WebToffee eCommerce Marketing Automation – vs MailerPress –

WebToffee eCommerce Marketing Automation (formerly known as Decorator WooCommerce Email Customizer) is an email automation tool designed specifically for WooCommerce stores. It enables you to create powerful marketing automation emails and dynamic popups. This email marketing automation plugin enables you to automate your marketing campaigns, driving growth and increasing revenue for your business. It also includes a built-in email customizer that lets you customize your WooCommerce emails with pre-built templates and a drag-and-drop editor. What’s included? – Email Automation: Welcome emails, Abandoned cart recovery, Winback emails, Thank you emails – Popups: Welcome popups, Spin-a-wheel, Exit intent popups, Cart abandonment popups – BFCM-ready templates: BFCM ready popups templates and embed forms. – Email Customizer: Pre-built email templates and WooCommerce email editor – Upsells & Cross-sells: Add upsells and cross-sell recommendations on popups and emails. Limited-time offer: Get full access to all premium email marketing features in the WebToffee eCommerce Marketing Automation app — completely free. Key Features Welcome Campaigns: Welcome new users with personalized offers or promotions Abandoned Cart Recovery Campaigns: Recover abandoned carts by sending reminders or incentives to your customers Exit Intent Popups: Show targeted offers when users attempt to leave your site Lead Capture Campaign: Offer discounts or incentives to capture leads and grow your email list Sign-up and Welcome Offers: Encourage new users to join with special sign-up offers Email Marketing Automations: Automate email campaigns for welcome messages, abandoned cart recovery, win-back strategies, and post-purchase thank-you notifications Fortune Wheel Campaigns: Create fun, interactive spin-the-wheel popups to gamify your marketing and boost engagement. Detailed Analytics: Track performance metrics for each campaign to measure conversions and optimize for better results. Upsell & Cross-sells: Add upsell, cross-sell, and frequently bought together produt recommendations on popups and marketing emails. Pre-built Email Templates: Choose from multiple pre-built email templates and personalize them for your WooCommerce store. Free Shipping Bar: Motivate customers to increase their cart value by displaying a dynamic free shipping progress bar that updates in real-time as they shop. Email Content Customization: Edit text, subject lines, and design elements with sliders and color pickers. Real-Time Email Preview: Preview your customizations as you make them to ensure the perfect design. Add Logo & Social Media Links: Add your company logo and social media links to your emails for consistent branding. Test Email Functionality: Send test emails to multiple recipients to check how they appear in customer inboxes. Custom CSS: Apply additional CSS to style your emails the way you want. Scheduled Email Customizations: Publish or schedule your email changes for later. Create Dynamic Popup Campaigns This eCommerce marketing automation solution allows you to create highly customizable popups for your WooCommerce store, designed to increase conversions and engage visitors. With a variety of pre-built popup campaigns, including cart recovery, exit intent, and lead capture, you can effortlessly enhance your marketing strategy. Powerful Email Marketing Automation You can create automated marketing campaigns to connect with your customers at every stage of their journey. You can set up welcome emails, abandoned cart recovery, win-back campaigns, and post-purchase thank-you notifications, all with no hassle. With WebToffee WooCommerce Marketing Automation plugin, you can automate key interactions, save time, and boost conversions with personalized, timely emails that help you stay connected with your customers. Upsell & Cross-sells This eCommerce marketing automation solution enables you to add upsell, cross-sell, and frequently bought together product recommendations to your popups and marketing emails. By showcasing relevant products based on customer behavior, you can effortlessly increase your store’s average order value and drive more repeat purchases. Free Shipping Bar This feature allows you to create an engaging free shipping progress bar that motivates customers to spend more. As shoppers add items to their cart, the bar updates in real-time, showing how close they are to earning free shipping. By turning your shipping threshold into a goal, you can boost average order value and enhance the overall shopping experience. Prebuilt WooCommerce email templates The WooCommerce email template plugin offers multiple pre-built templates that you can use to personalize the WooCommerce emails. You can fully transform the design and feel of your WooCommerce emails by just loading the template that you need. Moreover, the templates in the plugin can be customized. This means that you can edit the prebuilt template to make your emails better suited for your store. Fortune Wheel Campaigns This eCommerce marketing automation solution allows you to create interactive spin-the-wheel popups to engage visitors and boost conversions. With customizable rewards like discounts, free shipping, or special offers, you can gamify your marketing strategy and make lead generation more fun. These attention-grabbing popups encourage user participation, helping you grow your email list while driving more sales. Customize Email Content The WooCommerce email content such as subject, heading, subtitle, and body text can be edited or modified to your preference. You can use sliders and color pickers for designing email backgrounds, containers, headers, footers, texts, and everything. Also, add shortcodes/placeholders within the email templates to change the content and appearance. There