Send Data to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations vs WP Fusion Lite – Marketing Automation and CRM Integration for WordPress

EasyLink Automations is a powerful automation plugin that lets you create sophisticated workflows directly inside WordPress. Connect your WordPress site with third-party platforms, automate repetitive tasks, and build complex integrations — all without writing code. With 530+ triggers across 120 platforms, 550+ actions across 50+ integrations, and 43 authentication connectors, EasyLink Automations is one of the most comprehensive automation solutions for WordPress. Links: Website — documentation, guides, and pro add-on Community — join the Facebook group for support and discussion Source Code — contribute on GitHub Free Triggers (59) Start automations when events happen in WordPress, WooCommerce, LMS plugins, and 20 form builders. Incoming Webhook (1): * Incoming Webhook — trigger automations from any external service via a unique URL WordPress (17): * Post Published, Post Updated, Post Status Changed, Post Moved to Trash, Post of Type Set to Status, User Views a Post * User Registered, User Login, User Resets Password, User Meta Key Updated, User Profile Field Updated * Role Added to User, Role Removed from User, User Role Changed, User Role Updated * Comment Added, Comment Approved WooCommerce (5): * Product Purchased, Order Paid, Order Status Changed, Order Note Added, Customer Created Academy LMS (2): * Course Completed, Enrolled in Course LearnDash (2): * Course Completed, Lesson Completed LearnPress (1): * Course Completed Tutor LMS (1): * User Enrolled in Course Form Triggers (29 triggers across 20 form plugins): * Elementor Pro (4), Gravity Forms (5), Fluent Forms (2), Formidable Forms (2), WPForms (2), Contact Form 7 (1), Forminator (1), Ninja Forms (1), Bricks Builder (1), Beaver Builder (1), Divi Builder (1), Convert Pro (1), JetFormBuilder (1), Kadence Forms (1), MetForm (1), HappyForms (1), Pie Forms (1), SureForms (1), WS Form (1), UAG Forms (1) Pro Triggers (456+) The Pro add-on unlocks 456+ additional triggers across 92 platforms: eCommerce: * WooCommerce Subscriptions (8), WooCommerce Memberships (4), WooCommerce Bookings (2), WooCommerce ShipStation (3) [PRO] * FluentCart (20), Easy Digital Downloads (16), CartFlows (10), StoreEngine (1) [PRO] CRM & Email Marketing: * FluentCRM (19), JetpackCRM (10), MailerPress (9) [PRO] * Groundhogg (2), MailPoet (1), Mail Mint (3), Newsletter (1), Fluent SMTP (1) [PRO] LMS & Courses: * LearnDash (17 additional), Tutor LMS (8 additional), LifterLMS (8), Sensei LMS (7), MasterStudy LMS (5), Masteriyo (4), Academy LMS (3 additional), LearnPress (2 additional), WPLMS (1), Thrive Apprentice (9), SureDash (10) [PRO] Membership & Access: * MemberPress (5), MemberPress Courses (2), Paid Memberships Pro (5), Restrict Content Pro (3), Ultimate Member (4) [PRO] Community & Forums: * BuddyBoss (14), BuddyPress (16), PeepSo (8), Asgaros Forum (2), wpForo (2) [PRO] * FluentCommunity (17), ProfileGrid (11) [PRO] Affiliate & Referral: * AffiliateWP (9), FluentAffiliate (13), Easy Affiliate (3), SliceWP (4) [PRO] Booking & Appointments: * Amelia (10), FluentBooking (3), Appointment Hour Booking (2), JetAppointments Booking (4), Simply Schedule Appointments (3) [PRO] Events: * The Events Calendar (4), Events Manager (4), Modern Events Calendar (5), WP Cafe (2) [PRO] Page Builders & Content: * Voxel (44), JetEngine (1), Presto Player (2), Powerful Docs (1) [PRO] * Advanced Custom Fields (3), Meta Box (3) [PRO] Gamification: * GamiPress (4) [PRO] Donations: * GiveWP (5) [PRO] Payments: * Paymattic (2), WP Simple Pay (3) [PRO] SureCart Ecosystem: * Services for SureCart (13), Support Portal for SureCart (6) [PRO] Marketing & Analytics: * Thrive Leads (2), Thrive Ovation (1), RafflePress (2), Advanced Ads (2), Advanced Coupons (4) [PRO] * ClickWhale (4), PrettyLinks (1), WP Fusion (3) [PRO] User Management: * WP User Manager (6), ProfilePress (2), New User Approve (1), WP Subscription (6) [PRO] Import & Sync: * WP All Import (3) [PRO] Miscellaneous: * FluentBoards (4), FunnelKit Automations (4), GravityKit (2), Ninja Tables (2) [PRO] * WP