Easy Shipping Rate for WooCommerce vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Easy Shipping Rate gives WooCommerce store owners full control over shipping costs — without writing a single line of code. Build as many custom shipping methods as you need, assign them to any shipping zone, and price them with flexible conditions that match your exact business rules. From a simple flat rate to a full table-rate matrix, everything is configured on one screen — a complete shipping toolbox in a single download. At a glance 🚚 Conditional & table-rate pricing by cart total, weight, dimensions, products, location, role and more. 🧮 Formulas & percentages in the cost field — 5+[qty]*1.50 or [subtotal]*0.08. 🎁 Free shipping by minimum amount, coupon, postcode, or any combination. ⚡ One-click starter templates — load a ready-made rule set and tweak it, instead of starting from a blank table. 🔎 Built-in debug mode — see exactly which rule set each shipping cost, right on the cart, without guesswork. 🛒 Built for the block editor — works in the classic cart/checkout and the new WooCommerce Cart & Checkout blocks. 🌍 Speaks your language — the plugin ships translated, and your own method names and labels are translatable with WPML or Polylang. ✅ HPOS compatible and ready to use out of the box — install it and start shipping. Quick start: your first shipping rate in 2 minutes Never set up shipping before? Follow these steps and you are done: Activate the plugin. Make sure WooCommerce is active first, then activate Easy Shipping Rate. Open your shipping settings. In the WordPress admin menu, go to WooCommerce > Settings > Shipping. Pick where you ship. Click a shipping zone (a zone is simply an area you deliver to, like your country). If you have none yet, click Add zone and choose your country. Add the method. Inside the zone, click Add shipping method, select Easy Shipping from the list, and confirm. Name it and set a price. Open the new method, type a name your customers will see (for example “Standard delivery”), and enter an amount in the cost field (for example 5). Save. Click Save changes. Your shipping rate is now live at checkout. That is all you need for a flat rate. When you want to charge by weight, cart total, location, customer role and more, just add extra rules to the same method — every option is explained right on the screen. Each method supports multiple stacked rules. Choose whether matching rules are summed, or whether only the lowest or highest cost applies — covering everything from simple flat rates to complex table-rate scenarios. What you can do Set shipping costs based on cart subtotal, quantity, weight, volume, dimensional weight, or number of line items. Price rules with formulas and percentages: set the cost to 5+[qty]*1.50 or [subtotal]*0.08 using cart tokens. Target customers by location (postcode, city, state, country) or user role. Apply rules based on the products or shipping classes in the cart. Offer free shipping triggered by a minimum order amount, a valid coupon, a specific postcode, or any combination. Nudge shoppers with a “Spend $X more to get free shipping” reminder — on the cart and the checkout, in both the classic templates and the WooCommerce blocks. Set a minimum and maximum cost per method. Show customers a custom description and estimated delivery date at checkout. Translate method titles, descriptions and free shipping labels per language with WPML or Polylang. Restrict a method to logged-in users only. Pre-select a default shipping method on the cart page. Hide all other methods automatically when free shipping is available. Schedule a method with a start and end date. Import and export shipping methods as CSV files to copy them between zones or stores. Load a ready-made template and duplicate rules to build a full rate table in minutes. Debug why a rate was charged with an admin-only report on the cart and checkout. Fast to set up, easy to manage Building shipping rules should not feel like work. Every part of the interface is designed to get you to a working rate quickly and keep it maintainable as it grows: Start from a template — a “Load a template” picker fills the table with a ready-made scenario (flat rate, free shipping above an amount, weight-based tiers, free shipping for chosen postcodes) that you can adjust before saving. Duplicate any rule in one click — copy a row to build a big table fast, without retyping every condition. Tidy, collapsible sections — each group of settings folds behind a toggle, so a long method fits on one screen and nothing gets missed. Per-row controls — duplicate or delete a rule right where it sits, with a confirmation before anything is removed. Know exactly why a rate was charged (debug mode) Turn on debug mode for any method and, as an administrator, you get a clear report right on the cart and checkout showing every rule that was evaluated, whether it matched, the cart value it was tested against, and the resulting cost — plus the final