Converly vs TrackSure Cloud – Server-Side Tracking, Meta CAPI & GA4 for WooCommerce

Send server-side conversions to Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, Microsoft Ads and more whenever a form is submitted on your site. Works with 100+ form builders, scheduling tools, chat widgets and more. Converly is a conversion tracking plugin that sends conversions to Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads, LinkedIn Ads, Google Analytics 4 (GA4), TikTok, and more whenever someone converts on your website. It’s built for lead-generation businesses that need accurate conversion data to optimize their advertising campaigns. When a visitor submits a form on your WordPress site, Converly captures the submission, enriches it with browser-side signals (click IDs, IP, user agent, device) and form data (email, name, phone), and sends conversion events directly to your ad platforms’ servers via their official APIs (such as the Google Ads Enhanced Conversions for Leads API, Meta Conversions API (CAPI), LinkedIn Conversions API, Microsoft Ads UET offline conversions, and GA4 Measurement Protocol). You simply install the plugin, build your conversion flows in Converly’s drag-and-drop builder, and conversions start firing. How It Works Install the plugin – Install Converly and create your Converly account to start your 14-day free trial. Build your conversion flow – In Converly’s Zapier-style drag-and-drop builder, pick a trigger (a form submission on your WordPress site) and your actions (send a conversion to Google Ads, Meta CAPI, GA4, etc.). See conversions in your ad platforms & analytics tools – Converly starts listening for form submissions and sending conversions to your ad platforms and analytics tools automatically. What Problem Converly Solves Browser-based conversion tracking (like using Google Tag Manager or tracking thank you page visits) is unreliable. Safari and iOS block third-party cookies, ad blockers prevent the Google Tag or Meta Pixel from loading on your site, and GTM containers get blocked easily. And when conversion data goes missing, your Smart Bidding, Advantage+ campaigns, and lookalike audiences optimize against incorrect data. For ecommerce stores, server-side tracking has become standard. But for lead-generation businesses (such as agencies, B2B SaaS, service businesses, consultants, etc.), the tooling has lagged. Most “conversion tracking plugins” on WordPress focus on WooCommerce purchases. The few that handle form submissions either require Google Tag Manager to be set up server-side (expensive, technical) or only a couple of form tools. Converly is built specifically for lead-gen businesses on WordPress. It supports every major form plugin out of the box, sends conversions server-side to every major ad platform, and requires no code, no tag manager, and no developer. Why Use Converly Simple to set up Build your conversion flow in Converly’s drag-and-drop builder (similar to Zapier or HubSpot Workflows). Pick a trigger (a form being submitted) and select your actions (send a conversion to Google Ads, send a conversion to Meta, etc.). Works with WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Forminator, Fluent Forms, Formidable Forms and more out of the box. Sends conversions server-side for better reliability Converly sends conversions directly to each ad platform’s API. This bypasses ad blockers, Safari ITP, iOS 14+ restrictions, and other browser-level tracking prevention to give you more accurate conversion tracking. In fact, Google’s own data shows server-side tracking increases tracked conversions by 19% (Meta’s data shows a 23% increase). Sends more data for improved match rate Converly captures browser signals (Google Click ID, Facebook Click ID, Microsoft Click ID, IP address, user agent, device) AND form data (name, email, phone, company) and sends it all with each conversion. According to Meta’s own data, this results in a 95%+ match rate (versus a 40% match rate from browser-only data). Full debug log Conversion tracking can often be a black box, and you have no idea whether it’s working properly or not. Converly gives you a full log of every conversion, showing exactly what data was captured, what data was sent to each ad platform, whether it was received successfully, etc. This gives you confidence that your conversion tracking is working properly and allows you to spot issues when it