Customer Reviews for WooCommerce vs European VAT Compliance Assistant for WooCommerce

Happy customers are your best marketers. So why not ask them to leave a review? Send an automated, personalized email reminder to each customer after a transaction – make reviewing easier than ever before! Enhance the standard WooCommerce reviews with extra features, and reassure customers by having their questions answered with a Q&A section on product pages. The Customer Reviews for WooCommerce plugin helps you increase engagement, build loyalty, improve SEO, and get more sales with social proof. Localized to 30 languages and installed on over 80,000 stores! The plugin includes an optional integration with an external service to verify customer reviews. CusRev collects reviews from customers and verifies their authenticity. You can find information about CusRev‘s terms and privacy policy on our website. 🔥 Main Features Automated or manual review reminder emails Manual review reminders by WhatsApp with the ‘click to chat’ integration Aggregated and on-site review forms to allow quick and easy reviewing Enhanced reviews, including ratings, images, voting and filtering options Offer discounts in exchange for reviews Integration with Google Shopping Question and Answer feature, allowing customers to ask and answer FAQs Import and export reviews ✉️ Review Reminders – Make Reviewing Easy Customer Reviews for WooCommerce makes reviewing simple. You can easily set it to send out review collection emails, days or weeks after purchase. The review form makes it as simple as possible for the customer to leave a review. It’s an easy process: Your customer places an order. You fulfill the order and mark it as completed. After a delay (customizable by you), your customer receives an automated review request email. The customer leaves a review for all of their purchases on an aggregated form. Reviews can include ratings, images, and videos to increase trust. The review is posted in the standard WooCommerce review format and published on your site. You can even choose to automatically send the customer a discount code for future purchases as a thank you. Plus, benefit from: A one-page review form where customers can review multiple items in one go Manual email invitations for selected orders Manual WhatsApp review invitations via the ‘click to chat’ integration Personalized emails for each customer with built-in variables Emails restricted for particular categories of products or customers with specific user roles Quick and easy functionality thanks to a responsive email template and custom colors An Unsubscribe option A built-in testing tool to ensure emails look beautiful before sending Reminders in different languages via “qTranslate X”, “Polylang”, “TranslatePress” and “WPML” plugin integration Support for custom WooCommerce order statuses Tracking when customers open emails with review invitations and when customers view aggregated review forms 💸 Boost Sales – With Extra Features Did you know that displaying reviews can increase conversion by 270%? Reviews show that people can trust your site. Other people have bought from you before, and it went so well that they want to share their experience. That social proof is important. Customers need to know your product images and descriptions can be trusted. They need to know their bank account is safe. Turn your visitors into customers by displaying reviews! Plus, benefit from: Photo reviews (let customers upload pictures with reviews) Video reviews (let customers upload videos with reviews) Additional rating criteria on review forms to rate different features of products Questions about customer attributes on review forms Preventing spam by enabling reCAPTCHA for reviews Displaying a terms and privacy checkbox that people need to tick before posting reviews Showing reviews summary bar on product pages Filtering reviews by rating Enabling visitors to vote on reviews left by your customers Lazy loading of reviews and attached pictures Sorting reviews by date or votes Review tagging Trust Badges that show a summary of verified customer reviews Built-in shortcodes to display a responsive list, grid, or slider of reviews on any page or post Creating avatars from initials of customer names, using standard WordPress avatars or hiding avatars completely 🔎 Boost SEO – The Automated Way Google loves something new! Add new content to your site automatically with customer reviews. Show off review ratings directly