Custom API for WP vs Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

Custom API for WP plugin plugin allows you to create no code custom REST endpoints / Custom APIs in WordPress. With interactive Graphical User Interface (GUI) fetch any data from WordPress database tables like users, posts, custom tables or any 3rd-party plugin’s table. You can also use HTTP request methods like POST, PUT, DELETE (Insert, Update, Delete) data with these created Custom endpoint / Custom REST routes. You can also connect any external APIs and platforms to fetch the data and display data on WordPress frontend . You can use your design (custom HTML, CSS and JS), post data on third-party platforms on any WordPress events (user creation, Woocommerce events, form submission, membership purchase etc) via WordPress hooks. You can easily interact with the WordPress database to perform CRUD operations on data using the custom endpoints created (generated) using Connect to external APIs | Custom endpoints for WP. Custom API for WP plugin takes care of writing the complex SQL queries to fetch/update data and provide you with a very simple User Interface to create or generate custom REST endpoints. This plugin also provides the filter operations in which you can filter the data you want to show in the API endpoint response. 🆓FREE Plan Features Unlimited GET APIs: Create as many GET APIs as you need to fetch data from WordPress tables. One Advanced API using SQL: Build a single advanced API with custom SQL queries to perform CRUD (GET, POST, PUT, DELETE) operations. External API Integration (JSON Only): Connect to third-party APIs that return JSON data. Hooks Support for External APIs: Use hooks to trigger and execute connected external APIs. 💲PREMIUM Plan Features Unlimited RESTful APIs: Create APIs with all HTTP methods – GET, POST, PUT, DELETE. Custom Filters on API Data: Apply filters to refine data retrieved in Custom APIs. Customizable API Response: Format API responses to match your exact requirements in custom APIs. Role-Based Access Control: Restrict access to custom APIs based on user roles. Conditional Logic & Filters: Add logic-based rules and conditions to custom APIs. Use query parameters to filter API responses on the go. Unlimited Advanced APIs with SQL: Build complex and fully customized APIs using SQL queries to perform CRUD (GET, POST, PUT, DELETE) operations. Customizable API Response: Format API responses to match your exact requirements in custom APIs. Role-Based Access Control: Restrict access to custom APIs based on user roles. Unlimited External API Integrations: Connect to as many third-party APIs as needed that return JSON, XML, GRAPHQL or SOAP responses. Hooks Support for External APIs: Use hooks to trigger and execute connected external APIs. Shortcode & Template Tag Display: Easily display data from external API on your frontend using shortcodes or template tags. Secure Authentication for External APIs: Supports OAuth2, Bearer Tokens, and API Key authentication methods. Dependent API: Dynamically retrieve a token from an external API to authenticate requests to the data API. Third-party/External API Integration into WordPress This plugin allows you to integrate any external or third-party REST API endpoints into WordPress very easily with the help of our interactive and simple GUI within seconds. With this function of our plugin, you can fetch data to your WordPress (WooCommerce) site or you can use it to fetch data and process it according to your needs. These integrations can also be done on third-party plugin events like form submission using Elementor, Wpforms, Gravityforms etc. and also payment status or subscription status based on transactions done via payment gateways like that provided by WooCommerce, Wpforms, Gravityforms or any other services. External API integrations can be done on any event of WordPress like user registration, user membership level change or any other using plugin hooks. WooCommerce product data can be synced with any external/third-party API provider(Supplier) on a real-time basis with our plugin. This feature also provides the capability to register or login users to third-party platforms by making an API request to the third-party platforms. Data display on front end using shortcode or template tag fetched from external API endpoints. Any kind of external APIs supporting JSON, XML, SOAP, GraphQL can be connected with authentication methods like OAuth, JWT, Bearer, API Key or even custom API authentication. Use Cases Access custom data of the WordPress site into your mobile application or web clients via custom REST API Endpoints. Create easy Custom REST Routes to Create, Read, Update and Delete (CRUD) WordPress content from client-side JavaScript or external applications. Interact with any standard database schema/ table or your custom-built schema/ table to fetch/ update/ delete data using the custom API endpoints. Connect two WordPress sites or connect your WordPress site with a website built in any framework and Get/Update/Insert/Delete (CRUD) data of one website to another website with the help of Custom API and feasibility of connection with External APIs / Custom Endpoints developed in the external Website. Connect with External Rest API Routes to display data on your website or process the data received from External Endpoint. Integrate External/third-party REST API endpoints with third-party plugin’s payment gateways like that of WooCommerce, Wpformsor any other custom gateway such that the API can be called automatically based on the payment status. Integrate External/ third-party REST API endpoints with custom/ third-party plugins’ forms like that of Wpforms, Elementor, Gravityforms etc such that the external APIs can be called on these forms submission or any related events to perform fetch/update/delete operation based on API endpoints. Sync third-party/external API provider’s (Supplier’s) API Inventory data into WooCommerce