – view_item (product detail page) Cart actions – add_to_cart (add product to cart) – remove_from_cart (remove product from cart) – view_cart (cart page view) Checkout steps – begin_checkout (checkout started) – add_shipping_info (shipping method selected) – add_payment_info (payment method selected) Orders and purchase – purchase (order completed) – refund (order refunded) Other GA4 engagement events – scroll (scroll depth tracking) – form_submit (Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) – signup (user sign-up) – login (user login) – email_click, phone_click, address_click – file_download (file download tracking) – article_load (content or article load events) Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization — contact [email protected]. Consent Mode v2 Support (Free) Google Consent Mode v2 lets you keep measuring conversions in a privacy-compliant way by adjusting tracking based on visitor consent. Conversios supports Basic and Advanced Google Consent Mode v2 plus Microsoft Consent Mode for GDPR and CCPA compliance. Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP). Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot. For Consent Mode setup help, email [email protected] — configuration is handled by the Conversios team. Best Fit for Which Stores WooCommerce DTC brands running paid ads that need consistent purchase conversion reporting in GA4 and ad platforms Stores selling physical or digital products where purchase and checkout data drives ROAS decisions Stores using multiple ad platforms that want pixels, feeds, and conversions managed in one place Stores that want to validate GA4 and ad platform conversions against WooCommerce orders Agencies managing client stores (white-label reports and priority support in Pro) Merchants who prefer a no-code setup without developer dependency Setup in Minutes Get started in about 15 minutes with a no-code setup wizard. One plugin replaces separate tools for tracking, feeds, and reporting. Support Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email [email protected] or chat on WhatsApp. Step-by-step guides: Setup Documentation Check whether tracking is working on your site with our free tool: Website Tracking Checker Tool Pro users get priority support and dedicated onboarding assistance; most tickets are resolved within 24 hours. Privacy Policy View our detailed privacy policy here. Compatibility Conversios is compatible with the following major plugins and setups: Perfect Brands for WooCommerce, YITH WooCommerce Brands, WooCommerce Brands (for Product Feed) YITH Multi-Currency Switcher for WooCommerce YITH Custom Thank You Page for WooCommerce Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher CMPs like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2) Lead generation plugins: Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms WooCommerce High-Performance Order Storage (HPOS) WordPress Multisite WPML and Polylang for multilingual stores

Google Analytics 4 wasn’t built with WordPress or WooCommerce in mind. Getting real store and website data into GA4 usually means wiring up Google Tag Manager, hand-coding dataLayer pushes for every events, and then leaving your WordPress dashboard entirely just to check how everything performing. That’s the gap TrueAna closes. TrueAna connects your site to Google Analytics 4 with a single OAuth sign-in, fires 35+ WordPress & WooCommerce events automatically with zero configuration, and puts real GA4 report data — the same numbers you’d see in analytics.google.com — directly inside your WordPress admin. No Tag Manager. No custom dataLayer code. No switching tabs to check how your website is doing. Who’s it for? * Content sites & bloggers — get audience, acquisition, and behavior reports plus GA4 dashboard widgets right on the WordPress home screen, no separate login required. * WooCommerce store owners — see product views, cart abandonment, checkout drop-off, and revenue by traffic source without leaving wp-admin, and fire Facebook, Google Ads, TikTok(Pro), and Pinterest pixels(Pro) off the same events. * Agencies & freelancers — connect a client’s GA4 property once and hand them a dashboard they can actually read, instead of teaching them the GA4 interface. * Subscription businesses — track the full WooCommerce Subscriptions lifecycle (renewals, plan switches, churn) as