in Google searches, and boost your site’s clickthrough rate. Plus, benefit from: Getting unique, user-generated SEO content for your shop – customer reviews often contain long tail keywords Building user-generated content (UGC) such as photos and videos uploaded by your customers Embedding JSON-LD structured data for product reviews to help search engines better understand and display your review content Enhancing rich snippets and structured data markup for reviews with pictures Enhancing the standard WooCommerce structured data markup with product identifiers (GTIN, MPN, Brand) 😀 Boost Engagement – With Better Feedback Customers believe that only 8% of companies deliver a great experience – but that can change! Use reviews to get direct feedback from your customers. Find out the good and bad parts of their experience. You can make business decisions based on the feedback you receive and keep your customers happy. Plus, benefit from: Receiving feedback for multiple products at once with aggregated review forms Personalized email templates Enabling customers to vote on past reviews 🚀 Boost Loyalty – Grow Your Repeat Business Market to your existing customers! It’s simple: our review reminders keep you in the forefront of their minds, and offering coupon codes for future purchases gets them back to your store. It’s easy for a customer to leave a review and receive their coupon, which creates a double whammy effect: the customer comes back for more, and you gain valuable feedback. Maybe they’ll even gift the voucher to a friend! Plus, benefit from: Automatically generating new coupons for ongoing customer reviews Fair rules for coupon creation – customers will be awarded with a coupon regardless of how positive or negative their review is Automatic emails with coupons upon review submission Personalizing emails with coupons for each customer using built-in variables Fine-tuning coupon properties according to your sales strategy Working out-of-the-box with a responsive email template with custom colors A built-in testing tool to ensure emails look beautiful before sending Emailing coupons in different languages via “qTranslate X”, “Polylang”, “TranslatePress” and “WPML” plugin integration Displaying a badge next on reviews awarded with coupons to build trust between customers and your business 🤔 Reassure Customers – With Questions & Answers There’s nothing more reassuring to customers than having their questions answered – with Customer Reviews for WooCommerce you can do just that by: Adding a tab with Questions & Answers or FAQs to product pages on your website Letting your prospective customers ask questions about products and view questions others have asked Increasing sales by answering questions and making sure prospective customers have all the information available to make a purchase decision Reducing return and refund requests by providing answers to common questions about products, as well as offering extra information to avoid any potential misunderstanding of product features or benefits Improving SEO with content created by your customers – that in turn helps search engines better understand and index your website Sending email notifications to customers about replies to their questions and making them come back to your website Displaying a terms and privacy checkbox that people need to tick before asking questions or posting answers 🛒 Google Shopping Integration Generate an XML feed with products for Google Shopping Generate an XML feed with product reviews for Google Shopping Show star ratings in Google Shopping search results ⬇ Import and Export Want to add reviews or questions and answers from external websites? No problemo. Just use the import reviews feature, which automatically creates reviews in WooCommerce based on a CSV file. Or use the import Q&A feature to upload product questions and answers from a CSV file. Similarly, you can export WooCommerce reviews or questions and answers to a CSV file. Import / export product and store reviews Import / export reviews with images and videos Import / export questions and answers (Q&A) Quick and Easy Set-Up Make sure that WooCommerce is installed. Then, just follow the Getting Started Tutorial on our official support portal or watch the video tutorial. Get Even More Features – With the Pro Version CusRev has two plans: Free and Pro. The Pro plan offers additional features and email support – to find out more and purchase a license, please visit CusRev’s website.

