theMarketer – vs Virfice –

Virfice is a self-hosted email marketing and automation plugin for WordPress and WooCommerce. Create newsletters, send targeted email campaigns, capture and manage subscribers, build automated workflows, customize transactional emails, and track campaign performance—all from your WordPress dashboard. Unlike subscriber-based email marketing platforms, Virfice keeps your contacts and campaign data on your own WordPress site. There is no per-contact pricing or artificial subscriber limit. Connect your preferred SMTP provider and retain control of your audience, sending infrastructure, and email marketing data. Get Virfice Pro | Documentation | Support What Can You Do with Virfice? 🎨 Create and send targeted email marketing campaigns 🧲 Capture subscribers with customizable signup forms 🗂️ Organize and segment contacts using lists, tags, and custom fields 🔍 Target audiences with include/exclude filters ⏰ Send campaigns instantly or schedule them for later 🔁 Resend campaigns to non-openers 🤖 Automate emails based on WordPress and WooCommerce events 🛒 Recover abandoned carts with automated follow-up emails 👋 Create welcome, birthday, post-purchase, and customer-engagement workflows 🛍️ Send WooCommerce-triggered emails based on purchases, carts, and customer actions 🧾 Customize and fully brand WooCommerce transactional emails 📧 Customize WordPress system emails 📦 Design emails using ready-made templates and reusable content blocks 📊 Track deliveries, opens, clicks, bounces, and failures ✉️ Connect, configure, and test your preferred SMTP provider—no additional SMTP plugin required A complete Self-Hosted Email Marketing Solution for WordPress Virfice brings email marketing into WordPress, giving you direct control over your audience and campaign data. Your contacts remain on your website instead of being locked inside a third-party email marketing platform. No per-subscriber or per-contact pricing. No artificial limit on the number of contacts you can manage. Send through your preferred SMTP or email delivery provider. Keep your audience, campaigns, and marketing data in WordPress. Manage newsletters, automations, forms, and transactional emails from one dashboard. Your practical sending volume, deliverability, and sending costs depend on your hosting environment and chosen email delivery provider. WordPress Newsletters and Email Campaigns Create, design, schedule, and send newsletters without leaving WordPress. Use the visual email builder and ready-made templates for product updates, company news, offers, announcements, and regular subscriber newsletters. Target the right audience using lists and tags, include or exclude specific subscriber groups, personalize email content, send immediately or schedule campaigns, and resend campaigns to contacts who did not open the original email. Visual Email Builder Create professional, responsive emails with a visual builder built directly into WordPress. Add and arrange content, personalize messages, apply global brand styles, and reuse sections to design faster while keeping your emails consistent. Visual email-building experience. Reusable ready blocks and content sections. Professionally designed email templates. Responsive email layouts. Brand-wide header, footer, colors, and styles. Dynamic placeholders for personalized content. Email preview and test-email options. Audience and Subscriber Management Manage your email marketing audience directly inside WordPress. Add and update contacts manually. Import contacts from CSV files. Export audience data. Organize contacts with lists and tags. Store custom contact fields. Include or exclude audience groups from campaigns. View and edit individual contact information. Manage subscription and unsubscribe status. Email Marketing Automation Build event-based email automation workflows using triggers, conditions, delays, and actions. Automatically welcome subscribers, engage WordPress users, follow up with customers, recover abandoned carts, and deliver timely messages based on activity across your website. Available Automation Triggers Forms Form Submitted Users & Customers New Signup User Birthday User Logged In WooCommerce Order Created Order Paid Order Processing Order Completed Order Cancelled Order On Hold Order Refunded Order Pending Payment Customer Account Created Cart Abandoned Use these triggers to create welcome emails, birthday emails, order follow-ups, post-purchase sequences, payment reminders, customer onboarding, cart-recovery campaigns, and other WordPress and WooCommerce email automations. Abandoned Cart Recovery for WooCommerce Recover potential sales with automated abandoned-cart emails. Virfice can initiate a workflow when a registered or guest customer’s cart becomes abandoned, allowing you to send timely reminders and guide the shopper back to checkout. When an abandoned cart is purchased or emptied, its queued recovery workflow is cleared automatically, helping prevent unnecessary follow-up emails. Lead Capture Forms Grow your email list with customizable, mobile-friendly signup forms—without installing a