isn’t. Proper support from analytics experts Ever tried to ask Google or Meta to help with your conversion tracking setup? You probably got nowhere. Our team has 20+ years experience in marketing analytics and is on hand to help make sure your conversion tracking is set up properly. Supported Form Builders, Scheduling Tools, Chatbots, etc. Converly works with every major form plugin, page builder, popup tool, LMS, membership plugin, and embedded SaaS form on WordPress, with no configuration required. WordPress form plugins Track form submissions as conversions in your ad platforms and analytics tools. Converly works with the following WordPress form plugins: Gravity Forms WPForms Contact Form 7 Ninja Forms Fluent Forms Formidable Forms Forminator WS Form Everest Forms HappyForms SureForms Page builder forms Track submissions from forms built with your page builder as conversions in your ad platforms and analytics tools. Converly works with the following page builders: Elementor forms Divi forms Bricks forms Beaver Builder forms Brizy forms Avada forms SeedProd forms Embedded scheduling tools Track meeting bookings as conversions in your ad platforms and analytics tools. Converly works with the following scheduling tools: Calendly Cal.com Acuity Scheduling YouCanBookMe Chili Piper OnceHub HubSpot Meetings Square Appointments Mindbody Embedded SaaS form tools Track submissions from embedded SaaS forms, marketing tools, and CRMs as conversions in your ad platforms and analytics tools. Converly works with the following embedded form tools: Mailchimp HubSpot Forms Typeform Jotform Klaviyo ActiveCampaign Salesforce Web-to-Lead Constant Contact Brevo Zoho Forms Marketo Pardot GetResponse AWeber MailerLite Kit (formerly ConvertKit) Keap Formstack Tally Fillout Paperform HighLevel (GoHighLevel) Pipedrive FormAssembly Formsite GetLeadForms Popups, optins, and lead capture plugins Track optins and lead captures from your popup tools as conversions in your ad platforms and analytics tools. Converly works with the following popup and lead capture plugins: OptinMonster Popup Maker Popup Builder Hello Bar Bloom WordPress LMS plugins Track course enrollments as conversions in your ad platforms and analytics tools. Converly works with the following WordPress LMS plugins: LearnDash LearnPress Sensei LMS Tutor LMS WordPress membership plugins Track new member signups as conversions in your ad platforms and analytics tools. Converly works with the following membership plugins: Paid Memberships Pro ProfilePress Ultimate Member WishList Member WordPress email newsletter plugins Track newsletter signups as conversions in your ad platforms and analytics tools. Converly works with the following email newsletter plugins: MailPoet Newsletter Embedded chat widgets Track new chat conversations and lead captures as conversions in your ad platforms and analytics tools. Converly works with the following chat widgets: Intercom LiveChat Drift Tawk.to HubSpot Chat Zoho SalesIQ Qualified Field service & appointment platforms Track booked jobs as conversions in your ad platforms and analytics tools, for HVAC, plumbing, electrical, lawn care, and other home-service businesses running Google Ads. Get true cost-per-job reporting in your ad accounts. Converly works with the following field service platforms: Jobber ServiceTitan Housecall Pro Supported Ad Platforms & Analytics Tools Ad Platforms Send conversions server-side to all the major ad platforms via their official conversion APIs. Converly works with the following ad platforms: Google Ads via the Google Ads Enhanced Conversions for Leads API Meta (Facebook & Instagram) via the Meta Conversions API (CAPI) Microsoft Ads via Microsoft Ads UET offline conversions LinkedIn Ads via the LinkedIn Conversions API TikTok Ads via the TikTok Events API Snapchat Ads via the Snapchat Conversions API X Ads (formerly Twitter) via the X Conversions API Reddit Ads via the Reddit Conversions API AdRoll, Taboola, and BuySellAds Analytics Tools Send events server-side to your analytics and reporting tools. Converly works with the following analytics tools: Google Analytics 4 (GA4) via the GA4 Measurement Protocol Plausible Analytics, Fathom Analytics, Simple Analytics, Pirsch Analytics, and GoSquared for privacy-friendly analytics For the full list of 100+ integrations, see converly.io/integrations. Who Converly Is For Lead-generation businesses running paid ads