Easy Digital Downloads – eCommerce Payments and Subscriptions made easy vs Ninja Shop – The Quickest Way to Start Selling

The Best WordPress eCommerce Plugin to Sell Digital Products Easy Digital Downloads is the most powerful WordPress ecommerce plugin built specifically for selling digital products and digital downloads. Whether you sell ebooks, software, templates, music, photography, courses, or any other digital product, Easy Digital Downloads gives you everything you need to run your digital store – with unlimited products, unlimited transactions, and zero listing fees. Over 50,000 digital creators and online store owners trust Easy Digital Downloads to sell digital products on WordPress. With more than 30 million orders processed and hundreds of millions in digital sales, EDD is the proven ecommerce solution for your digital download store. Easy Digital Downloads Pro This plugin is the lite version of Easy Digital Downloads Pro, which comes with subscriptions and recurring payments, software licensing, content restriction for memberships, abandoned cart recovery, and 70+ premium ecommerce features. Click here to purchase the best premium WordPress ecommerce plugin for digital products now! Start Selling Digital Products in Minutes You shouldn’t need a computer science degree to sell digital products online. Easy Digital Downloads makes it simple to create your digital store and start selling within minutes. Run the Setup Wizard and you’ll immediately have access to an integrated shopping cart, flexible payment processing with credit cards, PayPal, Apple Pay, and Google Pay, a streamlined ecommerce checkout, customer management, detailed ecommerce reports, secure file storage for your digital downloads, discount code management, and more. Too often, creators must choose between powerful ecommerce features and affordable pricing. Easy Digital Downloads gives you both. Our free WordPress ecommerce plugin provides the foundation to sell digital products, while our Pro plans unlock advanced digital store features as your business grows. That’s why some of the most successful digital product businesses trust Easy Digital Downloads for their ecommerce store. Secure Digital Product Payments with Stripe, PayPal & More With 1-click connections to the most popular payment processors, you’ll be selling digital products within minutes. Your customers can checkout with ease using the most popular payment methods in their region of the world. With Stripe and PayPal powering your digital store, your ecommerce payments are ready to go global across 200+ countries. All of our official payment integrations are built to securely process payments for your digital store, connecting directly with trusted payment processors to keep your digital product transactions safe and reliable. What can I say? Stripe is my go-to payment processor, and without [EDD] I don’t know what I would do. Connect EDD to your Stripe account in seconds, and you’re done! Matt Whiteley – Whiteley Designs Easy Digital Downloads is a verified member of the Stripe, PayPal, and Square partner programs, so you can process ecommerce payments with confidence knowing that EDD meets their strict quality standards for selling digital products. Accept payments globally in your digital store with these payment methods available immediately: Credit Card Payments for Digital Products (via Stripe and Square) Apple Pay Google Pay WeChat Pay AliPay Amazon Pay GrabPay Bancontact EPS giropay iDEAL Klarna Przelewy24 PayPal PayPal Credit CashApp Link by Stripe Venmo and more! With our smart payment method integrations for your digital store, you get access to the latest payment methods as soon as they become available – without any code changes or updates to your ecommerce plugin. Powerful eCommerce Reports for Your Digital Store Unlock the full potential of your digital store with Easy Digital Downloads and its powerful ecommerce reporting features. Dive deep into the heart of your digital product business with tools designed to give you insights into what’s happening now and help you make decisions that grow your digital download sales. With the included date comparison tools, you can monitor trends in your digital product sales, revenue, customers, and other ecommerce data from one period to another. Some of the ecommerce data points you get access to include: Customer Growth for Your Digital Store Revenue and Digital Product Sales Filtering by Digital Product Detailed Tax Reports for eCommerce Detailed Category and Tag Reports Revenue and Digital Product Sales by Country Revenue and Sales by Payment Method Recurring Revenue Reports (Requires Pro) Sell Any Type of Digital Product Easy Digital Downloads lets you sell any file type as a digital product. Sell ebooks (.PDF, .EPUB), sell software and plugins (.ZIP), sell templates and design assets (.PSD, .AI), sell music and audio (.MP3, .WAV), sell video (.MP4, .MOV), sell documents (.DOC, .XLS), sell photography (.JPG, .PNG), or any other digital download. Create single digital products, product variations with different pricing, or bundle multiple digital products together – all with no listing fees and no limits on how many digital products you can sell. Digital Product Checkout That Converts Your digital store checkout is where sales happen, and Easy Digital Downloads gives you a responsive, optimized