Yoast SEO – Advanced SEO with real-time guidance and built-in AI vs CAPI Suite

Meta Pixel, Pinterest and TikTok, sent server-side, in one free plugin. A bundled Google Tag Manager template covers browser-side tracking. Sixteen events you switch on individually — PageView, ViewContent, ViewCategory, SelectItem, AddToCart, ViewCart, InitiateCheckout, AddShippingInfo, AddPaymentInfo, Purchase, Search, CompleteRegistration, AddToWishlist, Lead, Login and Comment — plus subscription renewals handled on their own terms. Classic and block-based checkout, HPOS compatible, each platform retried independently on failure. No cloud server to rent, no premium tier to unlock, no event limit. Your match quality climbs on its own after you update. Twenty identity parameters are assembled per event and normalised exactly the way Meta requires before they are hashed. The hashed keys are then remembered for up to 180 days behind a consent gate, so a returning visitor arrives already identified instead of anonymous. Nothing raw is ever written to disk: only salted SHA-256 hashes, which survive even a WordPress security-key rotation. Attribution survives the whole journey, not just the click. Eight click identifiers are captured and kept — fbclid, gclid, wbraid, gbraid, ttclid, pina_id, _epik and _ttp — written into first-party cookies client-side so a cached landing page never loses them, then persisted onto the order so a payment that completes days later is still credited to the campaign that earned it. Subscription renewals inherit the original order’s identifiers instead of being credited to a fresh ad. Bots don’t get counted as customers — and real shoppers on a VPN still are. Datacenter ranges are weighed against actual browser behaviour: mouse movement, scrolling, and whether a cart ever appears. A doubtful visit is held rather than thrown away, and if that visitor goes on to act like a real person, the whole funnel is released and reported retroactively. Purchases are never held back while any of this is decided. Apple iCloud Private Relay and corporate VPN egress ranges are recognised as real people, not as datacenters. Safari visitors stay attributable for 90 days, not 7. The cookie is written by the server, so Safari’s seven-day cap on script-written cookies stops resetting the visitor every week. Your orders are counted once, not twice. The same event ID goes out browser-side and server-side within Meta’s 48-hour deduplication window, so each platform matches them up instead of double-counting. A browser event that falls outside the window is suppressed rather than sent as a second conversion. You keep your analytics when a visitor declines cookies. The event still goes through for counting, with personal details stripped out first. Five consent platforms are recognised automatically — CookieYes, Cookiebot, Complianz, iubenda and Termly — and a filter covers anything else, including OneTrust, Usercentrics and hand-rolled banners. Built like infrastructure, not like a tracking snippet Nothing is lost when a platform has a bad minute. Events queue and retry per platform: if Meta accepts an event and Pinterest times out, only Pinterest is retried. Dispatch runs on Action Scheduler rather than WP-Cron, so a stalled queue is visible and recoverable instead of silent. Built for shared hosting. Counters are incremented atomically in SQL rather than read-modify-written, so overlapping requests cannot lose each other’s work. The bot blocklist is stored as roughly 10,000 pre-computed numeric ranges queried through a database index, not as a text list parsed on every request. The REST endpoint is not an open door. Events are signed with a rotating HMAC token, nonce-verified where a form is involved, and rate-limited per IP — with the limiter backed by a database table so it still works on hosts with no object cache. A bundled GTM template gets your browser-side tags running in minutes. 37 tags, 12 triggers and 17 variables covering GA4, Meta Pixel, TikTok Pixel, Pinterest Tag and Google Ads, with Conversion Linker already attached — normally an afternoon of manual GTM work. A written manual is included for anyone who would rather build it by hand. You can see exactly what was sent, and undo a bad exclude. The Event Log shows the identity parameters that went out with each event and the platform’s own response. Its By-IP view groups repeat traffic together, flags real buyers so you don’t accidentally exclude them, and excludes a confirmed bot in one click. Page caching stays on. Works with LiteSpeed, WP Rocket, Varnish and Cloudflare full-page cache. Queue health is visible from your WordPress dashboard. A widget shows backlog size, the oldest pending event, and when the last dispatch succeeded, so a stuck queue doesn’t go unnoticed. The bot blocklist maintains itself. Ranges for nine cloud providers ship with the plugin and refresh daily in the background. You can add your own, exclude any rule you disagree with, and download the active list as plain text. Test before you trust it. Send a test event to Meta or TikTok from the settings page and watch it arrive in Events Manager, with test-event codes handled for you. Privacy work is already done. The plugin registers with WordPress’s personal-data export and erasure tools, contributes its own section to the privacy policy WordPress generates for you, and stores IP addresses only as salted hashes. What this plugin stores To match server-side conversion events to the right person, the plugin stores SHA-256 hashes of contact details a visitor provides — email, phone, name and address components — against an opaque visitor identifier. Raw contact details are never written to disk; values are hashed before storage and the hash cannot be reversed. Two first-party cookies. An opaque visitor identifier (1 year) and a Meta-format browser identifier _fbp (90 days). 