EasyPusher – Web Push Notifications vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Add web push notifications to your WordPress site with EasyPusher. Send browser push notifications to Chrome, Firefox, Edge, Opera, and Safari subscribers — re-engage visitors after they leave, announce new content, drive traffic back to your site, and grow your audience. EasyPusher takes care of the parts of web push that usually slow you down: VAPID key generation, service-worker installation, cross-browser payload quirks, and subscriber storage. Install the plugin, paste your API Key, and you’re live — the full push pipeline is managed for you in the EasyPusher cloud. What you can do Send web push notifications to all subscribers or to targeted segments Capture browser subscribers with a customisable opt-in prompt — no coding required Schedule push notifications in advance, or send them instantly Track delivery and engagement — sent, delivered, clicked, dismissed, CTR UTM tracking on every link so push traffic shows up in your analytics Cross-browser support — Chrome, Firefox, Edge, Opera, and Safari, on both desktop and mobile Multi-site ready — manage push campaigns across several WordPress sites from one EasyPusher dashboard Fast CDN delivery — the JS SDK and service worker load from Cloudflare for minimal performance impact Easy uninstall — the plugin cleans up its WordPress options and removes the service-worker proxy file on uninstall Common use cases Content publishers and bloggers — notify subscribers when new articles, podcasts, or videos are published News sites — push breaking-news alerts to your audience in real time Online stores — announce flash sales, new product launches, and restocks via browser push Membership and education sites — let learners know about new lessons, courses, or community activity Marketing teams — schedule re-engagement campaigns to bring lapsed visitors back to your site How it works Sign up for a free EasyPusher account. Add your WordPress site in the EasyPusher dashboard and copy the generated API Key. Install this plugin, go to EasyPusher → Settings, and paste the API Key. Configure your opt-in prompt in the EasyPusher dashboard (style, copy, trigger). Visitors see the prompt, click Allow, and start receiving the push notifications you compose from your EasyPusher dashboard. The plugin does three things on your WordPress site: it injects the EasyPusher JS loader snippet into on public pages, writes a 2-line ep-sw.js service-worker proxy file to your site root on activation, and adds a Stats page to the WP admin that pulls live numbers from your EasyPusher account. A free account at easypusher.com is required. External Service: EasyPusher This plugin requires an account at EasyPusher.com to function. EasyPusher is a web push notification service that provides the server-side infrastructure (VAPID keys, opt-in prompt rendering, push fanout, analytics). Service links: Service homepage: https://easypusher.com Terms of Service: https://easypusher.com/terms Privacy Policy: https://easypusher.com/privacy Requirements WordPress 6.2 or higher PHP 7.4 or higher HTTPS enabled on your site (required for push notifications)

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.