ecommerce checkout that converts. The included Checkout Block is fully customizable and designed to reduce friction so customers complete their digital product purchases. Works with Gutenberg, Elementor, and other popular page builders to match your digital store’s design. Sell Digital Products for Specific Industries Easy Digital Downloads is the perfect ecommerce solution for creators across dozens of industries. Here are just a few ways digital creators use EDD to sell digital products: Sell Ebooks & Digital Publications – Sell ebooks, PDFs, digital guides, whitepapers, and publishing content. Sell Software & WordPress Plugins – Sell software with license keys, automatic updates, and activation tracking for WordPress plugins, themes, and SaaS products. Sell Online Courses & Digital Learning – Sell courses and access to educational content, training materials, and learning resources. Sell Templates & Design Assets – Sell Canva templates, Photoshop files, graphic design assets, UI kits, and digital design resources. Sell Music & Audio Downloads – Sell music, audio files, sound effects, podcast episodes, and audio production resources. Sell Photography & Digital Art – Sell photos, digital art, stock photography, illustrations, and creative digital assets. Sell Memberships & Gated Content – Sell access to membership sites, premium content libraries, and subscriber-only resources. Build a Digital Marketplace – Create a multi-vendor digital marketplace where creators sell digital products and earn commissions. Manage Your Digital Store Customers Easy Digital Downloads includes a complete customer management system for your digital store. Track customer lifetime value, view purchase history, manage profiles, and understand your digital product buyers. Every ecommerce interaction is tracked so you can make data-driven decisions about your digital products and strategy. Protect Your Digital Downloads Your digital products are safe with Easy Digital Downloads. When a customer purchases your digital product, EDD generates a secure and unique download link that only authorized customers can use. Set expiration times on download links, limit the number of downloads per purchase, and track IP addresses for fraud prevention. Your digital downloads stay protected while your customers get instant access to the files they purchased. Full Easy Digital Downloads Feature List Secure Payment Processing – Accept credit cards, PayPal, Apple Pay, Google Pay, and 20+ payment methods in your digital store. Stripe Integration – 1-click Stripe setup to sell digital products and accept credit card payments instantly. PayPal Integration – Sell digital products with PayPal, PayPal Credit, and Venmo payments. Optimized eCommerce Checkout – Responsive checkout form built to convert digital product shoppers into buyers. Digital Product Management – Create unlimited digital products with variations, bundles, and flexible pricing. eCommerce Reports & Analytics – Track digital product sales, revenue, customers, and store performance with detailed reports. Discount Code Management – Run digital store promotions with customizable discount codes, expiration dates, and product limits. Secure File Downloads – Protect digital downloads with unique links, expiration times, and download limits. Customer Management – Track customer lifetime value and purchase history in your digital store. Email Receipts – Fully customizable email receipts branded to your digital product store. Shopping Cart – Built-in shopping cart for selling multiple digital products per transaction. Customer Profiles – Let customers view purchase history and manage their digital download access. Refund Management – Automated refund and dispute handling to keep your digital store records accurate. Global Selling – Sell digital products in 200+ countries with multi-currency support. Subscriptions & Recurring Payments – Sell digital product subscriptions and build recurring revenue (Pro). Software Licensing – Sell software with activatable license keys, update delivery, and activation tracking (Pro). Content Restriction – Restrict content to customers who purchased specific digital products for membership sites (Pro). Revenue Optimization – Abandoned cart recovery and AI-powered product recommendations to increase digital store revenue (Pro). Customer Reviews – Collect and display reviews on your digital products to boost social proof and sales (Pro). EU VAT Compliance – Automatic EU VAT rate management, customer VAT number verification, and compliance exports (Pro). Invoices – Generate and deliver professional PDF invoices for digital product purchases (Pro). Frontend Submissions – Build a digital marketplace where vendors submit and sell their own digital products (Pro). Commissions – Pay vendors percentage or flat rate commissions on digital product sales (Pro). Free Downloads – Use free digital products as lead magnets to grow your email list (Pro). Recommended Products – AI-powered digital product recommendations at checkout to increase average order value (Pro). 