Capturly vs Machete

Low conversion rate? High cart abandonment and bounce rates? Your CTAs are not working? It’s time to understand your users and maximize your revenue. Capturly is the best website analytics tool. It provides you with deep insights so you never miss a click again. Capturly plans include click, scroll, and segment heatmaps, live and retrospective session recordings, URL and event-based conversion funnels, in-email surveys, and a full website analytics platform with real-time data. Heatmaps | Recordings| Funnels | Surveys | 🚀 Free Forever Plan How can Capturly help you? Understand your users See what users do on your website Create effective A/B tests Find your websites’ drop-off points Maximize conversion rates Forget cart abandonment Reduce bounce rates Track your CTA’s effectiveness Enhance user experience Discover the reasons behind user behavior Measure customer satisfaction 🌡️ Click, Scroll & Segment Heatmaps Do you know what are the cold spots on your website that visitors avoid from afar? Wondering why there are no conversions from your carefully designed landing page? Then meet your new right-hand man and trusty sidekick: the website heatmaps. Website heatmaps show where users click or how deep they scroll. But in addition to these, Capturly also offers a special feature: the segment heatmap. Segment website heatmaps work in a similar way to click heatmaps but with more extras. You can create segments by, for example, referrals or operating systems to optimize your website to better match your target audience. What can website heatmaps be used for in practice? More accurate A/B testing Proper placement of CTAs Choosing the best product pictures Testing different colors, placements, styles and text Optimizing your website according to the tastes of your audience Level up your website’s navigation Maximize the conversion rate of your website 🍿 Session Recordings Have you ever wondered what exactly users do on your website? Want to know what happened to make them leave your site? Grab your snack and drink, it’s movie time! Here’s your next favorite series: with session recording, you can easily replay your users’ sessions and rewatch how they behave on your site. Session recordings are actually videos that show you what users are doing on your website. But it’s not just a simple recording! Capturly’s session recordings give you deep insights into hidden issues like JavaScript errors, rage clicks, u-turns or mouse outs. At any time, even in real-time, you can rewatch user interactions on your site, observing what they’ve clicked, how they’ve completed your pre-set goals, and their responses to your tracked events. What can session recordings be used for in practice? Test your website’s usability Analyze how small changes affect user behavior Optimize your conversion funnel to maximize website performance Recognize user frustration and anger Understand the reasons for user attrition Find broken elements on your website Identify website errors 🧭 URL & Event-based Conversion Funnels Looking for answers to why users visit your product page but don’t make a purchase? Don’t know where your customers lose their interest? Say goodbye to missed opportunities and hello to your trusty compass: conversion funnel. Conversion funnels are crucial features that highlight the customer’s journey through your website based on the URLs visited or events triggered. But there’s more to it! With Capturly’s session recording integration, these funnels come alive, showing you every moment of drop-off, allowing you to easily monitor where you lose your target audience. Plus, there’s a bonus: advanced filtering options offer a deep dive into the funnels, revealing insights down to the smallest detail. What can conversion funnels be used for in practice? Improve your checkout process Get the most out of your product page Allocate your marketing budget more effectively Find out where to start optimizing your website Measure and increase your conversion rate Analyze every step users take on their customer journey Identify drop-off points to boost your revenue 📋 In-Email Surveys Not sure what the numbers are trying to show you? Dying to know the truth, how come that already the third user has rage clicked? Well, the answer is in the question: Why guess when you can ask? Slide into your users’ inboxes with a survey and peek inside their minds. In-email surveys are more than just questionnaires that provide insights from your audience’s feedback. With Capturly’s seamless in-email survey automation and fine-tuned personalization, your job is simply to kick back and interpret the insights you receive. Feeling swamped by data? Our segmentation options are here to streamline. But here’s our unique edge: Capturly’s session recording. This allows you to see exactly how users navigate and respond to your survey. What can in-email surveys be used for in practice? Measure customer satisfaction Dive into product feedback Optimize the user experience Enhance customer relations Elevate newsletter quality Assess customer loyalty Refine product offerings Popular use cases Understand which CTA (Call To Action) buttons are most effective or if users click on non-interactive elements thinking they are clickable. Decide the optimal placement for important content or CTAs so that they are within the majority of users’ view. Tailor content or design specifically for mobile users if they behave differently from desktop users. Identify usability issues, understand unexpected behaviors, or pinpoint areas where users get stuck. Identify which step in the checkout process has the highest abandonment rate and suggest where improvements can be made. After making a purchase, customers receive an email asking for feedback on their shopping experience. This feedback can then be used to refine the purchase process or customer support. Testimonials “Really useful analytics for insights you can’t get with Google Analytics. The ability to track user’s navigation, video recordings showing where visitors drop-off, and the ability to track click and usage spots on landing pages.” Chris C., Director at a Small-Business “A must have’ for digital marketing needs. It has a user-friendly interface, which helps in a quick and easy setup. The best thing is they allow unlimited users in any plan. The customer service team is great.” Jasman S., Cook at a Mid-Market Support development of this plugin Capturly.com

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.