180-day retention. Records are deleted 180 days after they were last seen. Filterable via mcapi_identity_retention_days. Consent-gated. Nothing is stored, and nothing already stored is read, where marketing consent has been refused. Withdrawing consent expires both cookies and deletes the stored record. Privacy tools. WordPress’s personal-data export and erasure both cover this data. Shared devices. A stored record is replaced whenever a new person identifies themselves and is deleted at logout. A second person who only browses without identifying themselves is covered by the 180-day expiry rather than by an immediate reset — worth knowing if your customers use shared or public computers. Our Philosophy This plugin is free. Not “free with limits” — just free. Every feature works, there is no pro version waiting behind a paywall, and the code is GPL, so you can read every line that touches your customers’ data. External Services This plugin connects your website to external services to send event data. Service Used: Meta Conversion API (graph.facebook.com) Purpose: To send user interaction and e-commerce event data from your server to Meta’s servers for ad performance measurement, optimization, and audience building. Data Sent: Event details (product ID, price) and user parameters (IP address, user agent, hashed email/name/phone, Facebook cookies) are sent when a user performs a key action. Service Used: TikTok Events API (business-api.tiktok.com) Purpose: Same as Meta CAPI, providing server-side conversion tracking for TikTok Ads optimization and attribution. Data Sent: Event details (product ID, price, currency) and user parameters (IP address, user agent, hashed email/phone/external_id, ttp / ttclid cookies) are sent upon user action. Optional under the merchant’s TikTok credentials — the plugin only sends to TikTok if the credentials are configured. Service Used: Pinterest Conversions API (api.pinterest.com) Purpose: Same as the Meta CAPI, providing reliable tracking for ad performance and audience building on Pinterest. Data Sent: Event details and hashed user parameters are sent upon user action. Service Used: Google Tag Manager (googletagmanager.com) Purpose: To load a JavaScript container from Google’s servers that allows you to manage and deploy marketing and analytics tags. Data Sent: The plugin provides your GTM Container ID to Google to fetch the correct script. GTM itself may collect data based on how you configure your tags. Service Used: Cloud-provider IP range list — raw.githubusercontent.com/rezmoss/cloud-provider-ip-addresses Purpose: Used by the optional Datacenter IP filter to keep the bot blocklist current. Daily background fetch downloads CIDR ranges for AWS, Google Cloud, Azure, Cloudflare, DigitalOcean, Linode, Vultr, Oracle Cloud, and Fastly so events from those ranges can be filtered out before reaching Meta / Pinterest / TikTok. Data Sent: None. The plugin only downloads public IP-range manifests; no visitor data is sent to GitHub. License: Source repository is CC0-licensed. Service Used: Apple iCloud Private Relay egress IP list — same raw.githubusercontent.com/rezmoss/cloud-provider-ip-addresses source (folder apple_private_relay/) Purpose: Used by the optional Datacenter IP filter to whitelist real Apple visitors who exit through Apple’s relay infrastructure. Daily background fetch downloads the merged CIDR list so iOS Safari users on Private Relay aren’t mistaken for datacenter bots. Data Sent: None. The plugin only downloads the public manifest; no visitor data is sent. Shared hosting note. Some restrictive shared hosts block outbound HTTPS by default. If event delivery silently fails after install, ask your host to whitelist the following domains for outgoing connections: graph.facebook.com, business-api.tiktok.com, api.pinterest.com, and raw.githubusercontent.com (only needed if you keep “Auto-fetched” enabled on the Blocked Traffic tab — covers both the datacenter blocklist and the Apple Private Relay whitelist). Disclaimer This plugin is an independent, community-driven implementation of server-side Conversions API protocols. It is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., TikTok Ltd., Pinterest, Inc., Google LLC, Automattic Inc., or any other trademark holder referenced herein. “Meta”, “Facebook”, and the Meta Pixel are trademarks of Meta Platforms, Inc. “TikTok” is a trademark of TikTok Ltd. “Pinterest” is a trademark of Pinterest, Inc. “Google Tag Manager”, “Google Ads”, and “GA4” are trademarks of Google LLC. “WooCommerce” is a trademark of Automattic Inc. All trademark references are used solely for descriptive interoperability purposes — to indicate which platforms this plugin can transmit data to under the merchant’s own configured credentials. No user data is transmitted to any external service until the merchant explicitly configures their own platform credentials in the plugin settings. The plugin does not “phone home” or contact any developer-controlled server. The only outbound HTTP calls are: (1) merchant-configured CAPI endpoints, (2) the public CIDR manifests at raw.githubusercontent.com used by the optional Datacenter IP filter — no visitor data is sent in those manifest fetches.

