Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) vs EasyCommerce – Agentic AI Ecommerce & Online Store Builder

A customer visits your store at 2 AM and types: “Do you have red sneakers in size 10 under $80?” EasyCommerce’s built-in AI shopping agent searches your catalog, filters by color and size, shows matching products with prices, collects the customer’s details, places the order, and delivers a payment link – all in one conversation. No staff required. No abandoned browsing sessions. A completed sale while you slept. That’s not a future feature. That’s EasyCommerce today. Rated 4.7★ by store owners on WordPress.org. Why Store Owners Are Switching From WooCommerce Running WooCommerce properly costs money most people don’t talk about: Subscriptions extension: $199/year License Manager: $129/year AI content tools: $29-80/month AI image tools: $10-30/month Total: $728-$1,528/year – before you’ve sold a single product. EasyCommerce includes all of this. The core plugin is completely free, with zero transaction fees. Every AI feature – shopping agent, content writer, image generator, business analyst – is built in and runs on 100 free credits every month, refreshed automatically. Try it live – no signup required What Is EasyCommerce? EasyCommerce is a WordPress online store builder and AI ecommerce plugin built from the ground up for the AI era. While WooCommerce, Easy Digital Downloads, and other traditional platforms were designed before AI existed, EasyCommerce was built with it at the core – not bolted on. Built on dedicated database tables (not WordPress posts), EasyCommerce delivers 3-5x faster performance than post-based systems, handles 10,000+ products without slowdown, and keeps your site lean even as your catalog grows. Sell digital products, physical goods, software licenses, and subscriptions – all in one plugin, without the 10-15 extension stack WooCommerce requires. AI Features Agentic AI – Your AI Sales & Store Management Team Two autonomous agents work together: one sells on your storefront 24/7, the other manages your store from the admin panel. Shopping Agent – Conversational Storefront Customers interact in natural language and complete the full purchase journey without leaving the chat. Discovery: Search by keyword, color, size, or price. Browse by category or brand. Get full product details, variants, reviews, and ratings. Pre-purchase: Get an order total with shipping and coupon applied. Validate coupon codes. Calculate shipping to a specific address. Order placement: Collects customer details conversationally, creates a pending order with one or more products, auto-creates a WordPress account for new customers, and delivers a payment link – all in one conversation. Post-purchase self-service: Check order status, view price breakdown, apply a coupon to an unpaid order, update delivery address, add notes, cancel a pending order, or request a confirmation email resend – all verified by email ownership, no support ticket needed. Store Copilot – Natural Language Store Management Available on every EasyCommerce admin page. Ask questions and take action in plain English. “What were my top 5 products last month vs this month?” Ranked table with units sold and revenue. “Create a 20% off coupon called SUMMER20, minimum spend $50, expires December 31” Done. “Issue a refund on order #1042” Validates balance, updates status, sends refund email. “Show customers who haven’t purchased in 90 days” Instant filtered list. Replaces: $50-500/month in business intelligence tools. Multi-Channel Agent Extend the shopping agent to Facebook Messenger and WhatsApp via addons. Each channel is a separate addon – launch one, then add more. AI Smart Search Understands intent even with typos and natural language. “ifon” iPhone products “apple’s phone” iPhone products “wirless hedphones” Wireless headphones WooCommerce requires exact keyword matches and charges $79-199/year for intelligent search. EasyCommerce includes it free. Generative AI – Your AI Copywriter & Product Photographer Three tools that write product descriptions, generate visuals from text, and edit product photos – no designers or copywriters required. AI Content Writer Generate professional product descriptions from your product title and a custom prompt. Short summaries: 20-40 words (catalog pages) Long descriptions: 600-900 words (product pages) SEO-optimised and conversion-focused Replaces: $29-80/month on Jasper AI, Copy.ai, or freelance copywriters. AI Image Generator Create professional product visuals from a text description. Digital product covers and concept art Marketing graphics and social media assets Product visualisations before a photoshoot Replaces: $10-30/month on Midjourney or DALL-E. AI Image Editor Professional photo editing with simple text commands. Background removal (studio-quality results) Image enhancement: lighting, clarity, colour Style transformation and object editing Replaces: $9-29/month on removal.bg, Canva Pro, or Photoshop. Luna – Always-free in-dashboard help assistant. Answers how-to questions whenever you’re stuck. Quick Links Live Demo – Try EasyCommerce instantly. No signup, no install. AI Features – Full AI feature overview Ecommerce Features – Complete ecommerce feature list Addons – 25+ free addons: Mailchimp, Klaviyo, FluentCRM, HubSpot, Zendesk, Slack, Google Sheets Sync, WPBakery, Paddle, PDF Invoices, Points & Rewards, Wishlist, Sliding Cart, Delivery Date Picker, and more Pricing Compare – vs