Side-by-side comparison · 24 data points
| Code Widget | Custom HTML Block Extension | |
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| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
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| Metric | Code Widget | Custom HTML Block Extension |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 35 | 13 |
| Active installs | 4,000+ | 7,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Code Widget and Custom HTML Block Extension are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Code Widget audit • Custom HTML Block Extension audit
Code Widget (4.9★, 35 reviews) and Custom HTML Block Extension (5.0★, 13 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Code Widget fits better if you prioritize broader integrations; Custom HTML Block Extension is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Code Widget has more onboarding documentation maturity (35 reviews vs 13), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Code Widget typically suits early-stage and growth-mode stores based on its review-base composition (35 reviews). Custom HTML Block Extension aligns more with early-stage and growth-mode stores (13 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Code Widget and Custom HTML Block Extension both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Custom HTML Block Extension" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