are provisions to add images (company logo), social media links, and many more in the email templates of your WooCommerce custom emails. Customize all WooCommerce Email Types The WooCommerce email plugins give provision to customize and edit all the default WooCommerce emails for each order status. You can easily choose an email type and customize it on the go. Send Test Mail To Your Inbox You can send test emails to multiple recipients with the WooCommerce email template customization plugin. This would help you understand how the customizations you made would look in your customer’s inboxes. Dynamic Preview Get a real-time preview of the email customizations made as and when you make the edits with the WooCommerce email templates plugin. You can view the changes you make as you make them in the email preview helping you get everything just right. Add Logo in Emails You can easily upload your company logo in email templates to align with your branding styles. Show Social Media Links in Email Insert the social media links like Facebook, Twitter, Instagram, Youtube, LinkedIn, Vimeo into your WooCommerce email templates by using icons, URLs, titles, etc. Reset to Default You always have the option to reset your WooCommerce email templates to the default style. Save, Publish, or Schedule Your Customizations Email customizations can be published instantly or scheduled to be published at a later time with this email customizer for WooCommerce. Apply Customizations to All Emails Easily update the customizations to all the default email templates with a single click. Additional Customization using Custom CSS Use additional CSS to style the emails in your desired manner. Additional Shortcodes Include additional shortcodes like customer name, order details, company name, etc., to create custom email content. The following shortcodes are available in the WooCommerce emails plugin: {customer_username} {customer_email} {customer_first_name} {customer_last_name} {customer_full_name} {customer_company} {order_date} {order_number} {site_title} Compatibility The Email customizer by WebToffee is compatible with the following plugins: Subscriptions for WooCommerce Webtoffee Woocommerce Request a Quote Germanized for WooCommerce WooCommerce Subscriptions Multivendor Marketplace Solution for WooCommerce – WC Marketplace WooCommerce Memberships Smart Coupons for WooCommerce Get started and customize your WooCommerce emails now and stand out from the crowd! The detailed setup guide will help you get started with the plugin. To connect your WooCommerce store with the WooCommerce Marketing Automation app, refer to this guide. If you have any issues with the plugin, feel free to contact us via support forum. Created by WebToffee. You May Also Need GDPR Cookie Consent is our flagship cookie consent plugin, which is a Google-certified CMP built specifically for WordPress websites. With this plugin, you can display a fully customizable cookie banner on your site to help ensure compliance with major privacy laws like the GDPR and CCPA. Key features include an advanced cookie scanner, automatic script blocking, and detailed consent log reporting. It also lets you deploy an IAB-compliant cookie banner and supports Google Consent Mode v2. Get GDPR Cookie Consent Plugin Now.

MailerPress is a free email marketing and newsletter plugin for WordPress. Build professional email campaigns with a drag-and-drop editor, manage unlimited subscribers and lists, schedule newsletters, and send automated emails — all from your WordPress dashboard. Whether you’re a blogger sending a weekly newsletter, an online store owner looking to customize WooCommerce emails (paid plan required), or a marketer running large-scale email campaigns, MailerPress gives you everything you need — with no subscriber limits and no sending restrictions. Drag-and-Drop Email Editor Create beautiful email newsletters without writing a single line of code. The MailerPress email editor is inspired by the WordPress Block Editor (Gutenberg), so it feels instantly familiar: Drag-and-drop blocks to build your email layout Pre-built email templates to get started in seconds Save and reuse your own custom layouts Full theme.json support for consistent branding with Full Site Editing Google Fonts integration with local hosting for fast loading MJML template import for advanced email designs Responsive emails that look great on every device Subscriber Management & List Building Grow your email list with powerful subscriber management tools, completely free: Unlimited subscribers, lists, and tags — no restrictions Customizable opt-in forms with shortcode — works with any page builder (Elementor, Bricks, Divi, and more) Gutenberg opt-in form block for the Block Editor Embeddable opt-in forms for external websites Double opt-in with customizable confirmation emails CSV import and export for easy subscriber migration Advanced subscriber segmentation GDPR-compliant subscription management with built-in unsubscribe Email Campaigns & Newsletter Scheduling Send newsletters and email campaigns on your schedule: Create and send email campaigns to your subscriber lists Schedule newsletters for future delivery Merge tags for personalized email content (subscriber name, custom fields, and more) Content retrieval from posts and pages Flexible click and open tracking (track, anonymize, or disable) Detailed campaign analytics and performance reports Email Automation Automate your email marketing to save time and boost engagement: Automated post notification emails when you publish new content Scheduled email campaigns with precise timing Automated double opt-in confirmation follow-ups (paid plan required) Advanced automation workflows with triggers and conditions (paid plan required) Supported WordPress Plugin Integrations Connect MailerPress with popular form, page