Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) vs Cloudinary – Deliver Images and Videos at Scale

Boost the performance of your WordPress site by optimizing your images and videos with the Cloudinary WordPress Plugin. WordPress developers, content creators, and administrators can efficiently create, manage and deliver images and videos. The plugin scales from individual blogs to enterprise sites that deliver hundreds of thousands of images and videos and that need to be accessed across a variety of devices. What can Cloudinary do for you? Automatically optimize and transform all your new and existing images and videos through best-in-class algorithms that improve site performance and SEO rankings. Check out some examples! Rapidly edit assets, via AI, that deepen engagement through capabilities such as smart cropping, thumbnail generation, automated transcoding, and more. Deliver dynamically created responsive images across various devices and different resolutions. Utilize lazy loading and customizable placeholders to load images that are viewed by your users. Support both headless and UI-based WordPress deployments, maintaining flexibility in website development. Maintain compatibility with popular page builders. Provide end-to-end support for the WooCommerce plugin. Stream videos using the Cloudinary Video Player, featuring advanced capabilities to enhance user engagement. Present a responsive and interactive Product Gallery for creating captivating visual experiences. About Cloudinary’s award-winning plugin makes automating your image and video workflows easy, offering a variety of features. Supporting nearly two million developers and over 10,000 customers, Cloudinary enables companies to manage, transform, optimize and deliver image and video assets. The Cloudinary Plugin supports all these capabilities, providing users with a true plug-and-play solution. Getting started takes only minutes using the intuitive onboarding wizard. Learn more about the plugin with the Cloudinary Academy – Introduction to Cloudinary for WordPress Administrators After deployment, users can access a dashboard that provides insights into optimization metrics and data usage. The Cloudinary Plugin is based on an architecture that supports any type of site including business, enterprise and personal. Optimize your site performance and user experience by achieving faster page load times and implementing advanced auto-responsive delivery. This not only improves your Google page rankings but also enhances Core Web Vitals, and Lighthouse scores. By leveraging features such as video and image optimization, advanced responsive design, customizable lazy loading, and built-in CDN support, you can publish content faster while consistently delivering engaging user experiences. The Plugin supports both headless and UI-based development models, and allows you to customize development and extend functionality with the Cloudinary Plugin actions and filters. Moreover, you can create engaging visual experiences with automated quality and encoding settings, video and image resizing and cropping via AI, comprehensive transformations and effects, and seamless delivery to any device in any resolution or pixel density. Getting Started To use the Cloudinary Plugin and all the functionality that comes with it, you will need to have a Cloudinary Account. If you don’t have an account yet, sign up now for a free Cloudinary Programmable Media account. You’ll start with generous usage limits and when your requirements grow, you can easily upgrade to a plan that best fits your needs. Upon account creation you can plug in your account credentials and customize your configurations as desired. That’s it. About Cloudinary Read more about Cloudinary: Our website Blog Feature guides DAM solution Detailed documentation Image transformations documentation Video transformations documentation Cloudinary FAQ Cloudinary Academy – Introduction to Cloudinary for WordPress Administrators

Easy Optimizer is a free, all-in-one WordPress speed optimization plugin that can take the place of the 3–5 separate speed plugins most sites run today. One cache plugin. One dashboard. No premium upsells for core features. Prefer to keep your current cache plugin? You can also turn off the modules that overlap and use just the tools you want (see the FAQ). Every toggle maps to a specific Google Lighthouse recommendation — enable it, save, and your Core Web Vitals (LCP, CLS, INP) improve immediately. Features you don’t enable never touch your page load. Core Features Full Page Caching: Achieve sub-millisecond TTFB with static HTML generation and separate mobile/desktop caches. Includes automatic sitemap-based preloading. Remove Unused CSS: Automatically strips unnecessary styles, generating a slim, per-page-type stylesheet to eliminate render-blocking resources. Delay & Defer JavaScript: Improve INP and reduce total blocking time by delaying script execution