separate form plugin. Capture leads directly in WordPress, collect custom information, and connect form submissions to your email marketing automations. Email Analytics and Tracking Track campaign delivery, opens, clicks, bounces, and failures from a centralized dashboard. Review campaign performance, understand subscriber engagement, and use the results to improve future newsletters and email campaigns. Open and click tracking can be affected by recipient privacy features, email-client behavior, and other technical factors. WordPress and WooCommerce Transactional Emails Design and manage supported WordPress system emails and WooCommerce transactional emails from one visual interface. Apply your branding, customize the content, preview the result, and send test emails before using a design on your store. Supported Emails New Account Email – Welcome customers or WordPress users after account creation. Reset Password Email – Customize password-reset messages. New Order Email – Notify the store administrator when a new order is placed. Cancelled Order Email – Notify the store administrator when an order is cancelled. Failed Order Email – Notify the store administrator when an order fails. Order On Hold Email – Update customers when an order is placed on hold. Order Processing Email – Notify customers when an order is paid and processing. Order Completed Email – Notify customers when an order is completed. Order Refunded Email – Inform customers when an order is refunded. Customer Invoice Email – Send order details and payment links when applicable. Customer Note Email – Send notes added to a customer’s order. Built-In SMTP Configuration Connect your preferred SMTP service directly inside Virfice. Configure authentication, send a test email, and manage email delivery without installing an additional SMTP plugin. Virfice does not operate an email delivery network. Actual delivery is handled by your configured SMTP or email service provider. Virfice Free and Virfice Pro Virfice Free includes the core tools available in the plugin downloaded from WordPress.org. Virfice Pro extends the platform with additional email marketing, automation, WooCommerce, and audience-management capabilities. Feature availability may vary by plan and version. Visit the Virfice website for the current feature comparison. How to Use Virfice No coding or advanced technical knowledge is required. Install and activate Virfice. Open Virfice from your WordPress dashboard. Configure your sender information and preferred SMTP provider. Import or capture contacts and organize them with lists and tags. Design a newsletter, create a campaign, customize a transactional email, or build an automation workflow. Send a test email, review your settings, and activate or schedule your email.

theMarketer is an email marketing & automation platform, which also provides a powerful Loyalty Program for eCommerce businesses. This add-on tracks every action that you visitors make on your website, in order to provide a personalized experience for each and every user. Being one of the first companies to provide the necessary tools for an affordable Loyalty Program, https://themarketer.com/ offers you the necessary tools to engage your customers on multiple channels, such as Email, Push notifications and SMS, while also enabling you to increase customer retention and lifetime value with our powerful Loyalty Program. theMarketer Features: Newsletters – The starting point of every email marketing journey. You can use our pre-defined templates or build your own using our visual builder. You can send your first campaign in a matter of minutes. Unique Campaigns – Create personalized newsletter that matter across all channels. Be anywhere your customers are and deliver a consistent and personalized experience through email, SMS, and push notifications. Marketing automation – Impeccable customer journeys that drive sales on autopilot. Design action-based, code-free, targeted automations that engage and convert around the clock. Feedback and Reviews – Build trust and manage your online reputation. Collect, monitor, and respond to your reviews quicker and easier to give your customers a voice, develop a trustworthy brand, and grow your sales. Loyalty Program – Meet the loyalty program that will transform your business. Stop burning your budget on online ads. Retain your hard-earned customers and maximize their engagement and lifetime value with powerful and catchy solutions designed for your business. Referral Program – From new customers to Brand Ambassadors. Reward users and incentivize them to share your brand with their community and friends and grow your customer base in the most powerful and cost-effective way. Launcher – Meet your most powerful online shop assistant. Skyrocket your conversion rate and encourage your visitors to engage with your shop and become part of your community with theMarketer’s handy launcher. Pricing Free under 1000 subscribers. theMarketer paid plans start from as low as 20 EUR/month. Subscription prices are calculated based on the number of unique subscribers your store has.