on Google, Meta, LinkedIn, or Microsoft and losing conversion data to browser restrictions Marketing agencies managing conversion tracking across multiple client sites who want a reliable, scalable solution that works with all the tools their clients use B2B SaaS companies running LinkedIn Ads and Google Ads for trial signups and demo bookings Service businesses (legal, financial, professional services, coaches, consultants) running Google Ads, Meta Ads, etc. for lead generation Home-service businesses (HVAC, plumbing, electrical, lawn care, cleaning) running Google Ads, Meta Ads, etc. and using Jobber, ServiceTitan, or Housecall Pro to book new jobs Course creators and educators running Meta and Google Ads to drive enrollments on LearnDash, LearnPress, Tutor LMS, Sensei, or embedded platforms like Kajabi, Teachable, and Thinkific Membership site owners running ads to drive new signups via Paid Memberships Pro, ProfilePress, Ultimate Member, or WishList Member Anyone whose Google Ads or Meta campaigns are optimizing against incomplete conversion data Consent Mode & Privacy Converly supports Google Consent Mode v2 and Microsoft Consent Mode, sending or blocking conversions based on your existing Consent Management Platform (CMP). Compatible with CookieYes, Complianz, Real Cookie Banner, Cookiebot, and Iubenda. All personally identifiable information (PII), such as email, phone, and name, is hashed using SHA-256 before being sent to ad platforms, in line with each platform’s CAPI requirements. Pricing The Converly WordPress plugin is free to install, and connecting it requires a Converly account. Every Converly account comes with a 14-day free trial, so you can install the plugin, build your conversion flows, and confirm everything is working before you pay. After the trial, paid plans start at $19 per month. See converly.io/pricing for full details. Why Trust Converly Converly is built by the team behind Attributer, a marketing attribution tool trusted by 1,100+ businesses to capture UTM and click-ID data from their lead forms. Converly extends the same philosophy of simple, reliable marketing data infrastructure for lead-gen businesses to server-side conversion tracking. External Services Converly is a third-party service (a separate SaaS operated by Converly). This plugin is a free client to that service and requires it to function, because the attribution and conversion tracking happen on Converly’s servers. Below is exactly what is sent, when, and to where. When you connect your site (clicking Sign Up or Log In). The plugin sends your site address (home URL), your site title, and a randomly generated per-site identifier to Converly, and completes a secure sign-in (OAuth) exchange. Converly returns an access credential that is stored on your server only. The tracking script (after you connect and while tracking is on). Your public pages load Converly’s tracking script from Converly’s content delivery network (js.converly.io). As part of the Converly service, that script then fetches additional code and configuration from Converly, sets first-party cookies in the visitor’s browser, and keeps a short retry queue in the browser’s local storage for events that fail to send. Form submissions (when a visitor submits a form). Converly’s script reads the submitted form fields, which can include personal data such as name, email and phone, together with the page URL, the referring URL, and marketing parameters such as UTM tags and ad click identifiers, and sends them to Converly for conversion tracking. Managing your account (while you use the plugin). When you view flows, subscription status, or make changes, your site’s server calls the Converly API on your behalf using the stored credential. Data is sent to Converly at https://app.converly.io (the API), and the tracking script is served from https://js.converly.io. By using this plugin you agree to Converly’s Terms of Service (https://converly.io/terms) and Privacy Policy (https://converly.io/privacy-policy). As the site owner, you are responsible for obtaining any visitor consent required by law (for example, under the GDPR) before this tracking runs. The plugin provides an on/off setting for tracking and a developer filter (converly_should_enqueue_loader) so consent-management plugins can control when the tracking script loads. Privacy On your WordPress server the plugin stores: the Converly access credential, your Converly account and site identifiers, the connected administrator’s email address, the plugin’s settings, and short-lived sign-in handshake data. Visitor data captured at form submission is processed by the Converly script in the visitor’s browser and sent to Converly; it is not stored in your WordPress database. When you delete the plugin, this local data is removed and the plugin attempts to disconnect your site from Converly. The plugin also registers suggested privacy-policy text (Settings → Privacy → Policy Guide) describing the Converly service for you to adapt. See converly.io/privacy-policy for our full privacy policy. Support Need help with setup or troubleshooting? The Converly team is available via: Email: [email protected] Help docs: help.converly.io In-app live chat (available to all account holders) Most tickets are answered within a few hours during business hours.

★ What Makes TrackSure Different TrackSure is the only free WordPress plugin that combines server-side conversion tracking (Meta CAPI + GA4 Measurement Protocol) with a complete first-party analytics platform — no GTM required, no external cloud, no monthly fees. Unlike PixelYourSite, TrackSure includes a full analytics dashboard — user journeys, funnels, and attribution — at no extra cost. Unlike GTM-based solutions, it needs no server container, no custom subdomain, and no external hosting. 42% of internet users run ad blockers, and iOS 14+ reduced Meta Pixel reported conversions by 30–40% for most advertisers. TrackSure’s server-side tracking recovers conversions from both, sending events directly from your WordPress server to Meta, GA4, TikTok, Pinterest, and Google Ads — bypassing browser limitations entirely. Setup takes under 3 minutes: paste your Meta Pixel ID and Access Token, and TrackSure handles the browser pixel, Conversion API, event deduplication, and Advanced Matching for maximum Event Match Quality (EMQ). For WooCommerce Store Owners If you run WooCommerce and Meta or Google Ads, TrackSure connects your real purchase data directly to your ad platform — bypassing iOS restrictions, ad blockers, and Safari cookie limits. Higher Event Match Quality (EMQ) means better optimization and lower cost-per-acquisition. For Marketers & Agencies Get user journey tracking, funnel visualization, multi-touch attribution, and traffic source analysis without paying $500/month for Amplitude or Mixpanel. Five attribution models and an assisted conversions report show exactly which channels drive revenue. Manage multiple client sites from the same plugin. For Developers TrackSure exposes a JavaScript API (window.TrackSure.track()), a PHP API, and WordPress hooks (tracksure_filter_event_data, tracksure_conversion_recorded) for custom event tracking with full server-side control — no dependency on browser JavaScript. window.TrackSure.track('button_click', { button_name: 'Download PDF' }); Documentation | Support | GitHub | Get Pro What TrackSure Does Server-Side Conversion Tracking (CAPI) Meta Conversion API — send purchase, view content, add to cart, checkout, and page view events server-to-server Google Analytics 4 Measurement Protocol — server-side GA4 event forwarding TikTok Events API and Pinterest Conversion API (Pro) Automatic browser + server event deduplication — each event gets a unique ID shared between client and server so platforms count it once First-Party Analytics Dashboard All analytics data stored in your WordPress database — you own every byte Automatic traffic source detection — organic search (Google, Bing, DuckDuckGo), social media (Facebook, Instagram, LinkedIn, TikTok), email, referrals, AI chatbots (ChatGPT, Claude, Perplexity), and direct — identified without UTM tags Session-based user journeys with 30-day attribution window (configurable) — complete path from first visit to conversion, including every touchpoint across multiple sessions Five attribution models: first-touch, last-touch, linear, time-decay, position-based Assisted conversion reporting — see which channels helped even without getting final credit Real-time visitors — see who is on your site now and what pages they’re viewing Goals, Funnels & Conversion Tracking Custom conversion goals for form submissions, purchases, downloads, video views, or any event Funnel visualization — see where visitors drop off in your checkout or signup flow Goal completion rates with trend analysis Revenue attribution — connect each sale to its traffic source, campaign, and touchpoint eCommerce Conversion Tracking Auto-tracks the full purchase funnel: product view → add to cart → checkout → purchase Works with WooCommerce and FluentCart (Free), Easy Digital Downloads, SureCart, Cartflow, and MemberPress (Pro) Revenue attribution — connect each sale to its traffic source and campaign Checkout funnel visualization with drop-off rates at each step Privacy & Compliance GDPR and CCPA ready with built-in consent manager support (Cookiebot, CookieYes, OneTrust, and more) Cookieless tracking option (uses localStorage instead of cookies — no consent banner required in some jurisdictions) IP anonymization, Do Not Track (DNT) support, and WordPress privacy tools integration No data leaves your server unless you enable an ad platform destination — with the single exception of the optional IP geolocation lookup, which can be switched off in Settings → Privacy Who Is TrackSure For? WooCommerce & FluentCart store owners running paid ads who need more accurate conversion data for Meta, Google Ads, and other platforms Bloggers & content creators who want to see which posts bring the most traffic, engagement, and conversions Small business owners who need simple, privacy-friendly analytics without Google Analytics complexity Digital marketers managing ad campaigns who want user journey tracking, funnel visualization, and multi-touch attribution Agencies & freelancers who need analytics and conversion tracking across client sites (Pro includes white label) Privacy-focused site owners who want GDPR-compliant analytics without sending data to external services Developers who need JavaScript and PHP APIs for custom event tracking with WordPress hooks Free vs Pro Free includes everything you need for analytics and conversion tracking: First-party analytics dashboard with user journeys, funnels, goals, and attribution Real-time visitor tracking Meta Pixel + Conversion API (CAPI) server-side tracking Google Analytics 4 + Measurement Protocol server-side tracking WooCommerce and FluentCart automatic ecommerce tracking All form plugins (Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Elementor Forms) All page builders (Elementor, Divi, Beaver Builder, Gutenberg, WPBakery, Oxygen, Bricks) Five attribution models with assisted conversion reports Consent management integration Unlimited events and sessions Pro adds advanced ad platforms and ecommerce integrations: 14+ ad platform destinations: TikTok, Pinterest, LinkedIn, Snapchat, Reddit, Google Ads, Microsoft Ads, Twitter/X, Taboola, Outbrain, and more Advanced ecommerce: Easy Digital Downloads, SureCart, Cartflow, MemberPress, LearnDash, Amelia, WooCommerce Bookings, GiveWP Cart abandonment emails, session recording, heatmaps, cohort analysis, predictive analytics Email marketing sync (Mailchimp, ActiveCampaign, Klaviyo) White label for agencies Priority support with 24-hour response time Compare Plans Integrations eCommerce: WooCommerce, FluentCart, Easy Digital Downloads (Pro), SureCart (Pro), Cartflow (Pro), MemberPress (Pro) Forms: Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Elementor Forms Builders: Elementor, Divi, Beaver Builder, Gutenberg, WPBakery, Oxygen, Bricks Ad Platforms: Meta (Facebook/Instagram), Google Analytics 4, Google Ads (Pro), TikTok (Pro), Pinterest (Pro), LinkedIn (Pro), Snapchat (Pro), Microsoft Ads (Pro), Reddit (Pro), Twitter/X (Pro), Taboola (Pro), Outbrain (Pro) Consent: Cookiebot, CookieYes, OneTrust, and custom consent filters Getting Started Install and activate TrackSure Cloud from the WordPress plugin directory Visit TrackSure → Settings to review tracking and privacy options (Optional) Add your Meta Pixel ID + Access Token or GA4 Measurement ID for server-side conversion tracking Go to TrackSure → Overview — analytics data starts appearing after 1 hour External services This plugin connects to external third-party services to provide its functionality. Below is a complete list of all external services used, when they are called, what data is transmitted, and links to their terms of service and privacy policies. When You Enable Meta Pixel / Conversion API: Service: Meta (Facebook) Graph API Purpose: Send conversion events (purchases, add-to-cart, page views) to Facebook for ad optimization What data is sent: Event name, timestamp, hashed user email/phone (if available), product