100+ Integrations – Connect your digital store with Mailchimp, Zapier, AffiliateWP, and dozens more. Extensible, adaptable, and open source — Easy Digital Downloads is created with designers and developers in mind. With our extensive list of ecommerce integrations as well as the included hooks and filters, the possibilities for your digital store are endless. We’ve made it even easier, with 1-Click installation of code snippets via WPCode. EDD gives me a solid platform out of the box, with the flexibility of being able to customize anything I want or need to. The best of both worlds! Brian Hogg – SellingPlugins.com Grow Digital Product Revenue by Going Pro With our Pro plans you can get access to additional ecommerce features and supercharge your digital product business. Some of our most popular features for selling digital products in Pro are: EU VAT Compliance – Easily manage EU VAT compliance for your digital store. Get automatic rate updates, collect and verify customer VAT numbers, export EU VAT data for compliance, and more. Invoices – Create and send beautiful PDF invoices to your digital product customers. Subscriptions – Build a sustainable ecommerce business and add recurring revenue to your digital store by selling subscriptions for your digital products. Reviews – Let your happy customers promote your digital products for you! Schedule automatic review requests, show average ratings and rating breakdowns on your digital store. Content Restriction – Restrict content on your site and only share it with customers who have purchased specific digital products. Content Restriction is great for membership sites, online courses, and customer-only content. Software Licenses – Sell activatable license keys for software products, including WordPress themes, WordPress plugins, desktop software, SaaS solutions, and more. Frontend Submissions – Build a full-featured digital product marketplace and grow a community of creators selling digital downloads. Commissions – Pay your digital marketplace vendors with percentage or flat rate commissions when their digital products are purchased. Abandoned Cart Recovery – Automatically recover lost digital product sales and increase your ecommerce revenue on autopilot. Free Downloads – Use free digital products as lead magnets to grow your email list and sell more digital downloads. Recommended Products – Add AI-powered digital product recommendations to your store and checkout to increase average order value. …We’ve got over 70+ premium ecommerce features and integrations! These are just a few of the features available to help you optimize your digital store and sell more digital products. View our full list of premium ecommerce features for selling digital products. Built by the Digital Product Experts Easy Digital Downloads is built and maintained by a dedicated team of ecommerce experts who have been helping creators sell digital products since 2012. With 13+ years of experience building the best WordPress ecommerce solution for digital downloads, we understand what it takes to run a successful digital product business. Our world-class support team is here to help you sell digital products successfully. Whether you’re setting up your first digital store or scaling an established ecommerce business, we’ve got you covered. Better Than Gumroad, Etsy, Shopify & Other Platforms for Selling Digital Products If you’ve looked at platforms to sell digital products online, you’ve probably seen Gumroad, Etsy, Shopify, Payhip, Sellfy, SendOwl, Lemon Squeezy, Podia, Teachable, Thinkific, Kajabi, Ko-fi, Whop, Paddle, and FastSpring. They’re popular for selling digital products, but they come with a catch. SaaS platforms charge monthly fees that eat into your digital product revenue. Marketplaces like Etsy and Gumroad take a large cut of every digital product sale, charge listing fees, and own your customer relationships. With Easy Digital Downloads, you own your digital store, your customer data, and your revenue. No monthly platform fees, no listing fees, and no marketplace commissions on your digital product sales. Easy Digital Downloads gives you the freedom to sell digital products on your own WordPress site with the same powerful ecommerce features as these platforms, plus the flexibility to customize your digital store. Stop renting your business on someone else’s platform. Branding Guidelines Easy Digital Downloads is a product by Sandhills Development, LLC. When writing about the digital eCommerce plugin by Easy Digital Downloads, please make sure to always reference us by full name before you use our short name of EDD. Easy Digital Downloads (correct) EDD (correct) EasyDigitalDownloads (incorrect) easy digital downloads (incorrect) Edd (incorrect, this is our mascot’s name!) edd (incorrect) Get Help with Your Digital Store Easy Digital Downloads is backed by world-class technical support from our globally distributed full-time support team. We also have an extensive documentation site available. If you’re looking for faster support via email, we encourage you to purchase an Easy Digital Downloads Pro pass. Digital Product Selling Resources Check out some of our popular posts for actionable advice for running your digital product business and selling digital downloads on the web. The 12 Most Popular Digital Products You Can Sell Online How to Add Lead Magnets in WordPress to Grow Your Email List How to Successfully Launch Your Digital Product How to Sell Canva Templates with WordPress The Astonishing Benefits of Selling Digital Products Subscribe to our newsletter to get posts like these in your inbox as soon as they’re published.