and display them in the product feed on a real-time basis. [More detials] Integrate external APIs into WooCommerce – If you have a Woocommerce store and want to update the data like order creation, order status, and user profile update on a third-party platform in real-time, then a solution can be provided using our plugin. Data display using shortcode – Fetch data from external API with security and display that on WordPress front-end pages using the shortcodes with customized design. Add-Ons WooCommerce Products sync via External API | Import products in WooCommerce using Supplier APIs If you have a WooCommerce store and want to sync (add/update/delete) the products from the external inventory warehouse/ store’s platform via APIs then it can be using the CUSTOM API plugin along with our Woocommerce products sync from external APIs. Following are the key features – Data can be synced automatically after a certain specified period. (For example, every 4 hours a day). All the product details like SKU, name, description, price, stock status, images, custom attributes and variant productions can be updated along with other custom attributes as well. Sync can be done in the background such that customers using your WP site are not affected. Data syncing can also be done by clicking on the sync button manually in the User Interface. WooCommerce product images can also be added or updated with ease based on external API data. No extra work to import and export CSV/ TXT files manually. API Integration will do the job automatically. This plugin supports complete integrations for the following – Sync Amrod catalogue to WooCommerce Sync S&S Activewear products to WooCommerce Sync products and orders from Shopify to WooCommerce Import products from Parts Unlimited to WooCommerce Import products from Parts Canada to WooCommerce Import products from Barron to WooCommerce Zoho Integration with WordPress If you have a WordPress site and want to connect it to your Zoho applications like Zoho CRM, Zoho connect, Zoho Subscription, Zoho Inventory etc to perform operations like sync real-time data between these platforms, which involves user profile sync, operate on WordPress or assign membership to the user based on his Zoho subscription etc. With this integration, any Zoho APIs and webhooks can be integrated to perform real-time sync. WordPress Automate using Webhooks This plugin can be made compatible to automate WordPress events with external API and webhook to synchronize data between WordPress and external applications. For example – If you have a WordPress/Woocommerce site and want to sync the user data, product data, posts, and membership data with external platforms, inventories and CRM like Zoho, Hubspot etc., then this plugin can be extended with an add-on to achieve this. These solutions can be used additionally along with the plugin. To know more details, contact us at [email protected] and let us know your requirements. Type of Data which you can retrieve with Custom Endpoints WP Users and User Meta. WP Roles and Capabilities. WP Posts, Pages and custom post types. WP Options. WP Taxonomy. WooCommerceproducts, WordPress Membership plugins data. Custom data, Custom posts, Custom parameters, Custom fields and many more. Any third-party plugins or custom table data can be fetched/updated using these custom API endpoints. External Service This plugin may call login.xecurify.com (our own service) in case user wants to register or share any queries or feedback with us and this is completely optional. Privacy Policy This plugin does not store any user data, and all the data remains on the user’s end only.

The Pixel Tag Manager for WooCommerce plugin delivers automated eCommerce event tracking — with no coding required. Setup takes less than 2 minutes, making it easy to start tracking customer behavior and conversions across multiple platforms. Pixel Tag Manager seamlessly integrates with: Google Analytics 4 (GA4), Google Ads (Conversion Tracking, Enhanced Conversions, Dynamic Remarketing), Microsoft Advertising (Bing Ads), Meta Pixel (Facebook Pixel), Facebook Conversion API, Snapchat, Pinterest, TikTok, and Twitter. This powerful tool enables WooCommerce store owners to track essential user actions, gain actionable insights, and build highly targeted audiences for advertising campaigns, ultimately driving better ad performance and higher ROI. The plugin also supports Google Consent Mode V2, ensuring compliance with privacy regulations. With Facebook Conversion API integration, you can improve event matching, enhance attribution, and reduce cost per action (CPA) throughout the customer journey. Using Google Tag Manager, Pixel Tag Manager automatically captures a wide range of WooCommerce events, including: Page Views Product Views Product List Views Add to Cart (from listings & product pages) Remove from Cart Checkout Initiation & Checkout Steps Purchases / Order Conversions (including Thank You page visits) Supported Platforms * Google Analytics 4 (GA4) * Google Ads (Conversion, Enhanced Conversion, Dynamic Remarketing) * Microsoft Ads * Meta Pixel & Facebook Conversion API * TikTok (including Conversion API) * Pinterest (including Conversion API) * Snapchat * Twitter * Bing Ads Why It Matters Understanding shopper behavior is at the heart of effective marketing. This plugin automates tracking of critical WooCommerce events (page views, add-to-cart, checkout, purchase, etc.), giving you the insights needed to optimize ad spend and boost ROAS. Top Features 🚀 Quick Setup: Install and add your Pixel IDs in under 2 minutes. 🛠 No Coding Needed: Enable tracking via simple settings with tooltips. 📊 Complete Event Coverage: Automatically tracks add-to-cart, checkout steps, purchases, product views, and more. ⚡ Lightweight: Optimized for speed, minimal impact on your store performance. 