GA4 events, and watch MRR and churn rate in a dedicated dashboard (Pro). * Publishers with multiple authors — see which authors, categories, tags, and post types actually drive pageviews with Content Analytics Reports, instead of digging through GA4’s generic page-path view (Pro). * Lead-gen & SaaS sites — track form views and submissions per form, with conversion rate against the previous period, so you know which forms are actually producing leads (Pro). * Marketers running landing pages — track clicks on any link or button site-wide, from CTA buttons to outbound links, without touching Tag Manager (Pro). * Startups & early-stage founders — get straight to traffic source, channel, and acquisition data from day one to see what’s working, without setting up GA4 Explorations or waiting on an analyst. * Video-driven sites & course creators — see plays, completion rate, and average watch depth per video across YouTube, Vimeo, and HTML5 embeds, so you know which videos actually hold attention (Pro). * Ad-funded content sites — pull Google AdSense revenue and ad clicks by page title into the same dashboard as your traffic data, instead of cross-referencing two separate logins (Pro). * Paid traffic managers — build and track UTM campaign links from inside wp-admin, then watch performance roll up in Acquisition Reports without a separate spreadsheet (Pro). * Multi-site consultants & in-house teams — save custom GA4 Explore-style reports as pinned dashboard tabs and reorder them per site, so recurring client or stakeholder reviews take minutes, not a rebuild each time (Pro). How It Works TrueAna talks to Google’s APIs on your behalf using OAuth 2.0. After you connect your Google account, the plugin uses your access token to: Send tracking events to GA4 via the standard gtag.js snippet, and server-side via the GA4 Measurement Protocol when an API secret is configured. Pull report data from the GA4 Data API and render it inside your WordPress admin dashboard. Manage custom dimensions in GA4 through the Management API (Pro only). No Analytics data passes through a third-party proxy server. Every Google Analytics Data API call goes directly from your WordPress site to Google. APIs Used Google Analytics Data API — powers all dashboard reports inside WordPress (audience, acquisition, behavior, and all Pro report tabs). GA4 Measurement Protocol — server-side event delivery when an API secret is configured, so events still fire when JavaScript is blocked. Google Analytics Management API v3 — Pro only; auto-creates custom dimensions in your GA4 property with a single click. Google OAuth 2.0 — secure sign-in; TrueAna requests only the Analytics read/write scopes it needs. gtag.js (Google tag) — Google’s standard tracking snippet, loaded on your site’s frontend to send events and pageviews to GA4 and Google Ads. TrueAna Proxy Service – The plugin uses a proxy service for OAuth authentication with Google services. What You Can Track GA4 connection — one-click OAuth or manual Measurement ID + API Secret entry, User ID tracking, IP anonymization, Google Consent Mode v2, enhanced link attribution. User activity — login (with checkout vs. My Account context), login errors, logout, registration form views, new sign-ups, reviews, comments. WooCommerce shopping journey — every step from product view to purchase, refunds, and coupon usage (30+ events, all free — see the full list below). Conversion pixels — Facebook Pixel and Google Ads out of the box; Bing, TikTok, Pinterest, LinkedIn Insight, and Snapchat in Pro. Subscriptions — the complete WooCommerce Subscriptions lifecycle, from creation to cancellation (Pro). Custom dimensions — author, category, tag, post type, user role, form ID/name, subscription ID, and more, auto-registered in GA4 (Pro). Free Features GA4 Connection One-click OAuth sign-in or manual Measurement ID entry Supports GA4 property IDs (G-XXXXXXXX) and manual API Secret for server-side Measurement Protocol User ID tracking to follow logged-in users across sessions IP anonymization for GDPR compliance Google Consent Mode v2 — respects visitor consent before firing any tracking Enhanced link attribution Event Tracking User login (with checkout vs. My Account context), login errors, logout Registration form view, new user sign-up Product review written, comment posted WooCommerce error logging