Ninja Shop is not currently under active development. If this changes in the future, this readme will be updated to reflect that. Ninja Shop is a free eCommerce plugin that allows you to sell anything, quickly. Built to integrate seamlessly with WordPress, Ninja Shop is a simple and clean alternative to clunky eCommerce solutions. While Ninja Shop is filled with extremely powerful features, you won’t be overwhelmed with complexity. Only enable what you need, and watch your products take center stage. Sell Your Stuff Online in Under 5 Minutes Ninja Shop makes it easy to get your store up and running quickly. Just install, activate, choose your payment methods, and start adding your products. A Simple Interface Your products are not blog posts, so we created an experience that makes creating products simpler and more intuitive. Simple but Extendable An online store can get pretty complicated, and not everyone needs the same things. With Ninja Shop, many features are split into add-ons. You only see what your store needs, making it simple to use and manage. Product Inventory – Set and track product inventories. Hidden Source Files for Digital Product Downloads – Use source file URLs from the WordPress media library or from Dropbox, Amazon, etc. and Ninja Shop automatically hides this source URL for digital product downloads. Download Expirations – Apply settings for download links to expire or to limit access to download links/file downloads. Simple Shipping – Adds flat rate and free shipping for your physical products. Simple Taxes – Collect US, Canadian, or EU Value Added Taxes. Customer Order Notes – Allow your customers to leave a note while placing an order. Terms of Service – Require your customers agree to your Terms of Service when purchasing your products. Product Categories and Tags – Organize your store by with categories and tags. Membership – Create as many memberships as you want with specific rules for what content your members can access. You can also use the Memberships add-on to delay (or drip) content access on a daily, weekly, or monthly basis. (Coming Soon) Sell Your Products Your Way Single or Multi-item Cart Options – Allow customers to purchase single products quickly or multiple products with one transaction. Digital Downloads – Add a product type for distributing digital downloads through Ninja Shop. Guest Checkout – Enabling this add-on gives customers the ability to checkout as a guest, without registering. Customer Pricing – Let customers choose their price from a list of price options you create or let them enter their own price. Coupons – Generate basic coupons that apply to all products in your store. (Coming Soon) Product Availability – Limit when specific products are available for purchase using simple start and end dates. (Coming Soon) Get Paid with PayPal, Stripe, and more Out of the box, Ninja Shop offers the simplest process for accepting payments. Additional options can easily be enabled easily to provide even more flexibility. PayPal Payments Standard (Basic) Offline Payments PayPal Payments Standard (Secure) (Premium) Stripe (Premium) PayPal Pro (Coming Soon) Authorize.net (Coming Soon) 2checkout (Coming Soon) Customer & Payment Management Made Easy Ninja Shop uses the built-in WordPress user system, while adding customer data to its own page. This makes it simple to edit user transactions, view available downloads, and make customer notes for your reference. Basic Reporting Dashboard Widget – View basic sales statistics from the WordPress admin dashboard. Payment/Transaction Details – See order number, payment total, status, customer, payment method, and date of payment for individual transactions. Customer Registration – Use Ninja Shop Registration or WordPress Registration settings. Customer Data – Manage customers by viewing products purchased, transactions, or adding notes to customer info. Issue Refunds or Resend Confirmation Emails – Easily issue refunds or resend confirmation emails for individual customers. Customizable Emails Use the WordPress WSIWYG editor to make custom email templates for Admin Sales Notification emails and Customer Receipt Emails. HTML is accepted. Admin Sales Notification Emails – Customize the email sent to admins for sales notifications. Customer Receipt Emails – Customize the receipt emails customers receive after making a purchase. Email Shortcode Functions – Use built-in shortcode functions in emails for customer name, full name, username, download list, order table, purchase date, total, payment id, receipt id, payment method, site name, and receipt links. Learn More For more information on Ninja Shop features and available add-ons Supported by a Passionate Team We’ve been building and supporting WordPress tools since 2011. One of our other products, Ninja Forms, has over 1 million active installs, so you can trust we’re up to the challenge. We hope you’ll try Ninja Shop and love it. But we also want to hear what we can do to make it work best for your business. Send us your ideas and feedback. Developer Emeriti ithemes, blepoxp, layotte, aaroncampbell, mattdanner