Capturly vs Koko Analytics – Privacy-Friendly WordPress Analytics

Low conversion rate? High cart abandonment and bounce rates? Your CTAs are not working? It’s time to understand your users and maximize your revenue. Capturly is the best website analytics tool. It provides you with deep insights so you never miss a click again. Capturly plans include click, scroll, and segment heatmaps, live and retrospective session recordings, URL and event-based conversion funnels, in-email surveys, and a full website analytics platform with real-time data. Heatmaps | Recordings| Funnels | Surveys | 🚀 Free Forever Plan How can Capturly help you? Understand your users See what users do on your website Create effective A/B tests Find your websites’ drop-off points Maximize conversion rates Forget cart abandonment Reduce bounce rates Track your CTA’s effectiveness Enhance user experience Discover the reasons behind user behavior Measure customer satisfaction 🌡️ Click, Scroll & Segment Heatmaps Do you know what are the cold spots on your website that visitors avoid from afar? Wondering why there are no conversions from your carefully designed landing page? Then meet your new right-hand man and trusty sidekick: the website heatmaps. Website heatmaps show where users click or how deep they scroll. But in addition to these, Capturly also offers a special feature: the segment heatmap. Segment website heatmaps work in a similar way to click heatmaps but with more extras. You can create segments by, for example, referrals or operating systems to optimize your website to better match your target audience. What can website heatmaps be used for in practice? More accurate A/B testing Proper placement of CTAs Choosing the best product pictures Testing different colors, placements, styles and text Optimizing your website according to the tastes of your audience Level up your website’s navigation Maximize the conversion rate of your website 🍿 Session Recordings Have you ever wondered what exactly users do on your website? Want to know what happened to make them leave your site? Grab your snack and drink, it’s movie time! Here’s your next favorite series: with session recording, you can easily replay your users’ sessions and rewatch how they behave on your site. Session recordings are actually videos that show you what users are doing on your website. But it’s not just a simple recording! Capturly’s session recordings give you deep insights into hidden issues like JavaScript errors, rage clicks, u-turns or mouse outs. At any time, even in real-time, you can rewatch user interactions on your site, observing what they’ve clicked, how they’ve completed your pre-set goals, and their responses to your tracked events. What can session recordings be used for in practice? Test your website’s usability Analyze how small changes affect user behavior Optimize your conversion funnel to maximize website performance Recognize user frustration and anger Understand the reasons for user attrition Find broken elements on your website Identify website errors 🧭 URL & Event-based Conversion Funnels Looking for answers to why users visit your product page but don’t make a purchase? Don’t know where your customers lose their interest? Say goodbye to missed opportunities and hello to your trusty compass: conversion funnel. Conversion funnels are crucial features that highlight the customer’s journey through your website based on the URLs visited or events triggered. But there’s more to it! With Capturly’s session recording integration, these funnels come alive, showing you every moment of drop-off, allowing you to easily monitor where you lose your target audience. Plus, there’s a bonus: advanced filtering options offer a deep dive into the funnels, revealing insights down to the smallest detail. What can conversion funnels be used for in practice? Improve your checkout process Get the most out of your product page Allocate your marketing budget more effectively Find out where to start optimizing your website Measure and increase your conversion rate Analyze every step users take on their customer journey Identify drop-off points to boost your revenue 📋 In-Email Surveys Not sure what the numbers are trying to show you? Dying to know the truth, how come that already the third user has rage clicked? Well, the answer is in the question: Why guess when you can ask? Slide into your users’ inboxes with a survey and peek inside their minds. In-email surveys are more than just questionnaires that provide insights from your audience’s feedback. With Capturly’s seamless in-email survey automation and fine-tuned personalization, your job is simply to kick back and interpret the insights you receive. Feeling swamped by data? Our segmentation options are here to streamline. But here’s our unique edge: Capturly’s session recording. This allows you to see exactly how users navigate and respond to your survey. What can in-email surveys be used for in practice? Measure customer satisfaction Dive into product feedback Optimize the user experience Enhance customer relations Elevate newsletter quality Assess customer loyalty Refine product offerings Popular use cases Understand which CTA (Call To Action) buttons are most effective or if users click on non-interactive elements thinking they are clickable. Decide the optimal placement for important content or CTAs so that they are within the majority of users’ view. Tailor content or design specifically for mobile users if they behave differently from desktop users. Identify usability issues, understand unexpected behaviors, or pinpoint areas where users get stuck. Identify which step in the checkout process has the highest abandonment rate and suggest where improvements can be made. After making a purchase, customers receive an email asking for feedback on their shopping experience. This feedback can then be used to refine the purchase process or customer support. Testimonials “Really useful analytics for insights you can’t get with Google Analytics. The ability to track user’s navigation, video recordings showing where visitors drop-off, and the ability to track click and usage spots on landing pages.” Chris C., Director at a Small-Business “A must have’ for digital marketing needs. It has a user-friendly interface, which helps in a quick and easy setup. The best thing is they allow unlimited users in any plan. The customer service team is great.” Jasman S., Cook at a Mid-Market Support development of this plugin Capturly.com

Koko Analytics gives you WordPress analytics inside your dashboard without sending visitor data to an external service. See your pageviews, visitors, top pages, and referrers while keeping analytics data on your own server. It is built for privacy from the start. Koko Analytics can be used without cookies and does not process or store personal data. That makes it suitable for GDPR, CCPA, and PECR-friendly website statistics. It is also built for speed. Koko Analytics adds less than 1 KB to your HTML, works with cached pages, and bypasses WordPress for its optimized collection endpoint. Why choose Koko Analytics? Privacy-friendly analytics Koko Analytics is privacy-friendly analytics for WordPress. No personal data is processed or stored, all measurements are anonymous, and nothing is shared with a third-party analytics platform. Lightweight website statistics Koko Analytics is lightweight analytics. It adds less than 1 kilobyte of data to your HTML and is fully compatible with pages served from any kind of cache. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible. A simple analytics dashboard Koko Analytics is simple analytics. There are no complicated reports to dig through. One dashboard page shows your important website statistics. Open source analytics Koko Analytics is open source analytics released under the GPL license, just like WordPress itself. It is built in the open, so anyone can verify how it works. No company can lock you in or take your analytics data away. Features WordPress analytics dashboard – View your website statistics directly inside WordPress admin. Top posts and pages – See which content gets the most visits. Referrer statistics – Find out which websites send traffic to your site. Path-based tracking – Track statistics for any URL, including archives and search pages. Returning visitor detection – Reliably detect returning visitors without cookies. Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses. Historical data imports – Import statistics from Jetpack Stats, Plausible, or Burst Statistics. Automatic data cleanup – Remove historical data older than a chosen number of months or years. Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode. Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block. Koko Analytics Pro Koko Analytics Pro adds more reporting options for sites that need deeper analytics. Country statistics – See which countries your visitors come from. Technology reports – View browser, operating system, and device statistics. Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more. Email reports – Receive periodic analytics reports in your inbox. Traffic spike alerts – Get notified by email when traffic changes quickly. View the Koko Analytics live demo or see Koko Analytics Pro pricing.