Ecwid by Lightspeed Ecommerce Shopping Cart vs SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments

Ecwid Ecommerce Shopping Cart is everything you need to add an online store to your WordPress site. Powerful, easy-to-use and Gutenberg-friendly. Hundreds of thousands of sellers in 175 countries, 45 languages supported. PayPal, Stripe and 70+ more payment options. Real-time shipping integrations. Selling on Instagram and Facebook. Automatic Shipping and Taxes The Ecwid ecommerce plugin integrates with major carriers including USPS, UPS, FedEx, Canada Post, Australia Post, and others to automatically calculate shipping rates. Taxes are also automated and can be set-up in a few clicks. Automated tax rate calculations are available for the U.S., Canada, and EU VAT. Additionally, integration with TaxJar provides automatic sales tax reporting and filing in the U.S. Sell on Facebook and Instagram Add your online store to Facebook and sell to millions of Facebook and Instagram users. No addons needed. Ecwid will automatically synchronize your products, customers, orders and inventory between your WordPress and Facebook storefronts. Join! eCommerce Mobile Apps Ecwid Shopping Cart provides mobile applications for iOS and Android to manage your store and sell on the go. Scan products, track inventory, manage sales and accept payments using your mobile device as a POS station. Your ecommerce data is automatically synchronized with your WordPress shopping cart, Facebook store and other online storefronts. Unlimited Storage, Automatic Backups and Seamless Upgrades With the Ecwid Shopping Cart, your online store data is fully hosted on our secure servers. Regardless of the WordPress hosting service you use, your Ecwid online store includes: unlimited storage regular backups seamless upgrades and security updates So you don’t need to worry about software updates, security patches and server maintenance – we do that for you. Your online store gets all the new ecommerce features and bug fixes automatically. PCI DSS validated Level 1 Service Provider Ecwid Shopping Cart is PCI DSS Level 1 certified, which is the gold standard for e-commerce solutions worldwide. This means that Ecwid helps your online store meet the security requirements of the bank you do business with. Superb Support Friendly and knowledgeable support experts available 24/5 so you can get immediate help when you need it. Support options include email, e-commerce community forums, chat and phone support. Sell Everywhere With Ecwid, you can include your ecommerce shop on multiple websites, blogs, social sites and ecommerce marketplaces like Amazon, eBay and Google Shopping and sell simultaneously everywhere. Add your online store to as many sites as you want, manage it from one place. Mobile Responsive Design Ecwid works great on any WordPress site, especially those running on mobile-optimized themes. Your online store looks perfect on smartphones and automatically adapts to your customer’s screen size: laptops, tablets, smart TVs or smart watches. Hundreds of extensions and powerful API There is a lot of in-house and third party extensions built on the Ecwid Ecommerce APIs. You can find a ready made plugin extending features of your online storefront the way you want or build a custom addon yourself. The existing family of third party plugins include tax automation apps like TaxJar, fulfilment services like ShipStation, customer support tools like LiveChat and many others. Plans start at just $5/mo Start selling ealisy with no big investment. As your online shop grows, Ecwid grows with you. When the time is right, consider upgrading your store to one of our premium plans to get more robust features and preferred support. See also: Ecwid plan and pricing See Ecwid In Action Ecwid Ecommerce Control panel (you will be able to create an Ecwid account) Showcase Ecwid Site www.ecwid.com Terms of usage The plugin uses the Ecwid ecommerce cloud services (www.ecwid.com). Your store data is securely hosted with Ecwid under the terms and conditions listed here: Terms of Service Privacy Policy The plugin uses CDN services by AWS Cloudfront to speed up user stores. It is managed by the Ecwid Terms of Service and Privacy Policy and AWS Customer Agreement.

