GT Link Manager vs Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More

WordPress Backup & Migration Plugin Duplicator provides a simple way to move WordPress sites, create reliable backups, or clone a site for staging. With Duplicator, you can easily migrate, transfer, or clone your WordPress site between domains or hosts with no downtime. Create full backups of your website, or package your entire site to download and install elsewhere with only a few steps. At Duplicator, reliability, security, and ease of use are our top priorities. Duplicator is built on the same engine as Duplicator Pro: backups of any size, encrypted archives, 1-click restore and cloud storage are all part of the free plugin. Our easy migration wizard makes Duplicator the most beginner-friendly backup and migration plugin on the market. You don’t have to hire a developer. Create a backup and migrate sites in just a few minutes. Duplicator Pro This plugin is the Lite version of Duplicator Pro, which comes with scheduled backups, cloud storage integrations, multisite support, staging sites and more. Get Duplicator Pro for the complete migration and backup solution. Easy Site Migration, Backup, and Cloning Duplicator streamlines site migrations by packaging your website files and database into a single file, known as a “backup”. Download and re-install your “backup” on any new WordPress location or server without dealing with complicated setups. Launch at your new destination without installing WordPress. Duplicator is the only migration and backup plugin that works on an empty site. See why experts love Duplicator: “Duplicator provides an easy to use tool to make backups of your site, or to transfer it to another location.” Richard McAdams – Expert Web Developer Backups Without Size Limits Duplicator’s chunked backup engine splits the work into small steps, so backups of any size complete even on shared hosting with strict server timeouts. Pick the archive engine that fits your server (DupArchive, ZipArchive or shell zip) and the database engine you prefer (mysqldump or chunked PHP). Backups build in the background while you keep working, and Duplicator runs on managed hosts such as WordPress.com, WP Engine and GoDaddy Managed. AutoTune: Backup Settings That Configure Themselves Not sure which settings your server needs? AutoTune runs real test backups and finds the configuration that works on your host, automatically. Before every backup Duplicator checks your server configuration, and when something goes wrong it explains the problem in plain language and offers a one-click fix. Secure WordPress Backups Duplicator offers WordPress backups with military-grade encryption. Protect any backup with a password and AES-256 archive encryption, and see the security status of every backup at a glance. Automatically backup your entire WordPress site to secure cloud storage. 1-Click Restore Restore any backup with a single click from your WordPress dashboard: no FTP, no manual installer upload. Duplicator makes 1-click restores easy and stress-free. Quickly restore your entire website in minutes just like a time machine. Duplicator Cloud Storage Keep your backups off-site with Duplicator Cloud, our own secure cloud storage built for WordPress backups. Connect your account, send backups to the cloud and restore them from the cloud when you need them. You can also keep backups in several local folders with automatic retention of the most recent ones. Duplicator Pro adds Dropbox, Google Drive, OneDrive, Amazon S3, FTP/SFTP and any S3-compatible provider. Fast WordPress Migrations Duplicator makes WordPress website migrations fast and stress-free. Quickly move to a new host, domain, or server. No downtime, no data loss, and no coding required. WordPress Multisite Backups Duplicator offers automatic WordPress Multisite backups with easy 1-click restore. Safely backup your entire Multisite network to secure cloud storage. WooCommerce Backups Duplicator offers reliable WooCommerce backups with military-grade encryption. Easily and automatically back up your entire online store to secure cloud storage. Pre-configured WordPress Installs Never start from scratch with Duplicator’s smart pre-configured WordPress installs. Save time and hassle duplicating ready-made sites with 1-click. WordPress Recovery Points with Quick Rollbacks Duplicator offers hourly recovery points and 1-click rollbacks for WordPress sites. Quickly and automatically recover from failed WordPress updates or disasters. Partial WordPress Backup Plugin Duplicator makes partial backups for WordPress quick and easy. Save storage and restore sites faster with database-only, media-only, or completely custom backups. Server to Server WordPress Migration Import Tool Duplicator makes server-to-server WordPress migrations fast and hassle-free. Quickly import your website to a new server in minutes. No downtime, no data loss. Smart WordPress Migration Wizard Duplicator’s smart WordPress migration wizard makes transferring your website to a new host or server effortless. Advanced installer options, custom search and replace rules and security key regeneration are all included. No downtime, no data loss, and no code required. Drag & Drop Import WordPress Website Tool Migrating WordPress sites has never been easier with Duplicator’s drag & drop import tools. Quickly