WooCommerce Event Tracking — 30+ events, all free Conversion Pixels — free Facebook Pixel — PageView on all pages; ViewContent on product pages; AddToCart on cart events; Purchase on order completion Google Ads Conversion — conversion event with revenue value and transaction ID on order completion Built-in Analytics Dashboard — free tabs Audience Reports — Users, new users, sessions, engagement rate, avg. session duration; breakdown by country, language, and device category Acquisition Reports — Active users by channel group, traffic source, medium, and screen resolution Behavior Reports — Top pages by traffic, time on page, age group, gender, and operating system WordPress Dashboard Widgets — Quick stats, overview chart, users by country, device, and language — visible right on the WP Dashboard home screen Pro Features Upgrade to TrueAna Pro to unlock subscription event tracking, 14 additional dashboard reports, custom dimensions, and five more ad pixel integrations — everything a growing store needs to move past basic pageviews. WooCommerce Subscriptions Event Tracking (Pro) Requires the WooCommerce Subscriptions plugin. TrueAna Pro tracks the complete subscription lifecycle — 10 events automatically fired via WooCommerce Subscriptions hooks: Every subscription event includes custom dimension parameters — automatically populated once custom dimensions are set up. Custom Dimensions — Pro, 11 dimensions auto-created in GA4 TrueAna Pro registers the following dimensions in your GA4 property with one click. No manual setup in the Google Analytics UI is needed: Author ID of the page or post writer Post or product category Post or product tag WordPress post type Current logged-in user role ID of the submitted form Name of the submitted form TrueAna persistent user identifier new / renewal / re-subscription WooCommerce Subscription ID Number of renewals for the subscription These dimensions unlock the Pro dashboard reports for Content, Forms, and Subscriptions. Advanced Pixel Integrations — Pro In addition to the free Facebook Pixel and Google Ads, Pro adds five more advertising platforms. Each pixel fires in sync with the same WooCommerce hooks as GA4, keeping revenue and product data consistent across every platform: Bing UET Pixel — Page load, ViewProduct, AddToCart, Purchase TikTok Pixel — PageView, ViewContent, AddToCart, Purchase Pinterest Tag — PageVisit, ViewCategory, AddToCart, Checkout LinkedIn Insight Tag — Site-wide page tracking + Purchase event Snapchat Pixel — PAGE_VIEW, VIEW_CONTENT, ADD_CART, PURCHASE Pro Dashboard Reports The following dashboard tabs show an upgrade prompt in the free version. Pro unlocks real GA4 data for each: Real-Time Reports — Active users right now, live page views, live visitor locations, active traffic sources Form Tracking Reports — Views, submissions, and conversion rate per form vs. the previous period (powered by ga4wp_form_id and ga4wp_form_name custom dimensions) Video Tracking Reports — Video plays, completion count, completion rate, and average watch depth per video title WooCommerce Conversion Reports — Total revenue, transactions, revenue per user, session conversion rate; breakdowns by product, traffic source, device, and state/region Purchase Journey / Funnel Reports — Product views → add to cart → checkout → purchase funnel by device category with previous-period comparison Product Performance Reports — Best-selling products ranked by revenue, product views, cart additions, and purchases WooCommerce Subscriptions Dashboard — Subscriber MRR/ARR trend, active/churned/on-hold subscriber counts, churn rate, renewal rate, and subscription revenue chart Content Analytics Reports — Top authors, categories, tags, and post types ranked by pageviews (powered by custom dimensions) Google Ads Reports — Ad group cost, ad group traffic, search query report, ad distribution network performance Google AdSense Reports — AdSense revenue by page title, ad clicks by page title Saved Explore Reports (Pro) Pin custom-built GA4 Explore-style reports as persistent dashboard tabs. Enable or disable individual saved reports and reorder all dashboard tabs via drag-and-drop. Scheduled Email Reports (Pro) Receive automated GA4 summary reports by email on a schedule you define — daily, weekly, or monthly — without logging into WordPress. UTM Builder (Pro) Built-in UTM parameter