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees. Yoast SEO: the #1 WordPress SEO plugin Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web. Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered. Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools. Ready for search, and ready for AI People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both. Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are. Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle. LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included. Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended. Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly. Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach. Real-time guidance while you write SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after. Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first. Quick and easy setup Setting up Yoast SEO is quick and straightforward. No technical background required. Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site. Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools. AI tools built into your workflow Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves. Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options. Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit. Yoast AI Summarize: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast. Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page. Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve. All AI tools included: no extra accounts, no separate credit purchase, no hidden costs. Content analysis and optimization SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages. Readability analysis for clear, engaging, user-friendly writing. Inclusive language analysis, so your content is more considerate and accessible. SERP previews for both desktop and mobile results. HowTo and FAQ blocks with built-in schema support. Breadcrumbs block for improved navigation. Semrush integration for keyword research directly inside Yoast SEO. Wincher integration to track keyword performance from your dashboard. Elementor integration for optimization inside your favorite builder. Technical SEO, handled for you Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content. Automated meta tag optimization right out of the box. Canonical URLs to prevent duplicate content issues. Advanced XML sitemaps for clear site indexing. Deep Schema.org integration to improve how search engines and AI systems understand your site. Complete breadcrumb control for visitors and crawlers. Performance improvements that help reduce load times. Crawl settings to manage how bots access your site and reduce unnecessary server load. Every update delivers ongoing technical SEO enhancements automatically. Keep your website in perfect shape Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health: Cornerstone content tools to organize and prioritize your key pages. Front-end SEO inspector to view and edit titles, descriptions, and schema live. SEO roles to delegate plugin access securely across your team. Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes. Powerful integrations Yoast SEO works seamlessly with popular WordPress tools: Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress. Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization. Elementor: use full Yoast SEO functionality inside Elementor’s editor. Algolia: improve internal search accuracy and performance. Semrush: discover and optimize for high-value keywords. Wincher: track keyword positions and trends in Google Search. Jetpack: manage SEO and social previews in one place. Easy Digital Downloads (EDD): improve digital product visibility with integrated schema. Mastodon: verify your website on Mastodon with Yoast SEO Premium. WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension. Yoast SEO Premium: AI-powered SEO for WordPress Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery. What it helps you tackle: Keeping pace with algorithm changes and AI search. Reaching the right audience. Automating redirects, crawl controls, and internal linking. Finding orphaned content and improving your site structure. Getting expert help when you need it. Premium highlights: AI-generated titles and meta descriptions, page by page or in bulk. AI Content Planner, so you never open a blank page. Smart internal linking suggestions to strengthen your site structure. Social previews for Facebook and X. Redirect manager with bulk tools, CSV import and export, and automatic prompts when you move or delete content. Bot blocker for AI crawlers, including GPTBot, CCBot, and Google-Extended. Schema aggregation for NLWeb, plus significantly more schema types than free. IndexNow integration, so search engines hear about your updates the moment you publish. Front-end SEO inspector for real-time editing. SEO workouts for orphaned and cornerstone content. Task list, unlocked in full, showing what to work on next with priority levels and time estimates. Google Docs add-on, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included. 24/7 premium support from SEO specialists. Included at no extra cost: Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management. Yoast Video SEO: help Google understand your videos, with video sitemaps and schema. Yoast News SEO: help your news content get discovered in Google News and Top Stories. Yoast WooCommerce SEO: advanced SEO for online stores Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility. Key ecommerce features: WooCommerce-specific XML sitemap that excludes non-shopping content. Product structured data for rich results, including price, reviews, and availability. Canonical URL management to prevent duplicates. Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions. AI Generate for ecommerce: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories. What that gets you: Better product visibility through automated structured data. More efficient crawling for large catalogs. Time saved through metadata templates and automation. Metadata across your whole catalog without editing rows one at a time. Built for WooCommerce, trusted by thousands of online stores worldwide. For developers Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups. REST API Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API. Surfaces API Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation. Metadata API Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical. Schema API The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities. Abilities API integration Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts. Block editor compatibility Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks. Indexables At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs. Ongoing support and education Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills: Yoast SEO Academy: free and premium SEO courses, included in all paid plans. Yoast SEO blog, newsletter, and webinars. Yoast SEO Update podcast for the latest SEO insights. Bug reports on GitHub, for issue tracking rather than support. Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.