The New Way To Sell Anything On WordPress! ★★★★★ eCommerce on WordPress has evolved and so have the tools. SureCart brings a modern, intuitive approach to selling online. It’s lightweight, flexible, and built to work seamlessly with your existing WordPress setup. Whether you’re selling digital products, subscriptions, services, or physical goods, you can launch a fully functional store without complexity. What’s New | Blog | Docs | Video Tutorials | Get Help | Community Start With a Completely Free Store With SureCart’s free plan, you can create a store with full core functionalities: unlimited products, flexible checkout customization, subscription support, and powerful built-in features, without needing a stack of add-ons. Scale when you’re ready. No forced upgrades. No unnecessary bloat. What Makes SureCart Different? SureCart was built to give WordPress users a modern alternative to traditional ecommerce plugins. Most WordPress ecommerce solutions run entirely inside your website. As stores grow, this can introduce performance issues, database bloat, plugin conflicts, and caching complications. SureCart takes a fundamentally different approach. SureCart consists of two parts: the plugin and the platform. The plugin connects your WordPress site to the SureCart platform — a cloud-based ecommerce engine designed specifically to handle payments, subscriptions, taxes, and checkout processing at scale. Instead of placing all ecommerce processing load on your website, SureCart handles heavy operations on its own infrastructure. This reduces strain on your server, improves reliability, and minimizes conflicts with themes, caching systems, or other plugins. Because of this architecture, you get: A lighter WordPress footprint Reduced database bloat Fewer plugin conflicts Compatibility with caching systems Built-in security, backups, and infrastructure handling The result is a smoother ecommerce experience with less technical overhead and fewer moving parts to manage. Who Is SureCart For? Each year we send all of our users a survey, so here are the 2025-26 results of who is using SureCart. Subscription-Based Businesses: SureCart is ideal for coaches, course creators, membership sites, and SaaS companies that rely on recurring revenue and need powerful subscription management with built-in retention tools. Service-Based Businesses: Perfect for web agencies, legal firms, and local businesses that charge through subscriptions, installment plans, or one-time setup fees with flexible billing built right into the checkout. Digital Product Creators & Developers: Built for selling ebooks, printables, creative assets, and digital downloads and increasingly trusted by WordPress software developers who leverage SureCart’s built-in licensing system. Physical Product Stores: Great for merchants who want a simple way to launch an online store, manage orders and fulfillment, and increase average order value with built-in cart abandonment recovery, order bumps, and post-purchase upsells. Agencies & Freelancers: Instead of turning down eCommerce projects due to complexity, agencies are confidently taking on more online store clients. SureCart makes setup and ongoing management simple and their clients love the experience. Nonprofits & Fundraisers: Ideal for charities and causes that need flexible donation forms while also having the ability to sell merchandise, event tickets, or other products, all from one streamlined checkout experience. Traditional Storefront Wanting to add a traditional online store to your websites? This is where you have a shop page to showcase all of your products, product pages, cart, then checkout? SureCart has all the features for selling products this way on your website. These include product variations, product collection, coupons, inventory tracking, shipping calculations, product fulfillment, product returns, and customer area. Product Pricing Options (Now with Dynamic Pricing) SureCart gives you flexible, conversion-focused pricing control without duplicating products or creating complex checkout flows. Instead of being limited to one price per product, you can attach multiple pricing options to a single product and let customers choose what works best for them. You can offer: One-time payments Subscription payments (daily, weekly, monthly, yearly, etc.) Installment plans Free trials Paid trials Setup fees Setup discounts “Name your own price” Dynamic Pricing (New) SureCart also includes built-in Dynamic Pricing, allowing prices to automatically adjust at checkout based on real conditions. You can: Apply discounts when cart subtotal exceeds a threshold Add conditional fees based on user role or customer type Offer bulk/quantity discounts Reward logged-in customers with special pricing Run BOGO-style offers without duplicating products Pricing updates instantly at checkout exactly where buying decisions happen. This makes it easier to increase average order value (AOV), reward loyal customers, and run smarter promotions without adding extra plugins. Advanced Subscription Management & Retention for WordPress Selling a subscription is the easy part. Managing renewals, reducing