Cookieless Privacy-Focused Google Analytics vs Site Kit by Google – Analytics, Search Console, AdSense, Speed

Cookieless Privacy-Focused Google Analytics adds the GA tracking script to your site while configuring it in such a way that no cookies or other data are stored in the end user’s browser. With this plugin, it should not be necessary to ask for user consent in order to be compliant with GDPR and other EU legislation. Being able to use Google Analytics without having to display a cookie consent dialog was the primary motivation behind the plugin. IP address anonymization via anonymizeIp is enabled by the plugin, too, of course. How It Works Google Analytics requires a client ID, a unique string that identifies the user’s browser and persists between page hits. Without this plugin, the client ID is generated by the Google Analytics script when a site is first visited and stored in a cookie. This plugin basically does two things: Disable all Google Analytics cookies by setting storage to none Generate an alternative client ID on the fly whenever a page is loaded Client ID Generation While Google Analytics works even without a client ID, many of its features require an ID that does not change between page hits or visits. This plugin generates the client ID on the fly in JavaScript while a page is loaded. The generated client ID does not contain any personally identifiable information. This is achieved by: Hashing the components that make up the client ID. Switching to a new ID every few days (configurable). The following components are used to build the client ID (the string that is then hashed): Client IP address as seen by the webserver Domain of the website where the plugin is installed Browser user agent Browser language Validity period (a number that changes every n days to force a new client ID and prevent long-term tracking) Usage Install the plugin and add your Google Analytics tracking code (UA-xxxxxx-y). That’s it. Configurable Settings Google Analytics tracking code Validity period of the client ID in days (default: 4) Enable the analytics script for WordPress admins (users that have the capability manage_options)? (default: no)

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.