Side-by-side comparison · 24 data points
| Dotdigital for WordPress | Email Marketing by | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Dotdigital for WordPress | Email Marketing by EmailOctopus |
|---|---|---|
| Rating | 3.7 ★ | ★ 5.0 ★ |
| Total reviews | 3 | ★ 5 |
| Active installs | 400+ | 3,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, Email Marketing by EmailOctopus is the stronger choice for most WordPress Plugin Directory merchants — 5.0★ vs Dotdigital for WordPress's 3.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Email Marketing by EmailOctopus; mid-market and enterprise merchants with specific feature requirements should evaluate both — Dotdigital for WordPress's 3-review base may include the workflow context that matches your specific use case better than Email Marketing by EmailOctopus's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Dotdigital for WordPress audit • Email Marketing by EmailOctopus audit
| Keyword | Dotdigital for WordPress | Email Marketing by |
|---|---|---|
| survey | #427 | Not ranked |
| contact | Not ranked | #487 |
| forms | Not ranked | #877 |
| contact form | Not ranked | #911 |
Email Marketing by EmailOctopus has the higher average rating (5.0★ from 5 reviews) compared to Dotdigital for WordPress (3.7★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Dotdigital for WordPress fits better if you prioritize broader integrations; Email Marketing by EmailOctopus is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Email Marketing by EmailOctopus has more onboarding documentation maturity (5 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Dotdigital for WordPress typically suits early-stage and growth-mode stores based on its review-base composition (3 reviews). Email Marketing by EmailOctopus aligns more with early-stage and growth-mode stores (5 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Dotdigital for WordPress and Email Marketing by EmailOctopus both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Dotdigital for WordPress" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