churn, and maximizing lifetime value is where subscription businesses actually grow. SureCart goes beyond basic recurring payments by giving you built-in tools to actively manage and retain subscribers and not just collect payments. Flexible Subscription Setup With SureCart, you can: Create flexible billing intervals (daily, weekly, monthly, yearly, or custom) Offer free trials and paid trials Add setup fees or setup discounts Create installment-style subscription payments Apply Dynamic Pricing rules to subscription products Offer multiple pricing options on a single subscription product Reduce Churn From Failed Payments One of the biggest causes of subscription churn is failed payments. SureCart includes built-in dunning management that: Automatically retries failed payments Sends advanced pre-payment reminders Notifies customers about payment issues Helps recover revenue that would otherwise be lost This helps keep subscribers active without requiring third-party add-ons. Reduce Voluntary Cancellations The second major source of churn is subscribers choosing to cancel. SureCart’s Subscription Saver feature helps reduce cancellations and gives you insights into why customers leave. You can: Offer upgrade or downgrade paths with automatic proration Allow customers to pause subscriptions instead of cancelling Reactivate cancelled subscriptions Let customers change payment methods Allow changes to billing dates Provide self-service management via customer dashboards Instead of forcing cancellations, you give customers flexible options that keep revenue flowing. Built-In Management Without Extra Extensions Many WordPress setups require multiple add-ons to manage subscriptions effectively. SureCart includes subscription logic, retention tools, and email notifications natively. Because SureCart is cloud-based and API-driven, subscription processing is handled reliably without adding heavy processing load to your WordPress site. This gives you greater control over subscriber experience, retention, and recurring revenue, all from a single platform. The Best WooCommerce Alternative SureCart is the WooCommerce alternative WordPress users have been asking for! We highly respect WooCommerce and how it has paved the way for adding an online store to WordPress. But it’s not ideal for everyone. It would cost you $2,849 per year, per store, in WooCommerce add-ons to get the same features SureCart offers out of the box! And your store would be more prone to plugin conflicts, security vulnerabilities, constant updates required for each plugin, and a potentially slower website. (These are reasons told to us by SureCart merchants that switched from WooCommerce) There are cases where using WooCommerce may be the only choice for your store due to their deep ecosystem of paid add-ons and payment gateways if you have very specific requirements. Where SureCart’s approach is different. Everything is built in, no add-on required. Everything is made easier, your site will run faster, we are there to support you, you are never alone. SureCart Features These are just some of the key features SureCart users love. Multiple Payment Processors, Express Checkout ApplePay & GooglePay: Easily connect to Stripe, PayPal, Razorpay, and Mollie with support for 135+ currencies, 45+ countries, and dozens of payment methods including cards, wallets, bank debits, and more. You can use multiple processors on a single checkout form. Also, you can optionally accept ApplePay or GooglePay express checkout options. Powerful Payment Options: One-time payments, subscriptions, subscriptions with free trials, setup fees, payment plans (installments), pay what you want, donations. SureCart covers most ways you may want to be paid, all included for free. Most Complete Subscription Payments System: There is a lot more to subscriptions than simply rebilling on an interval. SureCart’s subscription engine is second to none. With our extensive subscription payments options, you can sell your subscriptions how you want. But SureCart goes beyond other ecommerce platforms by offering prorated upgrades or downgrades. So if you are offering a monthly subscription or an annual subscription and your buyer wants to upgrade, SureCart can prorate the upgrade. Built-In Product Reviews SureCart includes a native product review system so you can collect and display verified customer feedback without installing a separate reviews plugin. You can enable star ratings with written feedback, moderate and approve reviews, and display them directly on product and checkout pages. Reviews are managed inside your SureCart dashboard and work seamlessly with your products and pricing options, helping build trust at the point of purchase without adding extra plugins or complexity. Dynamic Pricing SureCart includes built-in Dynamic Pricing so you can automatically adjust prices at checkout based on real conditions without duplicating products or creating complex coupon rules. You can apply discounts or fees based on cart subtotal, product quantity, customer type, user role, or other checkout conditions, and pricing updates instantly where purchase decisions happen. Dynamic