builder, e-commerce, membership, and automation plugins: Explore all available integrations: https://mailerpress.com/integrations/ Contact Form 7 (free) — map form fields, lists, tags, custom fields, and double opt-in settings to add subscribers Gravity Forms (paid plan required) — add form submissions to MailerPress lists with field mapping Fluent Forms (paid plan required) — capture form submissions and synchronize subscriber data Elementor (paid plan required) — use the MailerPress widget and Elementor Pro form action Bricks Builder (paid plan required) — build opt-in forms with the native MailerPress element Divi Builder (paid plan required) — connect the Divi Email Optin module to MailerPress WooCommerce (paid plan required) — capture checkout opt-ins, manage subscriber preferences, and customize transactional emails Paid Memberships Pro (paid plan required) — collect newsletter opt-ins at checkout and display subscription preferences in member accounts Advanced Custom Fields / ACF (paid plan required) — use ACF content in Query blocks and campaign content WordPress users (paid plan required) — synchronize WordPress user accounts with MailerPress contacts Third-party automation integrations are also available for Bit Flows, FlowMattic, OttoKit, and SureForms. These integrations are maintained by their respective plugin authors, and feature availability may depend on their plans. WooCommerce Email Marketing (paid plan required) Turn your WooCommerce store into an email marketing machine: Design custom WooCommerce transactional emails with the drag-and-drop editor Override default WooCommerce order confirmation, shipping, and account emails Send promotional email campaigns to your customers Retrieve WooCommerce product content directly in your newsletters Segment subscribers based on purchase behavior Incoming & Outgoing Webhooks (paid plan required) Connect MailerPress to any external system: Incoming webhooks to add subscribers from external platforms Outgoing webhooks to send real-time events to third-party services Build custom integrations with your existing tools Email Sending Options Send emails using your preferred method: PHP Mail (default — works out of the box) Custom SMTP configuration Brevo / Sendinblue integration (paid plan required) SendGrid integration (paid plan required) Gmail / Google Workspace integration (paid plan required) Mailgun integration (paid plan required) Mailjet integration (paid plan required) Postmark integration (paid plan required) Amazon SES integration (paid plan required) Emailit integration (paid plan required) SMTP2GO integration (paid plan required) Resend integration (paid plan required) Bounce management via email provider APIs (paid plan required) All Free Features Drag-and-drop email editor inspired by WordPress Block Editor Unlimited subscribers, lists, tags, and campaigns Email newsletter creation and scheduling Customizable opt-in forms (shortcode + Gutenberg block) Double opt-in with confirmation emails CSV import/export for subscriber migration Subscriber segmentation Contact Form 7 integration Email campaign analytics Post and page content retrieval for newsletters Click and open tracking (with anonymous option) Merge tags for email personalization MJML template import Google Fonts with local hosting GDPR-compliant with built-in unsubscribe Self-hosted — your data stays on your server Full theme.json and FSE support Hundreds of developer hooks and filters REST API for custom integrations Paid Plan Features Upgrade to MailerPress for advanced email marketing capabilities: WooCommerce email customization — design and override transactional emails (order confirmation, shipping, account emails) with the drag-and-drop editor Professional email delivery — Brevo, SendGrid, Gmail / Google Workspace, Mailgun, Mailjet, Postmark, Amazon SES, Emailit, SMTP2GO, Resend AI-powered email content — OpenAI, Claude by Anthropic, DeepSeek, Mistral, and Google Gemini for content optimization and image generation Advanced form integrations — Gravity Forms and Fluent Forms Page builder integrations — Elementor, Bricks Builder, and Divi Builder E-commerce and membership integrations — WooCommerce and Paid Memberships Pro WordPress user synchronization — keep WordPress user accounts connected with MailerPress contacts Advanced Custom Fields integration — use ACF content in Query blocks and campaigns Incoming and outgoing webhooks — connect MailerPress to external apps and automation platforms Advanced automation workflows — triggers, conditions, and behavioral targeting Custom fields and advanced segments — target subscribers based on behavior and data Premium email templates — professional designs ready to use Embed opt-in forms on external websites — grow your list beyond WordPress Bounce management — automatic handling via email provider APIs Automated double opt-in follow-ups — re-engage pending subscribers White-label options — customize MailerPress branding Priority support — dedicated customer assistance Developer-Friendly MailerPress is built for developers who need full control: Hundreds of hooks and filters — customize every aspect of the plugin REST API — build custom integrations and applications MJML support — use MJML templates for advanced email design workflows React-based architecture — modern, extensible, and performant Privacy & GDPR MailerPress is fully GDPR-compliant and privacy-first. No data is collected by us — everything stays on your server. Built-in unsubscribe links, double opt-in, and data export tools help you stay compliant. When using third-party email providers, please review their respective privacy policies. Translations MailerPress is available in English, French, Spanish, Dutch, and Arabic. Help translate MailerPress into your language. From the same team Try SEOPress, the best SEO plugin for WordPress