Easy UTM tracking with contact form 7 vs OneLence Connect for WordPress

Easy UTM tracking with Contact Form 7 lets you track your marketing campaigns with one-click installation. When a visitor lands on your site through a tagged URL (Google Ads, Facebook Ads, email campaigns, etc.), the plugin stores the tracking parameters in first-party cookies and includes them in your Contact Form 7 lead emails, even if the visitor browses several pages before submitting the form. What gets captured utm_source, utm_medium, utm_term, utm_content, utm_campaign Ad click IDs: gclid (Google Ads), fbclid (Facebook), msclkid (Microsoft Ads), ttclid (TikTok) Landing page URL External referrer (the site the visitor actually came from) How it reaches you Zero-config: a formatted tracking table is appended to every CF7 email automatically (can be turned off). Mail tags: place [utm_source], [utm_medium], [utm_term], [utm_campaign], [utm_content], [utm_gclid], [utm_fbclid], [utm_msclkid], [utm_ttclid], [utm_landing], [utm_referrer] anywhere in your CF7 mail template, subject line included. Form Submissions log: every submission is saved under Contact → Form Submissions with its full attribution and submitted fields, so no lead is lost even if the notification email fails to send. Settings (Settings → Easy UTM CF7) Cookie lifetime (default 60 days) First-touch or last-touch attribution Turn the auto-appended email table on/off Turn the Form Submissions log on/off

OneLence is a marketing decision layer that helps teams understand which channels, campaigns, creators, affiliates, and customer journeys actually contribute to growth—so decisions are based on evidence, not guesswork. OneLence Connect is the official WordPress integration for the OneLence platform. It sends reliable server-side attribution and conversion data from your WordPress site into your OneLence workspace, including WooCommerce activity, with less data loss from ad blockers and browser restrictions. Once connected, your WordPress data becomes part of the broader OneLence decision workflow: attribution, channel evaluation, conversion analysis, reinvestment decisions, and growth prioritization. This plugin is focused on reliable data collection and delivery for OneLence. Reporting, decision workflows, and strategic insights happen inside your OneLence workspace. What you get More reliable attribution with server-side tracking and reduced data loss WooCommerce conversion tracking with automatic retry handling when delivery fails Consent-aware tracking compatible with popular CMPs and OneLence Consent Hybrid tracking mode that combines server reliability with browser SDK capabilities without duplicate page views No-code event setup using the Events tab with visual selectors and rule builders Diagnostics and validation tools in wp-admin, including Test Connection before launch Reliable inputs for OneLence decisions about channels, campaigns, creators, affiliates, and growth priorities What you need A OneLence account (free trial available) Use Connect to OneLence in the plugin dashboard—your site is linked and credentials are configured automatically Works on any WordPress site, including WooCommerce stores, SaaS sites, landing pages, content-driven brands, and lead-generation websites. WooCommerce support is optional but fully supported for order and conversion tracking. Learn more OneLence — marketing decision layer WordPress setup guide Integrations overview External services This plugin connects to external services. Data is only sent when tracking is enabled and your consent settings allow it. OneLence ingestion API Used to deliver server-side attribution events and WooCommerce conversions to your OneLence workspace. What is sent: page URLs, visitor identifiers (olm_vid), UTM and attribution parameters, event names and configured properties, WooCommerce order metadata when store tracking is enabled, and optional user email on login for identify events. When: on page views, configured events, conversions, and related server-side actions according to your tracking mode and consent mode. Where: https://ingest.onelence.com Provider: Crelora / OneLence — Terms of Service, Privacy Policy Mark browser SDK (Hybrid / JS-only modes) Used for client-side tracking when Hybrid or JS-only tracking modes are enabled. What is sent: analytics and attribution data configured in the plugin, including page views and custom events, subject to your CMP and consent settings. When: after consent is granted (or immediately when no CMP is detected and your consent mode allows it). Where: the Mark SDK bundled inside this plugin (assets/js/mark.browser.umd.js). No third-party script host is used on WordPress.org builds. Provider: Crelora / OneLence — Terms of Service, Privacy Policy Connect to OneLence (setup) Used when an administrator clicks Connect to OneLence in wp-admin to link the WordPress site to a OneLence workspace. What is sent: OAuth/session tokens and site metadata required to obtain API credentials. When: during the administrator-initiated connect flow. Where: OneLence web properties under onelence.com Provider: Crelora / OneLence — Terms of Service, Privacy Policy OneLence Consent (optional separate plugin) Not required. If installed, OneLence Connect reads consent signals from that plugin and may forward optional coverage metrics when forwarding is enabled in settings. What is sent: consent state required for tracking decisions and optional lightweight coverage metrics when forwarding is enabled. When: while visitors interact with the consent banner and when forwarding is enabled. Where: local WordPress installation (OneLence Consent plugin). Download: onelence.com/consent/download Provider: Crelora / OneLence — Terms of Service, Privacy Policy Privacy Cookies: olm_vid (visitor identity) and olm_utm (attribution parameters). These are set according to your consent mode and detected CMP. Consent: OneLence Connect reads consent signals from your CMP; it does not replace your cookie banner. Optional OneLence Consent is available as a separate plugin. WordPress tools: Personal data export is registered with WordPress privacy tools. Use Keep Data on Uninstall in Tracking settings if you want plugin options retained after uninstall. Policy: OneLence privacy policy For developers OneLence Connect exposes WordPress hooks for custom integrations, including: onelco_should_track onelco_event_payload onelco_conversion_payload onelco_visitor_id onelco_event_sent onelco_conversion_sent onelco_load_mark_sdk Custom conversions can use: ONELCO_Tracker::track_custom_conversion() onelco_track_custom_conversion action Full integration reference: WordPress setup docs