Pricing works seamlessly with one-time payments and subscription products, giving you more flexibility to increase average order value and run smarter promotions without adding extra plugins. Order Bumps & Upsell Funnels: SureCart merchants have more profitable stores due to a full suite of revenue optimization features. Generate more revenue with one-click order bumps, post purchase one-click upsells, and cart abandonment recovery. Affiliate Platform: Generate more sales by adding an affiliate program. Easily launch an affiliate program in just a few minutes. You can customize each aspect of your affiliate program, including lifetime commissions, custom affiliate rates, affiliate coupons, and more. Self Service Customer Area (Subscription Upgrades / Downgrades): With our highly customizable customer area, you can have full control on what a customer sees and is able to do. For example, you can let your customers change their personal details, password, access secure digital downloads, update credit cards on file, upgrade a subscription, downgrade a subscription. All with a beautiful and modern user experience. Customizable Shopping Experience: Customize product pages, shop pages, cart, and customer dashboard using an intuitive and powerful drag and drop editor that utilizes the WordPress block editor. Flexible Checkout Form Builder: Create a completely custom checkout form. In fact, create as many as you like. There is no other ecommerce platform with this much customizability. Simply drag and drop fields, price choosers, donation choosers, check boxes, and other parts to create the perfect checkout form. Coupon Discounts: Incentivizing buyers with a coupon discount is a great way to increase sales. You can easily create unlimited coupons as well as automatically add coupons with a URL parameter. Secure digital file delivery: Selling digital downloads? This could be software, printables, ebooks, you name it and SureCart can deliver it securely to your buyers. Slide-out Cart: If you want to sell your products or services using a traditional cart allowing buyers to add items then checkout, you will love SureCart’s beautiful and lightning fast slide-out cart. Complete EU Compliance: If you are an EU-based merchant, you know there are very strict requirements regarding VAT, how you display the prices inclusive of VAT, what information is on invoices, how invoices need to be numbered, etc. SureCart has you covered. Integrate & Automate: The most important part of an ecommerce platform is how it integrates with other plugins and external platforms. SureCart offers integrations with many WordPress plugins, so you can use SureCart for all of your ecommerce. Seamless Scaling: With other ecommerce plugins, if you get an influx of buyers for that big sale or promotion, unless you have high-powered and high cost hosting, your website will be slow or worse, it will crash. Since SureCart is platform based, when you get an influx of new buyers, you have nothing to worry about because we take care of the scaling for you. Real-time VAT & Sales Tax Calculations: Other ecommerce platforms let you integrate with expensive tax calculation services, usually costing $50 per month and up. Not with SureCart, we are fully integrated with TaxJar, and we pay for the calculations, so you don’t have to. And the setup is a breeze. SureCart Integrations Recommended OttoKit SureDash SureMembers Astra Starter Templates Analytics Google Analytics Facebook Pixel Analytics WP Conversion Bridge Independent Analytics Kadence Insights Automation OttoKit Bit Flows Zapier WPFusion Bit Integrations Flowmattic Integrately Omnisend Pabbly Connect Thrive Automator viaSocket Booking & Events LatePoint Pie Calendar Community / Network SureDash BuddyBoss GamiPress Omnisend Courses & Online Learning SureDash LearnDash LifterLMS Masteriyo TutorLMS Data Management WP Ultimate CSV Importer Design & Theme Astra Bricks Builder Starter Templates Block Editor (Gutenberg) Kadence Cloud Meta Box Advanced Custom Fields JetEngine Elementor Spectra Website Builder Divi Builder Beaver Builder Thrive Architect Oxygen Builder Themes SureCart works with any theme, including: Astra Theme Avada Blocksy Divi Theme Flatsome GeneratePress Kadence Theme Neve OceanWP Spectra One Theme Membership SureMembers MemberPress Other Integrations Presto Player AffiliateWP OttoKit Integrations SureCart also integrates with OttoKit, which is like Zapier for WordPress. OttoKit integrates with over 500 apps and services. These will require you to add the OttoKit plugin to your website to integrate with: ActiveCampaign ConvertKit FluentCRM Google Sheets GoHighLevel Klaviyo MailChimp MailGun Restrict Content Pro SendinBlue Slack The Events Calendar Twilio Webhooks WhatsApp Zoom See the full list Join The SureCart Facebook Group Join our Facebook group community: Learn the tricks and techniques that other SureCart users are using to grow their business. Also, get exciting insider information on upcoming feature releases. Want to contribute to the plugin? You may now contribute to the plugin on Github: SureCart WordPress Plugin on Github Terms And Conditions Privacy Policy