🌍 Multi-Platform: Works with all major advertising and analytics platforms. Pixel Tag Manager offers integration capabilities for WooCommerce stores. Pixel Tag Manager streamlines the tracking process via Google Tag Manager, ensuring a smooth and efficient experience. Google Tag (NEW): Easily add and manage your Google Tag for seamless integration with Google services. Choose to use it for GA4, Google Ads, or both, all from a simple, user-friendly interface. Accurate GA4 Tracking: Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, cart additions (both from product and list pages), cart removals, all checkout steps, and purchase events. Google Ads Tracking: You can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking. Dynamic Remarketing with Google Ads: Enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses. Track your store form submissions with Google Analytics 4 Microsoft Ads Pixel: This plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines. Facebook Conversion API: Utilize the Facebook Conversion API to enhance tracking and measurement across Facebook’s advertising ecosystem. Meta Ads Pixel (Facebook Ads Pixel): Track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising. Snapchat Ads Pixel: You can also track conversions effectively on Snapchat with the Snapchat Ads Pixel. Twitter Ads Pixel: Track valuable data for your Twitter advertising campaigns using the Twitter Ads Pixel. TikTok Ads Pixel & Conversion API (NEW): Comprehensive eCommerce event tracking with enhanced server-side conversion tracking for improved accuracy and reliability. Pinterest Conversion API (NEW): Enhanced ad performance tracking with server-to-server integration for more accurate conversion measurement. Advanced Matching (NEW): Improved user identification across platforms (Facebook, TikTok, Twitter, Bing, and Pinterest) for more accurate tracking and attribution. Conversion API Logs (NEW): Built-in viewer to monitor and debug the latest API calls directly from your WordPress dashboard. Granular Event Controls (NEW): Fine-tune your tracking with advanced controls for purchase event triggers and data sharing preferences. GrowInsights360 GA4 Dashboard GrowInsights360 is a powerful analytics dashboard that helps you visualize and understand your Google Analytics 4 (GA4) data — all in one place. With secure Google OAuth integration, you can easily connect your GA4 account and start monitoring key website metrics. Gain insights across multiple dimensions such as traffic, conversions, user behavior, and performance. Google Analytics Dashboard Overview: View GA4 insights across multiple timeframes, including Today, This Week, This Month, This Quarter, Last Quarter, This Year, and Last Year. General Reports: Access Google Analytics insights across various timeframes to track performance trends over time. Product Performance Reports: Get detailed insights with multi-dimensional analysis to understand how individual products are performing on your e-commerce site. Purchase Journey Reports: Analyze user journeys across dimensions such as country, device category, language, city, and browser. Comparison Options: Each metric includes built-in comparisons to previous periods. (e.g., This Week vs Last Week) Time-Based Performance & Custom Date Range: Select from various preset dates or set a custom date range. Download CSV & PDF: Export your table data in CSV or PDF format. Clean, intuitive interface 🚀 Pro Features (Upgrade To PRO) 📊 Google Analytics & Tag Management Google Analytics 4 (GA4) with Enhanced E-commerce Tracking Form Submission Tracking in GA4 Implement all tracking using Google Tag Manager Google Ads Enhanced Conversion Tracking Google Ads Dynamic Remarketing Google Ads Form Conversion Tracking 📱 Social Media Pixels & Conversion API Facebook Pixel with Conversion API TikTok Pixel with Conversion API Pinterest Pixel with Conversion API Twitter Pixel with Advanced Tracking Snapchat Pixel with Advanced Tracking Advanced Matching across all platforms (Facebook, TikTok, Twitter, Bing, Pinterest) 🛠 Advanced Features Conversion API for Facebook, TikTok, Pinterest Conversion API Logs Viewer Granular Event Controls for purchase tracking ROAS (Return on Ad Spend) tracking for TikTok Ads Microsoft Ads (Bing) Pixel with Dynamic Remarketing Axeptio Integration with Google Consent Mode v2 Complete eCommerce event tracking for all platforms Priority Support and Regular Updates (Upgrade To PRO Now) 🆓 Free Features 🔍 Basic Tracking (Page Views & Purchases) Google Analytics 4 (GA4) – Basic Events Google Ads Conversion Tracking Facebook Pixel – Basic Events TikTok Pixel – Basic Events Pinterest Pixel – Basic Events Twitter Pixel – Basic Events Snapchat Pixel – Basic Events Microsoft Ads (Bing) Pixel – Basic Events 📈 Analytics & Reporting GrowInsights360 GA4 Dashboard (Lite Version) Basic Conversion Tracking Standard Event Tracking 💡Note: Free version includes basic tracking for all platforms. Upgrade to Pro for advanced features like Conversion API, Advanced Matching, and more detailed analytics. Advanced Matching for multiple platforms for purchase events (Facebook, TikTok, Twitter, Bing, Pinterest) Integrate Axeptio seamlessly with Google Consent Mode v2 for easy to manage cookie consent banners with no coding required. Installation Upload the plugin to /wp-content/plugins/ Activate through the Plugins menu Find Pixel Tag Manager → Pixels Settings Add your Pixel IDs The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Enhanced Conversion Tracking and Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin’s settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed. For additional assistance, refer to our plugin documentation or contact our support team. Documentation Documentation of the plugin, Open the Documentation PDF Documentation of the plugin, Open the documentation Privacy & Terms When a user onboards for the first time by adding an email address or updating it in the Pixel Settings page, they must accept the Privacy Policy and Terms before saving data. https://growcommerce.io/privacy-terms/