Job Manager (1), WP Polls (2), WP Travel Engine (4), Trigger Button (1), WP Loyalty (1), Project Huddle (2) [PRO] Free Actions (26) Perform tasks when triggers fire: Core (2): * Send Email — send custom emails with dynamic content * Webhook — send data to any external URL WordPress (2): * Create Post — create posts, pages, or custom post types * Update User Meta — update user metadata fields Google Sheets (9): * Append Row, Update Row, Append or Update Row — write data to a sheet * Get Rows — read rows from a sheet, optionally filtered by a column value * Clear Sheet, Delete Row — remove data from a sheet * Create Spreadsheet, Create Sheet, Delete Sheet — manage spreadsheets and tabs * All Google Sheets actions use the OAuth2 connection Mailchimp (3): * Create Member, Update Member, Get Member (OAuth2) ActiveCampaign (2): * Create Contact, Add Contact Tag Brevo (1): Create Contact MailerLite (1): Create Subscriber Notion (1): Create Database Page Slack (1): Send Message Telegram (1): Send Message Discord (1): Send Message Trello (1): Create Card Pro Actions (533+) The Pro add-on unlocks 533+ additional actions across 38 platforms: CRM & Sales: * ActiveCampaign (37 additional), HubSpot (26), Salesforce (23), Pipedrive (30), Copper (24), FreshworksCRM (19), Keap (17), AgileCRM (12), Monica CRM (52), Salesmate (15), Mautic (20) [PRO] Email Marketing: * Brevo (14 additional), Mailchimp (4 additional), MailerLite (3 additional), GetResponse (5), ConvertKit (4), Lemlist (10), Customer.io (6) [PRO] Email Delivery: * SendGrid (10), Mailgun (1), Mailjet (3), Postmark (2) [PRO] Project Management: * Trello (40 additional), Asana (15), Jira (12), Linear (7), ClickUp (13), GitHub (29) [PRO] Communication: * Slack (26 additional), Discord (12 additional), Telegram (11 additional) [PRO] Productivity: * Notion (12 additional), Airtable (6) [PRO] Help Desk: * Zendesk (12), Freshdesk (8), Intercom (12) [PRO] Marketing: * Drift (4) [PRO] 43 Authentication Connectors Free (13): * OAuth2: Google Sheets, Mailchimp * API Key / Token: ActiveCampaign, Brevo, MailerLite, Notion, Slack, Telegram, Discord, Trello * Generic: Custom API Key, Basic Auth, Bearer Token Pro (30): [PRO] * OAuth2: HubSpot, Salesforce, Zoho CRM, GitHub * API Key / Token: Airtable, Asana, ClickUp, ConvertKit, Copper, Customer.io, Drift, Freshdesk, FreshworksCRM, GetResponse, Intercom, Jira, Keap, Lemlist, Linear, Mailgun, Mailjet, Mailjet SMS, Mautic, Monica CRM, Pipedrive, Postmark, Salesmate, SendGrid, AgileCRM, Zendesk Key Features Visual Automation Builder — design workflows with an intuitive interface Multi-Step Workflows — chain multiple actions in sequence with conditional delays Action-Level Conditional Logic — add conditions to any action so it only runs when specific criteria are met (supports AND/OR logic with 10 operators) Dynamic Field Mapping — use placeholders like {{post_title}} to pass data between steps Incoming & Outgoing Webhooks — send and receive data to/from external services Execution Logging — monitor automation runs, view results, and debug issues Auto Log Cleanup — configurable retention with automatic daily cleanup Email Notifications — get notified when automations fail Connection Testing — automatically validates credentials before saving connections Pro Add-on — unlock 456+ additional triggers, 533+ additional actions, and 30 authentication connectors External services This plugin connects to external third-party services when configured by the site administrator. No data is sent to any external service unless the administrator explicitly sets up a connection and creates an automation that uses it. Google Sheets and Google Drive Used to read spreadsheet lists and to read, append, update, and manage rows and sheets in Google Sheets when an automation runs. Data sent: spreadsheet and row data as configured in the automation action (e.g. form field values, post data, user data). When: each time an automation containing a Google Sheets action is triggered. Authentication: OAuth2 — the administrator authorizes access through their Google account. Google Terms of Service Google Privacy Policy Mailchimp Used to manage email subscribers in Mailchimp