WooCommerce, EDD, FluentCart, SureCart Documentation Developer Docs Support Who Is EasyCommerce For? Digital Product Creators Course creators, authors, designers, and software developers selling ebooks, templates, PDFs, videos, music, and downloadable files. – Secure digital file delivery with download limits – AI-generated product descriptions and cover images – Software license management (Pro addon) – Zero per-transaction fees Subscription Businesses SaaS founders, membership sites, coaching programmes, and communities selling recurring access. – Flexible billing: weekly, monthly, quarterly, yearly – Automatic recurring payments via Stripe and PayPal – Customer self-service subscription dashboard – Pause and cancel subscriptions; email notifications for renewals, failures, and cancellations Learn more Software Licensing Businesses WordPress plugin and theme developers, SaaS products, and digital products requiring activation control. – Automatic license key generation with activation limits per license – Usage tracking, remote deactivation management, and API for license validation – Automatic renewal handling for subscriptions Learn more Physical Product Stores Retailers and handmade goods sellers managing real inventory. – Product variations: size, color, material with per-variant inventory tracking and stock alerts – AI product photography and fast page loads even at 10,000+ products WordPress Agencies Web developers building ecommerce sites for clients. – One plugin instead of a 10+ extension stack – Clean, well-documented codebase with hooks, filters, and full REST API – AI features clients immediately understand and love – Predictable pricing – no surprise extension bills EasyCommerce vs WooCommerce WooCommerce has been the default for 15 years. It’s also become bloated, extension-dependent, and expensive. See the full breakdown. Performance WooCommerce: post tables degrade with large catalogs. EasyCommerce: dedicated database tables – 3-5x faster, scales to 10,000+ products without slowdown. AI Shopping Agent WooCommerce: no conversational agent exists at any price point. EasyCommerce: built-in AI handles product discovery, order placement, and post-purchase support 24/7. Store Management WooCommerce: no AI management tools. EasyCommerce: Store Copilot answers questions, updates orders, and runs analytics in natural language. AI Content & Images WooCommerce: external tools at $30-100/month each. EasyCommerce: 8+ AI features built in with 100 free credits refreshed every month. Annual Cost WooCommerce with subscriptions, license manager, and AI tools: $728-$1,528/year. EasyCommerce: Free core, optional Pro for advanced features. Setup WooCommerce: 10-15 plugins needed. EasyCommerce: everything included or available as one-click addons. Complete Feature List Agentic AI – Shopping Agent – Conversational storefront: product discovery, order placement, post-purchase support 24/7 – Store Copilot – Natural language store management: analytics, orders, catalog, customers, complex data queries – Multi-Channel Agent – Extend to Facebook Messenger and WhatsApp via addons – Luna Help Assistant – Always-free in-dashboard help for store owners – AI Smart Search – Intent-based search with typo correction and natural language understanding – AI Business Analyst – Natural language business intelligence across your entire store Generative AI – AI Content Writer – Product descriptions and summaries from title and prompt – AI Image Generator – Product visuals from text descriptions – AI Image Editor – Background removal, enhancement, style transformation – AI Template Builder – Complete store layouts and product page designs – AI Attribute Generator – Auto-create product options in one click Sell Anything – Digital Products – PDFs, videos, music, software, ebooks with secure delivery – Physical Products – Inventory, shipping, size/color/material variants – Subscriptions – Recurring billing for memberships, SaaS, coaching (Pro addon) – Software Licenses – Activation keys, renewal management (Pro addon) – Variable Products – Auto-generate all variants with one click – Mixed Physical + Digital – One listing, both variant types, each delivers correctly Payments – Zero Transaction Fees – Stripe, PayPal, Mollie, Braintree, Square, Cash on Delivery, bKash, Nagad – 200+ countries, 135+ currencies – Apple Pay & Google Pay via Stripe; no platform fees – keep 100% of revenue Marketing & Conversion – Abandoned Cart Recovery – Automated personalised reminder emails – Coupons & Discounts – Percentage, fixed, Buy X Get Y, free shipping, product-specific – Email Automation – Order confirmations, shipping updates with dynamic placeholders – Cross-Sell & Upsell – At product page, cart, and checkout – Product Reviews & Ratings – Star ratings with moderation and bulk management from admin Store Management – Real-Time Dashboard – Sales charts, trending products, low-stock alerts with predicted days to out-of-stock – Order Management – Full lifecycle: pending, completed, failed, refunded, partial refunds – Customer Profiles – Purchase history, lifetime value, internal notes – Reports & Analytics – Overview, orders, revenue, customers, products with GeoMap and heatmaps – Shipping & Tax – Weight-based rates; pre-populated tax tables for US, Canada, Brazil – Manual Order Creation, Guest Checkout, Direct Checkout, CSV Importer, Profit & Margin Tracking, Store Mode, Brands Taxonomy, Activity Log Design & Customisation – Gutenberg-Native