calculation. Customers never see it. It turns “why is shipping $12 here?” into a two-second answer, and you can switch it on temporarily by adding ?debug_shipping=1 to the cart URL. Works everywhere your store does WooCommerce Cart & Checkout blocks — the free shipping reminder and your method details show up in the new block-based pages, not just the classic shortcodes. Multilingual stores — names and labels you type are registered for translation, so WPML and Polylang shoppers see them in their own language. A translated admin — the plugin’s own screens, including every rule condition and its explanations, ship in several languages, so whoever configures shipping does not have to work in English. High-Performance Order Storage (HPOS) and Cart/Checkout Blocks compatibility are declared, so WooCommerce never flags the plugin. Why choose Easy Shipping Rate? Everything listed above is in the free plugin and works from the moment you activate it: formula pricing, conditional rules, location and role targeting, free shipping triggers, cost caps, scheduling, import and export, starter templates and the debug report. Build a simple flat rate in seconds, or a full table-rate matrix with stacked conditional rules — all from one screen, with no code. Going further with Pro The free plugin covers everything above and stays that way. Pro exists for stores whose rates depend on what is in the basket and when the customer orders — the cases that need product data and timing rather than totals and destinations. Eleven new rule conditions, each usable on its own or stacked with the free ones: Product category — a different rate for furniture, for frozen food, for anything you already group. The picker searches your catalogue as you type, so ten thousand categories stay usable. Product tag — the same, based on the tags you use across categories: fragile, bulky, gift, made to order. Product type — separate rates for simple, variable, grouped and external products. Coupon code — a rate that appears only when a given coupon has been entered, for a partner code or a private offer. Day of the week — restrict a rate to the days you actually dispatch, so nobody buys same-day delivery on a Sunday. Time of day — a window with a cut-off hour, in your store’s timezone, including windows that run past midnight. Product length — catch the parcels a carrier surcharges for being too long. Product width and product height — the same, on the two other dimensions, for anything that will not fit a standard box. Items on sale — change the rate when some, or all, of the basket is discounted, so a promotion does not eat your margin twice. Stock status — a different rate for items out of stock or on backorder, which ship later and often separately. Postcode ranges and wildcards — cover a whole region with 75* or 1000-2000 instead of pasting hundreds of postcodes. “Contains all of” matching — require every selected product, category or tag to be present at once, not just one of them. The paid conditions are not a separate mode. They sit in the same table as the free ones and inherit everything the plugin already does: Formulas still apply — a category rule can cost 5+[qty]*1.50, not just a flat amount. The same actions — stop at a matching rule, hide the method entirely, or grant free shipping, on paid conditions too. The same combination modes — sum the matching rules, or keep only the lowest or the highest, mixing free and paid rules freely. The same cost caps — your minimum and maximum still frame the result. The “is not” switch — a rule can apply to every category except the ones you picked, which often replaces a dozen rules with one. The debug report covers them — paid rules appear in the admin-only report like any other, so you can see why one matched and what it charged. Your CSV export carries them — copy a full paid rule table to another zone, or to another store, in two clicks. Also included with a license: Priority email support — your questions answered by the developer, ahead of the free forum queue. A year of updates — new conditions, WooCommerce compatibility and fixes, delivered automatically. One, five or twenty-five sites — pick the plan that matches how many stores you run, and move a license between them at any time. A trial that costs nothing — fourteen days, no card, and nothing to uninstall if you stop. Your existing rules keep working — the free features never move behind the paywall, your table is untouched when you upgrade, and nothing is deleted if a license lapses. Start a fourteen-day free trial — no card required — or buy Pro straight away. Inside your admin, Easy Shipping > Upgrade to Pro shows the same comparison side by side. Feedback We are developing this plugin for you. If you find a bug, need a feature, or have any idea, let us know on the plugin support forum or write to us.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. 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Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.