Side-by-side comparison · 24 data points
| Interlinks Manager – Internal Links Optimizer | Gallery Custom Links | |
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| Metric | Interlinks Manager – Internal Links Optimizer | Gallery Custom Links |
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| Rating | 4.6 ★ | ★ 4.7 ★ |
| Total reviews | 5 | ★ 205 |
| Active installs | 8,000+ | 30,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Gallery Custom Links edges out Interlinks Manager – Internal Links Optimizer on rating (4.7★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Gallery Custom Links has the larger user base (205 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Interlinks Manager – Internal Links Optimizer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Gallery Custom Links; mid-market and enterprise merchants with specific feature requirements should evaluate both — Interlinks Manager – Internal Links Optimizer's 5-review base may include the workflow context that matches your specific use case better than Gallery Custom Links's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Interlinks Manager – Internal Links Optimizer audit • Gallery Custom Links audit
Gallery Custom Links has the higher average rating (4.7★ from 205 reviews) compared to Interlinks Manager – Internal Links Optimizer (4.6★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Interlinks Manager – Internal Links Optimizer fits better if you prioritize broader integrations; Gallery Custom Links is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Gallery Custom Links has more onboarding documentation maturity (205 reviews vs 5), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Interlinks Manager – Internal Links Optimizer typically suits early-stage and growth-mode stores based on its review-base composition (5 reviews). Gallery Custom Links aligns more with early-stage and growth-mode stores (205 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Interlinks Manager – Internal Links Optimizer and Gallery Custom Links both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Interlinks Manager – Internal Links Optimizer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.