until user interaction, or deferring them natively. Smart Lazy Loading: Defers offscreen images, iframes, videos, and background images. Automatically adds missing width/height attributes to fix layout shifts. Automatic LCP Preload: Detects and preloads your Largest Contentful Paint image dynamically for instant visual loading. Prefetch Pages: Pre-fetches links as users hover over them, making your site feel like an instant single-page application. Font Optimization: Injects font-display: swap automatically to ensure text remains visible during webfont loads. Bloat Removal: 15 one-click toggles to safely remove unused WordPress core scripts and features. Database Cleanup & Optimization: Schedule automatic cleanups of revisions, auto-drafts, trashed posts, spam, and transients — each with a pre-cleanup snapshot so you can restore safely. The built-in Autoload Health auditor finds the heaviest options loaded on every page and lets you switch off the ones you don’t need, directly resolving the WordPress Site Health warning “Autoloaded options could affect performance.” Heartbeat & Cron Manager: Take control of server resources by limiting WordPress Heartbeat frequency and throttling WP-Cron execution directly from the dashboard (no wp-config.php edits required). View, run, or delete scheduled cron events. Cloudflare Integration: Automatically purge your Cloudflare edge cache (tag-based or full zone) whenever the page cache clears. Test your API connection instantly without saving credentials first. Hosting Integrations: Auto-detects your environment to automatically purge server-level cache on managed hosts including Kinsta, WP Engine, SiteGround, Cloudways, GridPane, RunCloud, SpinupWP, Rocket.net, and WordPress.com. Accessibility & SEO Fixes: Automatically resolves common Lighthouse accessibility warnings in real-time, such as missing form labels, ARIA tags, and un-crawlable links. PageSpeed Speed Test: Run a Google PageSpeed test right from your dashboard and see your score with and without Easy Optimizer, side by side, for both mobile and desktop. Includes Core Web Vitals (LCP, CLS, INP). Works out of the box with no setup, or add your own free Google API key for unlimited tests. Backend Analyzer: Find what slows your site down behind the scenes. Profile any page (or your admin area) on demand to see which plugins, themes, and database queries take the most time. Basically, find slow plugins and themes. Nothing runs on your real visitors, so there is no added overhead. PageSpeed Insights & Lighthouse Recommendations Addressed Eliminate render-blocking resources Reduce unused CSS Reduce unused JavaScript Minimize main-thread work Defer offscreen images Serve images in next-gen formats Properly size images Image elements do not have explicit width and height Preload Largest Contentful Paint image Ensure text remains visible during webfont load Serve static assets with an efficient cache policy Enable text compression Form elements do not have associated labels Links do not have a discernible name Buttons do not have an accessible name [user-scalable=”no”] in viewport or [maximum-scale] < 5 . Frame or iframe elements do not have a title — accessibility fix ARIA progressbar elements do not have accessible names. Some elements have a [tabindex] value greater than 0. Links are not crawlable. Image elements do not have [alt] attributes. Works With Your Setup WordPress & PHP: WP 6.4+ and PHP 7.4+ Web Servers: Apache, Nginx, LiteSpeed, OpenLiteSpeed WooCommerce: Fully compatible. Cart, checkout, and my-account pages are automatically excluded from caching and optimization to protect the purchase flow. Page Builders: Elementor, Beaver Builder, Divi, Gutenberg, Bricks, Oxygen, Breakdance. External Services Easy Optimizer can connect to the external services below. Each is optional and used only for the feature noted. ShortPixel CDN — when Image CDN is on, your image URLs are rewritten to ShortPixel for WebP/AVIF delivery. Only image URLs are sent. Terms · Privacy Cloudflare API — when Cloudflare is connected, your edge cache is purged (by URL or full zone) as the page cache clears. Only the URLs to purge and your zone ID are sent. Terms · Privacy Google PageSpeed Insights — when you run a speed test with your own API key, your site’s public home URL is sent to Google. Terms · Privacy FluxPress PageSpeed proxy — the default speed-test path; your site registers once, then its public home URL is tested via Google so no API key is needed. Terms & Privacy FluxPress usage analytics — opt-in, off by default; sends anonymous data (plugin/WordPress/PHP versions, theme, locale, host, multisite/WooCommerce flags, site URL). No email, IP, or content. Terms & Privacy Privacy Easy Optimizer’s usage analytics are opt-in and disabled by default. When enabled, it sends the data listed under External Services over an encrypted connection. It never collects your email address, IP address, user data, or site content.