blocks, Elementor & Beaver Builder compatible – Variation Swatches – Color, image, and label selectors instead of dropdowns – Three Storefront Templates with AJAX filters, Quick View, Product Comparisons, and Variation Images – Six built-in shortcodes: [easycommerce-checkout], [easycommerce-dashboard], [easycommerce-login], [easycommerce-register], [easycommerce-reset], [easycommerce-payment] Performance & Developer – Dedicated database tables – 3-5x faster, handles 10,000+ products without degradation – REST API, 100+ action hooks, 50+ filter hooks, headless support – Developer Documentation – REST API, hooks, data models, custom payment gateways, building addons Product Management Everything in one place. No switching between five menus. Single-screen product creation – title, description (or generate with AI), images (or generate with AI), price, stock, variants, and shipping all on one page Auto-variant generation – define size, color, and material once; EasyCommerce generates every combination automatically Per-variant inventory – track stock, SKU, and price independently per variant Profit calculator – enter your product cost and see profit amount and margin update in real time Mixed physical + digital variants – one product listing with both types; each delivers correctly CSV import – bulk-upload simple and variable products via CSV Shop Display & Product Experience Your storefront is the first impression. EasyCommerce ships three fully responsive shop templates with AJAX filtering – no page reloads when customers browse by category, price, or attribute. Variation Swatches – Color, image, and label selectors replace dropdowns on product pages and shop grids Quick View – Customers inspect product details in a lightbox without navigating away from the shop Product Comparisons – Side-by-side feature and price comparison so customers make faster decisions Advanced AJAX Filters – Filter by category, brand, price range, and attributes simultaneously; results update instantly Variation Images – Each variant shows its own image when selected Dashboard & Reporting Real-time dashboard with dual Y-axis sales chart, trending products, low-stock alerts (with predicted days to out-of-stock), and abandoned cart modal for follow-up emails without switching screens. Five dedicated report pages with interactive charts, GeoMap, and heatmaps: – Overview: Gross revenue, net revenue, order count, refunds, products sold, customer count – Orders: Volume over time, status breakdown, order type, fulfillment performance – Revenue: Gross vs net trends, refund rate, average order value, revenue by product – Customers: New vs returning ratio, top customers by lifetime value, geographic GeoMap – Products: Most Sold and Least Sold lists, single product deep-dive, profit margin by product Abandoned Cart Recovery The average ecommerce abandonment rate is 70%. EasyCommerce recovers those sales automatically. Configurable recovery timer – set the delay before a reminder triggers Personalised emails – customer name, cart items, total, and direct checkout link Dashboard action – view abandoned carts and send custom follow-ups without switching screens Recovery tracking – monitor which timing works best Payments & Checkout Zero platform fees – keep 100% of revenue. Only standard processor fees apply. 135+ currencies – auto-detection based on customer location Guest checkout – no account required; auto-created after purchase if email is new Direct checkout – send customers straight to checkout, bypassing the cart Pre-populated tax rates – one-click import for the US, Canada, and Brazil Apple Pay & Google Pay via Stripe, no extra setup Partial refunds across Stripe, PayPal, Square, Braintree, and Mollie On the Roadmap Active development. These features are in progress and will ship in upcoming releases: Voice Search, AI Cross-Sell, Smart Retry for Failed Payments Subscription Plan Changes, Setup Fees, Free Trial Periods Migrate From WooCommerce in One Click Install the free Migration addon, click “Start Migration”, wait 5-30 minutes. Migrates all products (simple, variable, digital), images, categories, orders, customer accounts, and reviews. Zero downtime – store stays live throughout. Pro customers get free white-glove migration assistance. Addon Ecosystem 25+ free addons at easycommerce.dev/addons: CRM & Email Marketing: Mailchimp, Klaviyo, FluentCRM, HubSpot Support & Operations: Zendesk, Slack notifications, Google Sheets Sync Store Experience: Points & Rewards, Wishlist, Sliding Cart, Delivery Date Picker Payments: Paddle, bKash, Nagad, Rocket, Bank Transfer Content & Design: WPBakery integration, PDF Invoices, Checkout Editor Migration: WooCommerce Migration (one-click import of all products, orders, customers, and reviews) All addons are free. Premium addons are included in Pro. Community Facebook Community – Tips, questions, and store owner discussions Facebook Page – Product updates and announcements X (Twitter) LinkedIn YouTube – Tutorials and feature walkthroughs Why Developers Choose EasyCommerce Clean architecture: Modern, maintainable codebase. Dedicated database tables. WordPress coding standards. Extensible: Complete REST API. 100+ action hooks. 50+ filter hooks. Headless support. Well-documented: easycommerce.dev/docs/dev – REST API, hooks, data models, custom payment gateways, building addons. Performance: Optimised SQL queries. Minimal database calls. Cache-friendly. Lazy-loaded assets. 3-5x faster than post-based systems.