The European/UK VAT (IVA) laws Since January 1st 2015, all digital goods (including electronic, telecommunications, software, ebook and broadcast services), and from 1st July 2021 physical goods sold across EU and UK borders have been liable under law to variable VAT (a.k.a. IVA) charged in the country of purchase, at the VAT rate of that country (background information: https://taxation-customs.ec.europa.eu/system/files/2016-09/explanatory_notes_2015_en.pdf). This can apply even if the seller is not based in the EU or UK. It is accompanied by various auditing/recording requirements. How this plugin can take away the pain This WooCommerce plugin provides features to assist with EU, UK, Norwegian and Swiss VAT law compliance. Currently, those features include: Identify your customers’ locations: this plugin will record evidence of your customer’s location, using their billing or shipping address, and their IP address (via a GeoIP lookup). Evidence is recorded, ready for audit: full information that was used to calculate VAT and customer location is displayed in the WooCommerce order screen in the back-end. Display prices including correct VAT from the first page: GeoIP information is also used to show the correct VAT from the first time a customer sees a product. A widget and shortcode are also provided allowing the customer to set their own country. Currency conversions: Most users (if not everyone) will be required to report VAT information in a specific currency. This may be a different currency from their shop currency. This feature causes conversion rate information to be stored together with the order, at order time. Currently, you can choose from official rates from the European Central Bank (ECB), Danish and Czech National Banks, the Central Bank of the Russian Federation, and HM Customs & Revenue (UK). You can also over-ride the currency and rate-provider on a per-country basis. Entering and maintaining each country’s VAT rates: this plugin assists with entering EU and/or UK VAT rates accurately by supplying a single button to press in your WooCommerce tax rates settings, to add or update rates for all countries (standard or reduced) with one click. Reporting: Advanced reporting capabilities, allowing you to see all the information needed to make a OSS/MOSS/IOSS (one-stop shop) VAT report. The report is sortable and broken down by country, VAT rate, VAT type (traditional/variable) and order status, and can be exported as a CSV. Forbid vatable sales if any goods have VAT chargeable – for shop owners for whom VAT compliance is too burdensome, this feature will allow you to forbid customers from configured VAT territories to check-out if they have selected any goods which are subject to VAT (whilst still allowing purchase of other goods, unlike the built-in WooCommerce feature which allows you to forbid check-out from some countries entirely). Central control: brings all settings, reports and other information into a single centralised location, so that you don’t have to deal with items spread all over the WordPress dashboard. Mixed shops: You can sell goods subject to your chosen territories’ VAT under the customer-place-of-supply regulations and any other physical goods which are subject to traditional base-country-based VAT regulations. The plugin supports this via allowing you to identify which tax classes in your WooCommerce configuration are used for customer-place-of-supply items. Products are allocated to the correct country according to which country VAT is payable to. Distinguish VAT from other taxes: if you are in a jurisdiction where you have to apply other taxes also, then this plugin can correctly distinguish which taxes are payable to which jurisdictions. Add line to invoices: If VAT was paid on the order, then an extra, configurable line can be added to the footer of the PDF invoice (when using the the free WooCommerce PDF invoices and packing slips plugin, or its premium counterpart). Refund support: includes information on refunded VAT, on relevant orders. Same prices: Not strictly a VAT compliance issue (different pricing per-country is not illegal), but this plugin adds an option to enable WooCommerce’s hidden support for adjusting pre-tax prices to enable the same post-tax (net) price to apply in all customer locations. Brexit-ready: The plugin has been audited and appropriately adapted to be usable by both “EU 27” and UK (and other) countries after the expiry of the EU and UK’s transitional period (at the end of December 2020), including the ability to report taxes in multiple currencies using different exchange rate providers. Existing users should take the time to go through their existing settings to adapt to their new situation (e.g. remove tax table entries for countries that they are no longer required to remit taxes to; check that they are using the correct exchange rate provider and reporting currency for each tax region that they remit to). WooCommerce high-performance order storage: This plugin is HPOS-compatible (see: https://woocommerce.com/document/high-performance-order-storage/) WooCommerce block cart/checkout: This plugin is compatible with the WooCommerce block cart and checkout (see: https://woocommerce.com/checkout-blocks/), as well as the traditional shortcode cart/checkout. A Premium version is on sale at this link, and currently has these additional features ready: VAT-registered buyers can be exempted, and their numbers validated: a VAT number can be entered at the check-out, and it will be validated (via VIES, HMRC or VatSense). Qualifying customers can then be exempted from VAT on their purchase, and their information recorded. The customer’s VAT number will be appended