DenArt – SEO Wipe (HTTP 410 Gone) vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

DenArt – SEO Wipe (HTTP 410 Gone) automatically returns a correct HTTP 410 (Gone) status code when posts or pages are deleted. This tells search engines the content is permanently gone – not temporarily missing – so they remove it from their index faster and stop wasting crawl budget on dead URLs. Why 410 matters for SEO Eliminates soft-404 ambiguity (WordPress default: 404 for all missing content) Signals permanent removal to Googlebot, Bingbot, and other crawlers Reduces crawl budget waste on URLs that will never return Prevents deleted content polluting your search index Reduces CDN log noise and unnecessary bandwidth from bot traffic Free features (no account required) Automatic 410 Gone responses for deleted posts and pages Manual Gone URL management – add, edit, import, and delete gone entries Post-type selector – choose which content types trigger 410 detection Configurable URL exclusions – keep specific paths returning 404 instead Optional custom 410 page title and message Pro features (requires active license) Feature Description Activity Log Every 410 hit logged with path, status code, timestamp, browser/bot type, and referrer domain Bot Analytics 24-hour bot breakdown by name with donut chart; 14-day bot vs human traffic chart URL Pattern Rules Force-410 or allow specific URL patterns – exact, prefix, wildcard, or full regex Smart Lookup Mode Zero false positives; only URLs in the Gone table return 410 Smart Slug Redirects Automatic 301 redirects when you rename a post slug, preserving SEO equity Headers-Only 410 Mode Send 410 status and X-Robots-Tag headers while your theme renders the page body Email Reports HTML-formatted activity reports with top paths, sent daily, weekly, or monthly CSV Export Export activity log or gone URL list to CSV Custom 410 HTML Replace the default 410 page with fully custom HTML Pro features activate automatically after connecting your site and entering a valid license key. Purchasing a license is done at wp-shop.denart-designs.com. The free tier has no time limit and requires no account. Privacy This plugin makes external HTTPS requests to wp-shop.denart-designs.com for: Initial connection (one time, when you click “Connect” on the License page). Sends: site URL, site name, admin email address (used to create your shop account so you can manage your subscription), anonymised installation ID (one-way HMAC hash), WordPress version, plugin version. License validation – once per 24 hours when a license key is active. Sends: SHA-256 hash of your license key, anonymised installation ID, WordPress version, plugin version. No email addresses or personal data. Telemetry – every 7 or 30 days depending on your chosen frequency, only with explicit opt-in consent. Sends: site URL and site name, PHP version, PHP SAPI, server OS, memory limit, max execution time, upload max filesize, loaded PHP extensions (presence only), WordPress version, plugin version, locale, multisite status, active plugin slugs (e.g. woocommerce/woocommerce.php), active theme slug, disk free space in GB, SSL enabled flag, page load time in ms, count of 410 responses served, total Gone URLs tracked, bot traffic counts per crawler name (24-hour snapshot), 14-day daily bot vs human traffic split. No visitor IP addresses, no post content, no page URLs. Deactivation reason – sent once when you deactivate the plugin and complete the optional deactivation survey, but only if telemetry consent was previously given. Sends: selected reason (e.g. “found a better plugin”) and optional free-text detail you type. News/updates email – only when you explicitly opt in and provide an email address. Unsubscribe at any time from Settings. Data retention on deactivation: By default, deactivating the plugin keeps all data intact so it is available when you re-enable the plugin. If you enable the “Remove Data on Deactivation” option in Settings → Data & Privacy, all tables and options are permanently deleted on deactivation. Uninstalling the plugin (Plugins → Delete) always erases all data regardless of this setting. No data is ever sold or shared with third parties. A summary is automatically appended to your site’s Privacy Policy page. Delete all plugin data: DenArt – SEO Wipe (HTTP 410 Gone) → License → Account & Privacy. Donation If you find this plugin useful, consider supporting its development with a donation. You can donate through the following platforms: PayPal Patreon Your support helps us keep the plugin updated and free for everyone. Thank you for your contribution!

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.