transfer your site to a new host or server in minutes, no code required. Clone WordPress Website Plugin Duplicator clones your entire WordPress website with 1-click, no code needed. Perfect for staging sites, sandbox, or site migration. WordPress Staging Site Duplicator Pro lets you create a WordPress staging site directly from your WordPress dashboard. Safely test plugin updates, theme changes, and new features on a staging environment before pushing changes to your live site. No manual setup, no separate hosting, and no risk to your production site. AI Ready Backups Duplicator exposes its backup abilities through the WordPress Abilities API, so AI assistants can list your backups, create a new one and check its status on your behalf. Every action respects your WordPress permissions. Duplicator Pro Features Duplicator Pro takes Duplicator to the next level with features you’ll love, such as: WordPress staging sites – create a staging copy of your site to safely test changes before going live Drag and Drop installs – just drag the backup file to the destination site! Server to server import – import a backup directly from a URL or from cloud storage, no download needed Scheduled backups – daily, weekly, monthly or hourly, each with its own template and storage destinations Backup templates to save and reuse your backup configurations Cloud Storage to Dropbox Backups, Google Drive Backups, Microsoft OneDrive Backups, Amazon S3 Backups and FTP/SFTP Backups Any S3-compatible provider: Backblaze B2, Wasabi, Cloudflare R2, DigitalOcean Spaces, Google Cloud Storage, Vultr, DreamObjects and more Unlimited storage destinations – send every backup to several locations at once Quick Connect to Duplicator Cloud with your license key Custom Backups and Cloning: want just plugins, or just themes, just the media? No problem! Recovery Points added for very fast emergency site restores Multisite support – back up and migrate an entire WordPress network, install a subsite as a standalone site or import a site into a network Subsite filtering – back up only the subsites you need Installer branding – white-label the installer with your own look and feel Multi-threaded, chunked engine to support larger websites & databases Support for managed and shared hosts such as WordPress.com, WPEngine, GoDaddy Managed, and more WP-CLI commands for backups and automation Custom plugin hooks for developers Advanced permissions – control which roles and users can create, restore, transfer or configure backups Email notifications when a scheduled backup fails Automatic updates and professional support … and much more! Supported Backup Cloud Storage Integrations The free plugin stores backups locally and on Duplicator Cloud. Duplicator Pro adds any Amazon S3 compatible storage provider plus these first-party integrations. Duplicator Cloud Backups Localhost Backups FTP/ SFTP Backups Dropbox Backups Google Drive Backups Microsoft OneDrive Backups Amazon S3 Backups Cloudflare R2 Backups Wasabi Backups Dream Objects Backups Vultr Backups Digital Ocean Spaces Backups Google Cloud Storage Backups Backblaze B2 Storage Backups Linode Object Storage Backups You can easily see why Duplicator is the best WordPress backup and migration plugin on the market! Want to unlock these features? Upgrade to our Pro version Branding Guidelines Duplicator® is a registered trademark of Snap Creek LLC. When writing about the backup & migration plugin by Duplicator, please make sure to uppercase the initial first letter. Duplicator (correct) duplicator (incorrect)

GT Link Manager is a 100% free high-performance branded link manager for WordPress, no upsells, no premium tiers, no paywalls. It stores links in custom database tables (not custom post types), resolves redirects early on init, and keeps your site fast, even with thousands of links. Your links follow a clean URL pattern: yoursite.com/go/your-slug (the prefix is configurable and can even be removed on individual links). Official Page & Documentation | Free Training Course | REST API & AI Tools Guide Why GT Link Manager? A branded link is a redirect with a job: it has to resolve fast, survive a thousand siblings, and never become the slowest thing on the page. GT Link Manager stores links in custom database tables, not custom post types. It intercepts the request on init at priority 0, looks up the slug in a UNIQUE-indexed column, sends the redirect header, and exits. No theme loading. No template stack. No post query. Storing links as custom post types means a redirect wakes up more of WordPress than a redirect needs. Custom tables keep the resolution path short, and it stays short whether you have 20 links or 2,000. Key Features Fast direct redirects. Resolves links on init (priority 0) via direct DB lookup, no CPT overhead 301, 302, and 307 redirects. Choose the right redirect type for SEO, temporary, or method-preserving redirects Rel attribute controls. Set nofollow, sponsored, and ugc per link for proper SEO attribution Noindex support. Sends X-Robots-Tag: noindex header to prevent search engines from indexing redirect URLs Categories and tags. Organize links into categories with parent/child hierarchy and free-form tags Full admin list table. Search, filter by category/status, sort by any column, and perform bulk actions Quick Edit. Update URL, slug, redirect