ConversionWax vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

ConversionWax lets you show the right banner to the right visitor at the right time. Target by location, UTM parameters, device, or time of day – then A/B test variants to find what converts best. How It Works: Install the plugin and enable it from Settings > ConversionWax Create banners and personalization rules in the ConversionWax dashboard Drop the [conversionwax id="your-id"] shortcode wherever you want a banner ConversionWax handles the rest – delivering personalized content and tracking results Key Features: Geo-targeting – Show different banners by country, city, or region Campaign matching – Personalize based on UTM parameters and URL variables A/B testing – Split traffic between variants and track which converts best AI Studio – Generate banner images from text prompts, no designer required Real-time analytics – Track impressions, clicks, and conversion rates Device targeting – Serve viewport-optimized content for desktop, tablet, and mobile Time-based rules – Schedule banners by date, time, and timezone Team collaboration – Role-based access for owners, admins, and editors Multiple content types – Single banners, slideshows, and personalized text WordPress Plugin Features: Simple settings page to enable/disable the script Configurable script injection location (header or footer) Shortcode for placing banner containers anywhere on your site Deferred script loading for fast page performance Clean uninstall – removes all data when the plugin is deleted Shortcode Usage: Place a ConversionWax container anywhere in your content: [conversionwax id="your-content-id"] Replace your-content-id with the ID from your ConversionWax dashboard. You can use multiple shortcodes on the same page for different banners. Third-Party Service: This plugin relies on ConversionWax, a third-party SaaS platform. When enabled, it connects to: https://assets.conversionwax.com – loads the ConversionWax JavaScript application https://cfg.conversionwax.com – loads per-banner configuration and stylesheets These connections transmit the banner ID and standard browser request data (IP address, user agent, referrer) to ConversionWax servers. By using this plugin you agree to the ConversionWax terms and privacy policy: ConversionWax Terms of Service ConversionWax Privacy Policy Privacy Notice: This plugin loads an external JavaScript file from ConversionWax servers that may collect visitor analytics data. Before enabling this plugin, ensure you have appropriate user consent mechanisms in place (such as a cookie consent banner) if required by applicable privacy laws (GDPR, CCPA, etc.). Privacy Policy This plugin loads an external JavaScript file from ConversionWax servers (https://assets.conversionwax.com/dist/app.js) to provide banner personalization and A/B testing functionality. When the script is loaded and banners are displayed: Site identifier: The banner ID is used to fetch the appropriate configuration Basic analytics: The script may collect anonymized interaction events (impressions, clicks) to provide A/B testing insights No personal data: The plugin itself does not collect, store, or transmit any personal data from your WordPress installation For full details, please refer to: ConversionWax Terms of Service ConversionWax Privacy Policy As the site owner, you are responsible for obtaining appropriate user consent before enabling this plugin if required by applicable privacy laws (GDPR, CCPA, etc.). This includes consent for loading third-party scripts and collecting analytics data.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.