Formilla Edge Targeted Messaging Platform for Sales and Marketing vs Virfice –

Virfice is a self-hosted email marketing and automation plugin for WordPress and WooCommerce. Create newsletters, send targeted email campaigns, capture and manage subscribers, build automated workflows, customize transactional emails, and track campaign performance—all from your WordPress dashboard. Unlike subscriber-based email marketing platforms, Virfice keeps your contacts and campaign data on your own WordPress site. There is no per-contact pricing or artificial subscriber limit. Connect your preferred SMTP provider and retain control of your audience, sending infrastructure, and email marketing data. Get Virfice Pro | Documentation | Support What Can You Do with Virfice? 🎨 Create and send targeted email marketing campaigns 🧲 Capture subscribers with customizable signup forms 🗂️ Organize and segment contacts using lists, tags, and custom fields 🔍 Target audiences with include/exclude filters ⏰ Send campaigns instantly or schedule them for later 🔁 Resend campaigns to non-openers 🤖 Automate emails based on WordPress and WooCommerce events 🛒 Recover abandoned carts with automated follow-up emails 👋 Create welcome, birthday, post-purchase, and customer-engagement workflows 🛍️ Send WooCommerce-triggered emails based on purchases, carts, and customer actions 🧾 Customize and fully brand WooCommerce transactional emails 📧 Customize WordPress system emails 📦 Design emails using ready-made templates and reusable content blocks 📊 Track deliveries, opens, clicks, bounces, and failures ✉️ Connect, configure, and test your preferred SMTP provider—no additional SMTP plugin required A complete Self-Hosted Email Marketing Solution for WordPress Virfice brings email marketing into WordPress, giving you direct control over your audience and campaign data. Your contacts remain on your website instead of being locked inside a third-party email marketing platform. No per-subscriber or per-contact pricing. No artificial limit on the number of contacts you can manage. Send through your preferred SMTP or email delivery provider. Keep your audience, campaigns, and marketing data in WordPress. Manage newsletters, automations, forms, and transactional emails from one dashboard. Your practical sending volume, deliverability, and sending costs depend on your hosting environment and chosen email delivery provider. WordPress Newsletters and Email Campaigns Create, design, schedule, and send newsletters without leaving WordPress. Use the visual email builder and ready-made templates for product updates, company news, offers, announcements, and regular subscriber newsletters. Target the right audience using lists and tags, include or exclude specific subscriber groups, personalize email content, send immediately or schedule campaigns, and resend campaigns to contacts who did not open the original email. Visual Email Builder Create professional, responsive emails with a visual builder built directly into WordPress. Add and arrange content, personalize messages, apply global brand styles, and reuse sections to design faster while keeping your emails consistent. Visual email-building experience. Reusable ready blocks and content sections. Professionally designed email templates. Responsive email layouts. Brand-wide header, footer, colors, and styles. Dynamic placeholders for personalized content. Email preview and test-email options. Audience and Subscriber Management Manage your email marketing audience directly inside WordPress. Add and update contacts manually. Import contacts from CSV files. Export audience data. Organize contacts with lists and tags. Store custom contact fields. Include or exclude audience groups from campaigns. View and edit individual contact information. Manage subscription and unsubscribe status. Email Marketing Automation Build event-based email automation workflows using triggers, conditions, delays, and actions. Automatically welcome subscribers, engage WordPress users, follow up with customers, recover abandoned carts, and deliver timely messages based on activity across your website. Available Automation Triggers Forms Form Submitted Users & Customers New Signup User Birthday User Logged In WooCommerce Order Created Order Paid Order Processing Order Completed Order Cancelled Order On Hold Order Refunded Order Pending Payment Customer Account Created Cart Abandoned Use these triggers to create welcome emails, birthday emails, order follow-ups, post-purchase sequences, payment reminders, customer onboarding, cart-recovery campaigns, and other WordPress and WooCommerce email automations. Abandoned Cart Recovery for WooCommerce Recover potential sales with automated abandoned-cart emails. Virfice can initiate a workflow when a registered or guest customer’s cart becomes abandoned, allowing you to send timely reminders and guide the shopper back to checkout. When an abandoned cart is purchased or emptied, its queued recovery workflow is cleared automatically, helping prevent unnecessary follow-up emails. Lead Capture Forms Grow your email list with customizable, mobile-friendly signup forms—without installing a separate form plugin. Capture leads directly in WordPress, collect custom information, and connect form submissions to your email marketing automations. Email Analytics and Tracking Track campaign delivery, opens, clicks, bounces, and failures from a centralized dashboard. Review campaign performance, understand subscriber engagement, and use the results to improve future newsletters and email campaigns. Open and click tracking can be affected by recipient privacy features, email-client behavior, and other technical factors. WordPress and WooCommerce Transactional Emails Design and manage supported WordPress system emails and WooCommerce transactional emails from one visual interface. Apply your branding, customize the content, preview the result, and send test emails before using a design on your store. Supported Emails New Account Email – Welcome customers or WordPress users after account creation. Reset Password Email – Customize password-reset messages. New Order Email – Notify the store administrator when a new order is placed. Cancelled Order Email – Notify the store administrator when an order is cancelled. Failed Order Email – Notify the store administrator when an order fails. Order On Hold Email – Update customers when an order is placed on hold. Order Processing Email – Notify customers when an order is paid and processing. Order Completed Email – Notify customers when an order is completed. Order Refunded Email – Inform customers when an order is refunded. Customer Invoice Email – Send order details and payment links when applicable. Customer Note Email – Send notes added to a customer’s order. Built-In SMTP Configuration Connect your preferred SMTP service directly inside Virfice. Configure authentication, send a test email, and manage email delivery without installing an additional SMTP plugin. Virfice does not operate an email delivery network. Actual delivery is handled by your configured SMTP or email service provider. Virfice Free and Virfice Pro Virfice Free includes the core tools available in the plugin downloaded from WordPress.org. Virfice Pro extends the platform with additional email marketing, automation, WooCommerce, and audience-management capabilities. Feature availability may vary by plan and version. Visit the Virfice website for the current feature comparison. How to Use Virfice No coding or advanced technical knowledge is required. Install and activate Virfice. Open Virfice from your WordPress dashboard. Configure your sender information and preferred SMTP provider. Import or capture contacts and organize them with lists and tags. Design a newsletter, create a campaign, customize a transactional email, or build an automation workflow. Send a test email, review your settings, and activate or schedule your email.

Formilla Edge is a powerful email, live chat, and in-app messaging platform to help you target customers with the right message at the right time using automation. This plugin installs the Formilla script to your WordPress website, including the live chat widget component. You’ll be required to sign up for a Formilla account and your free 15-day Premium trial begins. We offer a free account where you can live chat with website visitors (unlimited chats). Sending emails and displaying in-app Smart Messages are otherwise available with our Growth plan only. Upgrade to our Growth plan and enjoy the following features: Send Unlimited Emails to your Contacts: Keep customers coming back to your website with Formilla Edge email messaging. Use the “Personal” template so it looks like you’re contacting your customer directly, and not via a mass email marketing campaign. Use the “Professional” template when sending a company announcement, blog update, or similar, which includes your company logo, social links, and company address. Sending emails is a paid feature and comes with our Growth package tier. Send Emails from your Email Domain: Send emails to customers using your business domain (example: [email protected]) without any mention of Formilla. Live Chat with Website Visitors: Live chat and convert website visitors into customers using our web dashboard, Windows desktop app, or with your mobile device using our iPhone or Android apps (this comes with our free package). Display unlimited In-App Messages: Display in-app messages to your Formilla contacts using multiple different display types on your website (popups, corner widgets, website bars). Announce a limited time offer or sale, offer a coupon code, direct users to your latest blog, communicate breaking news or a maintenance outage, or market virtually anything to your visitors. A.I. Chat Bots: Formilla Chat bots allow customers to dramatically reduce support time by setting up a Helper Bot that automatically responds to common visitor questions at any time — day or night — using the power of Artificial Intelligence (paid feature add-on). Pro-active Chat: Enable pro-active chat to trigger live chat automatically with a visitor after a defined number of seconds. Automatic Audience Messages: Setup an email message or in-app message once, and we’ll automatically send it as soon as contacts perform a specific action on your website, or meet a given condition. Targeted Messaging: Track customers’ behavior in Formilla with custom attributes & events, and use the data to send well-timed in-app or email messages to your customers (e.g. when users sign-up, based on purchase activity, # of website visits, etc.). Lightbox Popup (Modal): Use lightbox popups in the center of your website to really get your website customers’ attention! They’re also mobile-ready, so they look great on smartphones or tablets. Top or Bottom Website Bars: Top or bottom website bars are a great alternative to lightbox modals and allow you to display a message across the top or bottom of your website. Sliding Corner Popup: The sliding corner popup is more subtle as it quietly slides in to display in the bottom-left or bottom-right corner of your website. Timing and Scroll-based Triggers: Display an in-app message after a defined number of seconds (e.g. after 15 seconds), or to automatically popup if the visitor scrolls on your website. Also control how often to display the in-app message to a visitor by selecting Always, One Time, Daily, Monthly, etc. Real-time Visitor Monitoring: View the most active visitors on your site and see how they interact with your in-app messages or widgets in real-time. You’ll also see each visitors’ page URL, where the traffic came from (referring website), the user’s country/location, whether they’re new or returning, and more. Contacts Management: Store your contacts in Formilla, and segment them automatically into separate groups to target them effectively. You can also tag high-value prospects for follow-up, as VIP customers, or really anything else. Use our super fast search and filtering options to find your contacts quickly. Email Collection Widgets: Continually grow your email list with our email collection popups. Facebook and Twitter Social Media Widgets: Increase your Facebook Likes and Twitter Followers using our social media widgets. Robust APIs: Push your data to Formilla to track advanced customer behavior with our Javascript and REST APIs. Track last order date, member signup date, total amount spent, or anything else.