type, rel, category, and status inline without leaving the list Activate / Deactivate. Disable a link without deleting it; inactive links stop redirecting but stay in the database Trash and restore. Soft-delete links to trash with the option to restore or permanently delete CSV import and export. Import links from CSV with column mapping preview, or export filtered links; includes LinkCentral and Pretty Links compatible presets, supports any CSV though as it allows you to map fields manually. Block editor integration. A toolbar button lets you search your links and insert them directly into post content Branded URL preview. See the full branded URL as you type, with one-click copy Normal and Regex Redirects supported too. Don’t want to use a prefix like /go/ ? Sure thing. Use the GT Link Manager as an alternative to Rank Math Redirections, Yoast Redirects, Redirection plugin etc. Tested to be faster than these top tools. Geolocation targeting. Send visitors from different countries to different destinations on a per-link basis (e.g. India to amazon.in, the US to amazon.com). The country comes from a header your CDN already sends, whether that is Cloudflare, CloudFront, Vercel, App Engine, or an nginx/Apache GeoIP module, so there is no GeoIP database to install, no external API call, and no added latency. Adds roughly 20 microseconds to a geo-enabled redirect and nothing measurable to the rest. Click counting. An optional per-link counter, off by default. Turn it on and each link keeps a running total, shown as a sortable Clicks column and included in CSV export Click tracking integrations. For per-visit analytics, hook gtlm_before_redirect and send events to GA4, Plausible, Fathom, Matomo, or Simple Analytics Developer-friendly. Actions and filters for redirect interception, URL modification, capability control, cache TTL, and more Developer Hooks GT Link Manager provides a comprehensive set of hooks for customization: gtlm_before_redirect, action fired before redirect (use for click tracking or logging) gtlm_redirect_url, filter to modify the destination URL gtlm_redirect_code, filter to modify the HTTP status code gtlm_rel_attributes, filter to modify rel attribute values gtlm_headers, filter to modify redirect response headers gtlm_prefix, filter to override the URL prefix gtlm_capabilities, filter to override the required user capability gtlm_cache_ttl, filter to set object cache TTL for link lookups gtlm_geo_country, filter the detected country code (plug in any detection method you like) gtlm_geo_sources, filter the list of request variables checked for a country gtlm_geo_country_groups, filter country groups usable in rules (ships with EU) gtlm_geo_matched_rule, filter the resolved geo rule before the redirect is sent gtlm_geo_blocked, action fired when a visitor is blocked by a geo rule’s 404 fallback gtlm_link_not_found, action fired when a prefixed link cannot be resolved and a 404 is sent gtlm_404_on_missing_link, filter to disable the 404 for unresolved prefixed links and fall through to WordPress instead gtlm_trash_purged, action fired after trashed links are automatically purged, with the count and retention window gtlm_count_click, filter to skip counting a particular click (exclude logged-in editors, add bot filtering) gtlm_click_recorded, action fired after a click has been counted Click Counting Click counting is off when you install the plugin, and that default is deliberate. With it off, GT Link Manager logs nothing at all about a request, and the privacy statement it registers under Settings > Privacy says exactly that. Turn it on from GT Links > Settings and each link starts keeping one number: how many times it has been followed. That is the whole record. What it stores per click: nothing about the visitor no IP address no user agent no referrer no timestamp A single running total per link cannot be tied back to a person, a session, or a place, which is why enabling it does not drag your site into the analytics-consent conversation. The count is written after the redirect has already been sent to the browser, using fastcgi_finish_request() where the host supports it. On a test install without that function, which is the slower of the 2 paths, a redirect measured 9.0ms with counting on against 9.1ms with it off. Where the number shows up: a sortable Clicks column in the links table, hidden until you switch tracking on a Reset Clicks row action for a single link the total_clicks field in the REST API, read-only a total_clicks column in CSV export Use gtlm_count_click to skip clicks you do not want counted, such as your own logged-in visits. Counting is intentionally shallow. It answers “which of my links get used” and nothing else. Per-visit data, referrers, countries, and time series belong in a real analytics tool, and the Developer Reference has step-by-step guides for wiring gtlm_before_redirect into GA4, Plausible, Fathom, Matomo, Simple Analytics, or a click log table of your own. Free Training Course The GT Link Manager Training is a free course covering installation through developer integrations. Most lessons run 3 to 5 minutes, so you can read the 1 you need instead of the whole thing. Straight to the lesson for a specific feature: Getting Started covers the admin screens and your first link Managing Links covers editing, quick edit, status, and trash