Easily improve site security with WordPress Hardening, Two-Factor Authentication (2FA), Login Protection, Vulnerability Detection and SSL certificate. Really simple, Effective and Performant WordPress Security Really Simple Security is the most lightweight and easy-to-use security plugin for WordPress. It secures your WordPress website with SSL certificate generation, including proper 301 https redirection and SSL enforcement, scanning for possible vulnerabilities, Login Protection and implementing essential WordPress hardening features. We believe that security should have the absolute minimum effect on website performance, user experience and maintainability. Therefore, Really Simple Security is: Lightweight: Every security feature is developed with a modular approach and with performance in mind. Disabled features won’t load any redundant code. Easy-to-use: 1-minute configuration with short onboarding setup. Security Features Easy SSL Migration Migrates your website to HTTPS and enforces SSL in just one click. 301 redirect via PHP or .htaccess Secure cookies Let’s Encrypt: Install an SSL Certificate if your hosting provider supports manual installation. Server Health Check: Your server configuration is every bit as important for your website security. WordPress Hardening Tweak your configuration and keep WordPress fortified and safe by tackling potential weaknesses. Prevent code execution in the uploads folder Prevent login feedback and disable user enumeration Disable XML-RPC Disable directory browsing Username restrictions (block ‘admin’ and public names) and much more.. Vulnerability Detection Get notified when plugins, themes or WP core contain vulnerabilities and need appropriate action. Login Protection Allow or enforce Two-Factor Authentication (2FA) for specific user roles. Users receive a two-factor code via Email. Improve Security with Really Simple Security Pro Protect your site with all essential security features by upgrading to Really Simple Security Pro. Advanced SSL enforcement Mixed Content Scan & Fixer. Detect files that are requested over HTTP and fix them to HTTPS, both Front- and Back-end. Enable HTTP Strict Transport Security and configure your site for the HSTS Preload list. Firewall Really Simple Security Pro includes a performant and efficient WordPress firewall, to stop bots, crawlers and bad actors with IP and username blocks. 404 blocking – Blocks crawlers as they trigger unusual numbers of 404 errors. Region blocking – Only allow/block access to your site from specific regions. Automated and customisable Firewall rules. IP blocklist and allowlist. Security Headers Security headers protect your site visitors against the risk of clickjacking, cross-site-forgery attacks, stealing login credentials and malware. Independent of your Server Configuration, works on Apache, LiteSpeed, NGINX, etc. Protect your website visitors with X-XSS Protection, X-Content-Type-Options, X-Frame-Options, a Referrer Policy and CORS headers. Automatically generate your WordPress-tailored Content Security Policy. Vulnerability Measures When a vulnerability is detected in a plugin, theme or WordPress core you will get notified accordingly. With Vulnerability Measures, you can configure simple but effective measures to make sure that a critical vulnerability won’t remain unattended. Force update: An update process will be tried multiple times until it can be assumed development of a theme or plugin is abandoned. You will be notified during these steps. Quarantine: When a plugin or theme can’t be updated to solve a vulnerability, Really Simple Security can quarantine the plugin. Advanced Site Hardening Choose a custom login URL Automated File Permissions check and fixer Rename and randomize your database prefix Change the debug.log file location to a non-public folder Disable application passwords Control admin creation Disable HTTP methods, reducing HTTP requests Login Protection Secure your website’s login process and user accounts with powerful security measures. Two-Step verification (Email login) 2FA (two factor authentication) with TOTP Passwordless login with passkey login Enforce strong passwords and frequent password change Limit Login Attempts With Limit Login Attempts you can configure a threshold to temporarily or permanently block IP addresses or (non-existing) usernames. You can also throw a CAPTCHA after a failed login (hCaptcha or Google reCaptcha) Access Control Restrict access to your site for specific regions. Add specific IP addresses or IP ranges to the Blocklist or Allowlist. Useful Links Documentation Security Definitions Translate Really Simple Security Issues & pull requests Feature requests Love Really Simple Security? If you want to support the continuing development of this plugin, please consider buying Really Simple Security Pro, which includes some excellent security features and premium support. About Really Simple Plugins Our mission is to make complex WordPress requirements really easy. Really Simple Security is developed by Really Simple Plugins. For generating SSL certificates, Really Simple Security uses the le acme2 PHP Let’s Encrypt client library, thanks to ‘fbett’ for providing it. Vulnerability Detection uses WP Vulnerability, an open-source initiative by Javier Casares. Want to join as a collaborator? We’re on GitHub as well!