Capturly vs Plausible Analytics

Low conversion rate? High cart abandonment and bounce rates? Your CTAs are not working? It’s time to understand your users and maximize your revenue. Capturly is the best website analytics tool. It provides you with deep insights so you never miss a click again. Capturly plans include click, scroll, and segment heatmaps, live and retrospective session recordings, URL and event-based conversion funnels, in-email surveys, and a full website analytics platform with real-time data. Heatmaps | Recordings| Funnels | Surveys | 🚀 Free Forever Plan How can Capturly help you? Understand your users See what users do on your website Create effective A/B tests Find your websites’ drop-off points Maximize conversion rates Forget cart abandonment Reduce bounce rates Track your CTA’s effectiveness Enhance user experience Discover the reasons behind user behavior Measure customer satisfaction 🌡️ Click, Scroll & Segment Heatmaps Do you know what are the cold spots on your website that visitors avoid from afar? Wondering why there are no conversions from your carefully designed landing page? Then meet your new right-hand man and trusty sidekick: the website heatmaps. Website heatmaps show where users click or how deep they scroll. But in addition to these, Capturly also offers a special feature: the segment heatmap. Segment website heatmaps work in a similar way to click heatmaps but with more extras. You can create segments by, for example, referrals or operating systems to optimize your website to better match your target audience. What can website heatmaps be used for in practice? More accurate A/B testing Proper placement of CTAs Choosing the best product pictures Testing different colors, placements, styles and text Optimizing your website according to the tastes of your audience Level up your website’s navigation Maximize the conversion rate of your website 🍿 Session Recordings Have you ever wondered what exactly users do on your website? Want to know what happened to make them leave your site? Grab your snack and drink, it’s movie time! Here’s your next favorite series: with session recording, you can easily replay your users’ sessions and rewatch how they behave on your site. Session recordings are actually videos that show you what users are doing on your website. But it’s not just a simple recording! Capturly’s session recordings give you deep insights into hidden issues like JavaScript errors, rage clicks, u-turns or mouse outs. At any time, even in real-time, you can rewatch user interactions on your site, observing what they’ve clicked, how they’ve completed your pre-set goals, and their responses to your tracked events. What can session recordings be used for in practice? Test your website’s usability Analyze how small changes affect user behavior Optimize your conversion funnel to maximize website performance Recognize user frustration and anger Understand the reasons for user attrition Find broken elements on your website Identify website errors 🧭 URL & Event-based Conversion Funnels Looking for answers to why users visit your product page but don’t make a purchase? Don’t know where your customers lose their interest? Say goodbye to missed opportunities and hello to your trusty compass: conversion funnel. Conversion funnels are crucial features that highlight the customer’s journey through your website based on the URLs visited or events triggered. But there’s more to it! With Capturly’s session recording integration, these funnels come alive, showing you every moment of drop-off, allowing you to easily monitor where you lose your target audience. Plus, there’s a bonus: advanced filtering options offer a deep dive into the funnels, revealing insights down to the smallest detail. What can conversion funnels be used for in practice? Improve your checkout process Get the most out of your product page Allocate your marketing budget more effectively Find out where to start optimizing your website Measure and increase your conversion rate Analyze every step users take on their customer journey Identify drop-off points to boost your revenue 📋 In-Email Surveys Not sure what the numbers are trying to show you? Dying to know the truth, how come that already the third user has rage clicked? Well, the answer is in the question: Why guess when you can ask? Slide into your users’ inboxes with a survey and peek inside their minds. In-email surveys are more than just questionnaires that provide insights from your audience’s feedback. With Capturly’s seamless in-email survey automation and fine-tuned personalization, your job is simply to kick back and interpret the insights you receive. Feeling swamped by data? Our segmentation options are here to streamline. But here’s our unique edge: Capturly’s session recording. This allows you to see exactly how users navigate and respond to your survey. What can in-email surveys be used for in practice? Measure customer satisfaction Dive into product feedback Optimize the user experience Enhance customer relations Elevate newsletter quality Assess customer loyalty Refine product offerings Popular use cases Understand which CTA (Call To Action) buttons are most effective or if users click on non-interactive elements thinking they are clickable. Decide the optimal placement for important content or CTAs so that they are within the majority of users’ view. Tailor content or design specifically for mobile users if they behave differently from desktop users. Identify usability issues, understand unexpected behaviors, or pinpoint areas where users get stuck. Identify which step in the checkout process has the highest abandonment rate and suggest where improvements can be made. After making a purchase, customers receive an email asking for feedback on their shopping experience. This feedback can then be used to refine the purchase process or customer support. Testimonials “Really useful analytics for insights you can’t get with Google Analytics. The ability to track user’s navigation, video recordings showing where visitors drop-off, and the ability to track click and usage spots on landing pages.” Chris C., Director at a Small-Business “A must have’ for digital marketing needs. It has a user-friendly interface, which helps in a quick and easy setup. The best thing is they allow unlimited users in any plan. The customer service team is great.” Jasman S., Cook at a Mid-Market Support development of this plugin Capturly.com

Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress. Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup. No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR. Live Demo. You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required. We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. Visit our website for full details. Why WordPress users choose Plausible Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand. “I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO “I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta Here are the main reasons that WordPress users love Plausible. Simple analytics dashboard for WordPress Get all your key metrics in a single, clear dashboard. See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus. Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute. Lightweight analytics that won’t slow your WordPress site Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics. Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance. More accurate analytics you can trust Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools. First-party tracking option helps bypass blockers No data sampling or estimation Count more real visitors compared to traditional analytics tools Features a real time dashboard, that’s actually real time Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices. WordPress analytics without cookies or consent banners Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc. No cookies No personal data collection No persistent identifiers No cross-site or cross-device tracking Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU. You can track your traffic without showing cookie consent banners. Track events, content, marketing campaigns and revenue Understand how people use your site and what drives results. Track: Engagement and behavior — scroll depth, bounce rate and time on page Content performance — top pages, entry pages, authors, categories and taxonomies Events (no code needed) — outbound links, file downloads, form submissions, site searches, 404 pages and affiliate link clicks Marketing campaigns — analyze traffic from UTM-tagged campaigns across ads, email and social Custom events — define your own goals and conversions without writing code Revenue and funnels — track purchases, conversion rates and customer journeys Built-in WooCommerce and Easy Digital Downloads analytics Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution. Track activities like adding to cart, removing from cart, entering checkout and completing a purchase Track revenue and conversions automatically View the full purchase funnel from product view to checkout Measure cart abandonment and drop-off points Understand which channels drive sales Shareable and client-friendly dashboards Your stats are private by default but can be shared. Public dashboards via custom links Private links with optional password protection Team access with user roles Open source and transparent Plausible is open source software. You can inspect and verify the code on GitHub. We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too. Smooth transition from Google Analytics Switching from Google Analytics is simple and you won’t lose the insights that matter. Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers and campaign performance. No complicated configuration, no learning curve, just clear insights from day one. Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience. Built for WordPress Plausible fits naturally into how WordPress sites are built and managed: Works with any WordPress theme Compatible with caching and performance plugins Works with multilingual sites built with WPML, with each language domain on its own dashboard No need to edit theme files or use tag managers Simple setup with no coding required View your stats directly in your WordPress dashboard Google Analytics alternative for WordPress If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity. No overwhelming reports or menus No data sampling No complex configuration One intuitive dashboard No GDPR, CCPA, PECR, etc., compliance headaches Who is this for? Bloggers, publishers and content creators who want to understand which posts perform best, where traffic comes from, and how readers engage Businesses and marketers tracking conversions, campaigns, and growth across SEO, ads, email and social channels WooCommerce and digital store owners who want simple revenue tracking, funnels and insights into customer journeys Agencies and freelancers managing multiple WordPress sites and sharing clean, client-friendly dashboards Product teams and startups measuring user behavior, key events and conversion funnels without complex setup Privacy-conscious site owners who want analytics without cookies, personal data collection or consent banners Anyone switching from Google Analytics who wants a simpler, faster and more intuitive analytics experience Features Easy setup and integration Automatically includes tracking code in your site header Simple plugin settings page with onboarding guide Works with caching plugins and CDNs Proxy support to bypass ad blockers and improve stats accuracy Import your historical Google Analytics stats Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features WordPress-specific tracking Automatically track post authors, categories and custom taxonomies for deeper content insights Enable Enhanced Measurements to track file downloads, outbound links, affiliate clicks, form submissions, site searches and 404 error pages automatically Track events without coding using CSS classes directly in the WordPress editor No JavaScript knowledge required — everything can be configured from the plugin settings Disable tracking for admin users or selected user roles Ecommerce and conversions WooCommerce and Easy Digital Downloads integration Revenue tracking Conversion tracking and funnels Campaign tracking with UTM parameters Integrate with Google Search Console for search queries data within Plausible dashboard Insights and reporting One-page dashboard with all key metrics View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too) Email and Slack reports Traffic spike notifications Filter and segment by any metric For more information: How to setup Plausible Analytics WordPress plugin. Pricing Plausible Analytics is a subscription-based service. Free 30-day trial No credit card required No data selling or tracking We’re funded by our customers, not by collecting or selling personal data.