SKU, revenue, IP address, user agent, pixel ID When it’s sent: Automatically when a tracked event occurs (product view, purchase, etc.) and Meta destination is enabled in settings Service provider: Meta Platforms, Inc. Terms of Service: https://www.facebook.com/legal/terms Privacy Policy: https://www.facebook.com/privacy/policy Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing When You Enable Google Analytics 4: Service: Google Analytics 4 Measurement Protocol Purpose: Send analytics events to Google Analytics for website traffic analysis What data is sent: Event name, page URL, referrer, session ID, client ID, IP address, user agent, device information When it’s sent: Automatically when page views or custom events occur and GA4 destination is enabled in settings Service provider: Google LLC Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy When Loading Google Tag Manager Script (If Enabled): Service: Google Tag Manager CDN Purpose: Load gtag.js library for browser-side Google Analytics tracking What data is sent: Standard HTTP request data (IP address, user agent, referrer) when loading the script When it’s sent: On every page load when GA4 browser tracking is enabled Service provider: Google LLC Script URL: https://www.googletagmanager.com/gtag/js Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy When Loading Facebook Pixel Script (If Enabled): Service: Facebook Connect CDN Purpose: Load fbevents.js library for browser-side Facebook Pixel tracking What data is sent: Standard HTTP request data (IP address, user agent, referrer) when loading the script When it’s sent: On every page load when Meta Pixel browser tracking is enabled Service provider: Meta Platforms, Inc. Script URL: https://connect.facebook.net/en_US/fbevents.js Terms of Service: https://www.facebook.com/legal/terms Privacy Policy: https://www.facebook.com/privacy/policy Cloudflare IP Detection (Always Active): Service: Cloudflare IP Ranges API Purpose: Fetch current list of Cloudflare proxy IP addresses to accurately detect real visitor IPs behind Cloudflare CDN. A bundled static list is included as fallback. What data is sent: Standard HTTP request headers only (no user data transmitted) When it’s sent: Once per day (cached for 24 hours) to refresh the Cloudflare IP list. The plugin includes a bundled fallback list and works without this request. Service provider: Cloudflare, Inc. API URLs: https://www.cloudflare.com/ips-v4 and https://www.cloudflare.com/ips-v6 Terms of Service: https://www.cloudflare.com/website-terms/ Privacy Policy: https://www.cloudflare.com/privacypolicy/ IP Geolocation (When Tracking Is Enabled): Service: ipapi.co (primary), ip-api.com (secondary fallback), WordPress.com Geo API (tertiary fallback) Purpose: Determine the country, region, and city of visitors based on their IP address for geographic analytics reporting What data is sent: The visitor’s IP address is sent to one of the geolocation providers. No other user data is transmitted. When it’s sent: When a new visitor session is recorded and the IP has not been looked up recently. Results are cached for 24 hours per IP. Service providers and policies: ipapi.co (primary) – https://ipapi.co/privacy/ and https://ipapi.co/terms/ ip-api.com (fallback) – https://ip-api.com/docs/legal WordPress.com Geo API (fallback) – https://automattic.com/privacy/ and https://wordpress.com/tos/ Local sources are tried first: if your site is behind Cloudflare, has the PHP GeoIP extension, or has a local MaxMind database, the country is read from those and no address leaves your server. Transport: ipapi.co and the WordPress.com Geo API are contacted over HTTPS. ip-api.com does not offer HTTPS on its free tier, so that fallback is contacted over plain HTTP — it is only reached if ipapi.co has already failed. Turning it off: Settings → Privacy → “Look up visitor location remotely”. Turning it off keeps the local sources above and stops any address being sent to a third party. Developers can also decide per request with the tracksure_remote_geolocation_enabled filter. Important Notes: Destinations are opt-in: TrackSure does not send anything to an advertising or analytics platform — Meta, Google Analytics, or any other destination — unless you enable and configure it in TrackSure Settings → Destinations. IP geolocation, described above, is the one exception: it runs while tracking is enabled and is not tied to any