generator for building properly formatted campaign tracking URLs directly inside your WordPress dashboard. Free vs Pro at a Glance Connection & Tracking GA4 OAuth sign-in and manual Measurement ID — Free & Pro GA4 Measurement Protocol (server-side events) — Free & Pro User ID tracking, IP anonymization, Google Consent Mode v2 — Free & Pro Enhanced link attribution — Free & Pro Event Tracking Login, logout, login errors, sign-up, registration form view — Free & Pro Write review, post comment, WooCommerce error log — Free & Pro 30+ WooCommerce GA4 events (view, cart, checkout, purchase, refund, etc.) — Free & Pro WooCommerce Subscriptions lifecycle events (10 events) — Pro only Conversion Pixels Facebook Pixel (PageView, ViewContent, AddToCart, Purchase) — Free & Pro Google Ads conversion tracking — Free & Pro Bing UET, TikTok, Pinterest, LinkedIn Insight, Snapchat pixels — Pro only Custom Dimensions Custom dimensions in GA4 (11 dimensions, one-click auto-create) — Pro only Dashboard Reports Audience Reports (users, sessions, country, language, device) — Free & Pro Acquisition Reports (channels, sources, mediums) — Free & Pro Behavior Reports (top pages, time on page, age group, gender, OS) — Free & Pro WordPress Dashboard Widgets — Free & Pro Real-Time Reports — Pro only Form Tracking Reports — Pro only Video Tracking Reports — Pro only WooCommerce Purchase Journey Funnel, Conversion & Revenue Reports — Pro only Campaign Performance Reports — Pro only WooCommerce Subscriptions Dashboard — Pro only Content Analytics Reports (author, category, tag, post type) — Pro only Google Ads Reports — Pro only Google AdSense Reports — Pro only Other Pro Features Custom Explore Reports with drag-and-drop tab ordering — Pro only Scheduled Email Reports (daily / weekly / monthly) — Pro only UTM Builder — Pro only Why TrueAna Instead Of… Site Kit by Google alternative — Site Kit connects GA4 but leaves WooCommerce event tracking, custom dimensions, and subscription reporting to you. TrueAna fires 30+ WooCommerce events out of the box with nothing to configure in Tag Manager. Tag Manager + GTM container setup alternative — Skip building and maintaining triggers and variables by hand. TrueAna ships the WooCommerce and subscription event map already built and tested. MonsterInsights or ExactMetrics or GA Google Analytics alternative — TrueAna’s free tier already includes 30+ WooCommerce events, Audience/Acquisition/Behavior dashboard reports, and full Google Consent Mode v2 support — no upgrade needed just to get compliant support, accurate tracking. Server-side Measurement Protocol delivery also means events still reach GA4 even when a visitor’s browser blocks gtag.js due to some js errors, so your numbers hold up better than JS-only tracking. Pro is reserved for what genuinely needs it super powers to understand stats in more detailed way. A self-hosted analytics plugin alternative — Self-hosted tools write every pageview and other data straight into your WordPress database, so your site’s own performance degrades as traffic and data grow, and large sites eventually need manual pruning just to keep the DB manageable. They also can’t feed Google Ads, Facebook Ads, or GA4-based remarketing and lookalike audiences, so you lose the marketing usability of having sales and conversion data inside the ad platforms you actually spend on. If you want to move off Google Analytics entirely, that trade-off may be worth it — but TrueAna is built for the opposite goal: getting more out of the GA4 property, and the ad platform integrations, you already have. TrueAna doesn’t store visitor data on your server at all; it reads and displays data live from your own GA4 account. Requirements WordPress 5.7 or higher PHP 7.4 or higher A Google Analytics 4 property (G-XXXXXXXX) A Google account with access to your GA4 property Privacy TrueAna does not collect or store visitor data on your server beyond what WordPress and WooCommerce already store. Analytics data lives entirely in your Google Analytics account; the plugin reads it via the GA4 Data API solely to display inside your dashboard. IP anonymization and Google Consent Mode v2 are available as one-click toggles. When Consent Mode is active the plugin sets a lightweight first-party cookie to carry the visitor’s consent state into server-side Measurement Protocol requests if enabled.