to the billing address where shown (e.g. order summary email, PDF invoices). An extra, configurable line specific to this situation can be added to the footer of the PDF invoice (when using the the free WooCommerce PDF invoices and packing slips plugin). Partial VAT exemption: make VAT-exemption upon supply of a valid VAT number to only apply to products in tax classes specified by the shop owner (rather than to all products) Optionally allow B2B sales only – for shop owners who wish to only make sales that are VAT-exempt (i.e. B2B sales only), you can require that any EU and/or UK customers (optionally including or excluding those in your country) enter a valid VAT number at the check-out. (You can have different policies for different VAT regions). Change taxation rules based upon year-to-date sales thresholds: for shop owners who can or must tax differently based upon their total sales in the year so far (e.g. EU shop owners who can take advantage of a €10,000 threshold for cross-border sales before which they can treat the place of supply as being their own, not the customer’s location), you can dynamically treat products as having a different taxation class until this threshold is met. CSV download: A CSV containing comprehensive information on all orders with VAT data from your configured regions can be downloaded (including full compliance information). Manipulate in your spreadsheet program to make arbitrary calculations. Non-contradictory evidences: require two non-contradictory evidences of location (if the customer address and GeoIP lookup contradict, then the customer will be asked to self-certify his location, by choosing between them). Show multiple currencies for VAT taxes on PDF invoices produced by the free WooCommerce PDF invoices and packing slips plugin (and on credit notes produced by its Premium counterpart). Support for the official WooCommerce subscriptions extension, and for Subscriptio (a RightPress/CodeCanyon alternative), and Subscriben. Value-based exemption: An order can have VAT removed if the order value passes a configured value and is for a specified country. This features was developed to support the UK’s 2021 regulations for handling VAT differently on an order depending on whether or not the order passes a £135 threshold value, and then expanded to support multiple rules for different countries and amounts. Read more about the Premium version of this plugin at this link. It is believed (but not legally guaranteed), that armed with the above capabilities, a WooCommerce shop owner will be in a position to fulfil the requirements of EU or UK VAT laws: identifying the customer’s location and collecting multiple pieces of evidence, applying the correct VAT rate, validating VAT numbers for B2B transactions, and having the data needed to create returns. (If in the EU or UK, then you will also need to make sure that you are issuing your customers with VAT invoices containing the information required in your jurisdiction, via a suitable WooCommerce invoice plugin). Footnotes and legalese This plugin is supported on, and information in this document is for, WooCommerce 4.5 up to the latest release (i.e. current version; you can still download older versions supporting previous WooCommerce release series if you wish). It fetches data on current VAT rates from Amazon S3 (using SSL if possible); or, upon failure to connect to Amazon S3, from https://raw.githubusercontent.com. If your server’s firewall does not permit this, then it will use static data contained in the plugin. Geographical IP lookups are performed via WooCommerce’s built-in geo-location features; or, alternatively, if you use CloudFlare, then you can activate the CloudFlare feature for sending geographical information. In some situations, these lookups may be performed via the public API at https://ipapi.co – if this is undesirable for you, then add define('WC_VAT_COMPLIANCE_DO_REMOTE_IP_LOOKUPS', false); to your wp-config.php file. Please make sure that you review this plugin’s installation instructions and have not missed any important information there. Please note that, just as with WordPress and its plugins generally (including WooCommerce), this plugin comes with no warranty of any kind and you deploy it entirely at your own risk. Furthermore, nothing in this plugin (including its documentation) constitutes legal or financial or any other kind of advice of any sort. In particular, you remain completely and solely liable for your own compliance with all taxation laws and regulations at all times, including research into what you must comply with. Installing any version of this plugin does not absolve you of any legal liabilities, or transfer any liabilities of any kind to us, and we provide no guarantee that use of this plugin will cover everything that your store needs to be able to do. Whether you think the EU’s treaties with other jurisdictions will lead to success in enforcing the collection of taxes in other jurisdictions is a question for lawyers and potential tax-payers, not for software developers! Many thanks to Diego Zanella, for various ideas we have swapped whilst working on these issues. Thanks to Dietrich Ayala and other authors, whose NuSOAP library is included under the LGPLv2 licence. Other information Some other WooCommerce plugins you may be interested in This plugin is ready for translations (English, Dutch, Finnish, French and German are currently available), and we would welcome new translations (please post them in the support forum; the POT file is here, or you can contact us and ask for a web-based login for our translation website). License This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA