Side-by-side comparison · 24 data points
| Elemailer Lite – Elementor email template & campaign builder | Email Template Designer – WP HTML Mail | |
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| Metric | Elemailer Lite – Elementor email template & campaign builder | Email Template Designer – WP HTML Mail |
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| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | 27 | ★ 87 |
| Active installs | 5,000+ | 20,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Email Template Designer – WP HTML Mail edges out Elemailer Lite – Elementor email template & campaign builder on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Email Template Designer – WP HTML Mail; mid-market and enterprise merchants with specific feature requirements should evaluate both — Elemailer Lite – Elementor email template & campaign builder's 27-review base may include the workflow context that matches your specific use case better than Email Template Designer – WP HTML Mail's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Elemailer Lite – Elementor email template & campaign builder audit • Email Template Designer – WP HTML Mail audit
| Keyword | Elemailer Lite – Elementor email template & campaign builder | Email Template Designer – WP HTML Mail |
|---|---|---|
| contact form | #680 | #794 |
| contact | #834 | #988 |
Email Template Designer – WP HTML Mail has the higher average rating (4.8★ from 87 reviews) compared to Elemailer Lite – Elementor email template & campaign builder (4.6★ from 27 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Elemailer Lite – Elementor email template & campaign builder fits better if you prioritize broader integrations; Email Template Designer – WP HTML Mail is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Email Template Designer – WP HTML Mail has more onboarding documentation maturity (87 reviews vs 27), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Elemailer Lite – Elementor email template & campaign builder typically suits early-stage and growth-mode stores based on its review-base composition (27 reviews). Email Template Designer – WP HTML Mail aligns more with early-stage and growth-mode stores (87 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Elemailer Lite – Elementor email template & campaign builder and Email Template Designer – WP HTML Mail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Elemailer Lite – Elementor email template & campaign builder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.