Link Categories covers organizing a large library Settings and Configuration covers the prefix, defaults, and advanced modes The Redirect System covers 301, 302, 307, and how resolution works Block Editor Integration covers the GT Link toolbar button and the Button block Import and Export covers the Pretty Links and LinkCentral presets and column mapping Geolocation Targeting covers per-country rules and CDN header detection REST API Reference covers every endpoint and its arguments Hooks and Filters covers all the extension points Troubleshooting covers redirects that do not fire and slugs that collide Source and Issue Tracker GT Link Manager is developed in the open. The full source, including the block editor code that ships compiled in the plugin, is on GitHub: Repository for the code and release history Issues for bugs and feature requests Releases for changelogs and downloadable builds A bug report with your WordPress version, PHP version, and the slug that misbehaved is usually enough to reproduce it. Support Support runs through the WordPress.org support forum for this plugin. That is the fastest route for every kind of problem, and it is the one to use first. Post there and the answer stays public, so the next person with the same redirect loop finds it without asking again. What helps a thread get solved on the first reply: your WordPress and PHP versions the link slug and the prefix you configured what you expected the redirect to do, and what it actually did whether a CDN or page cache sits in front of the site For a suspected bug in the code itself, GitHub Issues works too, and a security report should go to the maintainer privately rather than into a public thread. What Makes GT Link Manager Stand Out Plenty of plugins will shorten a URL for you. These are the things this one does that shaped how it was built. Everything is free. Geolocation targeting, the full REST API, CSV import and export, regex and prefix-free redirects, the block editor tools. There is no Pro tier holding a feature back, no upsell notice in the admin, no telemetry, and no account to create. Nothing here is a trial. Redirects resolve before WordPress wakes up. The lookup runs on init at priority 0, against a UNIQUE-indexed slug column in a custom table. Match found, header sent, exit. No theme, no template hierarchy, no post query, and no slowdown as the library grows. Dead links return a real 404. A trashed or deactivated link stops resolving and says so with the correct status code. It does not quietly serve your front page at HTTP 200, which is what turns a retired affiliate link into duplicate home-page content in a search index. Geolocation costs nothing when you do not use it, and no database when you do. Country detection reads a header your CDN already attaches, so there is no GeoIP file to install or keep updated and no external service in the request path. Links that do not opt in never trigger detection at all. The REST API covers the whole link lifecycle. Create, read, update, trash, restore, and bulk-categorise, with a self-describing schema. That makes the plugin scriptable, and it is why AI tooling can manage links without a browser session. Click counting stores a number, not a person. Turn it on and each link keeps a running total. No IP address, no user agent, no referrer, no timestamp. The write happens after the redirect has already gone out. Your links stay yours. CSV import reads other plugins’ exports so you can move in, and CSV export gives you everything back, geo rules included, so you can move out. Uninstall removes only what you tell it to remove. Honest limits, because they matter more than the list above: the click counter answers “which links get used” and nothing else. Per-visit detail, referrers, and time series need a real analytics tool, and the hooks are there for it country detection is only as trustworthy as the CDN in front of it. A forged header on an origin with nothing proxying it is still a forged header there is no automatic keyword linking. Links go where you put them it is a young plugin, and a young plugin has seen fewer edge cases than an old one Analytics & Advanced Integrations The Developer Reference includes step-by-step integration guides for: Analytics. Google Analytics 4 (GA4), Plausible Analytics, Fathom Analytics, Matomo, and Simple Analytics Tracking. Custom click logging to a database table, dashboard widget, and UTM parameter passthrough Automation. Webhook notifications for Zapier, Make, and n8n Advanced redirects. Role-based redirects (route by user role) and geo-based redirects (route by location) Customization. Custom response headers, hooks and filters reference REST API & AI Tools GT Link Manager has a full REST API that works with AI tools for programmatic link management. The REST API & AI Tools Guide covers authentication setup, all available endpoints, and integration with AI platforms including Claude Code, OpenAI Codex, WP-MCP, Novamira, Claudeus WordPress MCP, and WordPress MCP Adapter. Source Code The block editor assets (blocks/link-inserter/build/) are compiled from the source at blocks/link-inserter/src/ using @wordpress/scripts. The full source code is available in this plugin and on GitHub at https://github.com/wpgaurav/gt-link-manager. To build from source: cd blocks/link-inserter && npm install && npm run build