destination. Consent-aware: If you use a cookie consent plugin (Cookiebot, CookieYes, etc.), TrackSure will respect user consent choices and only fire pixels after consent is granted. First-party analytics: TrackSure’s core analytics features store all data in your WordPress database. Nothing is sent to an analytics platform unless you enable Google Analytics 4 or another destination. The one external call made without a destination being enabled is the IP geolocation lookup described above, which can be switched off in Settings → Privacy. You control the data: You choose which platforms to enable, what events to track, and what user data to include (emails, phones, etc.). For more information about data privacy and compliance, see the Privacy & GDPR Compliance section below. Source Code & Build Instructions The admin interface is built with React 18 and TypeScript, compiled with Webpack 5. The compiled files in admin/dist/ are generated from the source code in admin/src/. Full source code is available on GitHub: https://github.com/tracksure-cloud/tracksure To build from source: Navigate to the admin/ directory Run npm install to install dependencies Run npm run build for a production build, or npm run dev for development mode with watch Build tools used: Node.js (v18+) npm Webpack 5 (config: admin/webpack.config.js) TypeScript 5 (config: admin/tsconfig.json) ts-loader for TypeScript compilation Key source directories: admin/src/ — React/TypeScript source code (pages, components, contexts, hooks) admin/dist/ — Compiled production JavaScript (generated by Webpack) assets/js/ — Frontend tracking scripts (non-compiled, human-readable) includes/ — PHP backend (non-compiled, human-readable) Privacy Policy TrackSure stores the following data in your WordPress database: Tracking Data (90-day retention): – Page URLs visited – Referrer URLs – UTM campaign parameters – Device type (desktop/mobile/tablet) – Browser and OS information (user agent) – IP address (can be anonymized) – Session duration and engagement metrics For E-commerce (if using WooCommerce/FluentCart/EDD/SureCart): – Product views – Cart actions – Order completion (order ID, total, items) – Customer email and phone (hashed when sent to Meta/GA4) External Data Sharing (Optional): TrackSure stores all analytics data locally in your WordPress database. No data is sent to an ad platform or analytics service unless you enable that integration. The one exception is the IP geolocation lookup used for geographic reporting, described under “External services” above — it is not tied to any integration, and it can be switched off in Settings → Privacy. Privacy Controls: – IP Anonymization: Available in Settings → Privacy. Default is off for accurate geo reporting; enable it for GDPR compliance. – Cookieless Mode: Uses localStorage instead of cookies to avoid cookie consent requirements. – Consent Integration: Respects Cookiebot, CookieYes, OneTrust, and custom consent filters. Supported Third-Party Services: TrackSure connects to the following services only when you enable them and provide API credentials. 1. Meta (Facebook/Instagram) – Available in Free & Pro – Method: Server-to-Server via Meta Graph API (CAPI) – Data Sent: Event data (PageView, ViewContent, AddToCart, Checkout, Purchase), Hashed user data (email, phone, IP, User Agent) – Purpose: Ad optimization and attribution 2. Google Analytics 4 (GA4) – Available in Free & Pro – Method: Server-to-Server via Measurement Protocol – Data Sent: Event parameters, Client ID, User Agent, IP – Purpose: Analytics reporting 3. Pro-Only Integrations (Add-ons) – Google Ads: Sends offline conversion adjustments via Google Ads API. – TikTok: Sends web events via TikTok Events API. – Pinterest: Sends conversion events via Pinterest API. – Snapchat: Sends conversion events via Snapchat Conversions API. – Microsoft Ads: Sends offline conversions via Microsoft Ads API. – LinkedIn: Sends conversion events via LinkedIn CAPI. You must obtain user consent before enabling these destinations (GDPR/CCPA requirement). Your Responsibilities: Disclose TrackSure’s tracking in your privacy policy Obtain consent before tracking (if required by law) Configure data retention periods appropriately Enable IP anonymization if required Data Deletion: Users can request data deletion via WordPress Privacy Tools or TrackSure Settings → Privacy. Support Free Support: Documentation [Community …