EDD Metrics vs CloudScale Site Analytics

CloudScale Site Analytics solves the fundamental problem with page view tracking on cached WordPress sites. When Cloudflare, Fastly, or any CDN serves a cached HTML page, WordPress never executes. Server side counters like Jetpack Stats miss the view entirely, resulting in severe undercounting — typically 5 to 10 times lower than actual traffic. CloudScale uses a lightweight JavaScript beacon that fires after the cached page loads, recording every view through a REST API endpoint that bypasses the CDN cache. The result is accurate view counts regardless of cache status. Key Features Accurate counting behind Cloudflare and other CDNs Session based deduplication (no double counting on refresh) IP throttle protection against view inflation attacks Jetpack Stats one click migration tool Dashboard widget with hourly, daily, monthly, and 6 month charts Top Posts and Recent Posts sidebar widgets with pagination Configurable view counter badge on posts (badge, pill, or minimal style) Five colour options for the view counter (blue, pink, red, purple, grey) Admin column showing views on the Posts list Full statistics page with period comparison and top posts REST API endpoints for custom integrations Privacy focused: IP addresses are hashed with wp_salt, never stored raw How It Works Cloudflare serves the cached HTML page at full speed The browser loads the page and executes the beacon script The beacon fires a lightweight POST to a WordPress REST endpoint That endpoint bypasses CDN caching via headers and Cloudflare Cache Rules WordPress records the view in the database and increments the counter The page counter updates live without a reload Requirements WordPress 6.0 or higher PHP 7.4 or higher A Cloudflare account with Cache Rules (free tier is sufficient) External services This plugin optionally connects to the following external services: Telegram Bot API (optional, alert notifications only) When you configure Telegram alerts in the plugin settings, the plugin communicates with the Telegram Bot API: * Service URL: https://api.telegram.org/ * What is sent and when: (1) When an admin clicks “Fetch Chat ID”, the plugin calls the getUpdates endpoint with your bot token to discover your chat ID. (2) When an admin clicks “Send Test” or when a plugin event triggers a notification, the plugin calls sendMessage to deliver the alert text to your configured chat ID. No visitor data, page view analytics, or site content is transmitted — only the admin-authored alert text and your Telegram bot credentials. * This service is only used when an admin has entered a bot token and chat ID in the plugin settings. * Telegram Privacy Policy: https://telegram.org/privacy * Telegram Terms of Service: https://telegram.org/tos DB-IP Lite (optional, geolocation only) IP geolocation is optional. To enable it you click “Download DB-IP Lite” on the plugin’s statistics page, which fetches the free DB-IP City Lite database directly from DB-IP’s servers: * Service URL: https://download.db-ip.com/ * The first download happens only when you explicitly trigger it from the admin panel. After that, while the auto-update option is enabled (it can be turned off on the statistics page), a daily WP-Cron event checks the calendar month and downloads a fresh database once per month to keep geolocation accurate. No automatic download ever occurs until you have performed the first download yourself. * What is sent: only the standard HTTP GET request required to fetch the database file. No site, post, or visitor data is transmitted to DB-IP. * DB-IP Privacy Policy: https://db-ip.com/privacy.php * DB-IP Terms of Use: https://db-ip.com/tos.php * The database file is stored locally in your site’s uploads directory after download. CartoCDN (optional, geography map tiles only) When the optional DB-IP geolocation feature is enabled and you view the Statistics page, the geography heat-map (powered by Leaflet.js) loads map tile images from CartoCDN: * Service URL: https://basemaps.cartocdn.com/ * When it fires: only when an admin user views the Geography section of the Statistics page and a DB-IP database has been downloaded. Never fires on the public-facing site. * What is sent: standard tile requests (HTTP GET for map image tiles). The request URL includes zoom level and tile coordinates; no site data, post data, or visitor data is transmitted. * CartoCDN Privacy Policy: https://carto.com/privacy/ * CartoCDN Terms of Service: https://carto.com/legal/ No visitor or site data is transmitted to any external service during page view tracking. The JavaScript beacon communicates only with your own site’s REST API endpoint, and view counts never leave your server. Third-party libraries The following open-source libraries are bundled with this plugin. The minified production builds are shipped; the full, unminified source for each is available at the linked upstream project, and each is under a GPL-compatible licence: Chart.js 4.4.1 — MIT License — https://github.com/chartjs/Chart.js/releases/tag/v4.4.1 Leaflet 1.9.4 — BSD-2-Clause License — https://github.com/Leaflet/Leaflet/releases/tag/v1.9.4 MaxMind DB Reader (PHP) — Apache License 2.0 — https://github.com/maxmind/MaxMind-DB-Reader-php License This plugin is free software released under the GPLv2 or later license. Copyright (C) 2026 CloudScale (https://cloudscale.consulting) You may copy, distribute and modify the software as long as you track changes/dates in source files. Any modifications to or software including (via compiler) GPL licensed code must also be made available under the GPL along with build and install instructions. Full license text is included in LICENSE.txt and available at https://www.gnu.org/licenses/gpl-2.0.html

Get the important metrics for your business, such as average revenue per customer, renewal rate, refund rate, and more. Support EDD Software Licensing add-on for renewal rates, and EDD Recurring Payments for subscription information. Included metrics: Net Revenue (Properly subtracts refunds) Sales Average revenue per customer Estimated monthly revenue Refunds Discounts Renewals, and renewal rate (if EDD Software Licensing is active) Subscriptions (if EDD Recurring Payments is active) Recurring revenue this period and next 30 days Earnings by download Earnings by gateway New customers Charts are displayed on the detail page along with other metrics. To contribute or report an issue, please use the EDD Metrics Github This plugin is inspired by (and basically a total copy of) Baremetrics. I would have just used Baremetrics instead of building a new plugin, except that Baremetrics is very specific to SaaS businesses, and doesn’t really work for EDD.