when an automation runs. Data sent: subscriber information as configured in the automation action (e.g. email address, name, tags). When: each time an automation containing a Mailchimp action is triggered. Authentication: OAuth2 — the administrator authorizes access through their Mailchimp account. Mailchimp Terms of Use Mailchimp Privacy Policy ActiveCampaign Used to manage contacts and tags in ActiveCampaign when an automation runs. Data sent: contact information as configured in the automation action. When: each time an automation containing an ActiveCampaign action is triggered. Authentication: API Key + URL provided by the administrator. ActiveCampaign Terms ActiveCampaign Privacy Policy Brevo (formerly Sendinblue) Used to create contacts in Brevo when an automation runs. Data sent: contact information as configured in the automation action. When: each time an automation containing a Brevo action is triggered. Authentication: API Key provided by the administrator. Brevo Terms Brevo Privacy Policy MailerLite Used to create subscribers in MailerLite when an automation runs. Data sent: subscriber information as configured in the automation action. When: each time an automation containing a MailerLite action is triggered. Authentication: API Key provided by the administrator. MailerLite Terms MailerLite Privacy Policy Notion Used to create database pages in Notion when an automation runs. Data sent: page properties as configured in the automation action. When: each time an automation containing a Notion action is triggered. Authentication: Integration Token provided by the administrator. Notion Terms Slack Used to send messages to Slack channels when an automation runs. Data sent: message content as configured in the automation action. When: each time an automation containing a Slack action is triggered. Authentication: Bot Token provided by the administrator. Slack Terms Slack Privacy Policy Telegram Used to send messages via Telegram Bot API when an automation runs. Data sent: message content as configured in the automation action. When: each time an automation containing a Telegram action is triggered. Authentication: Bot Token provided by the administrator. Telegram Terms Telegram Privacy Policy Discord Used to send messages to Discord channels when an automation runs. Data sent: message content as configured in the automation action. When: each time an automation containing a Discord action is triggered. Authentication: Webhook URL provided by the administrator. Discord Terms Discord Privacy Policy Trello Used to create cards in Trello when an automation runs. Data sent: card details as configured in the automation action. When: each time an automation containing a Trello action is triggered. Authentication: API Key + Token provided by the administrator. Trello Terms Trello Privacy Policy Google Fonts The plugin loads the Inter font family from Google Fonts on the plugin’s admin pages for UI styling. Data sent: the user’s IP address is sent to Google’s servers as part of the font request (standard browser behavior). When: each time a plugin admin page is loaded. Google Terms of Service Google Privacy Policy Outgoing Webhooks The Webhook action sends HTTP requests to external URLs configured by the site administrator. Data sent: automation trigger data as configured in the action (method, headers, and body are all set by the administrator). When: each time an automation containing a Webhook action is triggered. The destination URL and service are entirely determined by the administrator. Pro External Services When the Pro add-on is installed, additional external services may be connected. Each Pro integration follows the same pattern: no data is sent unless the administrator explicitly configures a connection and creates an automation using it. Pro integrations include: HubSpot, Salesforce, Zendesk, Intercom, Freshdesk, FreshworksCRM, Copper, Keap, AgileCRM, Drift, SendGrid, Mailgun, Mailjet, Postmark, ConvertKit, Customer.io, GetResponse, Lemlist, Asana, Jira, Linear, ClickUp, Monica CRM, Pipedrive, Mautic, Airtable, Zoho CRM, GitHub, and Salesmate. Each service has its own Terms of Service and Privacy Policy.

WP Fusion Lite synchronizes your WordPress users with leading CRMs and marketing automation systems, keeps user profiles in sync with CRM contact records, and lets you protect site content based on CRM tags. Features Automatically create new contacts in your CRM when users register in WordPress Restrict access to site content using tags and lists in your CRM Synchronize any WordPress user data with custom fields in your CRM Apply tags when users register Import contacts from your CRM as new WordPress users and generate passwords for them Export WordPress users to your CRM as contact records Track visitor activity using your CRM’s tracking scripts (with supported CRMs) WP Fusion is a critical tool in our toolkit for our clients, and we VERY strongly encourage our clients to use WP Fusion if they have any kind of CRM. The software is top notch, and the support team is fast and friendly. Nothing but love for WP Fusion from my team here at House Trevethan. Allen Trevethan – House Trevethan Lite Version This is a free version of WP Fusion. WP Fusion Lite synchronizes your registered WordPress users with your connected CRM, including their name and email address. It does not apply tags based on purchases or course activity, sync form entries, sync customers, or detect any data generated by other plugins. For integration with WooCommerce, LearnDash, Gravity Forms, Elementor and over 100 other popular WordPress plugins, check out one of our paid licenses. Benefits ⚡ Replace Zapier, Integromat, and other integration tools. WP Fusion gives you a direct data sync between your site and your CRM, with no delays or limits. 🔒 Create easy to manage membership sites with drip-released content using timers and logic in your CRM. 💎 Personalize your site by displaying data from CRM contact records, and showing / hiding content based on a user’s CRM tags or lists. WP Fusion allows us to provide tailored customer experiences in WordPress that wow every time. Hundreds of plugins that used to be one size fits all, can now perform differently for each Ontraport contact. For example, a low scoring Ontraport contact can be presented with a winback customer journey in WordPress. This has allowed our clients to increase customer engagement and retention. It’s the only solution that should be considered for any WordPress integration. Josh Schleifer – Triple Canopy Docs and Tutorials 📦 Installation Guide 🔒 Controlling access to content with CRM tags 📝 Shortcodes 👀 Displaying CRM data in WordPress 🔥 Sync WordPress users with CRM contact records 🔑 Import users from your CRM and generate passwords 📤 Export users and metadata to your CRM 📈 Sync Google Analytics and other leadsource variables with your CRM 🏷️ Track user activity using tags 🔮 Auto login links WP Fusion builds a critical bridge between our WooCommerce powered ecommerce site and LifterLMS powered training site to our CRM ActiveCampaign. It was easy to set up. The technical support is above and beyond anything I’ve ever seen. What it does is clearly intelligently designed and well built. Chris Badgett – LifterLMS Supported CRMs and marketing automation platforms ActiveCampaign AgileCRM Autopilot Autonami Bento BirdSend Capsule Constant Contact ConvertKit Copper Customerly Customer.io Drift Drip EmailOctopus Emercury Encharge Engage EngageBay Flexie FluentCRM (same site or REST API) GetResponse Gist Groundhogg (same site or REST API) Growmatik HighLevel HubSpot Infusionsoft Intercom Jetpack CRM Kartra Kit Klaviyo Klick-Tipp Loopify MailChimp MailEngine MailerLite Mailjet MailPoet Maropost Mautic Microsoft Dynamics 365 MooSend NationBuilder Omnisend Ontraport Ortto Pipedrive Platform.ly PulseTechnologyCRM Quentn Salesflare Salesforce SendFox Sender.net SendinBlue Sendlane Tubular UserEngage WP ERP Zoho For more info on CRM compatibility, check out the compatibility table. WP Fusion is one of my secret weapons for getting WordPress to keep our member’s data synced with our CRM. This makes everything work so much better when you don’t have to worry about your members having issues logging into the member’s area. If you have or are considering having a membership website using WordPress this plugin is a must-have. It will save you hours of time and frustration. Greg Russell – SuccessTeam Marketing